SlideShare a Scribd company logo
The
market-creating
power of mobile
The rise of mobile has paved the
way for whole new markets,
such as mobile payments, the
Internet of Things,
location-based advertising, and
an entire ecosystem of apps
including social media.
Life’s essentials:
Air, water, food, and smartphones
Mobile devices
They’re in on the action
The mobile device landscape:
Where to from here?
The speed in which we look at
our phones in the morning is
continuing to become
faster and faster.
of consumers check
their phones within
5 minutes of
waking up.
of the consumers check
their phones in the
middle of the night.
Similarly,
of consumers check their
phones 5 mins before
preparing to sleep.
We check our phones
approximately
Device penetration is
naturally higher among
olds but most of the
smartphone growth occurred in
the 45+ demographic.
After an explosive
growth period,
smartphone
penetration
increased only
reaching
saturated levels.
While out shopping and while at work still rank as the #1
activities with 93% reported usage. Spending leisurely time
and watching TV follow closely at 90% and 89%.
Smart watches (12% vs 4% last year)
and fitness bands (17% vs 10% last year)
show higher growth percentages. VR
headsets, a newer product in the market
remains a niche product, with 8% of the
consumers reporting ownership.
18-24 year
50%
93%
mPayments
Staying on course
2014 2016
In 2015
mPayments usage
for in-store
payments
increased to 18%
from 5% in 2014.
This year, the
growth is
plateauing at 20%.
20%
5%
35%
47 times
43%
7%
(70% to 77%)
a day.
Only 31% of consumers
prefer to use fingerprints
for identification purposes,
even though 43% have
fingerprint readers.
IoT: The (connected) lightbulb has turned on
62% of the consumers would consider
eventually owning or riding in an
autonomous car. 16% of those aged 25-34
would consider riding and owning one now.
Car based IoT still ranks at #1 spot with 75% of consumers stating interest. Home-based IoT interest showed the
largest increase from 53% in 2015, to 65% and taken over personal IoT (wearables) at 62% for the #2 spot.
Copyright © 2016 Deloitte Development LLC.
75%
62%65%
62%
63% of the respondents prefer
to use PIN or passwords when
unlocking a phone or
authorizing mobile payments or
other transactions.
52% of the respondents are
willing to share usage data
with companies as long as
they can choose what
information to share.
63%
52%
31%
Security and privacy
How aware are consumers?

More Related Content

What's hot

Getting Started in Mobile
Getting Started in MobileGetting Started in Mobile
Getting Started in Mobile
Run2LIVE, Inc.
 
Lucid Welcome Presentation
Lucid Welcome PresentationLucid Welcome Presentation
Lucid Welcome Presentation
LUCID project (ARCHIVE)
 
Consumer research Kenya
Consumer research KenyaConsumer research Kenya
Consumer research Kenya
Antony G Peters
 
In mobi consumer-and_network_research
In mobi consumer-and_network_researchIn mobi consumer-and_network_research
In mobi consumer-and_network_research
Sumit Roy
 
Mobile devices and Applications Trend
Mobile devices and Applications TrendMobile devices and Applications Trend
Mobile devices and Applications Trend
[x]cube LABS
 
It's a Mobile World - April 2013
It's a Mobile World - April 2013It's a Mobile World - April 2013
It's a Mobile World - April 2013
Affiliate Window
 
2015 US Global Mobile Consumer Survey
2015 US Global Mobile Consumer Survey2015 US Global Mobile Consumer Survey
2015 US Global Mobile Consumer Survey
Deloitte United States
 
GfK - Consumer Electronics Summit (CES) China 2015
GfK - Consumer Electronics Summit (CES) China 2015GfK - Consumer Electronics Summit (CES) China 2015
GfK - Consumer Electronics Summit (CES) China 2015
GfK
 
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...
5   Nader Kobeissi -  On Device Research - Media Multitaskers & Purchase Infl...5   Nader Kobeissi -  On Device Research - Media Multitaskers & Purchase Infl...
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...
Center of Digital Excellence, CODE Inc
 
Vietnam's digital trends 2017
Vietnam's digital trends 2017Vietnam's digital trends 2017
Vietnam's digital trends 2017
Thiện Quang
 
Mobile Internet User Distribution in Iran
Mobile Internet User Distribution in IranMobile Internet User Distribution in Iran
Mobile Internet User Distribution in Iran
aminashena
 
