This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
Alexaandra Skonieczna - Healing & Reconciliation as a Prerequisite in Violenc...viggi123
This document summarizes a study tour program for Russian guests in Poland aimed at facilitating reconciliation between the two countries through exposing participants to Poland's difficult history with Russia and the Soviet Union. The itinerary included visits to museums and sites commemorating events like the Warsaw Uprising and Katyn massacre. Participant evaluations indicated the tour helped them gain new understanding and perspective, feel remorse and desire for truth and friendship between the peoples, seeing people-to-people diplomacy as key to overcoming past conflicts.
The proposal outlines a campaign to increase Snapple's market share among 18-24 year olds outside of its core Midwest region. The "Find Your Flavor" concept will showcase unique personalities through humorous ads. Focus groups chose this concept over "Simply Sweet" and "Tap Into Your Fun Side". The media plan allocates most of the $50 million budget to TV, sponsorships, and digital. Promotional strategies include sponsoring festivals, cause-related honey bee preservation, and celebrity endorsements. Pre- and post-testing will evaluate the campaign's effectiveness.
The document provides an analysis of the COSME DECORTE brand. It finds that while the brand is positioned as a science-forward brand, it lacks coherence in communicating elegance. The analysis examines strengths and weaknesses, as well as inconsistencies across products, communication, and positioning. It proposes repositioning the brand to better balance its focus on cutting-edge science with elements of elegance and sensuousness, in order to create a stronger, more harmonious brand identity.
The document outlines an independent visual identity system for the brand "realfish" including their logo, font, color scheme, and public visual signs. It references elements of their identity like their 2050 vision, city, and business areas. The visual identity is meant to extend across different domains and communicate their dream and view of the world through design that brings their city and life together.
The document presents seven design ideas for a new corporate identity for a local haemophilia organization. Idea 1 features a logo consisting of the organization's name and a symbol based on a self-heal plant in various colours. Stationery, diagrams, and promotional materials applying the identity are displayed. Idea 2 similarly shows a logo, symbol, and identity elements applied across materials. Idea 3 features icons representing services and a bold, graphic visual identity intended to appeal to young people. The identities aim to represent connectivity without overt medical references.
The document discusses product concepts and strategies, defining terms like product, product item, product line, and product mix. It also covers classifying consumer and business products, and describing marketing uses of branding, packaging, labeling, and product warranties. The document provides information on establishing effective product lines, including optimizing depth, length, and stretching to attract different customer preferences.
1) The document discusses various principles of visual design including visual elements, patterns, and arrangements. It addresses selecting appropriate elements, choosing underlying patterns, and arranging individual elements within the chosen pattern.
2) Key visual design elements discussed are realistic, analogic, and organizational visuals. Design patterns must consider principles like balance, proximity, and alignment. Effective arrangements focus attention on important messages and engage viewers.
3) Cultural and audience factors like color preferences must also be considered. Visuals should be tailored based on whether the audience is children or adults.
This document summarizes the changing landscape of experiential marketing and sponsorship through case studies of brand campaigns. It discusses how sponsors are crafting bespoke activations to build emotional connections with consumers seeking interactive experiences. Examples include Adidas surprising fans with David Beckham at a photo booth, H&M's Instagram kissing campaign to raise funds, and Heineken using fingerprint technology for music festival beer storage. The document advocates an integrated, cross-channel approach to creating engaging brand experiences.
Alexaandra Skonieczna - Healing & Reconciliation as a Prerequisite in Violenc...viggi123
This document summarizes a study tour program for Russian guests in Poland aimed at facilitating reconciliation between the two countries through exposing participants to Poland's difficult history with Russia and the Soviet Union. The itinerary included visits to museums and sites commemorating events like the Warsaw Uprising and Katyn massacre. Participant evaluations indicated the tour helped them gain new understanding and perspective, feel remorse and desire for truth and friendship between the peoples, seeing people-to-people diplomacy as key to overcoming past conflicts.
The proposal outlines a campaign to increase Snapple's market share among 18-24 year olds outside of its core Midwest region. The "Find Your Flavor" concept will showcase unique personalities through humorous ads. Focus groups chose this concept over "Simply Sweet" and "Tap Into Your Fun Side". The media plan allocates most of the $50 million budget to TV, sponsorships, and digital. Promotional strategies include sponsoring festivals, cause-related honey bee preservation, and celebrity endorsements. Pre- and post-testing will evaluate the campaign's effectiveness.
