This document discusses how personalized recommendations can increase sales through social commerce. It outlines that social media is exploding in online commerce and that a multi-channel strategy is necessary. Personalized recommendations are a key part of social commerce by anticipating customer needs, personalizing experiences, and energizing shopping. The document then describes ZSL's SmartPrise social commerce solution and recommendation engine that can provide personalized recommendations across websites and mobile apps to increase sales and acquire new customers. It concludes by proposing next steps for interested businesses.

1. Personalized Shopping Experience to
Increase your Sales
Leveraging Social Commerce Solution
Nov 17th, 2011
Bharath Yadla
Practice Head – Social Commerce & Cloud
Integration

2. Topics
1. Explosion of Social Media in online commerce
2. Multi-Channel strategy - a must, sell where the users are
3. Personalized Recommendations – a Key ingredient of Social Commerce
4. About ZSL SmartPrise Social Commerce
5. Demo
6. Next Steps…

4. Where is the market going?

5. Where is the market going?
Exhibit Booz & Company Estimate of
Social Commerce Market Size (2010-2015; in USS Billions)
$30
$20
$14
$14 $9
$9 $5
$5 $3 $16
$8 $12
$4 $6
2010 2011 2012 2013 2014 2015
Note : Numbers might not add up because of rounding.
Source : Forrester Research; GP Bullhound; Euromonitor; Booz & Company analysis

6. Explosion of Social Media in Commerce
Source : Nielsen Q3 2011

7. What is Social Commerce
Social
Social commerce is a subset of electronic
Commerce as
commerce that involves using social
media, online media that supports social defined and
interaction and user contributions, to was first
assist in the online buying and selling of introduced
products and services by
We believe that it is all of this and more.
We define social commerce as: "The use of social strategies
to anticipate, personalize and energize the shopping
experience."

8. What is Social Commerce
Dr. Paul Marsden, Syzygy Group
Social Commerce Defined
E-COMMERCE SOCIAL COMMERCE SOCIAL-MEDIA
Buying and selling The monetization of Online media
products and services social media with supporting social
online e-commerce interaction and user
contributions
Recent Examples of social commerce
 1-800-Flowers, setting up the first online retail store embedded into Facebook
 US fashion chain The Limited creating a newsfeed store on Facebook allowing users to buy directly from
within newsfeeds
 Dell offering a 'deal feed' on popular micro-blogging service Twitter, netting it over $7m in sales
 Amazon & Best Buy extending their reach beyond their sites with social media services such as social
bookmarking 'universal wishlists’
 Food processor brand Blendtec seeing a series of humorous 'Will it Blend?' ads to social media platforms,
and in doing so increasing sales by 500%

9. Multi-Channel Strategy – Cannot Ignore anymore

10. Multi-Channel Strategy – Cannot Ignore anymore
Source : ChannelAdvisor 2011

11. Multi-Channel Strategy – 2 Major Strategies
2 Strategies
SOCIAL & Mobile MEDIA ON E-COMMERCE E-COMMERCE ON SOCIAL & Mobile MEDIA
PLATFORMS PLATFORMS
Helping people connect where they buy Helping people buy where they connect

13. Being Relevant on Website is important

14. Personalized Recommendations –
Key to Social commerce

15. Personalized Recommendations –
Key to Social commerce
Source : JWT, 2011

16. Personalized Recommendations – A Bigger Value
Recommendation
Engine for Social
Commerce
Revenue, Acquisition, and Few Current Users, Many Ready
Customer Satisfaction: the Goals to Adopt
Fully 48% of our respondents are
interested in deploying The answers, not surprisingly, centered Roughly 10% of our respondents already
recommendations for a B2 ecommerce on revenue (63%), customer acquisition use a recommendation engine. Of those
application. 35% indicated that they (55%), and customer satisfaction (80%0. not currently using a recommendation
would use recommendations on a B2C In North America, employee productivity engine, a quarter plan to deploy this
site. Only 19% were interested in was also an important goal for 50% of year, and another 20% plan to deploy in
applying recommendations to a respondents. In Europe, it was important 2011. So it seems that about half of our
corporate Web site to no respondents. Retailers are more respondents are pretty hot on the idea of
focused: they had one goal, and it was recommendations. Retailers unanimously
revenue chose 2011 for deployment
Source : Patricia Seybold recommendation engine market survey

17. Social Commerce – User perspective
“Personalized & Social recommendation
is the back bone of
Social Commerce Strategy.”

