The document discusses the target audience and marketing strategies for a pop music magazine. The target audience is described as 13-19 year olds, primarily female, from a lower social class in the UK. The magazine will attract this audience through its informal tone, low price, and images featuring casually dressed male pop stars consistent with the genre's stereotypes. Cover lines promise exclusive photos and a chance for readers to directly contact their favorite singer. Marketing campaigns will feature contests allowing readers to win desirable prizes in order to attract and engage the target youth audience.

1. Who would be the audience for
your media product?
How did you attract/address your
audience?

2.  The demographics for my target audience are 13-19 years
of age, I will be aiming the magazine at both female and
male genders. The primary gender that I will be aiming at
will be females with the stereotypical female being interested
in magazines more than males also there will be a high
usage of male gazes. The social class I will be aiming at for
the magazine will be a low class such as students etc. this is
through the informality of the text and the cheap price etc.
Ethnicity for the magazine is mainly Caucasian a secondary
audience maybe a Black or Asian ethnicity due to the
regional distribution in the UK being mixed ethnicities.
What is the DEMOGRAPHICS of your target
audience?
Age, Gender, Social Class & Ethnicity?

3. How did the genre of your music
magazine attract them?
 My genre attracted the audience because the
stereotypes of my target audience are very much into
their pop music as a genre because of the wide target
audience for pop music. My magazines iconography
represent the pop music genre through the colours
such as the yellows and pinks. The male gaze pictures
within the magazine attract the audience as
stereotypically they use magazine to seek role models
or to gossip/ fantasize over.

4. What images did you take, use and then edit to
attract your target audience?
Shot Types, Models, Costume, Props, Edits
 Images I took for my magazine was of a male model (singer)
as this was a male gaze for the audience, the costume
which the model was wearing was a very day to day outfit
for the stereotypes of the target audience, all black, Nike
jacket etc. This is something that females can fantasize over
and males can admire. The shot types was very level with
the camera so that it didn’t indicate any hierarchy between
the audience and the model. I decided to not use any props
so it wouldn’t distract the audience from the model as that is
the main part about the whole image. I edited the picture by
just removing the green screen in which the image was
taken in front of and decided to keep everything very
realistic meaning that I didn’t change the model in figure or
colour ways.

5. How did your choice of models conform/subvert
stereotypes of the music genre that you chose?
 My choice of model conformed to the stereotypes of the
pop music genre. This is because stereotypically the
males in the pop genre are very down to earth and
arent very different to those of the lower social class
and often come through from a low social class
themselves and find their own way into the industry.
This is portrayed through the costume and the model
chose as he wasn’t dressed smartly or “different” from
others within the pop music genre.

6. How does your cover lines and main double page
spread story attract your audience?
Pun, Alliteration, Hook/Enigma, Mode of Address
 My cover lines in the magazine attract my audience because
they are seen as very unlimited and exclusive because of
the use of the “exclusive pictures” of “hot hot hot boys”
something that the females audience will find very appealing
as they want to see hot boys and the use of boys instead of
men makes it feel less formal and that they are also around
the age of the target audience making it more appealing. In
the main story on double page spread this is very appealing
and once again feels like a once in the life time offer as they
can directly speak to the singer they admire to by using
social media to ask them a question of their choice this
makes the audience feel involved and special.

7. What kind of marketing campaigns do you think
would attract your target audience when your
magazine is released?
 I believe that the marketing campaigns within the
magazine I have created would attract my target
audience when it is released that there is chances for
them to win things they would want such as the iPad
and V.I.P tickets etc. this is something that many
people of my target audience would not maybe be able
to achieve so the chance fro them to win it elsewhere
would be very appealing to the audience.