The document discusses the use of blockchain technology and social tokens to incentivize community engagement, outlining Coindesk's initiative, 'desk', which is an ERC20 token on the Polygon mainnet. Desk enables holders to earn tokens through event participation and media engagement, with plans for token redemption for various benefits. The initiative aims to align community participation with business objectives while creating a decentralized web3 community.

1. Utilizing blockchain technology to incentivize engagement
and align objectives
DESK: A Social Token

2. Imagining Supply Chains in 2030
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Agenda 01 Intro
02 Social Tokens
03 DESK
04 DESK for Events
05 DESK for Media

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HI, it’s nice to meet you
● My name is Luke Layden
● Working in the Web3/Blockchain for almost 4 years now
● Currently at CoinDesk, the leading news-media platform in the crypto space
● Strategic lead for DESK, CoinDesk’s social token initiative
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4. Imagining Supply Chains in 2030
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● Social tokens are crypto tokens used to empower, incentivize, and reward a web3 community
● Examples:
○ Friends With Benefits (FWB)
■ a web3 creative community where people become members by purchasing a certain number of FWB. The money is
then redistributed into community initiatives via tokenized voting
○ Global Coin Research
■ a web3 research community where people can access token-gated content by purchasing $GCR or earning $GCR by
submitting research
(Web3: the third evolution of web technologies defined by decentralization, data rights, interoperability, and
tokenization)
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What is a social token

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What about DESK?
● DESK is an ERC20 token that lives on Polygon mainnet
● 5 billion tokens have been minted, with 5 billion more planned
● An experiment in endemic value modeled after credit card points and airline miles
● Redeemed for NFTs, physical goods, and token-gated access
● Tokenized voting
● ~8000 DESK holders, ~4000 in the community
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DESK For CoinDesk Events
● Attendees earn DESK for purchasing a ticket, attending programming, exploring events, and interfacing with
sponsors
● Redeemable for food, drinks, merchandise, and in our virtual stores
● Distributed via QR code, with a tokenized whitelist
● Consensus ‘21 virtual beta, Coffee with Barry Silbert
● Consensus ‘22 full launch with lessons learned
● ~3500 attendees or 16%
● 22,200 transactions to date
● 20K spent at Store of Value & Food vendors
● Focused on UX and scalability for C ‘23
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DESK For CoinDesk Media
● Currently under development, slated to launch early 2023
● Every CoinDesk account holder earn DESK for reading articles, taking quizzes, completing quests, watching
videos, listening to podcast etc.
● Wallet-only accounts
● Selective tokenization, alignment with business objectives and product needs
● Opportunity for sponsorship
● Beginnings of a community-driven roadmap
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Questions?
THANK YOU!