This document discusses opportunities in the mobile market and key facts about the mobile industry. It notes that smartphones currently make up a small portion of the total phone market but sales are growing rapidly. While iPhone users represent only 3% of Americans, the hype around smartphones is largely centered in the US, which differs from much of the rest of the world where basic phones still dominate the market. The mobile industry is huge with over 3.8 billion phones in use globally.

1. Some Reality into Apps Store
Hysteria on the Markets and
Opportunities in Mobile
presentation was inspired
by Tomi T Ahonen's post

2. About Tomi T Ahonen
He is a five-time bestselling author and consultant
on digital convergence and mobile telecoms,
based in Hong Kong. Tomi lectures at Oxford
University's short courses on high tech and
convergence.

3. 8 unique abilities
of mobile phone

4. Mobile is personal

5. Mobile is
permanently carried

6. Mobile is always on

7. Mobile has a built-in
payment channel

8. Mobile is available at the
point of creative impulse

9. Mobile is most accurate
at measuring its audience

10. Mobile can capture the social
context of consumption

11. Mobile can offer
augmented reality

12. Apple is luxury brand
for phones

13. 35M of iPhones out there
globally or 1% of all phones

14. A $600 iPhone is as a Jaguar
or Mercedes Benz car :)

15. 3% of Americans have
an iPhone

16. It is NOT a mass market
phone :(

17. USA market is anomaly

18. 1/3 of total iPhone users
are in the USA

19. The hysteria is centered
in the USA

20. The rest of the planet is
NOT like the USA :|

21. Smartphones is small part
of all phones

22. 180M smarphones sold this
year, or 64% of the size of
total PC sales worldwide

23. 1.1B new mobile phones
are sold this year

24. The total installed base
of smartphones is 550M

25. 3.8B actual activated
mobile phones in use

26. 14.5% of all mobile phones
in use are smartphones...

27. ...but 85.5% are basic phones

28. PC based web vs.
mobile web

29. You can reach a total internet
PC population of 1.0B

30. The rest of the 1.7B internet
users access in web cafes
or on their phones

31. Over 1.2B people already do
use the mobile internet 8-)

32. MMS

33. Is enabled at more than 2.8B
mobile phones and their
networks...

34. ...and has 1.4B active users

35. How big is? Globally worth
$26B last year said Portio

36. SMS

37. There are 3B active users
on the planet!

38. Over 99.9% of all 3.8B
connected mobile phones
on the planet has that ability

39. 76% of all mobile phone
subscribers are active users

40. post scriptum

41. $145M is made from all mobile
services daily *
* A day in the Internet : http://tuvutuvu.posterous.com/a-day-in-the-internet-63

42. @IgorBuhovec
linkedin.com/in/igorbuhovec