My Session on #DigitalMarketing #GrowthHacking #BrandLoyalty #ContentHacking #StartUpMetrics #AARRR #MarketingAutomation at Kerala Entrepreneurship Summit 2018 #KEYSummit2018 in Trivandrum.
Embracing Humility: 5 ways you’re probably failing your customers, and what y...taraerobertson
You only know what you know. It’s no secret that customer retention is one of the most important factors when running and growing a SaaS business. But what happens when you’re failing your customers and you don’t even know it? In this session we will reveal 5 ways you’re probably failing your customers and how embracing humility will help you overcome them. From marketing to customer success, we will dive into some fail proof tactics that are guaranteed to help you decrease churn while also increasing your product engagement.
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...Price Intelligently
When building a growing business, you can easily forget about the most important piece - your customer, especially with different tactics you may be using to grow. Tara Robertson in her presentation at Price Intelligently's SaaSFest 2016 walks us through powerful ways to embrace humility when building your growth machine to properly help your customers and thereby grow your business.
A brief introduction on digital marketing based on my experience and day-to-day executions.
This was shared during the launch of AIESEC X Maxis Partnership on 20th Jan 2017.
Contract Management, a strategic perspective | Arjen van BerkumArjen Van Berkum
How is technology changing social interaction? The way we maintain relationships and collaborate is influencing contractual relations and as a result the outcome of contracts. Contract management, especially the psychological contract, is defining the quality of a brand ecosystem.
Why did I see that ad? - Revolve Conf 2015 PresentationJoel Sadler
I'm part of the great Adacus team working on our Creative Strategy Platform for that makes testing and optimizing digital advertising easy and affordable.
I recently gave a talk about the programmatic revolution in digital advertising and specifically demonstrated how RTB works. It is a topic that fascinates me. I wanted the audience to understand the technology and think ahead to what it means for all digital advertising in the future.
The gist of my talk is:
1. Programmatic means using data & technology to increase efficiency and deliver more personalized, relevant ads.
2. Within programmatic, RTB is an incredible technological feat.
3. Programmatic is, rightfully, becoming THE way digital advertising is bought & sold.
The next chapter would focus on what excites me even further: leveraging the same advances in programmatic beyond just buying media but to designing the creative as well. I was bringing the audience up from zero in just 30 minutes so I decided to leave that for Q&A, should it arise. Sure enough it did.
Embracing Humility: 5 ways you’re probably failing your customers, and what y...taraerobertson
You only know what you know. It’s no secret that customer retention is one of the most important factors when running and growing a SaaS business. But what happens when you’re failing your customers and you don’t even know it? In this session we will reveal 5 ways you’re probably failing your customers and how embracing humility will help you overcome them. From marketing to customer success, we will dive into some fail proof tactics that are guaranteed to help you decrease churn while also increasing your product engagement.
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...Price Intelligently
When building a growing business, you can easily forget about the most important piece - your customer, especially with different tactics you may be using to grow. Tara Robertson in her presentation at Price Intelligently's SaaSFest 2016 walks us through powerful ways to embrace humility when building your growth machine to properly help your customers and thereby grow your business.
A brief introduction on digital marketing based on my experience and day-to-day executions.
This was shared during the launch of AIESEC X Maxis Partnership on 20th Jan 2017.
Contract Management, a strategic perspective | Arjen van BerkumArjen Van Berkum
How is technology changing social interaction? The way we maintain relationships and collaborate is influencing contractual relations and as a result the outcome of contracts. Contract management, especially the psychological contract, is defining the quality of a brand ecosystem.
Why did I see that ad? - Revolve Conf 2015 PresentationJoel Sadler
I'm part of the great Adacus team working on our Creative Strategy Platform for that makes testing and optimizing digital advertising easy and affordable.
I recently gave a talk about the programmatic revolution in digital advertising and specifically demonstrated how RTB works. It is a topic that fascinates me. I wanted the audience to understand the technology and think ahead to what it means for all digital advertising in the future.
