The document provides statistics on global internet usage and online activities in 2015: - Asia accounts for 44% of worldwide internet users, with anticipated 17% growth in internet users in China. Western Europe accounts for 12% of worldwide internet buyers. - The top online activities globally are using email (2.1 billion people), social networks (1.9 billion), instant messaging (1.5 billion), and streaming music (1.2 billion). - Countries leading in various online metrics include the US and Canada in internet penetration, Singapore in mobile ecommerce spending, and Brazil in online clothing sales.

1. All IDC research is © 2015 by IDC. All rights reserved.
What we are buying (2015)
HowtheWorld
Uses theInternet
Of worldwide
internet
users
44%Asia
Of worldwide
internet
buyers
12%Western Europe
Mobile advertising
spent on search
vs. display
61%Middle East/Africa
Of worldwide mobile
devices used
to access the
internet
10%Latin America
Of worldwide
internet
advertising
spend
47%North America
Highest % of population
using the internet in
North America:
Highest broadband
penetration in
Western Europe:
Hightest per capita
ecommerce spending
on mobile devices:
Highest amount spent
buying clothing online in
South America:
Highest total spending on
internet advertising in the
Middle East & Africa:
Canada Netherlands Singapore TurkeyBrasil
87% 91% $2,094 $5.5 billion $744 million
Highest usage per
month per person in
North America:
Highest number of
mobile internet buyers
in Western Europe:
Highest number of people
using search websites in
Eastern Europe:
Highest number
of mobile devices
in Asia:
Highest anticipated
growth rate in number of
internet users in Asia
United States Germany Russia IndonesiaChina
92 hours/month 42 million 78 million 981 million 17%
Percent of World Wide Internet
Users (per Capita GDP weighted)
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Asia Pacific
(excl. Japan)
Middle East & Africa
Latin America
Western Europe
North America
Central and Eastern Europe
Japan
Percent of World Wide
Internet Users
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Asia Pacific
(excl. Japan)
Middle East & Africa
Latin America
Western Europe
North America
Central and Eastern Europe
Japan
Online banking
1.7Bpeople
Using email
2.1Bpeople
Streaming music
1.2Bpeople
What we are doing (2015)
Finding a new job
1Bpeople
$810B
Travel
$105B
Online classes
Online games
$92B
$109B
Books, CDs & DVDs
people
Reading news
2B
people
Using maps
1.4B
Downloading
videos
$35B
Downloading
apps
$120B
people
Using social
networks
1.9B
people
Using instant
messaging
1.5B
Buying computer
hardware
$70B
Downloading
e-books
$51B
Source: IDC New Media Market Model
IDC’s NMMM is the industry-leading resource for Internet statistics and spending across the world, including 43 countries and 7 regions.