I gave a slightly edited version of this presentation to a group of high school juniors and seniors, on Career Day, during which I talked about my experiences and how I became a 'digital technologist'.
Presentation given by Mr. Janny Paul, Chairman of Mobile Monday Malaysia and international speaker on the importance of failure in the path to success. Thon the crucial role of mobile in our new digital landscape. The presentation was given at The Intermark & VNET's January seminar series, A Step In The Right Direction on 10th of January 2013 in Kuala Lumpur, Malaysia.
Cyber security, the internet of things, and 3D printing will be major technology trends to watch in 2015. Security will be a top priority for companies as mobile devices and connections reach 10 billion. The internet of things will connect over 26 billion devices by 2020. 3D printing sales are expected to double in 2015 as prices decrease. Social media will see more selfies, charitable challenges, and personalized advertising. Content will need to be mobile-first, contextual, and personalized across multiple devices.
The document discusses how technology usage and access to the internet has evolved over time. It notes that more than half of the world's population now has internet access, mainly through mobile devices. Smartphones in particular have greater global penetration than both social media and internet access. The document reviews online consumer behaviors like using search engines and social media to research products before purchases. It also examines online shopping trends, with e-commerce accounting for a growing percentage of retail sales. Finally, it discusses the rise of video consumption and how marketers can leverage various digital technologies to reach consumers.
Mobile marketing involves activating marketing campaigns and programs through mobile platforms to allow consumers to interact with brands using mobile devices. It is an important part of digital marketing as connected mobile devices are integral to daily life and consumer behavior is evolving rapidly. Marketers must adapt to this change and understand how consumers are using mobile for utilities, social connection, entertainment and shopping. Mobile marketing fits within digital marketing and allows interactive consumer experiences.
Industry updates on key mobile trends 7 19 13Performics
Moms are increasingly using mobile devices to research and purchase products for their children. A new report found that ads on mobile devices help moms choose products, and over 30% have used their phone to purchase physical or digital goods. Social media sites like Pinterest and Facebook are also popular for moms to research products. Google announced strong growth for its Android platform with over 900 million devices activated globally and over 50 billion apps downloaded from the Google Play store.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain an audience and drive action. By 2020, there will be 4 billion smartphones globally, with 4 out of 5 adults connected to the internet, showing how mobile and social media have changed consumer behavior. The rise of the social mobile consumer means marketers need to engage audiences with useful content that can be easily consumed and shared on mobile devices.
What makes a good website? How mobile devices change higher education today f...Eduniversal
This document discusses key factors for building a good website, including user experience, search engine optimization, being dynamic, maintenance, and web hosting. It also examines mobile device usage statistics globally, noting rapid growth in the number of internet and mobile users worldwide. Specifically, over 40% of the global population now has internet access, and mobile traffic accounts for about 35% of global internet traffic. The mobile market is an important channel that is growing, with over half of the world's population now having an active mobile device. Websites need to have mobile versions or be responsive to this growing mobile usage.
Presentation given by Mr. Janny Paul, Chairman of Mobile Monday Malaysia and international speaker on the importance of failure in the path to success. Thon the crucial role of mobile in our new digital landscape. The presentation was given at The Intermark & VNET's January seminar series, A Step In The Right Direction on 10th of January 2013 in Kuala Lumpur, Malaysia.
Cyber security, the internet of things, and 3D printing will be major technology trends to watch in 2015. Security will be a top priority for companies as mobile devices and connections reach 10 billion. The internet of things will connect over 26 billion devices by 2020. 3D printing sales are expected to double in 2015 as prices decrease. Social media will see more selfies, charitable challenges, and personalized advertising. Content will need to be mobile-first, contextual, and personalized across multiple devices.
The document discusses how technology usage and access to the internet has evolved over time. It notes that more than half of the world's population now has internet access, mainly through mobile devices. Smartphones in particular have greater global penetration than both social media and internet access. The document reviews online consumer behaviors like using search engines and social media to research products before purchases. It also examines online shopping trends, with e-commerce accounting for a growing percentage of retail sales. Finally, it discusses the rise of video consumption and how marketers can leverage various digital technologies to reach consumers.
