The document outlines a logo proposal for 'zq insights,' emphasizing a clean and sober design that appeals to a business-oriented audience. Key elements include the use of orange and black colors, a readable design for small sizes, and an icon representing upward trends in web analytics. The identity centers around the letters 'zq,' which are transformed into an icon symbolizing technology and growth.

1. ZQ Insights logo proposal

2. Proposal Phylosophy Briefing elements taken into consideration in our proposal: Technological side of Web Analytics. Point of view of Avinash: Organic & human through the round corners of the letter type. Clean and sober. Color choices (mainly orange and black used in presentations; orange and white in the blog). No particular illustrations for the logo. The target audience is business oriented (not too informal). The main identity of the logo has to be convey through the 2 letters (ZQ). These two letters are afterwards declined into an icon. This icon can have multiple graphical uses. The icon is presented by a slash that represents the upwards trend seek by the use of Web Analytics and the Q represents the power/technological side of Web Analytics. On an ergonomic point of view, the logo is readable in small sizes (often used on the Internet). © OX2 2007

3. The logo proposal © OX2 2007

4. Size previews of the logo © OX2 2007

5. Background and logo color studies © OX2 2007

6. Background and logo color studies © OX2 2007

7. The Icon declined from the logo © OX2 2007

8. Background and icon color studies © OX2 2007

9. Background and icon color studies © OX2 2007

10. Some examples of use of the icon and logo © OX2 2007