Audience Profile
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The document provides audience profiles for the music of Kiesza, Route 94, and Avicii. For Kiesza, the target audience is mainly urban teenagers aged 15-21 who enjoy her house music for dancing and escapism. Route 94's target audience is similar, being those aged 17-22 who would go to clubs. Avicii's music also targets those aged 16-22 who enjoy house and club music and can relate to the party themes shown in his "Wake Me Up" video. All three artists aim their music at younger audiences in lower income demographics who want entertainment and escapism through dance music.
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Audience profile
Kiesza produced the album "Love" and released the song "Hideaway" which is in the house music style and often played as a dance anthem. The target audience for Kiesza's music is mainly urban teenagers aged 15-21 who listen for escapism and entertainment, as seen in the dancing in everyday settings depicted in her videos. Route 94's 2014 song "My Love" also falls into the same genre and is aimed at a similar 17-22 year old university-aged audience who are reminded of clubs and parties. Avicii's "Wake Me Up" video features outcasts listening to his house music in a concert, targeting a 16-22 year old audience from social classes E and D who
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Evalq1
The document evaluates how a music video challenges conventions of the genre. The video blends a narrative storyline with musical performance shots, telling the story of an unhealthy relationship. It also uses a circular narrative structure that returns to the beginning. The evaluator aimed to create a sense of sympathy and portray emotion through the narrative, similar to other music videos. Close-ups are used both to sexualize the performer but also draw attention to important signs. The ancillary materials like the album ad and digipak incorporate conventions like reviews, fonts and imagery to look authentic. Overall, the work challenges conventions by blending elements but also aims to be realistic.
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2) It finds that both posters use simple color schemes and designs that appeal to their target audiences. For 5SOS, the target is teenage girls.
3) Key elements that identify the artists are prominently displayed on the posters, like the band logo and large text of the names. Additional details like casual clothing and relaxed poses help connect with audiences.
Question one powerpoint finished
Pop artists are typically portrayed as mainstream, happy, young adults and teenagers to appeal to their target demographic. However, this music video challenges conventions by portraying a negative storyline of a girl experiencing a mental breakdown from a lost love through symbolic scenes like taking pills and sitting in a bath of water fully clothed. While conforming to technical aspects of editing and filming used in other pop videos, the video's dark tone and exploration of mental health issues differs from the typically positive narratives and party atmospheres shown in other genres.
Question one powerpoint final
Pop music videos typically portray artists as happy and fashionable to appeal to young audiences. They often feature themes of romance and partying. The documentary challenges some conventions by portraying a singer experiencing a mental breakdown after a relationship ends. Scenes of the singer taking pills and sitting in a bath fully clothed convey deep sadness rather than the usual positivity. While pushing boundaries thematically, the video technically conforms to pop conventions through techniques like lip syncing scenes and symbolic imagery familiar from other media. It uses contrasts and unexpected elements to engage viewers like successful pop videos.
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[1] Pop music videos typically feature dance routines, colorful costumes, upbeat themes about love and relationships aimed at teens, and follow current trends rather than being unique.
[2] R&B videos commonly use voyeurism and showcase scantily clad women for the male gaze and topless men with tattoos for the female gaze.
[3] In contrast, rock videos have darker, heavier aesthetics and focus more on performances than narratives.
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Audience profile
Kiesza produced the album "Love" and released the song "Hideaway" which is in the house music style and often played as a dance anthem. The target audience for Kiesza's music is mainly urban teenagers aged 15-21 who listen for escapism and entertainment, as seen in the dancing in everyday settings depicted in her videos. Route 94's 2014 song "My Love" also falls into the same genre and is aimed at a similar 17-22 year old university-aged audience who are reminded of clubs and parties. Avicii's "Wake Me Up" video features outcasts listening to his house music in a concert, targeting a 16-22 year old audience from social classes E and D who
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The document evaluates how a music video challenges conventions of the genre. The video blends a narrative storyline with musical performance shots, telling the story of an unhealthy relationship. It also uses a circular narrative structure that returns to the beginning. The evaluator aimed to create a sense of sympathy and portray emotion through the narrative, similar to other music videos. Close-ups are used both to sexualize the performer but also draw attention to important signs. The ancillary materials like the album ad and digipak incorporate conventions like reviews, fonts and imagery to look authentic. Overall, the work challenges conventions by blending elements but also aims to be realistic.