Mobile marketing involves activating marketing campaigns and programs through mobile platforms to allow consumers to interact with brands using mobile devices. It is an important part of digital marketing as connected mobile devices are integral to daily life and consumer behavior is evolving rapidly. Marketers must adapt to this change and understand how consumers are using mobile for utilities, social connection, entertainment and shopping. Mobile marketing fits within digital marketing and allows interactive consumer experiences.
Industry updates on key mobile trends 7 19 13Performics
Moms are increasingly using mobile devices to research and purchase products for their children. A new report found that ads on mobile devices help moms choose products, and over 30% have used their phone to purchase physical or digital goods. Social media sites like Pinterest and Facebook are also popular for moms to research products. Google announced strong growth for its Android platform with over 900 million devices activated globally and over 50 billion apps downloaded from the Google Play store.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain an audience and drive action. By 2020, there will be 4 billion smartphones globally, with 4 out of 5 adults connected to the internet, showing how mobile and social media have changed consumer behavior. The rise of the social mobile consumer means marketers need to engage audiences with useful content that can be easily consumed and shared on mobile devices.
What makes a good website? How mobile devices change higher education today f...Eduniversal
This document discusses key factors for building a good website, including user experience, search engine optimization, being dynamic, maintenance, and web hosting. It also examines mobile device usage statistics globally, noting rapid growth in the number of internet and mobile users worldwide. Specifically, over 40% of the global population now has internet access, and mobile traffic accounts for about 35% of global internet traffic. The mobile market is an important channel that is growing, with over half of the world's population now having an active mobile device. Websites need to have mobile versions or be responsive to this growing mobile usage.
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
The document discusses new trends in the mobile marketplace. It notes that there are now over 4.6 billion wireless subscribers worldwide, with mobile data contributing 26% of the $1.1 trillion in total carrier revenues. Smartphones are becoming more popular, with 45 million users in the US. Mobiles allow for immediate access to information, location-specific content, and new forms of advertising like QR codes and mobile coupons. The mobile retail market is projected to reach $8 billion by 2012 and $12 billion by 2014. Apps have also driven growth, with over 200,000 available and games being the most popular category.
Dr. Sybril Bennett, consultant, keynote speaker, facilitator and strategist provides a vision for non-profit organizations to capitalize on new media tools for fundraising.
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
To find out more about how your business can benefit from a <a>Mobile Website</a> and for your FREE copy of the Special Report "The 7 Myths About Mobile and The Truth That Can Jet-Fuel Your Business", go to: <a>www.MobileWebsiteDesign.me</a>
This document discusses keys to success with digital, social media, and content marketing. It notes that the number of people with broadband internet access has vastly increased, especially via mobile phones, and over half of the world's population is under 30 years old. Content marketing is defined as creating and distributing valuable content to attract and engage a target audience to drive business results. The document recommends using social media to improve reputation by having positive consumer reviews and engaging with followers. It provides statistics on mobile phone and social media usage and argues this increases the value of products and services. Building an effective mobile and social strategy includes ephemeral messaging and recognizing mobile moments.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
A brief overview of the benefits of using mobile communications and marketing to grow your business.
This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.
Two billion people now use smart phones, and in America, for at least two hours a day. Many Customers only Customer Experience with you might be a Mobile Experience. How will they feel about yours? What does your app say about you?
Google+ is growing and becoming more of an "all-in-one" platform by tying together search, video, local content, and user demographics. Mobile technology is central to the current digital ecosystem and driving social sharing, websites, and search activities. Many millennials in the Middle East have limited data access, so providing free WiFi can boost customer traffic. App usage and gaming are increasing in Saudi Arabia, Qatar, and the UAE, and brands are using apps to tell stories. Social media is driving online commerce, and understanding social shoppers will be important for retailers. Ecommerce is growing in Egypt, Saudi Arabia, and the UAE as online spending increases. Mobile commerce is also driving high-ticket purchases
Mobile app downloads will exceed 100 billion this year with over 1.5 billion smartphone subscribers worldwide in 2013. Google and Apple control the mobile operating systems, while game developers, Facebook, Amazon, Tencent, and Alibaba will dominate mobile payments. Mobile search will overtake desktop search within 5 years as ecommerce revenue increasingly comes from mobile transactions, reaching $1.5 trillion in offline transactions facilitated by mobile devices globally. Developing countries will be at the forefront of the mobile payment revolution with consumers preferring mobile payments to cash.