The document provides an analysis of the COSME DECORTE brand. It finds that while the brand is positioned as a science-forward brand, it lacks coherence in communicating elegance. The analysis examines strengths and weaknesses, as well as inconsistencies across products, communication, and positioning. It proposes repositioning the brand to better balance its focus on cutting-edge science with elements of elegance and sensuousness, in order to create a stronger, more harmonious brand identity.
The document outlines an independent visual identity system for the brand "realfish" including their logo, font, color scheme, and public visual signs. It references elements of their identity like their 2050 vision, city, and business areas. The visual identity is meant to extend across different domains and communicate their dream and view of the world through design that brings their city and life together.
The document presents seven design ideas for a new corporate identity for a local haemophilia organization. Idea 1 features a logo consisting of the organization's name and a symbol based on a self-heal plant in various colours. Stationery, diagrams, and promotional materials applying the identity are displayed. Idea 2 similarly shows a logo, symbol, and identity elements applied across materials. Idea 3 features icons representing services and a bold, graphic visual identity intended to appeal to young people. The identities aim to represent connectivity without overt medical references.
The document discusses product concepts and strategies, defining terms like product, product item, product line, and product mix. It also covers classifying consumer and business products, and describing marketing uses of branding, packaging, labeling, and product warranties. The document provides information on establishing effective product lines, including optimizing depth, length, and stretching to attract different customer preferences.
1) The document discusses various principles of visual design including visual elements, patterns, and arrangements. It addresses selecting appropriate elements, choosing underlying patterns, and arranging individual elements within the chosen pattern.
2) Key visual design elements discussed are realistic, analogic, and organizational visuals. Design patterns must consider principles like balance, proximity, and alignment. Effective arrangements focus attention on important messages and engage viewers.
3) Cultural and audience factors like color preferences must also be considered. Visuals should be tailored based on whether the audience is children or adults.
Nivea Men - Millward Brown / Marketing InitiativesChen Yang Lim
Growing a mature brand in saturated markets isn't easy but is certainly an interesting challenge. We built a business case for Nivea Men's global growth, recommend action plans and insights based marketing strategy to tread the volatile business arena.
Created as part of a master's programme in Market Research & Consumer Behaviour
Matt Jones, SVP, Global Strategy & Creative at Jack Morton, presented at Sponsorship Australasia National Conference on 20 October 2011. He talked about how we need to think about sponsorship differently and ideas to make it a win-win-win situation.
Case Study: Understanding the emotional impact of evian's sponsorship of Wimb...Ipsos UK
Ipsos ASI and Danone Waters case study, presented at WARC: Advertising Research Conference 2013, highlighting how mobile enables brands to optimise and improve their communications in real-time.
How effective is the combination of your main product and ancillary textsguest9d277b
1) The document analyzes how the ancillary materials for a band called Fire Drive Tiger effectively complement their music video.
2) Key elements that link the ancillary materials and video together include consistent use of the band's signature orange, black and white color scheme, similar fonts, imagery of the band's tiger logo, and portrayals of the band's rock/pop genre and appeal to teenage audiences.
3) The document concludes that the ancillary materials and video work well together to represent the band's style and genre while appealing to their target audience.
O documento discute fundamentos básicos de design gráfico como tipografia, cor, composição e ferramentas. É apresentado um tutorial passo a passo para criação de um cartão de visita utilizando o software Illustrator com explicações sobre suas ferramentas e interface.
Kickstart a successful event with our free ebook: http://ptix.co/1THaZaM
Sponsorship need not be salesy - try to pitch your event creatively. Experiment with these 8 sponsorship ideas you can offer to prospective sponsors that will be of benefit to themselves and your attendees as well.
Follow us for more #peatips and #eventhacks.
Integrated Marketing Proposal for USPS - BIC Class ProjectAlexandra Suazo
CCNY's BIC foundational course Business Strategy & Measurement, taught by Scott Elias, focused on business growth-specifically; how brands have been and are created and curated, acquired and sold. Students learned how to develop, design and implement branding and integrated strategies that optimize business growth, brand equity (value), vitality, and resonance.
