Huge growth projected
Glboal perspective
PCs, 250
Smartphones and
Tablets, 1250
0
200
400
600
800
1000
1200
1400
2001 2002...
Huge growth projected
Glboal perspective
Fundamental change in scale
Mobile Industry
•1.2 bn phones sold in 2012
•3.2 bn m...
Huge growth projected
Glboal perspective
 Latin America - world’s third-largest mobile market by volume after Asia Pacifi...
Understanding the puzzle
Huge growth projected
Elements
Shipments = Smartphones
Top Five Countries
Top Five Countries Smartphones Shipment , 2013 – 2017 (Units in millions)
Pyram...
Smartphone penetration
LatAm Smartphone Penetration
Smartphone penetration
Shipments = Smartphones
Top Five Countries
20%
18%
17%
16%
15%
9%
8%
0%
5%
10%
15%
20%
25%
2013 Units
Latam - Smartphones ...
Operating System
Global Share
OS (percentage) 2010 2011 2012 2015
Symbian 37,6% 19,2% 5,2% 0,1%
Android 22,7% 38,5% 49,2% ...
 Latin America - world’s third-largest mobile market by volume after Asia Pacific and Africa
with over 630m connections a...
Latam Mobile broadband
Arpu
35%
21%
41%
22%
35%
20%
25%
30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2013 Units
Data contribu...
Tablet penetration
Latam Vs Brazil
Sales of tablets are set to triple from 2012 to 2013, with Brazil leading the way
ARGEN...
StartMeApp Products
Self Service Plattform and DSP for Agencies
SMA value added optimized algorithm platform
Latin America perspective
Higher CTR
Dynamic decision algorithm
Huge growth projected for communications market
1.Latin America perspective
Advertisers Agencies
Exchanges Ad Networks
App...
CONCLUSION
Latam Fast Growing Economies
Government impulse
Carriers promoting BAM & Smartphones
Economic devices / Technol...
Gracias …!
Alejandro Campos Carlés
Co-Managing Director & Founder
StartMeApp
alejandro.carles@startmeapp.com
Presentacion alejandro campos carles
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Presentacion alejandro campos carles

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En cada uno de los cinco seminarios Movilizando latino América - Ciudad de México, Bogotá, Buenos Aires, Sao Paulo y Miami - Equipos claves de StartMeApp, expertos en publicidad y regionales en el país-mobile ofrecerán a los asistentes una información clara y procesable sobre las ventajas crecientes del canal móvil en la construcción de conocimiento de la marca y el aprovechamiento de lealtad a la marca para aumentar las ventas con la nueva generación de consumidores de América Latina.

Speakers:
Alejandro Campos Carles - Founder & Managing Director
Gastón Fonzo - Founder & Managing Director
Valerie Itey - Head of Sales

http://startmeapp.com/movilizando
http://startmeapp.com
@startmeapp
https://www.facebook.com/SMANetworks

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Presentacion alejandro campos carles