The gist of my talk is:
1. Programmatic means using data & technology to increase efficiency and deliver more personalized, relevant ads.
2. Within programmatic, RTB is an incredible technological feat.
3. Programmatic is, rightfully, becoming THE way digital advertising is bought & sold.
The next chapter would focus on what excites me even further: leveraging the same advances in programmatic beyond just buying media but to designing the creative as well. I was bringing the audience up from zero in just 30 minutes so I decided to leave that for Q&A, should it arise. Sure enough it did.
Digital marketing trends 2021 | UpGrowthJohn Barbee
With so many digital shifts on the horizon, it is important to look into the future to anticipate marketing trends you can prepare for now. Here are the top 5 digital marketing trends that experts say we will be dealing with in 2021 and beyond.
Digital Marketing Syllabus - Advanced Digital Marketing Course [PDF]Vikram C L
DIGITAL MARKETING SYLLABUS:
Digital Marketing Syllabus of our Advanced Digital Marketing Management Course with 30 Modules will give you complete picture on what digital marketing skills you can acquire at the end of the course.
Our classroom coaching program includes 3 main modules which will cover the entire digital marketing concepts with advanced topics which are included in the below digital marketing syllabus.
Know More @
https://digitalprajna.com/digital-marketing-syllabus
With a long list of happy clients, we at Climb Solutions take pride in being a highly reliable software development company that can help you and your business.
Después de haber asistido al GWC15 en Barcelona, es necesario compartir un resumen del gran aprendizaje expuesto por los conferencistas, emprendedores, empresas del área, etc.
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingComBridges
Internet marketing wizard, Jon Leland, explains the New Convergence of the human factors of New Marketing like ease, fun and authenticity and why trying to leverage New Media like social media, mobile and cloud computing is a folly without them.
Ladera Digital Marketing Analytics ProjectSarah McGowan
Project based off the review a website. Established recommendations for an overall measurement strategy
for Ladera and make a recommendation to begin marketing using AdWords.
The Top 13 Hacks about Remote Working article of Ryan Holmes in Forbes made into posters. Feel free to comment and share.
Source: https://bit.ly/2Bdcm44
Smart Retail Concepts using Artificial IntelligenceGokul Alex
My session on #SmartRetail presented in #MOBConf #DevCon2018 at Meetup Cafe in Kerala Startup Mission #KSUM. This presentation delves deeper into the convergence of Artificial Intelligence, Retail Value Chain and Digital Economy.
Afonso Rebelo de Sousa, LinkedIn - DMX Dublin 2016DMX Dublin
Get your handshake ready: unlocking the opportunity to market your brand to a professional audience on LinkedIn. Afonso Rebelo de Sousa, Content Marketing Evangelist at LinkedIn.
Meeting and event planners are the movie producers of the corporate world. What you do has the power to educate, empower and inspire people. Your work isn’t just a line item, it’s essential to helping your company achieve its organizational objectives. In this session, you’ll learn about the newest technology, team-building, meeting design and food and beverage trends.
Learner objectives:
1. Understand the essential steps required for any successful meeting.
2. Discover tech tools that expedite the planning process.
3. Learn how new trends in meeting design, technology, team-building and F&B can be incorporated into meetings & events.
Have questions about this presentation? We'll be moderating a LIVE Q&A on Twitter on May 5, 2015 at 1pm CT/2pm ET. Tweet questions to @PYMLive and tag with #IAAPAPW.
This presentation was created as a gift to the members of IAAP in honor of Administrative Professionals Week. For more on-demand learning, or to find in-depth sessions mentioned in this presentation, visit http://iaap-hq.org.
For more articles on how to plan meetings and events, visit http://planyourmeetings.com - where subscriptions and great ideas are free.
Fresh Spar Technologies Company New Brochure - Manojkumar CManojkumar C
These is the company brochure that are designed by fresh spar technologies to be shown to the clients
Social Links:
Linkedin:
https://www.linkedin.com/in/manojkumar--c/
instagram:
https://www.instagram.com/manojkumar._.c/
Youtube:
https://www.youtube.com/@Manojkumar_C/
HashTags:
Fresh Spar Technologies, Spyder Templates, Fresh Spar, fresh spar technologies, manojkumar c, business, startup
Digital marketing trends 2021 | UpGrowthJohn Barbee
With so many digital shifts on the horizon, it is important to look into the future to anticipate marketing trends you can prepare for now. Here are the top 5 digital marketing trends that experts say we will be dealing with in 2021 and beyond.