This document discusses mobile media consumption trends around the world. It notes that mobile usage is becoming integrated into daily life, with people using their phones for various activities even when spending time with family or watching TV. The number of actively used apps per person averages around 6-10. Tablet owners frequently make purchases on their devices. Mobile is changing how people shop, with many using their phones to research products and compare prices in stores. The document also outlines how mobile advertising is evolving from simple banner ads to more immersive experiences that integrate location and other data.
As part of our quarterly breakfast series, this presentation explores mobile technologies including mobile applications, mobile web, SMS text and the impact of networking.
BlackBerry Innovation Forum: Using Social Networking for SME MarketingErik Vermeulen
This document discusses the importance and effectiveness of social media marketing. It notes that 7/10 small-to-medium enterprises say social media has helped them build closer customer and partner relationships. Additionally, it provides statistics showing the rapid growth of social media platforms like Facebook and Twitter, and notes that businesses using social media are twice as likely to see opportunities to win clients from large competitors. The document advocates being authentic, giving away free information, and creating a sense of hope in one's social media marketing strategy.
The document discusses mobile marketing trends and opportunities. Over 250 million Americans use mobile phones, and mobile internet usage is growing. While some mobile users have adopted banking and shopping on their phones, many remain skeptical of mobile ads or find the experience frustrating. The document outlines pricing models, examples of mobile campaigns, and trends in international markets where mobile technology is more advanced. It concludes with recommendations to make mobile marketing capitalize on impulse, interactivity, convenience, and improved user experience.
Burlington Economic Development Corp. PresentationME Consulting
A presentation that I did for the Burlington Economic Development Corp. about the leading technology trends for 2010. The list includes social media, mobile, geo-location, real-time and cloud computing.
25 amazing mobile phone statistics and factsAndy James
This document presents 25 statistics about mobile phone usage including: 89% of smartphone users use their phones consistently throughout the day, 9 out of 10 smartphone owners use their phones daily, iPhone users download the most apps while Android users download around 36 apps per month on average, and over 60% of people worldwide own at least one mobile phone. It also notes that mobile web traffic, searches, and commerce including coupons and Cyber Monday sales through mobile devices are significant and growing rapidly.
Mobile technology continues to grow it's foothold on the shores of traditional marketing. Move over old website, the days of digital brochures are over - Mobile Responsive rules todays market
The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.
Mobile technology refers to electronic devices that don't require a landline. It is becoming the most popular tool for internet browsing worldwide. Usage of mobile devices for activities like browsing, searching, and shopping is increasing dramatically as more functions move to mobile apps and mobile video viewing doubles annually. Industry trends show that mobile will continue growing for activities across social media, email, messaging, video and commerce.
This infographic compares the two most dominant mobile operating systems, iOS and Android, analyzing them in terms of market share, device shipments, app downloads, gaming and revenue.
This infographic identifies 14 common types of people found on Facebook based on their typical Facebook behaviors and posts. These include The Preacher who shares scripture, The Inspirer who posts inspirational quotes, The Gamer who constantly invites people to games, The Ratchet who shares fight videos, The Proud Parent with many kid photos, The Over Sharer who shares too much personal information, The Narcissist with many selfies, The Fitness Buff with workout updates, The Expert who thinks they know everything, The DJ who shares music, The Crybaby who complains often, The Activist who shares causes, The Politician who shares political views excessively, and The Animal Lover who shares about their pets. The
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
The document discusses new trends in the mobile marketplace. It notes that there are now over 4.6 billion wireless subscribers worldwide, with mobile data contributing 26% of the $1.1 trillion in total carrier revenues. Smartphones are becoming more popular, with 45 million users in the US. Mobiles allow for immediate access to information, location-specific content, and new forms of advertising like QR codes and mobile coupons. The mobile retail market is projected to reach $8 billion by 2012 and $12 billion by 2014. Apps have also driven growth, with over 200,000 available and games being the most popular category.
Dr. Sybril Bennett, consultant, keynote speaker, facilitator and strategist provides a vision for non-profit organizations to capitalize on new media tools for fundraising.
