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SAAL C - 14:45 - Exploding Your E-Commerce Strategy with Social Recommendations with Peter Janes, Shopa

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With the news that 84% of global consumers now trust personal recommendations over any other form of traditional advertising, it's clear the industry needs to sit up and pay attention to the full potential of peer-to-peer advising on social. Evidence suggests advertisers could be doing more in this area. As despite many believing that social networks can drive incremental sales, an understanding of the interactions taking place around their companies is arguably limited. In this presentation, Peter Janes, founder of social marketplace Shopa, will discuss how brands can join the conversation and place social interactions at the heart of a truly effective e-commerce strategy.

Presentations & Public Speaking
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The peer-to-peer effect Exploding your e-commerce strategy with social recommendations
The power of recommendation
The power of recommendation A social recommendation is 45x more effective in generating sales. Primarily because of trust We are social creatures and WOM drives much higher R.O.I than any other form of marketing 79% of 18 - 34 year-olds Regularly make purchases based on social recommendations
RECOM MENDA TIONSCreate DemandHarvest Demand SE O SE M The new channel for customer acquisition
The evolution of online shopping
Brick & Mortar stores start taking the internet seriously Paypal Launches as an alternative way to pay on line 1994 The first online sale takes place 1994 / 1999 High Street Moves Online
Internet users 361 million Google launches Adwords Apple launches iTunes Ecommerce giants collapse 2000 / 2002 The Bubble Bursts
1 Billion now online globally The term “Cyber Monday” More than 50% of UK households have Internet access Facebook.com launches 2002 / 2006 Social Networks Emerge
2.5 Billion internet users online Groupon - Rise of aggregate sites and 'Group buying' The race begins to become mobile first Luxury retailers Launch online 2008 / 2012 Online shopping goes mainstream
A marketplace that works directly with retailers Facebook’s attempt with F- commerce fails Scene is set for a pure marketplace Recommendations become the n°1 driver of sales 2012 / onwards - The rise of social shopping
So What is Shopa?
The evolution of Online Marketing 1.0 Search and transact via Flat directories 2.0 Search and transact via Networks
Product focused People focused Search = method of discover Recommendations = method of discover Machine learning behind purchase decisions Activity of friends behind purchase decisions Social Marketplace Traditional Marketplace
The new target market The ‘Anytime, Anywhere & Anyplace generation’ The ‘Connected Generation using internet and mobile for ALL their activities Generation Y - The 24/7 connected Generation
What does Gen Y use social media for? 57% like looking into other people’s worlds 47% want to meet people with similar interests 59% - To keep in touch with friends and family 46% like to express their opinions and views on topics
Social / people focused Affili ate Flat Sales/ Marketpla ce Competitive Landscape
Social Meets Retail UGC - Pinterest Model Traditional Marketplace Model User Inspired Commerce - Shopa Model Purchasable Products UGC
UIC - User Inspired Commerce
UIC - User Inspired Commerce
UIC - User Inspired Commerce
SOCIALMARKETPLACE CustomerEngagement AverageNumberSessionsPerUserPerWeek * Based on average of 100 retail and social network sites (Zenith Media 2014) ONLINERETAILER 0.65 SOCIALNETWORK 3.2 1.95
Keys to commerce success in the new world Provide social validation tools for content created by users Make the user the STAR of your show and they will love you for it Provide a platform for individuals to express themselves and simple tools to seamlessly share
Lots of small conversation starters Cultivate conversation leaders and incentivise Deploy quick response money across web, search, social and mobile Keys to commerce success in the new world
Seek connections and interactions Share Knowledge Shift - brand centric to network centric Final Thoughts Surrender control to users
Thank you Founder / CEO @petejanes pjanes@shopa.comPeter Janes

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SAAL C - 14:45 - Exploding Your E-Commerce Strategy with Social Recommendations with Peter Janes, Shopa

  • 1. The peer-to-peer effect Exploding your e-commerce strategy with social recommendations
  • 3. The power of recommendation A social recommendation is 45x more effective in generating sales. Primarily because of trust We are social creatures and WOM drives much higher R.O.I than any other form of marketing 79% of 18 - 34 year-olds Regularly make purchases based on social recommendations
  • 4. RECOM MENDA TIONSCreate DemandHarvest Demand SE O SE M The new channel for customer acquisition
  • 6. Brick & Mortar stores start taking the internet seriously Paypal Launches as an alternative way to pay on line 1994 The first online sale takes place 1994 / 1999 High Street Moves Online
  • 7. Internet users 361 million Google launches Adwords Apple launches iTunes Ecommerce giants collapse 2000 / 2002 The Bubble Bursts
  • 8. 1 Billion now online globally The term “Cyber Monday” More than 50% of UK households have Internet access Facebook.com launches 2002 / 2006 Social Networks Emerge
  • 9. 2.5 Billion internet users online Groupon - Rise of aggregate sites and 'Group buying' The race begins to become mobile first Luxury retailers Launch online 2008 / 2012 Online shopping goes mainstream
  • 10. A marketplace that works directly with retailers Facebook’s attempt with F- commerce fails Scene is set for a pure marketplace Recommendations become the n°1 driver of sales 2012 / onwards - The rise of social shopping
  • 11. So What is Shopa?
  • 12. The evolution of Online Marketing 1.0 Search and transact via Flat directories 2.0 Search and transact via Networks
  • 13. Product focused People focused Search = method of discover Recommendations = method of discover Machine learning behind purchase decisions Activity of friends behind purchase decisions Social Marketplace Traditional Marketplace
  • 14. The new target market The ‘Anytime, Anywhere & Anyplace generation’ The ‘Connected Generation using internet and mobile for ALL their activities Generation Y - The 24/7 connected Generation
  • 15. What does Gen Y use social media for? 57% like looking into other people’s worlds 47% want to meet people with similar interests 59% - To keep in touch with friends and family 46% like to express their opinions and views on topics
  • 17. Social Meets Retail UGC - Pinterest Model Traditional Marketplace Model User Inspired Commerce - Shopa Model Purchasable Products UGC
  • 18. UIC - User Inspired Commerce
  • 19. UIC - User Inspired Commerce
  • 20. UIC - User Inspired Commerce
  • 21. SOCIALMARKETPLACE CustomerEngagement AverageNumberSessionsPerUserPerWeek * Based on average of 100 retail and social network sites (Zenith Media 2014) ONLINERETAILER 0.65 SOCIALNETWORK 3.2 1.95
  • 22. Keys to commerce success in the new world Provide social validation tools for content created by users Make the user the STAR of your show and they will love you for it Provide a platform for individuals to express themselves and simple tools to seamlessly share
  • 23. Lots of small conversation starters Cultivate conversation leaders and incentivise Deploy quick response money across web, search, social and mobile Keys to commerce success in the new world
  • 24. Seek connections and interactions Share Knowledge Shift - brand centric to network centric Final Thoughts Surrender control to users
  • 25. Thank you Founder / CEO @petejanes pjanes@shopa.comPeter Janes