Digital Marketing Syllabus - Advanced Digital Marketing Course [PDF]Vikram C L
DIGITAL MARKETING SYLLABUS:
Digital Marketing Syllabus of our Advanced Digital Marketing Management Course with 30 Modules will give you complete picture on what digital marketing skills you can acquire at the end of the course.
Our classroom coaching program includes 3 main modules which will cover the entire digital marketing concepts with advanced topics which are included in the below digital marketing syllabus.
Know More @
https://digitalprajna.com/digital-marketing-syllabus
With a long list of happy clients, we at Climb Solutions take pride in being a highly reliable software development company that can help you and your business.
Después de haber asistido al GWC15 en Barcelona, es necesario compartir un resumen del gran aprendizaje expuesto por los conferencistas, emprendedores, empresas del área, etc.
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingComBridges
Internet marketing wizard, Jon Leland, explains the New Convergence of the human factors of New Marketing like ease, fun and authenticity and why trying to leverage New Media like social media, mobile and cloud computing is a folly without them.
Ladera Digital Marketing Analytics ProjectSarah McGowan
Project based off the review a website. Established recommendations for an overall measurement strategy
for Ladera and make a recommendation to begin marketing using AdWords.
The Top 13 Hacks about Remote Working article of Ryan Holmes in Forbes made into posters. Feel free to comment and share.
Source: https://bit.ly/2Bdcm44
Smart Retail Concepts using Artificial IntelligenceGokul Alex
My session on #SmartRetail presented in #MOBConf #DevCon2018 at Meetup Cafe in Kerala Startup Mission #KSUM. This presentation delves deeper into the convergence of Artificial Intelligence, Retail Value Chain and Digital Economy.
Afonso Rebelo de Sousa, LinkedIn - DMX Dublin 2016DMX Dublin
Get your handshake ready: unlocking the opportunity to market your brand to a professional audience on LinkedIn. Afonso Rebelo de Sousa, Content Marketing Evangelist at LinkedIn.
Meeting and event planners are the movie producers of the corporate world. What you do has the power to educate, empower and inspire people. Your work isn’t just a line item, it’s essential to helping your company achieve its organizational objectives. In this session, you’ll learn about the newest technology, team-building, meeting design and food and beverage trends.
Learner objectives:
1. Understand the essential steps required for any successful meeting.
2. Discover tech tools that expedite the planning process.
3. Learn how new trends in meeting design, technology, team-building and F&B can be incorporated into meetings & events.
Have questions about this presentation? We'll be moderating a LIVE Q&A on Twitter on May 5, 2015 at 1pm CT/2pm ET. Tweet questions to @PYMLive and tag with #IAAPAPW.
This presentation was created as a gift to the members of IAAP in honor of Administrative Professionals Week. For more on-demand learning, or to find in-depth sessions mentioned in this presentation, visit http://iaap-hq.org.
For more articles on how to plan meetings and events, visit http://planyourmeetings.com - where subscriptions and great ideas are free.
Fresh Spar Technologies Company New Brochure - Manojkumar CManojkumar C
These is the company brochure that are designed by fresh spar technologies to be shown to the clients
Social Links:
Linkedin:
https://www.linkedin.com/in/manojkumar--c/
instagram:
https://www.instagram.com/manojkumar._.c/
Youtube:
https://www.youtube.com/@Manojkumar_C/
HashTags:
Fresh Spar Technologies, Spyder Templates, Fresh Spar, fresh spar technologies, manojkumar c, business, startup
Helsinki Forum: Canadian - Nordic Partnering in Mobility as a Service EcosystemCGI
The Canadian-Nordic Partnering Lunch at ITS European Congress 2014 was open to SME´s from Canada and Nordics and was the first step in accessing product development finance from the international Eureka Program. The Eureka Program is administered by the Tekes Organisation in Finland, by similar organisations in other Nordic countries and the National Research Council, NRC, in Canada. To qualify for technology development funding, applicant companies must start by partnering with one other SME from another country. As the world’s 5th largest independent IT and business process services company, Canadian, and delivering ITS services and solutions around the world, CGI were asked to present how we deliver these services to our clients, our approach to R&D and how SME’s are important part of the Mobility as a Service ecosystem.