  1. 1. Huge growth projected Glboal perspective PCs, 250 Smartphones and Tablets, 1250 0 200 400 600 800 1000 1200 1400 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 The future is mobile Global annual unit sales (m)
  2. 2. Huge growth projected Glboal perspective Fundamental change in scale Mobile Industry •1.2 bn phones sold in 2012 •3.2 bn mobile users •Replaced every 2 years •One per person PC Industry •350m PCs sold in 2012 •1.6 bn units in use •Replaced every 4-5 •Shared
  3. 3. Huge growth projected Glboal perspective  Latin America - world’s third-largest mobile market by volume after Asia Pacific and Africa with over 750m connections at the end of 2014.
  4. 4. Understanding the puzzle Huge growth projected Elements
  5. 5. Shipments = Smartphones Top Five Countries Top Five Countries Smartphones Shipment , 2013 – 2017 (Units in millions) Pyramid Research ARGENTINA: 42% of the mobile phones sold in Argentina in 2012 were smartphones 8 millions expected in 2013 BRAZIL: in 2013, more than 21.4 million smartphones will be sold in Brazil MEXICO16 million smartphones will be sold in Mexico in 2013
  6. 6. Smartphone penetration LatAm Smartphone Penetration Smartphone penetration
  7. 7. Shipments = Smartphones Top Five Countries 20% 18% 17% 16% 15% 9% 8% 0% 5% 10% 15% 20% 25% 2013 Units Latam - Smartphones penetration Q4 2012 US Smartphone penetration is 57% by February 2013 (comscore) ARGENTINA: 2012 Smartphones penetration 11M with 40% over global base
  8. 8. Operating System Global Share OS (percentage) 2010 2011 2012 2015 Symbian 37,6% 19,2% 5,2% 0,1% Android 22,7% 38,5% 49,2% 48,8% Research In Motion 16,0% 13,4% 12,6% 11,1% iOS 15,7% 19,4% 18,9% 17,2% Microsoft 4,2% 5,6% 10,8% 19,5% Other Operating Systems 3,8% 3,9% 3,4% 3,3% Total 100,0% 100,0% 100,0% 100,0% ARGENTINA: 57% market share for the Android operating system BRAZIL: Android operating system has 56.7% market share in the Brazilian smartphone market MEXICO: Android has a 37% market share in Mexico Global Operating system penetration
  9. 9.  Latin America - world’s third-largest mobile market by volume after Asia Pacific and Africa with over 630m connections as of Q4 2012  Ending 2013 with 742 million mobile subscriptions, according to Informa Telecoms & Media  In 2011, mobile broadband overtook fixed broadband as the first choice to access the Internet in Latin America  Voice will remain the main revenue stream for operators, accounting for 76% of service revenues, data revenues will increase 18% year-on-year, topping US$ 27.7 billion, according to Informa.  in Latin America, smartphones are expected to account for 46% of total handset sales in 2013.  Smartphone connections in Latin America will increase 35% year-on-year in 2013, to 140.7 million. ¿Why the LatAm growth? 1.Latin America perspective Third largest mobile market Latam 742 M users Data will increase 18% Latam Smatphones 46% 2013
  10. 10. Latam Mobile broadband Arpu 35% 21% 41% 22% 35% 20% 25% 30% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2013 Units Data contribution to service revenue. Latin America average 27% and 43% in North America Average ARPU of US 12 by Q4 2012 Data revenues by Q4 2012
  11. 11. Tablet penetration Latam Vs Brazil Sales of tablets are set to triple from 2012 to 2013, with Brazil leading the way ARGENTINA: According to IDC, 340,000 tablets were sold in Argentina in 2012—a 43% increase compared to 2011. BRAZIL: 3.1 million units in 2012, 222% higher than in 2011. Sales in Brazil will reach 5.1 million units in 2013, an increase of more than 67% MEXICO: 2.2 million tablets will be sold in Mexico in 2013, up from 1.5 million tablets sold in 2012
  12. 12. StartMeApp Products
  13. 13. Self Service Plattform and DSP for Agencies
  14. 14. SMA value added optimized algorithm platform Latin America perspective Higher CTR Dynamic decision algorithm
  15. 15. Huge growth projected for communications market 1.Latin America perspective Advertisers Agencies Exchanges Ad Networks Apps traffic Mobile Web Wap Sites Carriers On Deck Traffic Publisher Network StartMeApp Ecosystem SERVICES 1.Brand Safe Network 2.Blind Network focused on performance
  16. 16. CONCLUSION Latam Fast Growing Economies Government impulse Carriers promoting BAM & Smartphones Economic devices / Technology adoption Mobile audience going on board LatAm leaded by Brazil and Mexico
  17. 17. Gracias …! Alejandro Campos Carlés Co-Managing Director & Founder StartMeApp alejandro.carles@startmeapp.com

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