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
To find out more about how your business can benefit from a <a>Mobile Website</a> and for your FREE copy of the Special Report "The 7 Myths About Mobile and The Truth That Can Jet-Fuel Your Business", go to: <a>www.MobileWebsiteDesign.me</a>
This document discusses keys to success with digital, social media, and content marketing. It notes that the number of people with broadband internet access has vastly increased, especially via mobile phones, and over half of the world's population is under 30 years old. Content marketing is defined as creating and distributing valuable content to attract and engage a target audience to drive business results. The document recommends using social media to improve reputation by having positive consumer reviews and engaging with followers. It provides statistics on mobile phone and social media usage and argues this increases the value of products and services. Building an effective mobile and social strategy includes ephemeral messaging and recognizing mobile moments.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
A brief overview of the benefits of using mobile communications and marketing to grow your business.
This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.
Two billion people now use smart phones, and in America, for at least two hours a day. Many Customers only Customer Experience with you might be a Mobile Experience. How will they feel about yours? What does your app say about you?
Google+ is growing and becoming more of an "all-in-one" platform by tying together search, video, local content, and user demographics. Mobile technology is central to the current digital ecosystem and driving social sharing, websites, and search activities. Many millennials in the Middle East have limited data access, so providing free WiFi can boost customer traffic. App usage and gaming are increasing in Saudi Arabia, Qatar, and the UAE, and brands are using apps to tell stories. Social media is driving online commerce, and understanding social shoppers will be important for retailers. Ecommerce is growing in Egypt, Saudi Arabia, and the UAE as online spending increases. Mobile commerce is also driving high-ticket purchases
Mobile app downloads will exceed 100 billion this year with over 1.5 billion smartphone subscribers worldwide in 2013. Google and Apple control the mobile operating systems, while game developers, Facebook, Amazon, Tencent, and Alibaba will dominate mobile payments. Mobile search will overtake desktop search within 5 years as ecommerce revenue increasingly comes from mobile transactions, reaching $1.5 trillion in offline transactions facilitated by mobile devices globally. Developing countries will be at the forefront of the mobile payment revolution with consumers preferring mobile payments to cash.
This document discusses mobile media consumption trends around the world. It notes that mobile usage is becoming integrated into daily life, with people using their phones for various activities even when spending time with family or watching TV. The number of actively used apps per person averages around 6-10. Tablet owners frequently make purchases on their devices. Mobile is changing how people shop, with many using their phones to research products and compare prices in stores. The document also outlines how mobile advertising is evolving from simple banner ads to more immersive experiences that integrate location and other data.
As part of our quarterly breakfast series, this presentation explores mobile technologies including mobile applications, mobile web, SMS text and the impact of networking.
BlackBerry Innovation Forum: Using Social Networking for SME MarketingErik Vermeulen
This document discusses the importance and effectiveness of social media marketing. It notes that 7/10 small-to-medium enterprises say social media has helped them build closer customer and partner relationships. Additionally, it provides statistics showing the rapid growth of social media platforms like Facebook and Twitter, and notes that businesses using social media are twice as likely to see opportunities to win clients from large competitors. The document advocates being authentic, giving away free information, and creating a sense of hope in one's social media marketing strategy.
The document discusses mobile marketing trends and opportunities. Over 250 million Americans use mobile phones, and mobile internet usage is growing. While some mobile users have adopted banking and shopping on their phones, many remain skeptical of mobile ads or find the experience frustrating. The document outlines pricing models, examples of mobile campaigns, and trends in international markets where mobile technology is more advanced. It concludes with recommendations to make mobile marketing capitalize on impulse, interactivity, convenience, and improved user experience.
Burlington Economic Development Corp. PresentationME Consulting
A presentation that I did for the Burlington Economic Development Corp. about the leading technology trends for 2010. The list includes social media, mobile, geo-location, real-time and cloud computing.
25 amazing mobile phone statistics and factsAndy James
This document presents 25 statistics about mobile phone usage including: 89% of smartphone users use their phones consistently throughout the day, 9 out of 10 smartphone owners use their phones daily, iPhone users download the most apps while Android users download around 36 apps per month on average, and over 60% of people worldwide own at least one mobile phone. It also notes that mobile web traffic, searches, and commerce including coupons and Cyber Monday sales through mobile devices are significant and growing rapidly.