Task 6 magazine advert analysis
1) The document analyzes two posters - one for the band 5 Seconds of Summer and one for singer Demi Lovato.
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Question one powerpoint finished
Pop artists are typically portrayed as mainstream, happy, young adults and teenagers to appeal to their target demographic. However, this music video challenges conventions by portraying a negative storyline of a girl experiencing a mental breakdown from a lost love through symbolic scenes like taking pills and sitting in a bath of water fully clothed. While conforming to technical aspects of editing and filming used in other pop videos, the video's dark tone and exploration of mental health issues differs from the typically positive narratives and party atmospheres shown in other genres.
Question one powerpoint final
Pop music videos typically portray artists as happy and fashionable to appeal to young audiences. They often feature themes of romance and partying. The documentary challenges some conventions by portraying a singer experiencing a mental breakdown after a relationship ends. Scenes of the singer taking pills and sitting in a bath fully clothed convey deep sadness rather than the usual positivity. While pushing boundaries thematically, the video technically conforms to pop conventions through techniques like lip syncing scenes and symbolic imagery familiar from other media. It uses contrasts and unexpected elements to engage viewers like successful pop videos.
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The document discusses music video genres including pop, R&B, rock, and indie.
[1] Pop music videos typically feature dance routines, colorful costumes, upbeat themes about love and relationships aimed at teens, and follow current trends rather than being unique.
[2] R&B videos commonly use voyeurism and showcase scantily clad women for the male gaze and topless men with tattoos for the female gaze.
[3] In contrast, rock videos have darker, heavier aesthetics and focus more on performances than narratives.
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2. Key elements that will be incorporated include the monochrome effect to create a dark, dramatic atmosphere; silhouettes created through lighting and smoke; and costumes reflecting hip hop styles with gold jewelry and tight, revealing clothing to showcase sexuality.
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This document discusses several artists' digipaks and use of images. Frank Ocean's digipak for "Channel Orange" does not include any pictures of himself. Childish Gambino uses a "beauty shot" of himself on his pink-colored digipak for "Because the Internet." Chris Brown's dull black and gold digipak has him looking away from the audience and includes many posters of himself. Jhene Aiko's colorful floating image and natural-looking photo connect to her star image. The Weeknd's trilogy digipak includes many sexualized photos of women but not himself. Nelly Furtado's mid-shot photo can be seen as sexual but is done effortlessly, while posters within
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This document discusses the house music genre and potential artists and content for a music magazine focused on house music. It notes that house music originated in Chicago in the 1980s and is characterized by repetitive, simple beats. Popular artists in the genre include Disclosure, Duke Dumont, Avicii, Calvin Harris, and Tiesto. Disclosure and Calvin Harris are identified as good choices for the magazine cover due to their popularity and appeal to both male and female audiences. Typical locations for house music include clubs, concerts, and festivals with dim lighting and occasional strobe lights. Suggested magazine articles include interviews with artists, profiles of up-and-coming artists, information on upcoming events, recaps of award shows,
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This document discusses conventions and techniques commonly used in pop music videos. It notes that pop music videos typically feature bright colors, costumes, makeup, partying and attractive people. They aim to portray an exaggerated, fantastical world. Other conventions include following stereotypical formulas, using loud/bold personalities, and focusing on entertainment over unique artistic expression. Camerawork often focuses closely on women's physical features in a voyeuristic way according to theories of the "male gaze."
Digipak analysis
The artist's songs are listed on the back cover in spray-painted font, highlighting his youthful attitude. He is wearing sunglasses and expensive sneakers, both conventions of the R&B genre. Sitting by a window with a love song title suggests reflecting on a relationship to appeal to female fans. On the front cover, a picture of the artist wearing baggy clothes and jewelry positions him as a desirable R&B artist with money, following conventions of the genre. His name looks spray-painted, connoting graffiti, youth, and artistic skill.
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The document discusses potential album artwork designs or "digipaks" for several artists. It analyzes the digipaks of Ed Sheeran, Kaytranada, Rudimental, and Disclosure. Key points made include how the designs relate to each artist's image, style of music, and origins. Elements like colors, symbols, photos, and graphic designs are examined for how they represent the artist and might appeal to audiences. Inspiration is drawn from the examples for the design of the client's upcoming album digipak.
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Musicvideoanalysis lauren
The document provides an overview of different types of pop music videos and analyzes examples of each type. It discusses the conventions of conceptual, narrative, and performance music videos and analyzes Billie Eilish's "Hostage", Justin Bieber's "What Do You Mean?", and Ariana Grande's "7 Rings" videos respectively. Key conventions discussed include portrayals of happiness, relationships, dancing, partying, and sexualization of the artist. The target audiences are also identified.