Consumer barometer-insights-from-australia
Consumer barometer-insights-from-australiaConsumer barometer-insights-from-australia
Consumer barometer-insights-from-australia
Marco Ma
 
III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...
III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...
III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...
ecommerce poland expo
 
M2 roadshow us gavin patterson, mobilesquared
M2 roadshow us   gavin patterson, mobilesquaredM2 roadshow us   gavin patterson, mobilesquared
M2 roadshow us gavin patterson, mobilesquared
mobilesquared Ltd
 
GfK DigiTension - Jef Staes, Kathy Sheehan
GfK DigiTension - Jef Staes, Kathy SheehanGfK DigiTension - Jef Staes, Kathy Sheehan
GfK DigiTension - Jef Staes, Kathy Sheehan
GfK
 
Turkey's mobile game market 1
Turkey's mobile game market 1Turkey's mobile game market 1
Turkey's mobile game market 1
Hüseyin Tekler
 
M-Commerce in the UK
M-Commerce in the UKM-Commerce in the UK
M-Commerce in the UK
Martin Clamart
 
Robby Yung's presentation at Entertainment Marketing 2016
Robby Yung's presentation at Entertainment Marketing 2016Robby Yung's presentation at Entertainment Marketing 2016
Robby Yung's presentation at Entertainment Marketing 2016
Ruperta Daher
 
Mobile marketing thtutruheme
Mobile marketing thtutruhemeMobile marketing thtutruheme
Mobile marketing thtutruheme
whatagency
 
IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)
IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)
IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)
IAB Brasil
 

What's hot (20)

Getting Started in Mobile
Getting Started in MobileGetting Started in Mobile
Getting Started in Mobile
 
Lucid Welcome Presentation
Lucid Welcome PresentationLucid Welcome Presentation
Lucid Welcome Presentation
 
Consumer research Kenya
Consumer research KenyaConsumer research Kenya
Consumer research Kenya
 
In mobi consumer-and_network_research
In mobi consumer-and_network_researchIn mobi consumer-and_network_research
In mobi consumer-and_network_research
 
Mobile devices and Applications Trend
Mobile devices and Applications TrendMobile devices and Applications Trend
Mobile devices and Applications Trend
 
It's a Mobile World - April 2013
It's a Mobile World - April 2013It's a Mobile World - April 2013
It's a Mobile World - April 2013
 
2015 US Global Mobile Consumer Survey
2015 US Global Mobile Consumer Survey2015 US Global Mobile Consumer Survey
2015 US Global Mobile Consumer Survey
 
GfK - Consumer Electronics Summit (CES) China 2015
GfK - Consumer Electronics Summit (CES) China 2015GfK - Consumer Electronics Summit (CES) China 2015
GfK - Consumer Electronics Summit (CES) China 2015
 
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...
5   Nader Kobeissi -  On Device Research - Media Multitaskers & Purchase Infl...5   Nader Kobeissi -  On Device Research - Media Multitaskers & Purchase Infl...
5 Nader Kobeissi - On Device Research - Media Multitaskers & Purchase Infl...
 
Vietnam's digital trends 2017
Vietnam's digital trends 2017Vietnam's digital trends 2017
Vietnam's digital trends 2017
 
Mobile Internet User Distribution in Iran
Mobile Internet User Distribution in IranMobile Internet User Distribution in Iran
Mobile Internet User Distribution in Iran
 
Consumer barometer-insights-from-australia
Consumer barometer-insights-from-australiaConsumer barometer-insights-from-australia
Consumer barometer-insights-from-australia
 
III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...
III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...
III Kongres eHandlu: Kamila Pater (Criteo), "Marketing in a world of mobile c...
 
M2 roadshow us gavin patterson, mobilesquared
M2 roadshow us   gavin patterson, mobilesquaredM2 roadshow us   gavin patterson, mobilesquared
M2 roadshow us gavin patterson, mobilesquared
 
GfK DigiTension - Jef Staes, Kathy Sheehan
GfK DigiTension - Jef Staes, Kathy SheehanGfK DigiTension - Jef Staes, Kathy Sheehan
GfK DigiTension - Jef Staes, Kathy Sheehan
 
Turkey's mobile game market 1
Turkey's mobile game market 1Turkey's mobile game market 1
Turkey's mobile game market 1
 
M-Commerce in the UK
M-Commerce in the UKM-Commerce in the UK
M-Commerce in the UK
 