Mobile technology continues to grow it's foothold on the shores of traditional marketing. Move over old website, the days of digital brochures are over - Mobile Responsive rules todays market
The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.
Mobile technology refers to electronic devices that don't require a landline. It is becoming the most popular tool for internet browsing worldwide. Usage of mobile devices for activities like browsing, searching, and shopping is increasing dramatically as more functions move to mobile apps and mobile video viewing doubles annually. Industry trends show that mobile will continue growing for activities across social media, email, messaging, video and commerce.
This infographic compares the two most dominant mobile operating systems, iOS and Android, analyzing them in terms of market share, device shipments, app downloads, gaming and revenue.
This infographic identifies 14 common types of people found on Facebook based on their typical Facebook behaviors and posts. These include The Preacher who shares scripture, The Inspirer who posts inspirational quotes, The Gamer who constantly invites people to games, The Ratchet who shares fight videos, The Proud Parent with many kid photos, The Over Sharer who shares too much personal information, The Narcissist with many selfies, The Fitness Buff with workout updates, The Expert who thinks they know everything, The DJ who shares music, The Crybaby who complains often, The Activist who shares causes, The Politician who shares political views excessively, and The Animal Lover who shares about their pets. The
The rise of Facebook commerce is experiencing growth as more people spend time on Facebook. There are 5 types of stores on Facebook: Facebook stores that allow browsing and purchasing within Facebook; Facebook credits used to purchase in-game items and stream movies; Facebook deals from local retailers purchased with credits; enhanced websites that integrate Facebook features; and enhanced retail stores that let shoppers post in-store photos to Facebook.
I created this simple presentation to provide a basic overview of social media and address some of the common myths and misconceptions surrounding social media.
The History of F-commerce: How Facebook is changing online retailSustainly
On this, the two year anniversary of the first ever transaction on Facebook – a bouquet of flowers – we put together an infographic on the origins of f-commerce and where it's headed.
This document provides an overview of the digital education market in China. It notes that China has a large mobile-only internet market, with over 83% of users accessing the internet via mobile devices. The mobile commerce and payment industries have also boomed in China. The document also discusses opportunities in the Chinese digital education market, particularly in early childhood education and English language learning via mobile apps. It provides market facts and notes cultural differences in China's education system compared to Western countries.
The Sophisticat, the Elephant, and the Secret of the Digital Native - By Arth...RAMP Group
The document summarizes key findings from research into digital usage among youth in South Africa. It identifies two main segments - "Sophisticats" and "Elephants" - who account for a large share of mobile spending. While private school youth showed high levels of digital skills, township youth generally had lower levels of skills due to lack of support structures. The research also revealed that digital adoption is driven more by peer influence than by age, challenging the idea that today's youth are "digital natives". It calls on businesses to incorporate digital peer learning into their models to drive adoption.
The Sophisticat, the Elephant, and the Secret of the Digital Native - by Arth...RAMP Group
The document summarizes key findings from research into digital usage among youth in South Africa. It identifies two main segments - "Sophisticats" and "Elephants" - who account for a large share of mobile spending. While private school youth showed high levels of digital skills, township youth generally had lower skills levels due to lack of support structures. The research also revealed that digital adoption is driven more by peer influence than by age, challenging the idea that today's youth are "digital natives".
The document discusses the importance of digital leadership for businesses. It provides an overview of digital trends like increasing internet, social media, and mobile phone penetration. Consumers now expect personalized, seamless experiences across online and offline channels. The document then outlines several of globeone's tools to help companies evaluate their digital performance and consumer journeys. It emphasizes the need to define digital objectives and understand a brand's digital ecosystem to develop successful strategies.
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
The document discusses digital natives, who have grown up with technology and are comfortable using mobile phones and the internet. It notes that Generation Y, those aged 18-28, are truly digital natives who are heavy users of new media and technology. The document also discusses trends in Africa showing high mobile phone usage, with more Kenyans using mobile phones than watching TV. It argues that mobile technology can help drive economic and social development, and that media companies must understand digital natives to effectively reach them.