Brand image
Kaye is a young pop artist living in London. Her music falls within the pop genre, featuring dance-oriented beats and bass. Her brand image is very pop-oriented as well, showing her having fun and relating to teens through partying and dancing stereotypically associated with them. Her style of clothing represents youth and popular trends within the pop genre to portray her as happy and fashionable, helping connect with audiences who share similar tastes.
Brand image
Kaye's brand image is pop-oriented to match the dance-focused music, focusing on fun and dancing like in pop. The image will appeal to teens by relating to stereotypes of teens enjoying partying and dancing. Kaye's clothing choices represent youth and popular trends to fit pop conventions of being fashionable and portraying happiness. The youthful image aims to attract teens by sharing similar fashion tastes and appealing to their enjoyment of fun and partying to connect with a wide audience.
Codes and conventions of indie pop genre
This document discusses conventions commonly found in indie pop music videos. It provides examples from artists like Taylor Swift, Florence and the Machine, and Lana Del Ray to illustrate these conventions. Some conventions discussed include using a narrative to explain the song's lyrics, filters to set a mood, abstract natural settings to portray a fictional world, and close-ups of the artist to familiarize audiences with their appearance.
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The digipak for Beyoncรฉ's greatest hits album was designed to look like a vinyl record with black and white imagery showing representations of women. It features tracks from across Beyoncรฉ's albums and shows her in iconic costumes from her music videos to represent that it includes hits from different eras of her career. Stylistic elements like the gold and black coloring and exaggerated features of Beyoncรฉ are intended to attract a male audience, though her music is mostly aimed at and bought by female fans.
Grime survey
The document discusses preferences around grime music magazines, including whether someone is interested in grime music, their favorite artist, reasonable price points, appealing cover designs, and what would interest them to buy the magazine. Key points that were mentioned include a dark color scheme being suitable, including high quality pictures of artists, and making the magazine affordable and interesting.
Iconography of music videos
Iconography refers to the visual symbols and conventions associated with different music genres. In rock music, the conventions include loud, instrumental music and musicians with wild hair and rebellious fashion styles. Pop music iconography features clean vocals with unconventional notes, upbeat tunes with less instrumentation, and artists using revealing clothing or sexualized music videos to sell themselves. Indie music has a hybrid style, with some artists having clear vocals like pop and others being loud like rock. Indie artists appear clean cut like pop but unique like rock, and their performances have a conservative approach focused on the music rather than showmanship.
Music video treatment
1. The document proposes a music video treatment for the artist Cassie, drawing inspiration from her song "I Know What You Want" as well as music videos by Ciara, Beyoncรฉ, and Cassie's "Numb".
2. Key elements that will be incorporated include the monochrome effect to create a dark, dramatic atmosphere; silhouettes created through lighting and smoke; and costumes reflecting hip hop styles with gold jewelry and tight, revealing clothing to showcase sexuality.
3. The target audience is identified as mainly female ages 16-21 living in urban areas who are interested in hip hop music and fashion and inspired by strong, independent female artists like Cassie.
Music video treatment
1. The document proposes a music video treatment for the artist Cassie, drawing inspiration from her song "I Know What You Want" as well as music videos by Ciara, Beyoncรฉ, and Cassie's "Numb".
2. Key elements that will be incorporated include the monochrome effect to create a dark, dramatic atmosphere; silhouettes created through lighting and smoke; and costumes reflecting hip hop styles with gold jewelry and tight, revealing clothing to showcase sexuality.
3. The target audience is identified as mainly female ages 16-21 living in urban areas like London who are interested in hip hop/rap and influenced by strong, independent female artists like Cassie.
Music poster and cd analysis
The document analyzes and compares music posters and album covers. It discusses design elements like backgrounds, images, colors and text used. Specific covers highlighted include Marina and the Diamonds' "I Am Not a Robot" single, Kesha's "Your Love is My Drug" single, Beyonce's "4" album, and La Roux's concert poster. Common techniques discussed are plain backgrounds allowing the focal image/text to stand out, use of bold colors and images of the singer making eye contact with the viewer.
