Social Media & E-commerce (How social commerce works)

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A quick brief about the beginning of social commerce and how it is related to existing social media and e-commerce.

Please feel free to follow me on @alexandrurada or visit my site at http://alexrada.com

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Social Media & E-commerce (How social commerce works)

  1. 1. Social media &ecommerce
  2. 2. Online shops
  3. 3. Europe € 165b in sales 2010 ForresterUS$ 170b in sales
  4. 4. What does a business need to exist?
  5. 5. Where does the client spend his time online?
  6. 6. What is social media about?
  7. 7. User generated content + Active involvement +Multi-way communication + Sharing
  8. 8. How does it look like?
  9. 9. Visibleblogsvideocommentsemailsphotosstatuses...
  10. 10. Invisible relations behavior community
  11. 11. What social media is not?
  12. 12. ???
  13. 13. 200m users700m users 1 minute = 24hours of new fresh video
  14. 14. Why should we care?
  15. 15. Interactivity generates content Content increases trafficConversions = More traffic, more conversions
  16. 16. Conversion happens without us!
  17. 17. Social network users 50% are sharing links 25% about products, services or companies http://www.beresfordresearch. com
  18. 18. E-commerce Social Media
  19. 19. Future together
  20. 20. because everybody has something to win
  21. 21. Strategy
  22. 22. build a community
  23. 23. this is not a community!
  24. 24. Community = multi-way conversation
  25. 25. Why is the need of a community?
  26. 26. Social commerce
  27. 27. Connect target
  28. 28. understand customer language
  29. 29. Benefits Drive new online visitors Increase customer engagement Improve conversion rates
  30. 30. Social commerce strategies
  31. 31. Social media on e-commerce platforms
  32. 32. E-commerce on social media platforms
  33. 33. Social shopper profile
  34. 34. 69% percent ofconsumers who buymostly online visit socialnetworking sites
  35. 35. Facebook and Twittervisitors spend 1.5x moreonline that other Internetusers
  36. 36. Do consumers want to speakto retailers on social media?
  37. 37. YES!
  38. 38. 23% of Twitter users follow businesses to find special promotions or sales
  39. 39. 25% of customers connect with brands on Facebook to receive discounts
  40. 40. Visitors who “friend” a retailer on socialmedia site are more satisfied, morecommitted to the brand, and more likely tomake future purchases from that company Foresee research results
  41. 41. Users love companies on social media
  42. 42. conversation
  43. 43. Do not sell!!
  44. 44. How to startLearn approach
  45. 45. Listen
  46. 46. Engage
  47. 47. Accept
  48. 48. Respond
  49. 49. Evolve and adapt
  50. 50. Interactivity and conversationbefore during after purchase
  51. 51. How to start for real, not theory (bullshit)
  52. 52. Social media tools
  53. 53. On site
  54. 54. Rating and reviewsRecommendation & referralsForums & communitiesSocial media optimizationSocial shoppingSocial ads & social apps
  55. 55. Off site
  56. 56. Participation in popular social media sitesBlogosphereNews & review sitesVideo broadcasting sitesPhoto sharing sites
  57. 57. Measuring social media
  58. 58. FansFollowersTweetsPostsViewsChannel SubscribersSocial rankingImproved natural search rankingsIncreased search activityIncreased direct traffic to siteIncreased sales
  59. 59. Is about social influence - peopleinfluencing people in context of retail Mark Ellis
  60. 60. List of retailers doing it perfectly
  61. 61. No one
  62. 62. But...
  63. 63. There are some doing it quite well
  64. 64. react
  65. 65. Are retailers loving consumers?
  66. 66. They need to!
  67. 67. New trends
  68. 68. Group buyingThe rise of private shopping clubsReal time social shoppingFacebook storesPersonalized shopping
  69. 69. 1. Join social media - your customers are already there2. Start a conversation with them, do not sell!3. Implement social features
  70. 70. Thank you! @alexandruradahttp://alexrada.com

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