Beyond the Buzz Words: Social Media & Mobile FundraisingArtez Interactive
This document summarizes key trends in social media and mobile fundraising. It notes that the preferred social network for multiple users is Facebook, which is also a top referrer to fundraising pages. It recommends using social login to increase registrations and donations by 30-40%. It also recommends using online video, social advertising, visual storytelling and gamification to engage supporters across multiple channels including mobile. It emphasizes tracking metrics like conversion rates to measure the impact of social media activities on fundraising goals.
1) The webinar discusses how associations can meet rising expectations for mobile engagement at events by developing mobile apps and websites.
2) A panelist explains how her association developed a basic mobile app to provide schedules, maps, and networking to better engage attendees, speakers, exhibitors, and sponsors.
3) Future expectations for mobile include seamless check-ins, interactive notes, surveys and analytics to improve events over time.
In this presentation, experience design expert Evan Gerber will share with you his insight on intersection of teens and mobile web marketing – and how to approach this demographic with a positive, resonant message. He’ll discuss critical success factors, such as the importance of stepping into the mind of a 16-year-old, learning how they talk, and essentially how you can best communicate to them. Evan will share the need for usability testing, and tips on how to make your testing effective and drive valuable results. In addition, this exercise look will provide an understanding of what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet.
Consumers of Tomorrow - Insights and Observations About Generation Z★ Duong Vo ★
Examines Generation Z and the defining traits and trends of the age group. Provides insight into the implications for companies trying to target this unique generation of consumers
Mobile marketing is an important and growing marketing platform. Some key benefits of mobile marketing include personalization, immediacy, interaction, and targeting. However, there are also challenges like acceptance, privacy, strategy, and infrastructure. New mobile technologies discussed include smartphones, apps, QR codes, geolocation, NFC, and 4G. Social media is also significant for sports and entertainment marketers due to its massive reach and engagement. Statistics show the importance of platforms like Facebook, Twitter, YouTube, and how they can drive purchases and fan connections.
Mobile devices are increasingly central to consumer behavior. People are more concerned about privacy and managing their online identity. Younger generations are most engaged with their mobile devices and see constant connectivity as important. Mobile usage has grown for activities like maps, news, social media, and leisure. WhatsApp has consolidated as a dominant app for sharing content and targeting information. Shopping behaviors are also increasingly mobile-centric, with people using smartphones to search for products, compare prices, and check store availability. While cash remains dominant for payments, appetite for mobile payments is high especially among younger consumers.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
The document discusses trends in mobile communications and applications. 58% of Americans have used their phones for non-data activities and 62% have used mobile devices for digital tools. Cell phones are becoming increasingly important to users. The use of applications and internet on phones is growing, especially among younger users. Popular applications allow activities like social networking, maps, games and more. Marketers are increasingly using mobile applications to engage customers, build loyalty and provide information.
myBIGearth Mobile Application Dev & MarketingStacey Stockman
Our Mobile Apps are Changing the World ...
Be the Change ... Get Yours
myBIGearth has partnered with the best the mobile application developers and marketers the world has to offer. Our mission is to change the world. Through your participation and purchases we actively donate ::
20% of ALL proceeds to support innovators focused on positive growth, change, overall social good and job creation.
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myBIGearth thanks you for being a part of creating positive growth and change.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Similar to How I Became a Digital Technologist (20)
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
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HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
28. Landed at a mobile agency…
…catering to Fortune 500 brands
Editor's Notes
Let’s start with a little tech primer, shall we?
How many of you have or have used a desktop computer?http://www.census.gov/prod/2013pubs/p20-569.pdf
How about a laptop or netbook?http://www.marketingcharts.com/wp/interactive/26-of-americans-own-a-laptop-smartphone-and-tablet-28015/
How many of you own or have used a mobile phone?http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
How about a smartphone, like an iPhone or an Android?http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
Does anyone have or have used a tablet, like a Kindle Fire, iPad or Surface?http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
What about an iPod or MP3 player?http://ipod.about.com/od/glossary/qt/number-of-ipods-sold.htm
How many of you have ever used the internet?