Our final assignment focused on business process, facts and findings about the consumer, and the competition and societal landscapes of a brand of choice. As a small team of four, my group tackled the United States Postal Service (USPS). The final presentation included a situational review on the past and current brand perception as well as competitive research on the mail delivery and courier industry, a brand brief framework and identity, and finally an integrated marketing communications plan (IMCP) for the proposed repositioning of USPS.
As team lead, I managed the production (visual design and formatting) and editing of the final PPT presentation and led the content areas related to the consumer audience and their voice and the IMCP. I’m particularly proud of my Instagram idea and mockup on slide 33.
Semester: Fall 2013
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
AIESEC Canada Global Talent and Global Citizen Branding Guidelines Gordon Ching
This document provides branding guidelines for AIESEC Canada's Global Citizen and Global Talent programs. It outlines the logos, typefaces, colors, icons, and creative elements that should be used in promotional materials for these programs. The guidelines describe how to properly incorporate the AIESEC brand identity, as well as recommendations for layout, design principles, and approved imagery sources. Resources with downloadable brand assets are also referenced.
There are many factors that influence the success of new products. Understanding how consumers view a company's brand is often the most important factor. Companies have two options when branding new products - launch under an existing parent brand or create a new brand. Launching under a parent brand can provide benefits but risks diluting the parent brand. Consumer research is key to understanding brand associations and whether consumers will accept a brand in a new product category. Getting this right is important to the success of a new product launch.
The Cooking Language: Extending the Theory of Pattens for a New Way to CookTaichi Isaku
The Cooking Language is a new method to make the process of cooking more dynamic and creative. It is a tool to give cookers some new ideas when standing in a kitchen.
The method is based on the Pattern Language by Christopher Alexander.
It is a collection of "cooking words" which captures the relationships between the ingredients inside a dish, and gives the relationships a unique name. The Cooking Language is composed by a subset of languages that each focus on a certain ingredient e.g. Egg Language, Onion Language, Tofu Language, etc.. Inside each subset of language, there is a collection of cooking words that each capture an aspect of how the ingredient can be used in a dish, and how it interacts with other ingredients.
During the actual cooking process, the cooking words will become a source for ideas to add an extra ingredient. The words will also become a help to prevent or solve any problems that come up during the cooking.In addition to this, the cooking words will become a tool to understand recipes and dishes by other people.
When the Cooking Language becomes more abundant, it will ultimately replace the recipe, as a way of sharing the knowledge of cooking.
The document discusses a proposal from JABIT Digital Designs & Ideas to rebrand the logo for HopeStreet. It outlines the benefits of rebranding, provides examples of successful rebrands, and proposes a timeline and process for HopeStreet's logo rebrand that includes gathering requirements, providing initial concepts, incorporating client feedback through revisions, and delivering the final files.
This sponsorship proposal outlines three sponsorship levels - title sponsor, co-sponsor, and associate sponsor - for an indie music dance video featuring two leading artists. The title sponsor would receive maximum visibility through product placement and branding in the video and marketing campaign, including having their name in the video title. All sponsors would benefit from the widespread marketing campaign across digital and traditional media channels. The target audience is youth aged 15-30 interested in hip hop, EDM, and dance who are potential future customers. Sponsors are encouraged to use the opportunity to promote their brand and reach this demographic through an innovative sponsorship model.
This document discusses color theory and the use of color. It explains that there are three primary colors - red, yellow and blue - which can be combined to create secondary colors. Colors are arranged on a color wheel. Complementary colors are directly across from each other on the wheel. Warm colors like red, orange and yellow tend to come forward while cool colors like blue and green recede. Color trends are influenced by social, economic and technological changes. Understanding color theory helps designers anticipate client preferences.
The document discusses kitchen equipment and utensils. It defines kitchen equipment as large items used in cooking and lists categories such as receiving, storing, preparing, processing, assembling, holding, serving, and cleaning food. Examples of equipment include ovens, grills, slicers, mixers, refrigerators, and stoves. It also defines kitchen utensils as small handheld tools for cooking and lists many types of knives, spatulas, spoons, pans, and other utensils.
P&G in Sochi 2014: Analysis & Evaluation of the SponsorshipJunyan Wu
This document analyzes P&G's sponsorship of the 2014 Sochi Olympics. It discusses P&G's brand portfolio and the top 3 brands used in Sochi. It describes P&G's sponsorship activities on and off site, including a family home for visitors. The document also evaluates P&G's advertising strategy of emotional and spiritual appeals and visibility, and examines factors that influence individuals and groups. It concludes by suggesting constant reinforcement of the spiritual message and changing the "mom" theme to be more inclusive.