Etc Industries provides a wide range of services that range from fabrication works and industrial supply right up to out of home media and web solutions.
Your Social Breakfast 2018-02: Social CreativityYour Social ME
Your Social Breakfast (February 2018) at Mirzam Chocolate factory in Dubai
Presentation and Workshop on Social Creativity.
- About Your Social
- Examples of Newsjacking content: (Activelife by Daman, Villasaraya, Dolby)
- Examples of Creative and Dynamic content/ Ads (Canvas, 360 video, Lenses - Pioneer, Sharjah Museums, Dolby, Chupa chups...)
Vision51 is the leading Search Engine Optimization Services in Warrington, UK. We will help you to manage your Facebook Marketing campaign at affordable prices in Warrington, Widnes, Wirral, Wigan, and St.Helens. For more information, visit us at vision51.co.uk
Vision51 is the leading agency of website design in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens.
L'arte del networking: per iniziare a creare una rete di relazioniMarina Pitzoi
L'arte del networking è la presentazione che ho tenuto al Corso di Laurea in Economia e Management del Turismo presso il Polo Universitario di Olbia dell'Università di Sassari, durante la giornata di Orientamento al lavoro dell' 11 Aprile 2017.
La presentazione riguarda come presentarsi sui social media per creare relazioni e collaborazioni con i collegamenti.
your resource for home buying, selling, financing and real estate listings in Orlando, Waterford Lakes, Winter Springs, Winter Park, Oviedo, Lake Mary, Lake Nona, Sanford, Mount Dora, Altamonte Springs, Casselberry, Maitland, Clermont, Deltona, Orange City, Debary, Deland, Enterprise, Osteen, Cocoa Beach and all of Orange, Seminole, Lake, Osceola and Brevard County.
There are many of these “2020 Work Skills” lists, but I liked this one. It is a blend of intelligences and skills – hard and soft. Source: TOP10ONLINECOLLEGES.ORG
Similar to Evolution from Digital Marketer to a Growth Hacker - An Entrepreneur Guide (20)
Blockchain Technology in Banking Services - A ReviewGokul Alex
My session for IIM Bengaluru for the Executive Leaders of Public Sector Banks in India about the principles, paradigms, platforms, protocols and potentials of Blockchain Technology in 2020.
DEFCON28_2020_EthereumSecurity_PreventingDDoS_VDFGokul Alex
DEFCON is is one of the world's largest and most notable hacker conventions in the world. It an esoteric experience of an elusive kind. It is a daring dream to destroy the dystopian darkness of super surveillance states. Here we are presenting our passion for Blockchain Security in DEFCON 28, based on the theme - 'Preventing DDoS Attacks on Ethereum 2.0 using Verifiable Delay Function Powered Authentication Architectures'. When we teamed up together a month ago, we never ever imagined that we will march into the league of extraordinary hackers to present our beloved blockchain security models in-front of the pioneers and paragons in the security space. We are grateful to all our well wishers in Governments, Private Sector, Academic Institutions, Think Tanks, Research Organisations across the world who has inspired us to deep dive on the creative convergence of cryptography and consensus algorithms to weave this world together. Our session is part of the Block Village stream in the DEFCON 28. Please find further details of the event in the Block Village portal. https://www.blockchainvillage.net/schedule2020
#defcon2020 #defcon28 #cybersecurity #ethereum #blockvillage #blockchainsecurity #blockchainaudit
Digital Innovation and Dynamics of Entrepreneurship Gokul Alex
Presentation by Gokul Alex on the Dynamics of Entreprenship and how Digital Innovation powers the journey into business mastery. He has presented this session for the Career Guidance Unit of Sarabhai Institute of Science and Technology, Trivandrum.