19. Six Dimensions of Social Commerce
Forums & Communities
SMO
• Discussion forums
• Retail blogs • News & Deal feeds
Social Shopping • Social media events &
• Customer communities
sharing
• Social media stores • Link building
• Group buying & gifting
• Social shopping portals
Recommendations & Social Ads & Apps
Ratings & Reviews
Referrals • Social Ads
• Customer ratings & reviews • Social bookmarking • Social Apps & Widgets
• Expert ratings & reviews • Referral programs
• Sponsored reviews • Social recommendations

20. Market Challenges
 B2C businesses with web & mobile properties have the top 3 challenges, more so with
Publishing, Retail, Travel, Entertainment…
 Revenue or Transaction ability
 Consumer acquisition
 Consumer satisfaction
 However, most businesses today struggle to address the above challenges because
 They don’t have a personalization strategy nor successfully implemented it
 They don’t have a clear Social CRM strategy
 To address the above challenges the businesses need to
 Provide a very personalized & relevant consumer experience
 Follow the consumer on the social platforms
We help the businesses address this challenge by offering a Personalized &
Social Recommendation Engine for their
web and mobile properties.

21. About ZSL
• 15+ years Global Technology Integrator & Business Solutions Provider, Headquartered in
Edison, NJ
• State-of-the-art Technology Research & Development Centers in US, Canada and India
• 4000+ employees with offices in US, UK, Canada, France, Germany, Malaysia, Singapore,
Middle-East and India
• Dedicated R&D Division to Offer Value Added R&D Services & Product Development
Services to the ISVs and SPs
• Emerging Technologies Specialization with the leading technology vendors alignment
• Pioneer in Industry Solutions Development (Insurance, Finance, E-Governance, Consumer
Electronics, Pharmaceutical & Telecom)
• Award Winning & Proven Partnership Program “Get IT Together” Partnership for ISVs, VARs,
SPs and SIs
• ISO and CMM Certified Solution Provider
2

22. Industry Recognition

23. SmartPrise Social Commerce –
Personalized & Social Recommendation Engine
Personalized & Social Recommendation
Engine
 Sources Relevant and Personalized
Recommendations for the Consumer’s need.
 Enhances Social Relevance through
personalized Opinions & Coupons from
friends & social networks.
 Increases the Consumer Transaction-ability
(visit to buy) with 30-50% sales lift.
 Acquires new Consumer-base
(15 to 20%) through powerful viral loops.
 Works on various touch points like web,
facebook, smart phones (iPhone, Android…).
Social Analytics & CRM
 Monitoring – extracting consumer insights
from social sphere
 Profile mapping
 Middleware – Integration of all customer
facing touch points
 Measuring & Insights to sentiment

24. Intent Based, Context Driven Personalization
Opinions
Personalized & Social Recommendation Engine
Persona in Pivoted Pleasant
Social Search Surprise
Networks
Past Personal
Popularity Peer Proximity Usage Actions
Profile
Influence

25. SmartPrise Commerce solutions
SmartPrise Commerce for SmartPrise Commerce for
Retail Online Media
• Social Commerce & Personalization • Personalization solution for Online Media
solution for Retail SMBs • Personalized & Relevant News,
• Complete commerce solution content
• Social Enabled • Social Enabled
• Personalized recommendations for • Relevant Gossip
customers
• Social Commerce & Personalization for
Magento Commerce
• F-Commerce & M-Commerce Solutions
• Social Commerce & Personalization
Solutions for IBM Smarter Commerce

28. Ready for Social Commerce Solution – Next Steps
• Get a Strategic assessment – How to enable your store on
facebook & mobile (multi-channel)
• Pilot Study – How to give your customers “Personalized
shopping experience”
• Not Convinced yet? - Want to see how your store looks like with
our SmartPrise Social Commerce – Feel yourself, request for
your own DEMO STORE setup

29. www.zslinc.com | info@zslinc.com