The document discusses various cooking methods and factors to consider when selecting a cooking method. It describes preparation methods for foods and explains moist and dry heat cooking methods. Some key cooking methods mentioned are boiling, steaming, frying, baking, roasting, and microwaving. Considerations for presenting and storing dishes are also outlined.
The document discusses the state of agent-oriented software engineering (AOSE). It describes how AOSE aims to apply software engineering and AI principles to analyze, design, and develop distributed complex systems using interacting software agents. The key themes within AOSE research include methodologies, modeling techniques, frameworks, agent programming languages, and agent communication. The document outlines open challenges within each theme and potential application areas for agent-based approaches.
This document summarizes the state of the OpenOffice.org user interface redesign project in July 2009. It discusses research conducted on user feedback and competitive products. It also provides an update on prototyping efforts for Impress, including the development of three mid-fidelity prototypes to test interactions and gather additional user feedback. Next steps discussed include further user testing and developing additional prototypes to refine the organization and presentation of functionality.
This document contains a graphic designer's resume. It summarizes the designer's 2 years of professional experience as a graphic designer and UI/UX designer at Unplugged India, as well as internship experiences. It also lists the designer's educational background, including a Bachelor's degree in Graphic Design and a Master's degree from Florence Design Academy. Key skills such as Adobe software, visual communication, and problem solving are highlighted. Samples of work include designs for interfaces of a home automation app and website, identity design for various clients, and a playing cards design inspired by Leonardo Da Vinci's works.
Nivea Men - Millward Brown / Marketing InitiativesChen Yang Lim
Growing a mature brand in saturated markets isn't easy but is certainly an interesting challenge. We built a business case for Nivea Men's global growth, recommend action plans and insights based marketing strategy to tread the volatile business arena.
Created as part of a master's programme in Market Research & Consumer Behaviour
Matt Jones, SVP, Global Strategy & Creative at Jack Morton, presented at Sponsorship Australasia National Conference on 20 October 2011. He talked about how we need to think about sponsorship differently and ideas to make it a win-win-win situation.
Case Study: Understanding the emotional impact of evian's sponsorship of Wimb...Ipsos UK
Ipsos ASI and Danone Waters case study, presented at WARC: Advertising Research Conference 2013, highlighting how mobile enables brands to optimise and improve their communications in real-time.
How effective is the combination of your main product and ancillary textsguest9d277b
1) The document analyzes how the ancillary materials for a band called Fire Drive Tiger effectively complement their music video.
2) Key elements that link the ancillary materials and video together include consistent use of the band's signature orange, black and white color scheme, similar fonts, imagery of the band's tiger logo, and portrayals of the band's rock/pop genre and appeal to teenage audiences.
3) The document concludes that the ancillary materials and video work well together to represent the band's style and genre while appealing to their target audience.
O documento discute fundamentos básicos de design gráfico como tipografia, cor, composição e ferramentas. É apresentado um tutorial passo a passo para criação de um cartão de visita utilizando o software Illustrator com explicações sobre suas ferramentas e interface.
Kickstart a successful event with our free ebook: http://ptix.co/1THaZaM
Sponsorship need not be salesy - try to pitch your event creatively. Experiment with these 8 sponsorship ideas you can offer to prospective sponsors that will be of benefit to themselves and your attendees as well.
Follow us for more #peatips and #eventhacks.
Integrated Marketing Proposal for USPS - BIC Class ProjectAlexandra Suazo
CCNY's BIC foundational course Business Strategy & Measurement, taught by Scott Elias, focused on business growth-specifically; how brands have been and are created and curated, acquired and sold. Students learned how to develop, design and implement branding and integrated strategies that optimize business growth, brand equity (value), vitality, and resonance.
Our final assignment focused on business process, facts and findings about the consumer, and the competition and societal landscapes of a brand of choice. As a small team of four, my group tackled the United States Postal Service (USPS). The final presentation included a situational review on the past and current brand perception as well as competitive research on the mail delivery and courier industry, a brand brief framework and identity, and finally an integrated marketing communications plan (IMCP) for the proposed repositioning of USPS.
