Nmt Evaluation

How did you use New Media Technology in the Construction & Research, Planning and Evaluation Stages

The internet provided the most effective means of getting our video published and commented on by the public. The platform provides excellent resources and comes with unlimited storage capacity. It is also more globalised in a sense that now anyone (with a modem and router) can access the internet. Making it the best way of obtaining feedback. Why Internet? ,[object Object]

It also has multi media experiences for the user to enjoy. So not only can they watch my music video, but they can also partake in blogging and commenting.

The internet also grants the audience more control and empowerment to look at the music video and comment on it whenever they wish. This is more convenient for them as it is for me to obtain the information and make the right adjustments to the production.,[object Object]

This benefitted me greatly as I was also able to obtain and download a track online rather than locating and buying the CD single, which will cost me time and money.

It also allows audience to view my music video and comment straight onto its page rather than having to wait for a release , to buy the album and send me feedback via telephone or post which is slightly more expensive.,[object Object]

This is also beneficial to me as audiences are more likely to comment on the music video with more speed which is time saving for me and the production crew to look at their feedback and make the necessary changes.,[object Object]

The internet has also allowed for increased efficiency. Audiences can now search and obtain individual tracks even quicker than traditionally buying a whole single which takes up time and money. This is of benefit to my product as users can now reply and comment on my music video without the need of other lines of communication. ,[object Object]

Nowadays audiences are able to read an edition of their favourite newspaper and/or listen to their favourite radio station online while travelling abroad (which also allows for increased efficiency.

Blogging and podcasting have now become popular methods of reaching a worldwide research,[object Object]

Whereas in this year’s media task, all we had to do was to simply film the project then upload it straight onto websites like YouTube and Facebook and obtain feedback that way.

Comparing the results we got now in terms of audience feedback compared to that we got last year , this method has proved far more effective . It was more efficient and cost effective. Whereas, last year’s we had to produce flyers and posters to advertise and promote this 2-minute video. This way is more cheaper and is eco-friendly too, which is another added benefit of the internet.,[object Object]

In addition to this we may have also used video camcorders provided by the school to record these responses. This was also a very implausible method as the audience were new to the school and some hadn’t even taken up media as a course, so recording them ended up in us obtaining slightly weaker feedback.,[object Object]

A n advantage of this year’s method is that we could also potentially reach our target audience collectively. Last year’s project entailed that we had to we audience of our age group, therefore it was restricted to only those of our year.,[object Object]

[object Object],Why YouTube? ,[object Object]

We were given the option to set the privacy of the video to ‘private’ (only 25 people can view on private) , however this was slightly constricting as we wanted a more diverse range of people commenting on the music video so that we could make the necessary adjustments.

Another good thing about using YouTube as a means of obtaining feedback was that there was an option for users to post ‘Video Responses’ so that they themselves could illustrate the problem with the video as opposed to simply text where we must determine what it is exactly the user is commenting. ,[object Object]

In comparison to last year’s method where members may have felt a bit pressured to give a response. ,[object Object]

[object Object],Why Facebook ,[object Object]

Another benefit of Facebook, is that users could then share the same video with others and collect comments that way. ,[object Object]

[object Object],Why 3G Phones? ,[object Object]

3G Phones also have another benefit. With it, I was also able to access the internet and share my video through the phone onto websites like YouTube and Facebook.

The portability of the phone allowed me to share the video also with people who didn’t have access to computers, thereby increasing my volume of feedback.,[object Object]

Nmt Evaluation

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