Who knows what Facebook is? How many of you have a Facebook page or have used it?http://thenextweb.com/facebook/2013/10/30/facebook-passes-1-19-billion-monthly-active-users-874-million-mobile-users-728-million-daily-users/
What about Twitter?http://www.statisticbrain.com/twitter-statistics/
Have you used search engines like Google, Yahoo or Bing?http://news.cnet.com/8301-1023_3-57584305-93/google-search-scratches-its-brain-500-million-times-a-day/
How many of you send text messages?http://www.dailymail.co.uk/sciencetech/article-2538488/SMS-takes-seat-IM-number-texts-sent-Britain-falls-time.html
Have you ever downloaded an app from the app store?http://www.zdnet.com/apples-app-store-downloads-top-10bn-battle-for-developers-hearts-and-minds-heats-up-7000024884/
Or made a purchase from your phone?http://www.ctia.org/your-wireless-life/how-wireless-works/wireless-quick-facts
You’re probably wondering why I’m asking all these questions. Well it’s simple. If you’ve done any of the things I’ve asked you about, then you have a little bit of an idea of what I do.
I’m a technologist. I’m a person who specializes in technology. My specialties are in the areas of web, mobile web, web and mobile apps, tablet and digital technologies.
I’ve worked for a number of different companies over the years, working on different projects for different brands, building my knowledge. You’ve probably never heard of most of the companies I’ve worked for, but that’s okay.
Sounds cool right? So now you’re probably wondering how you can do what I do. Well here’s how I got started.
School. I wasn’t some sort of techno genius like Bill Gates, Steve Jobs or Michael Dell. Do you guys know who I’m talking about? No? Then stay in school! I went to Incarnation, then Notre Dame High School, followed by Rutgers University, where I got my undergraduate degree in economics and finally, my law degree from Seton Hall.
After law school, my wife and I started an intellectual property law firm, where we represented artists and entertainers. Essentially, we helped people who created any kind of content: books, songs, paintings, records, computer programs, software, hardware. We help protect their rights.
One day these two young entrepreneurs walked into the office and asked me to help them start a company, called Digiwaxx – and I did. I got the technology bug when we developed the Digital Waxx Service, a way to send thousands of records to DJs across the globe digitally, with the click of a mouse. Today, Digiwaxx is one of the largest promotions companies in the world. They helped launch the careers of hundreds of underground artists, like Drake, Kendrick Lamar, Wale, Soldier Boy, just to name a few.
After Digiwaxx, I joined a company called Marksmen Productions, which was formed by one of my friends from Princeton University He was a computer science major, and he wanted my help to launch a product he was developing called DOT.TUNES. DT let you access your iTunes library remotely over any device that could get on the internet. It was my first mobile app. In 2007, when Apple launched the iPhone, we had one of the first apps available for the iPhone.
After The Marksmen, I was recruited to work for a mobile marketing company called MX Telecom. They were a Tier 1 aggregator, which means that they had connections to all the major telephone carriers. What they did was provide the back end support for all the texting that people do. Millions of text messages a day passed over their networks, and I helped companies set up their mobile marketing campaigns – getting short codes, creating calls-to-action and helping their mobile marketing campaigns get approved by the carriers.
From MX Telecom, I went to work for a start-up mobile content company called FonLabs. They were a boutique technology firm in San Francisco, that owned thousands of billboards across the country, and wanted to offer their clients the ability to add mobile marketing to their marketing campaigns.
A bigger company, that made mobile apps, called Kiwitech hired me after FonLabs. KiwiTech is where I learned a ton about apps. They had developed over 400 apps for clients like the United Nations, libraries and universities. They hired me because they saw that I had an entertainment background and wanted to get into developing apps in the media space.
I was with KiwiTech for about a year and a half before an even bigger company came calling, Usablenet, which I’ve already told you a little bit about. Today, I’m a senior project manager and I own my projects from end-to-end. That means if something goes wrong, I’m to blame and when things go right, I get all the credit.
But that’s my story. There is no right or wrong way to get there. Mine is just one path. What you want to do whether it’s technology or not is up to you.
Whatever it is that you want to do, it should be something that moves you. Anybody can have a job. Anyone can have a career. But you don’t want to wake up and ever hate what it is that you do. Or go to work just to get money. You should figure out what it is that you like to do and do it.
I love technology. That’s why I do what I do. What do you want to do?