Decentralised AI and Distributed Ledgers - An IntroductionGokul Alex
The presentation on Decentralised Machine Intelligence powered by Distributed Ledgers from Gokul Alex in the 3AI Association Thought Leadership Forum Webinar Series. An introduction to Ocean Protocol, Raven Protocol, SingularityNET and reference architectures of decentralised machine intelligence.
R3Corda - Architecture Overview - Concepts and ComponentsGokul Alex
All India Council for Technical Education AICTE India has organised a Short Term Training Program (STTP) on Blockchain Technology for Engineering Educators across India over in this week. It was an exciting event for us in working on the convergence of academia and industry. Thanks to the support from 'The Blockchain Network' (TBN), I could present a couple of protocol and platform deep dive sessions on Hyperledger Fabric and R3 Corda. Please find the compilation of concepts and components that we have discussed on R3 Corda in this session in the attached document. Request your views and comments!
Covid19 ContactTracing - Privacy Preserving Proximity ProtocolsGokul Alex
Presentation Session by Gokul Alex for Tamil Nadu Science Foundation on the Collection of Cryptographic Techniques for COVID-19 Contact Tracing in the framework of Privacy Preserving Proximity Protocols. This is a research report compiled in collaboration with EPIC Knowledge Society, RedTeam Hacker Academy, Beyond Identity, Semiot Protocols, Cyanaura Maps.
Cybersecurity Context in African Continent - Way ForwardGokul Alex
The slides from the presentation session by Gokul Alex on the Enigmatic Economy of Cyber Crimes and Cyber Attacks across the globe with the specific focus on African Continent ravaging countries such as South Africa, Nigeria, Kenya, etc. Cybersecurity issues are looming large and assuming larger significance in the post pandemic political economies. This presentation was delivered to the TAFFD Virtual Conference on Cybersecurity in July 2020 together with Red Team Hacker Academy and BeyondIdentity.
Creative Careers for Post Pandemic TimesGokul Alex
A lecture on the creative careers for the post-pandemic times by Gokul Alex, founder of EPIC Knowledge Society for the Webinar Organised by Teknowledge Edutainers with the focus on understanding the rise of societal technology infrastructure in the pandemic times and foreseeing the emerging trends in technology in the post-pandemic times in areas such as AI, Analytics, Blockchain, Privacy, Geospatial Analytics, Biohacking, Bioinformatics, Drones, Internet of Things, Privacy Preserving Protocols, Robotics etc. This presentation is envisioning a convergent and connected technology infrastructure with the focus of social entrepreneurship and digital health in recent times.
Imagining Intelligent Information Machines for 2020Gokul Alex
A Strategic Roadmap for Artificial Intelligence in Social Sector considering the challenges and constraints of 2020. A survey of global reference case studies, key pillars, maturity models, growth markets, revenue projections, use cases etc.
Blockchain Essentials for Business Leaders - Value Propositions and Advantage...Gokul Alex
This is an Executive Leadership Workshop Program by Gokul Alex on the fundamentals and frontiers of Blockchain which is a transformative technology covering key concepts such as value proposition design, competitive advantage, operating models, value streams, architecture frameworks etc. It is a distillation of essential concepts and emerging frontiers in the world of distributed ledger technologies.
A Concise Introduction to Cryptographic ConceptsGokul Alex
A Concise Introduction to Cryptographic Concepts by Gokul Alex in the ALTERED 2020 Virtual Conference Organised by IEEE Kerala Section in MBCET. This session covers the historic emergence of cryptographic schemes such as Ceaser Cipher, Substitution Cipher, Transposition Cipher, Vigenre Cipher, Vernam Cipher, One Time Pad, RSA, Diffie Hellman, Elliptic Curves, Hash Algorithms etc.