Robby Yung's presentation at Entertainment Marketing 2016
Robby Yung's presentation at Entertainment Marketing 2016Robby Yung's presentation at Entertainment Marketing 2016
Robby Yung's presentation at Entertainment Marketing 2016
 
Mobile marketing thtutruheme
Mobile marketing thtutruhemeMobile marketing thtutruheme
Mobile marketing thtutruheme
 
IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)
IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)
IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)
 

Similar to Us global-mobile-consumer-survey-2016-infographic

Mobility Survey Belgium
Mobility Survey BelgiumMobility Survey Belgium
Mobility Survey Belgium
ruttens.com
 
madreport Q4 2014
madreport Q4 2014madreport Q4 2014
madreport Q4 2014
mobilike
 
Consumers are more connected than ever (Deloitte, global mobile survey 2015)
Consumers are more connected than ever (Deloitte, global mobile survey 2015)Consumers are more connected than ever (Deloitte, global mobile survey 2015)
Consumers are more connected than ever (Deloitte, global mobile survey 2015)
Gianluca Girard
 
Estudio "Millennials Roundup 2014" by eMarketer
Estudio "Millennials Roundup 2014" by eMarketerEstudio "Millennials Roundup 2014" by eMarketer
Estudio "Millennials Roundup 2014" by eMarketer
Allan V. Braverman
 
Blis insights: the influence of location on cross-screen advertising
Blis insights: the influence of location on cross-screen advertisingBlis insights: the influence of location on cross-screen advertising
Blis insights: the influence of location on cross-screen advertising
Blis
 
deloitte-nl-tmt-global-mobile-consumer-survey-2014
deloitte-nl-tmt-global-mobile-consumer-survey-2014deloitte-nl-tmt-global-mobile-consumer-survey-2014
deloitte-nl-tmt-global-mobile-consumer-survey-2014
Arseni Storojev
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Jim Nichols
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
Conversant, Inc.
 
Mobile in Numbers
Mobile in NumbersMobile in Numbers
Mobile in Numbers
In The Pocket
 
Tablet Marketing Whitepaper - August 2014
Tablet Marketing Whitepaper - August 2014Tablet Marketing Whitepaper - August 2014
Tablet Marketing Whitepaper - August 2014
Damus Chu
 
Mobile Gaming (GaminginHolland 2015)
Mobile Gaming (GaminginHolland 2015)Mobile Gaming (GaminginHolland 2015)
Mobile Gaming (GaminginHolland 2015)
Rogier van den Heuvel
 
Mobile Device: Trend, Growth and Future Prospect
Mobile Device: Trend, Growth and Future ProspectMobile Device: Trend, Growth and Future Prospect
Mobile Device: Trend, Growth and Future Prospect
Vivek K. Singh
 
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhMobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
Tuấn Anh Phan
 
2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry
Judd Wheeler
 
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
yann le gigan
 
Velti mobile whitebook 2013
Velti mobile whitebook 2013Velti mobile whitebook 2013
Velti mobile whitebook 2013
Andy Ryu
 
Uk Mobile Commerce Report
Uk Mobile Commerce ReportUk Mobile Commerce Report
Uk Mobile Commerce Report
Chris Ndungu, Digital Marketing
 
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessHow Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your business
Raion Seishin
 
EY_Utilization of mobile devices in Romania_ALL
EY_Utilization of mobile devices in Romania_ALLEY_Utilization of mobile devices in Romania_ALL
EY_Utilization of mobile devices in Romania_ALL
Constantin Magdalina
 
mma warc report- mobile ecosystem and marketing in India
mma warc report- mobile ecosystem and marketing in Indiamma warc report- mobile ecosystem and marketing in India
mma warc report- mobile ecosystem and marketing in India
Social Samosa
 

Similar to Us global-mobile-consumer-survey-2016-infographic (20)

Mobility Survey Belgium
Mobility Survey BelgiumMobility Survey Belgium
Mobility Survey Belgium
 
madreport Q4 2014
madreport Q4 2014madreport Q4 2014
madreport Q4 2014
 
Consumers are more connected than ever (Deloitte, global mobile survey 2015)
Consumers are more connected than ever (Deloitte, global mobile survey 2015)Consumers are more connected than ever (Deloitte, global mobile survey 2015)
Consumers are more connected than ever (Deloitte, global mobile survey 2015)
 
Estudio "Millennials Roundup 2014" by eMarketer
Estudio "Millennials Roundup 2014" by eMarketerEstudio "Millennials Roundup 2014" by eMarketer
Estudio "Millennials Roundup 2014" by eMarketer
 