Music Analysis:"Born To Die"
Lana Del Rey's music video for "Born to Die" portrays her as an indie/alternative artist through its narrative style and emphasis on her image using close-ups. It aims to represent her to the record label's demands through establishing her identity. While it contains some voyeuristic elements like the sleeping couple, it avoids objectifying women. The relationship between the lyrics and visuals is mostly amplifying rather than directly illustrating the words.
Codes and conventions of indie music videos
1) Indie music videos often feature live performances to keep the focus on the artist's talent and passion for music. This conveys the genre's emphasis on music over commercial success.
2) Narrative videos are also popular, using a story to make the video more memorable and engage viewers. Special effects allow more creative storylines.
3) Mise-en-scene elements like sets, costumes, and makeup are used to establish retro aesthetics common in indie rock and convey themes through a character's appearance.
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ะฝะธัะตัะบะพะต ะพะฟะธัะฐะฝะธะต ัะธััะตะผั ัะฟัะฐะฒะปะตะฝะธั ะผะฐััะตั-ะดะฐะฝะฝัะผะธ ัะฐะทัะฐะฑะพัะบะธ ะบะพ...
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ะฝะธัะตัะบะพะต ะพะฟะธัะฐะฝะธะต ัะธััะตะผั ัะฟัะฐะฒะปะตะฝะธั ะผะฐััะตั-ะดะฐะฝะฝัะผะธ ัะฐะทัะฐะฑะพัะบะธ ะบะพ...ะะ ะะ
ะะพัะผะฐัะธะฒะฝะพ-ัะฟัะฐะฒะพัะฝะฐั ะธะฝัะพัะผะฐัะธั (ัะฟัะฐะฒะพัะฝะธะบ ะฟัะพะดัะบัะธะธ, ัะพะฒะฐัะพะฒ, ะฟะพะปัะทะพะฒะฐัะตะปะตะน, ะพัะณะฐะฝะธะทะฐัะธะน, ะทะฐะบะฐะทัะธะบะพะฒ, ะฒะธะดะพะฒ ะดะพะบัะผะตะฝัะพะฒ) ะธัะฟะพะปัะทัะตััั ะปัะฑะพะน ะบะพะผะฟะฐะฝะธะตะน ะฒะฝะต ะทะฐะฒะธัะธะผะพััะธ ะพั ััะตัั ะดะตััะตะปัะฝะพััะธ. ะ ัะตะผ ะบััะฟะฝะตะต ะบะพะผะฟะฐะฝะธั, ัะตะผ ะฑะพะปััะต ะพะฑัะตะผ ัะฐะทะฝะพัะพะดะฝะพะน ะธะฝัะพัะผะฐัะธะธ ะธ ัะตะผ ะทะฝะฐัะธัะตะปัะฝะตะต ะฟะพััะตะฑะฝะพััั ะฒ ัะดะพะฑะฝะพะผ ะธ ัััะตะบัะธะฒะฝะพะผ ัะฟัะฐะฒะปะตะฝะธะธ ะดะฐะฝะฝัะผะธ.
ะะปั ัะฟัะฐะฒะปะตะฝะธั ะดะฐะฝะฝัะผะธ ะธัะฟะพะปัะทััััั ะบะพัะฟะพัะฐัะธะฒะฝัะต ะธะฝัะพัะผะฐัะธะพะฝะฝัะต ัะธััะตะผั BI, ERP, CRM. ะัััะฒะพัะฝัะต ะธะปะธ ะฝะตะฟะพะปะฝัะต ะดะฐะฝะฝัะต, ะดัะฑะปะธัะพะฒะฐะฝะธะต ัะฒะตะดะตะฝะธะน ะฒั
ะพะดัั ะฒ ัะธัะปะพ ะฟัะธัะธะฝ, ะทะฐัััะดะฝัััะธั
ัะฐะฑะพัั ััะธั
ัะธััะตะผ. ะะพััะพะผั ะฟัะธ ะธะฝัะตะณัะฐัะธะธ ะธ ะฐะฒัะพะผะฐัะธะทะฐัะธะธ ะฑะธะทะฝะตั-ะฟัะพัะตััะพะฒ ะฒะฐะถะฝะพ ะพะฑะตัะฟะตัะธัั ะธะดะตะฝัะธัะฝะพััั ัะฟัะฐะฒะพัะฝะธะบะพะฒ ะธ ะบะปะฐััะธัะธะบะฐัะพัะพะฒ. ะญัะฐ ะทะฐะดะฐัะฐ ะพะฑััะฝะพ ัะตัะฐะตััั ัะธััะตะผะฐะผะธ ะฒะตะดะตะฝะธั ะฝะพัะผะฐัะธะฒะฝะพ-ัะฟัะฐะฒะพัะฝะพะน ะธะฝัะพัะผะฐัะธะธ (ะะกะ, ะธะปะธ MDM-ัะธััะตะผั). ะะพะผะฟะฐะฝะธั ะะ ะะ, ะพะฑะพะฑัะธะฒ ะพะฟัั ัะฐะฑะพัั ั ะฟัะพะดัะบัะฐะผะธ, ัััะตััะฒัััะธะผะธ ะฝะฐ ััะฝะบะต ะธะฝัะตะณัะฐัะธะธ ะธ ะฟะพัััะพะตะฝะธั ะธะฝัะพัะผะฐัะธะพะฝะฝัั
ะธ ะฐะฝะฐะปะธัะธัะตัะบะธั
ัะธััะตะผ, ะฟัะตะดะปะฐะณะฐะตั ัะตัะตะฝะธะต ะดะปั ัะฟัะฐะฒะปะตะฝะธั ะฝะพัะผะฐัะธะฒะฝะพ-ัะฟัะฐะฒะพัะฝะพะน ะธะฝัะพัะผะฐัะธะตะน โ ะฟัะพะดัะบั ะะ ะะ ะะกะ Suite.ย
Daftar pustaka
This document is a bibliography containing 4 sources used for a final report on an introductory physics practicum by group 42. The sources include a 1984 book on uncertainty theory by Darmawan Djonoputro, a 1975 book on energy, waves, and fields, Sears Zemansky's 1960 college physics textbook, and a 1967 physics laboratory manual by Tyler F.
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ะะ ะะ-ะะกะ ัะตั