Applying Blockchain Technology for Digital TransformationGokul Alex
My virtual webinar session on applying Blockchain Technology for Digital Transformation of Contemporary Business Models in the UL Talks Series organised by ULTS, the IT Subsidiary of ULCCS. This presentation is a journey through the basic concepts of Blockchain Technology and a compilation of interesting business cases around Blockchain Technology.
Cognitive Commerce powered by Creative Convergence of AI, Analytics and Autom...Gokul Alex
Key Note Address by Gokul Alex in the Estuary 2020 Event organised by Indian Maritime University in Chennai on the theme of E-Commerce and Digital Technologies.
Decentralised AI through Distributed Ledger Technologies Gokul Alex
My seminar lecture session on Decentralised AI through Distributed Ledger Technologies in the second National Seminar on Machine Intelligence organised by University of Kerala, Department of Computer Science on 24th January 2020. I have covered the foundations of distributed ledger technologies, decentralisation roadmap, decentralised AI and decentralised data exchanges in this session.
Cloud Security Engineering - Tools and TechniquesGokul Alex
Cloud Security Engineering Education Materials prepared by Gokul Alex. It covers the essential tools and techniques to protect cloud enterprise architectures and cloud information systems.
Quantum Computing - A History in the Making Gokul Alex
Please find my key note lecture on Quantum Computing presented at the RedTeam Security Summit 2019 in North Kerala at Malabar in Calicut City. This session is a survey on the history of Quantum Computing from early 1960's to the recent Quantum Supremacy experiment done by Google along with University of Santa Barbara. It captures the history from conjugate coding to sycamore processor succinctly. It also captures the essence of post quantum cryptography and quantum algorithms.
Cloud Security - Emerging Facets and FrontiersGokul Alex
My session on Cloud Computing Security prepared for ISC2 Bangalore Chapter MeetUp. It is a walkthrough on the fundamental axioms of cloud security with reference to architecture standards, industry best practices and a coverage of some of the most pertinent attack vectors in the recent times. This presentation delves deeper into Cloud Security Reference Architectures, Cloud Security Operating Models, Cloud Firewalls, Cloud Identity Access Management Models, Cloud Malware Concepts etc.
Introduction to Blockchain Business ModelsGokul Alex
From my presentation on Blockchain Business Models delivered at World Trade Centre, Bengaluru. This session was a deep dive on Business Modelling Techniques and their relevance to Blockchain Projects and Platforms. Business Model Canvas is tailor made for various blockchain engagements. I have compiled a collection of 20 business models around blockchain in this deck.
A Deep Dive into the Interplay of Cryptographic Schemes and Algorithms powering the state of the art security models in Blockchain as manifested by the legendary Cryptocurrency Scheme Bitcoin. Presented in the IT Audit and Cybersecurity Conclave Organised by ISACA and Red Team Hacker Academy in Kochi, Kerala.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Evolution from Digital Marketer to a Growth Hacker - An Entrepreneur Guide
1. D I G I T A L M A R K E T E R T O
G R O W T H H A C K E R
K E Y S U M M I T 2 0 1 8
2. F U N D A M E N T A L S
D I G I T A L M A R K E T I N G T E C H N I Q U E S
3. P R O M O T I N G O R C R E A T I N G
B R A N D A W A R E N E S S U S I N G
I N T E R N E T
W H A T I S D I G I T A L M A R K E T I N G
4. D I G I T A L
M A R K E T I N G
T E C H N I Q U E S
• Organic Marketing
• Direct Traffic
• SEO
• Social Media
• Inbound Marketing
• Email Marketing
• Paid Marketing
• Pay Per Click
• Display ads
• Video ads
• Social Media
• Mobile Marketing
• Mobile Apps
• Mobile Ads
• Reporting
• Analytics
• CRM
5. T O P R A T E D T E C H N I Q U E S
2 0 1 7
D I G I T A L M A R K E T I N G S T A T I S T I C S
6. G R O W T H H A C K I N G
E S S E N T I A L C O N C E P T S
7. T R A D I T I O N A L
M A R K E T I N G
T R A D I T I O N A L
M A R K E T E R S W E R E
T R A I N E D T O M A R K E T
T R A D I T I O N A L P R O D U C T S
- P R O D U C T S T H A T W E R E
T A N G I B L E .