As team lead, I managed the production (visual design and formatting) and editing of the final PPT presentation and led the content areas related to the consumer audience and their voice and the IMCP. I’m particularly proud of my Instagram idea and mockup on slide 33.
Semester: Fall 2013
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
AIESEC Canada Global Talent and Global Citizen Branding Guidelines Gordon Ching
This document provides branding guidelines for AIESEC Canada's Global Citizen and Global Talent programs. It outlines the logos, typefaces, colors, icons, and creative elements that should be used in promotional materials for these programs. The guidelines describe how to properly incorporate the AIESEC brand identity, as well as recommendations for layout, design principles, and approved imagery sources. Resources with downloadable brand assets are also referenced.
There are many factors that influence the success of new products. Understanding how consumers view a company's brand is often the most important factor. Companies have two options when branding new products - launch under an existing parent brand or create a new brand. Launching under a parent brand can provide benefits but risks diluting the parent brand. Consumer research is key to understanding brand associations and whether consumers will accept a brand in a new product category. Getting this right is important to the success of a new product launch.
The Cooking Language: Extending the Theory of Pattens for a New Way to CookTaichi Isaku
The Cooking Language is a new method to make the process of cooking more dynamic and creative. It is a tool to give cookers some new ideas when standing in a kitchen.
The method is based on the Pattern Language by Christopher Alexander.
It is a collection of "cooking words" which captures the relationships between the ingredients inside a dish, and gives the relationships a unique name. The Cooking Language is composed by a subset of languages that each focus on a certain ingredient e.g. Egg Language, Onion Language, Tofu Language, etc.. Inside each subset of language, there is a collection of cooking words that each capture an aspect of how the ingredient can be used in a dish, and how it interacts with other ingredients.
During the actual cooking process, the cooking words will become a source for ideas to add an extra ingredient. The words will also become a help to prevent or solve any problems that come up during the cooking.In addition to this, the cooking words will become a tool to understand recipes and dishes by other people.
When the Cooking Language becomes more abundant, it will ultimately replace the recipe, as a way of sharing the knowledge of cooking.
The document discusses a proposal from JABIT Digital Designs & Ideas to rebrand the logo for HopeStreet. It outlines the benefits of rebranding, provides examples of successful rebrands, and proposes a timeline and process for HopeStreet's logo rebrand that includes gathering requirements, providing initial concepts, incorporating client feedback through revisions, and delivering the final files.
This sponsorship proposal outlines three sponsorship levels - title sponsor, co-sponsor, and associate sponsor - for an indie music dance video featuring two leading artists. The title sponsor would receive maximum visibility through product placement and branding in the video and marketing campaign, including having their name in the video title. All sponsors would benefit from the widespread marketing campaign across digital and traditional media channels. The target audience is youth aged 15-30 interested in hip hop, EDM, and dance who are potential future customers. Sponsors are encouraged to use the opportunity to promote their brand and reach this demographic through an innovative sponsorship model.
This document discusses color theory and the use of color. It explains that there are three primary colors - red, yellow and blue - which can be combined to create secondary colors. Colors are arranged on a color wheel. Complementary colors are directly across from each other on the wheel. Warm colors like red, orange and yellow tend to come forward while cool colors like blue and green recede. Color trends are influenced by social, economic and technological changes. Understanding color theory helps designers anticipate client preferences.
The document discusses kitchen equipment and utensils. It defines kitchen equipment as large items used in cooking and lists categories such as receiving, storing, preparing, processing, assembling, holding, serving, and cleaning food. Examples of equipment include ovens, grills, slicers, mixers, refrigerators, and stoves. It also defines kitchen utensils as small handheld tools for cooking and lists many types of knives, spatulas, spoons, pans, and other utensils.
P&G in Sochi 2014: Analysis & Evaluation of the SponsorshipJunyan Wu
This document analyzes P&G's sponsorship of the 2014 Sochi Olympics. It discusses P&G's brand portfolio and the top 3 brands used in Sochi. It describes P&G's sponsorship activities on and off site, including a family home for visitors. The document also evaluates P&G's advertising strategy of emotional and spiritual appeals and visibility, and examines factors that influence individuals and groups. It concludes by suggesting constant reinforcement of the spiritual message and changing the "mom" theme to be more inclusive.