ะฝะธัะตัะบะพะต ะพะฟะธัะฐะฝะธะต ัะธััะตะผั ัะฟัะฐะฒะปะตะฝะธั ะผะฐััะตั-ะดะฐะฝะฝัะผะธ ัะฐะทัะฐะฑะพัะบะธ ะบะพ...
ะะ ะะ-ะะกะ ัะตั
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Creative critical reflection 2018 (Advance Portfolio) CIE
The document describes the student's music video project for the song "Blank Space" by Taylor Swift. It includes details about choosing to make a music video, conventions used in the pop music video genre, and elements of branding across the video, album packaging, and website. Key points are that the video tells a story about a relationship with a psychotic girlfriend, conventions followed include fashionable outfits and a narrative story, and branding elements like consistent colors were used to create an identity for the artist across all parts of the project.
Textual analysis
Music videos primarily promote music sales but also serve other purposes like accompanying music visually. They help popularize artists through their image. Representation of themes, audiences, and genres through visual elements is important in music videos. 'Hey There Delilah' by Plain White T's is an acoustic music video that calmly reflects the genre through setting, costumes that match the location, and a narrative told through a split screen.
Music video analysis
This document provides an analysis of the music video for Dua Lipa's song "New Rules". It discusses several features of the video in relation to typical conventions of music video genres. It notes that the video demonstrates characteristics of the pop genre through its minimal scenery, bright coloring, close-ups of the artist, and emphasis on Dua Lipa's styling and appearance. It also analyzes how the video creates relationships between the lyrics, music, and visuals to engage the audience. Motifs like Dua Lipa's consistent visual style and the use of "screen within screen" are also discussed.
Codes and conventions (more)
House music originated in Chicago in the 1980s and later spread to the UK and Europe. It used repetitive 4/4 beats and was played on drum machines and synthesizers. Over time it evolved into various subgenres like deep house, electro house, and progressive house. Music videos in this genre typically feature scenes from clubs and parties with fast editing, flashing lights, and people dancing to reinforce the upbeat and energetic feel of the music. They also commonly portray youth culture stereotypes of partying, drinking, and attractive women dancing. Understanding the conventions of a genre helps creators make videos that will appeal to the intended audience.
A2 Music video Evaluation Question 1
The music video was created to target young females aged 13 to 21. It features a song about being happy and confident with oneself, unlike typical songs about love, sex, or drugs. The artist is dressed casually in a dress and sneakers rather than in a way that objectifies women or tries to attract male audiences. The goal is to inspire young female audiences to feel confident in who they are. Research was done on conventions of pop and alternative rock music videos. Conventions like a playful narrative, camera shots and angles, editing style, and clear link between music and visuals were used. Care was taken not to challenge the genre's conventions.