Blis insights: the influence of location on cross-screen advertising
Blis insights: the influence of location on cross-screen advertisingBlis insights: the influence of location on cross-screen advertising
Blis insights: the influence of location on cross-screen advertising
 
deloitte-nl-tmt-global-mobile-consumer-survey-2014
deloitte-nl-tmt-global-mobile-consumer-survey-2014deloitte-nl-tmt-global-mobile-consumer-survey-2014
deloitte-nl-tmt-global-mobile-consumer-survey-2014
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
 
Mobile in Numbers
Mobile in NumbersMobile in Numbers
Mobile in Numbers
 
Tablet Marketing Whitepaper - August 2014
Tablet Marketing Whitepaper - August 2014Tablet Marketing Whitepaper - August 2014
Tablet Marketing Whitepaper - August 2014
 
Mobile Gaming (GaminginHolland 2015)
Mobile Gaming (GaminginHolland 2015)Mobile Gaming (GaminginHolland 2015)
Mobile Gaming (GaminginHolland 2015)
 
Mobile Device: Trend, Growth and Future Prospect
Mobile Device: Trend, Growth and Future ProspectMobile Device: Trend, Growth and Future Prospect
Mobile Device: Trend, Growth and Future Prospect
 
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhMobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh
 
2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry2016 Mid Year State of the Mobile Industry
2016 Mid Year State of the Mobile Industry
 
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
 
Velti mobile whitebook 2013
Velti mobile whitebook 2013Velti mobile whitebook 2013
Velti mobile whitebook 2013
 
Uk Mobile Commerce Report
Uk Mobile Commerce ReportUk Mobile Commerce Report
Uk Mobile Commerce Report
 
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessHow Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your business
 
EY_Utilization of mobile devices in Romania_ALL
EY_Utilization of mobile devices in Romania_ALLEY_Utilization of mobile devices in Romania_ALL
EY_Utilization of mobile devices in Romania_ALL
 
mma warc report- mobile ecosystem and marketing in India
mma warc report- mobile ecosystem and marketing in Indiamma warc report- mobile ecosystem and marketing in India
mma warc report- mobile ecosystem and marketing in India
 

Recently uploaded

Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
markmargaret23
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 

Recently uploaded (20)

Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 

Us global-mobile-consumer-survey-2016-infographic

  • 1. The market-creating power of mobile The rise of mobile has paved the way for whole new markets, such as mobile payments, the Internet of Things, location-based advertising, and an entire ecosystem of apps including social media. Life’s essentials: Air, water, food, and smartphones Mobile devices They’re in on the action The mobile device landscape: Where to from here? The speed in which we look at our phones in the morning is continuing to become faster and faster. of consumers check their phones within 5 minutes of waking up. of the consumers check their phones in the middle of the night. Similarly, of consumers check their phones 5 mins before preparing to sleep. We check our phones approximately Device penetration is naturally higher among olds but most of the smartphone growth occurred in the 45+ demographic. After an explosive growth period, smartphone penetration increased only reaching saturated levels. While out shopping and while at work still rank as the #1 activities with 93% reported usage. Spending leisurely time and watching TV follow closely at 90% and 89%. Smart watches (12% vs 4% last year) and fitness bands (17% vs 10% last year) show higher growth percentages. VR headsets, a newer product in the market remains a niche product, with 8% of the consumers reporting ownership. 18-24 year 50% 93% mPayments Staying on course 2014 2016 In 2015 mPayments usage for in-store payments increased to 18% from 5% in 2014. This year, the growth is plateauing at 20%. 20% 5% 35% 47 times 43% 7% (70% to 77%) a day. Only 31% of consumers prefer to use fingerprints for identification purposes, even though 43% have fingerprint readers. IoT: The (connected) lightbulb has turned on 62% of the consumers would consider eventually owning or riding in an autonomous car. 16% of those aged 25-34 would consider riding and owning one now. Car based IoT still ranks at #1 spot with 75% of consumers stating interest. Home-based IoT interest showed the largest increase from 53% in 2015, to 65% and taken over personal IoT (wearables) at 62% for the #2 spot. Copyright © 2016 Deloitte Development LLC. 75% 62%65% 62% 63% of the respondents prefer to use PIN or passwords when unlocking a phone or authorizing mobile payments or other transactions. 52% of the respondents are willing to share usage data with companies as long as they can choose what information to share. 63% 52% 31% Security and privacy How aware are consumers?