The document discusses various cooking methods and factors to consider when selecting a cooking method. It describes preparation methods for foods and explains moist and dry heat cooking methods. Some key cooking methods mentioned are boiling, steaming, frying, baking, roasting, and microwaving. Considerations for presenting and storing dishes are also outlined.
The document discusses the state of agent-oriented software engineering (AOSE). It describes how AOSE aims to apply software engineering and AI principles to analyze, design, and develop distributed complex systems using interacting software agents. The key themes within AOSE research include methodologies, modeling techniques, frameworks, agent programming languages, and agent communication. The document outlines open challenges within each theme and potential application areas for agent-based approaches.
This document summarizes the state of the OpenOffice.org user interface redesign project in July 2009. It discusses research conducted on user feedback and competitive products. It also provides an update on prototyping efforts for Impress, including the development of three mid-fidelity prototypes to test interactions and gather additional user feedback. Next steps discussed include further user testing and developing additional prototypes to refine the organization and presentation of functionality.
This document contains a graphic designer's resume. It summarizes the designer's 2 years of professional experience as a graphic designer and UI/UX designer at Unplugged India, as well as internship experiences. It also lists the designer's educational background, including a Bachelor's degree in Graphic Design and a Master's degree from Florence Design Academy. Key skills such as Adobe software, visual communication, and problem solving are highlighted. Samples of work include designs for interfaces of a home automation app and website, identity design for various clients, and a playing cards design inspired by Leonardo Da Vinci's works.
Designing for Mobile: User-centering; How-tos; TrendsNetcetera
Tips for designing the overall appearance of an application, design tendencies and how the app can be made user-friendly, with clever use of the platform styles, platform UI as well as colors, fonts, sizes and white space.
amnesty.org.uk represents a constantly evolving platform. This presentation sets out how we operate our Digital Product Roadmap to respond to user needs, expectations and changing technology.
The document provides an overview of UX/UI design and the Material Design framework. It defines UX design as focusing on the overall user experience and UI design as the visual interface between the user and product. The UX design process typically involves understanding users, research, analysis, design, launch, and evaluation. Material Design is introduced as a design language developed by Google that uses principles of good design and innovation. It provides standardized components, colors, typography, elevation, shapes, and icons to make developing applications across platforms easier.
Google I/O 18 Extended in Shinshu: Material Design UpdateNobuya Sato
Google introduced major updates to Material Design at I/O 2018, including Material Theming, which allows customization of components, and Material Tools to help with design and development. New components and resources were also announced, such as the Material Design Component library and Material Studies examples. Material Design is now a flexible design system to help build interfaces across platforms.
[MIX 2016] CREATIVITY AT EACH STEP – PLANNING TO DEVELOPMENT / 徐孝真 Amoeba Des...悠識學院
The document discusses various user experience design methods and tools. It provides examples of tools such as customer journey maps, personas, storyboards, sketches, prototypes and simulations that can be used at different stages of the design process to understand users, define requirements, conceptualize designs, test ideas and gather feedback. The tools help visualize the user experience and interactions within a service from the user's perspective.
In 2008, Diane Faynsztein, Market Intelligence Manager and René Dechamps Otamendi, OX2, presented the case developed for Nestlé in order to gather consumer insights, increase consumers loyalty and consumers advocacy for Nestlé brands in Belgium.
You will discover the case and the results it obtained.
Presentation made in 2006 by Thomas Dusart, Franchise & Marketing Director of Panos and René Dechamps Otamendi, CEO of OX2.
The presentation showcases a campaign made in 2005 integrating online and offline that won the Efficiency Award of IAB Europe in 2006. This case is also showcased in Avinash Kaushik's book 'Web Analytics 2.0' p.379
El documento habla sobre el creciente valor de los datos para las empresas. Explica que los datos se han convertido en el "nuevo oro negro" y que las empresas están inundadas de datos procedentes de múltiples fuentes como las páginas web. También señala que la demanda de expertos en datos ("data scientists") crecerá rápidamente y que las personas con habilidades analíticas serán cada vez más valiosas para las organizaciones.
Deploying Web Analytics in a Pan-European Context - Toyota Motor EuropeRene Dechamps Otamendi
This presentation presents some Insights of how to deploy a Web Analytics project in a pan European level. It was presented by Michaël Notté, Senior Application Analyst - Web Analytics & Internet at Toyota Motor Europe. The presentation was given at the Web Analytics Wednesday the 18th of April 2007 in Brussels.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.