Evaluation 1
Hannah Lortie created a music video for the song "Circus" by Britney Spears for her portfolio. She researched the codes and conventions of the pop genre. Some key conventions she included are relatable costumes, meaningful lyrics, bright colors, sexualization, and multiple locations. For her video, she chose simple black and red costumes to represent a circus theme. The locations progressed from a changing room to dance studio to outdoor amphitheater for the final performance. Overall, she aimed to create a fun and entertaining video that would appeal to her target audience.
Genre reseach
A genre is a style or category that involves particular characteristics. Music video genres are shown through costumes, locations, colors, themes, representations, and props. Pop music videos use bright colors, upbeat songs, choreographed dancing, quick editing, and close-ups of the artist to promote their image to a young audience. Indie videos have the artist performing with edgy costumes, low lighting, cinematic effects, and narratives reflecting lyrics. Hip hop videos use low angles, close-ups, branded clothing, money references, and dancing to promote the artist's power and desirability.
Music video analysis 1 misteeq
This music video analysis summarizes Mis-teeq's 2004 hit single "Scandalous". The band consisted of three female members who appealed to both young and older teens. The music video followed conventions of an R&B girl band with dance scenes and costumes. It depicted scenes in a club and abandoned garage to illustrate the lyrics about a love interest. Camera angles and lighting were used to advertise the band members' appearance in a voyeuristic way, treating their bodies as objects to appeal to audiences.
Music video analysis 1 misteeq
This music video analysis summarizes Mis-teeq's 2004 hit single "Scandalous". The band consisted of three female members who appealed to both young and older teens. The music video followed conventions of an R&B girl band with dance scenes and costumes. It depicted scenes in a club and abandoned garage to illustrate the lyrics about a love interest. Camera angles and lighting were used to advertise the band members' appearance in a voyeuristic way, treating their bodies as objects to appeal to audiences.
Goodwin theory
Goodwin's Theory proposes 8 principles for analyzing music videos: 1) Links between lyrics and visuals to reinforce the song's meaning, 2) Links between music and visuals to match the genre and tempo, and 3) Genre characteristics like close-ups for pop videos and narratives for indie rock. Examples like Amy Winehouse's "You Know I'm No Good" and Michael Jackson's "Thriller" illustrate these principles. The theory also covers intertextual references, portrayals of gender, voyeurism of an artist's lifestyle, record label demands, and whether a video focuses on performance, narrative, or concept. Applying Goodwin's Theory can help create music videos that effectively connect with audiences.
Goodwin theory
Goodwin's Theory proposes 8 principles for analyzing music videos: 1) Links between lyrics and visuals to reinforce the song's meaning, 2) Links between music and visuals to match the genre and tempo, and 3) Genre characteristics like close-ups for pop videos and narratives for indie rock. Examples like Amy Winehouse's "You Know I'm No Good" and Michael Jackson's "Thriller" illustrate these principles. The theory also covers intertextual references, portrayals of gender, voyeurism of an artist's lifestyle, record label demands, and whether a video focuses on performance, narrative, or concept. Applying Goodwin's Theory can help create music videos that effectively connect with audiences.
Conclusion
The document discusses several key points about dance pop music videos:
1) Dance pop videos primarily focus on partying and dancing to reflect the genre's name, targeting younger audiences who enjoy such activities.
2) The videos heavily feature the artist through close-ups and long shots to promote their image and brand.
3) Bright colors are used to attract attention and convey a happy atmosphere matching the music.
Media video analysis
The Rihanna music video 'Stay' uses conventional pop music video elements to highlight the genre of the song. It features Rihanna portraying vulnerability as she sings in a bathtub without clothes or makeup on, challenging her usual glamorous public image. This unconventional portrayal keeps audiences engaged by presenting something new while still relating to her celebrity persona. The bare setting enhances her display of natural vulnerability, reflecting the theme of being stripped of conventions.
Conclusion
The document discusses several key points about dance pop music videos:
1) Dance pop videos primarily focus on partying and dancing to reflect the genre's name, targeting younger audiences who enjoy such activities.
2) The videos heavily feature the artist through close-ups and long shots to promote their image and brand.
3) Bright colors are used to attract attention and convey a happy atmosphere matching the music.
Music video analysis
The music video for "Girls" by The 1975 both illustrates genre conventions of indie music videos but also subverts some expectations. It begins in black and white like their typical videos but incorporates bright colors. There are many close-ups of the lead singer per record label demands. The video portrays a narrative of being trapped by clingy girls through lyrics and visuals, though it is primarily a performance-based video of the band. Motifs like their logo and monochrome styles recur across their work. The editing and shots match the music's rhythm, creating an effective overall video.
Evaluation task 1
This document discusses conventions of the pop music genre and how the media product uses and develops these conventions. It provides examples of conventions from music videos by artists like Rita Ora, Dua Lipa, Taylor Swift, and Miley Cyrus. The media product uses conventions like frequent costume changes, focusing the camera on the artist, inclusion of intimate scenes, use of white backgrounds and colors, hand gestures, and close-up shots. It also discusses developing conventions from album covers by Rihanna and Christina Aguilera. The only convention it challenges is inclusion of a story in the music video.
Media evaluation 1
The document discusses forms and conventions in media products, using music videos as an example. It defines forms as the style and layout of a media product, and conventions as the building blocks and expectations that make up a genre. The document then provides examples of how real music videos use conventions like relationships between lyrics/music and visuals, close-up shots, and developing an artist's style. It discusses how the author applied these conventions, like close-ups and syncing music/visuals, in their own music video to be more like real media texts in the R&B/pop genres.
Media evaluation Question 1
The document discusses conventions of music videos including editing clips to match the beat of the song, using visual effects, lip syncing/miming, different camera shots and movements, and various camera angles. It provides examples for each convention from specific music videos. The response discusses including conventions of lip syncing/miming, different camera shots and angles, and visual effects in their own music video while also learning about typical conventions from real music videos and genres.
Evaluation Question 1
In what way does your media product use, develop or challenge forms and conventions of real media products?
Question one evaluation
This document discusses the conventions of indie pop and R&B music videos and how the author's music video followed or challenged those conventions. It begins by outlining some typical elements of indie pop and R&B music videos such as lower production values, live performances, narrative storytelling, and sexualization of characters. It then analyzes how the author's music video for the song "Thinking of You" incorporated conventions like close-ups, slow motion, and layering videos while also subverting conventions by not oversexualizing characters and featuring various unique locations. The document concludes by discussing the conventions of indie pop/R&B album digipaks and how the author's digipak design fits those conventions with a close
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The document discusses the target audience and marketing strategies for a pop music magazine. The target audience is described as 13-19 year olds, primarily female, from a lower social class in the UK. The magazine will attract this audience through its informal tone, low price, and images featuring casually dressed male pop stars consistent with the genre's stereotypes. Cover lines promise exclusive photos and a chance for readers to directly contact their favorite singer. Marketing campaigns will feature contests allowing readers to win desirable prizes in order to attract and engage the target youth audience.
Evaluation for media coursework
The document discusses the creation of a music magazine targeting teenagers ages 13-19. To appeal to this audience, the magazine includes bright colors, gossip, celebrity news, and tips on fashion and social media. While primarily targeting younger females, the magazine aims to be unisex to attract both male and female readers. The intended audience is described as lower class teenagers interested in pop, R&B, and hip hop music. The magazine aims to portray an achievable reality and lifestyle that this audience can relate to.
Audience profile
The document provides audience profiles for the music of Kiesza, Route 94, and Avicii.
For Kiesza, the target audience is mainly urban teenagers aged 15-21 who enjoy her house music for dancing and escapism. Route 94's target audience is similar, being those aged 17-22 who would go to clubs. Avicii's music also targets those aged 16-22 who enjoy house and club music and can relate to the party lifestyle depicted in his "Wake Me Up" video. All three artists aim their music at younger audiences in lower income demographics who want entertainment and escapism through dance music.
Audience profile
The document provides audience profiles for the music of Kiesza, Route 94, and Avicii. For Kiesza, the target audience is mainly urban teenagers aged 15-21 who like modern, fashionable music typically played in clubs. Route 94's target audience is 17-22 year olds who go to clubs and universities. Avicii's target audience is 16-22 year olds who go to clubs and listen to house and club music from "E" and "D" social classes who would relate to the club environment shown. The psychographics show all target escapism, being fashionable and "Y.A.K.S." (young, attractive, and keen to socialize).
Audience Questionnaire Analysis
This document discusses the results of a questionnaire about design preferences for a house music album's advertisement and digipak. Key results found that the audience was predominantly male aged 14-17 who preferred dark colors like blue and black, decorative fonts, and imagery over text or the artist's image. These results will inform the final design's cohesive theme, placement of posters in magazines and at music events, and promotion of the digital download on iTunes.
Conglomerate
Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. Over time, Kerrang! expanded into other areas of media like an annual awards show, a radio station, a TV channel, and live music tours. This allowed Kerrang! to reach more audiences and fans across different platforms. As part of a larger conglomerate, Kerrang! benefited from financial backing and support. In contrast, the magazine Vibe operated as a standalone corporation without the same financial safety net. When Vibe faced difficulties, it had to shut down operations briefly before being purchased and restructured with new ownership.
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The document provides information about a TV studio location for a photoshoot, including the address, directions, and details about the facility. The address is given as a studio at 1 Grosvenor Street in Birmingham. Directions note the nearest train and bus stations and driving instructions. The studio is described as the second largest green screen studio in Birmingham with professional equipment, making it suitable for shots that can be edited with different backgrounds. The facility is available to book annually by contacting the studio technician, and it has adequate power sources and lighting control for professional photo and video work.
Conglomerate/corporation
Kerrang! is a UK-based magazine devoted to rock music that was first published in 1981. It was originally owned by United Newspapers and later sold to EMAP in 1911. EMAP then expanded Kerrang! into other areas of media like an annual awards show since 1983, a digital radio station in 2000, and a regional radio station in Birmingham in 2004. EMAP also launched Kerrang! TV in 2001 and an annual rock music tour. Currently, Kerrang! magazine and its other properties are owned by Bauer Media Group.
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Audience Profile
- 2. Kiesza Kiesza produced the album love and released the sound from it called โhideawayโ. This song is in the house style and is often played as a dance anthem. Throughout all the media the same hairstyle was used, this has name become a iconic image of her career. The use of the city is fed throughout her videos and digipaks especially her album art.
- 3. Demographics The target audience of her music is mainly urbanized teenagers aged 15-21. from the advanced technology and remixing of the song we know its aimed at modern and fashionable people. It is also aimed at them because its usually played in clubs. This means its aimed at a slightly higher class of โDโ meaning they have low income job as well as โEโ class people because they are usually the age group its aimed at.
- 4. Psychographics The psychographics for the target audience is that they most likely listen to this song for escapism and entertainment. We can see this from the dancing in everyday settings. We learn that they are Y.A.K.S and most likely listen to this for a dance tune. The fashion in the video shows off their body throughout, this will bring in males to watch the dancers causing they can escape. The video gives a feel of personal identification through the range of people that I used in the video, different ethnicities and fashions etc. The video also uses escapism by using an everyday relatable environment and making it out of the ordinary.
- 5. Route 94 The Route 94 video โmy loveโ came out in 2014 and took the charts. The song was released into dance charts as well as into house charts. The song falls into the same genre as ours. The videos use of bright colours throughout the videos and album art is a common theme with this artist.
- 6. Demographics The demographics of this video is an audience that goes to a club so aimed more at the age range of 17-22 year olds. This is typically a โuniversityโ age. The video is aimed at an โEโ/โDโ social class as the video is based in surroundings they would know.
- 7. Psychographics The target audience psychographics for this video is escapism as they are reminded and taken back to a club or party they remember. Throughout the video love and people kissing is shown, which shows they are Y.A.K.S because they are single and keen, so kiss people in clubs. The video uses personal identification by setting the video in a place that is recognizable to the target audience. It also uses personal identification through experiences such as kissing, meeting new people etc. The use of escapism is used through the thermal imaging makes the shots more interesting and not modern day.
- 8. Avicii Avicii is known for his house music and interesting chose of base arrangement. The video โwake me upโ uses vintage themes and the use of modern day people, who are the outcasts. The Outcasts have a mark which is Aviciiโs trademark It then shows them in a concert listening to Aviciiโs music which relates to the picture of him on the front cover.
- 9. Demographics The demographics of this video is an audience that goes to a club and listen to the house and club music. This would be based on the of around 16-22. The video is based a โEโ and โDโ social classes as they would could relate to the club and nightclub environment, and would recognize the surroundings from famous films.
- 10. Psychographics The fashion used in the music video is very on trend this shows that the audience is fashionable and often into the โfestivalโ fashion used in the majority of the video. As the main older girl is wondering round with her sister this suggests its for a โY.A.K.Sโ type audience. The party life theme gives the sense of a rebellious nature and adventure, influencing the audiences mind and what they do. This video introudces personal identification because the audience can relate to the party themes going on within the video.