T H E Y L E V E R A G E D
D I S T R I B U T I O N
C H A N N E L S , L I K E
T E L E V I S I O N , R A D I O A N D
P R I N T T O S E L L T H O S E
P R O D U C T S W I T H T H E I R
S K I L L S S P R E A D A C R O S S
B R A N D I N G ,
D I S T R I B U T I O N , A N D
W R I T I N G G R E A T C O P Y .
8. D I G I T A L
M A R K E T I N G
W I T H T H E A D V E N T O F
T H E D I G I T A L A G E ,
E M E R G E D N E W
P R O D U C T S .
P R O D U C T S T H A T
W E R E I N T A N G I B L E ,
C O N N E C T E D
I N D I V I D U A L S
G L O B A L L Y , A N D
C O U L D B E M A R K E T E D
O N L I N E .
9. D I G I T A L
M A R K E T I N G
W I T H T H E A D V E N T O F
T H E D I G I T A L A G E ,
E M E R G E D N E W
P R O D U C T S .
P R O D U C T S T H A T
W E R E I N T A N G I B L E ,
C O N N E C T E D
I N D I V I D U A L S
G L O B A L L Y , A N D
C O U L D B E M A R K E T E D
O N L I N E .
10. E V O L U T I O N I N D I G I T A L
M A R E T I N G
C O N V E R G E N C E O F P R O D U C T L I F E C Y C L E A N D M A R K E T I N G
C Y C L E
11. T H E S I L O S B E T W E E N M A R K E T E R S ,
D E S I G N E R S , A N D P R O G R A M M E R S A R E
B R E A K I N G A N D L E A N T E A M S A R E
D I S R U P T I N G I N D U S T R I E S .
M A R K E T I N G A N D P R O D U C T A R E G O I N G M O R E H A N D I N H A N D
!
12. T H E R O L E O F M A R K E T E R S A R E E X T E N D I N G T O
H A V I N G D E S I G N , T E C H N O L O G Y , A N D
A N A L Y T I C S T O G E T U S E R S T O E N G A G E W I T H A
P R O D U C T .
D I G I T A L C O N V E R G E N C E I N M A R K E T I N G
13. D I G I T A L M A R K E T E R S N E E D T O K N O W H O W T O
I M P L E M E N T A N A L Y T I C A L T O O L S , A N A L Y S E D A T A ,
C R E A T E D E S I G N S , R U N A / B T E S T S , O P T I M I S E A S I T E ,
A N D E V E N R U N A F U L L F L E D G E D 3 6 0 D E G R E E
C A M P A I G N S
D I G I T A L M A R K E T I N G A S A W I D E R C A N V A S
14. G R O W T H H A C K I N G
S I X S K I L L S T O B E C O M E A G R O W T H H A C K E R
15. G R O W T H H A C K I N G I S T H E P R O C E S S O F R A P I D
E X P E R I M E N T A T I O N A C R O S S M A R K E T I N G C H A N N E L S
A N D P R O D U C T D E V E L O P M E N T T O I D E N T I F Y T H E
M O S T E F F E C T I V E , E F F I C I E N T W A Y S T O G R O W
B U S I N E S S .
W H A T I S G R O W T H H A C K I N G
16.
17. A A R R R : S T A R T U P M E T R I C S
M O D E L
T H E B E H A V I O U R A L M E T R I C S F O R C U S T O M E R S A N A L Y T I C S
18.
19. A N A L Y T I C S
• You need to know how to
collect data, analyse
numbers that drive decisions,
and draw actionable insights.
• With so much data being
collected (user demographic,
activity, interaction), the new
age marketers are
implementing tools like
MixPanel and Google
Analytics.
20. M A R K E T I N G
A U T O M A T I O N
• While most marketers have a
specialty in one vertical, growth
hackers are usually well versed
with each of these components
and know how to utilise them
effectively.
• Marketing isn’t about getting
users at the top of the funnel
anymore. It now includes keeping
them engaged and finally
converting them into revenue
generating users while trying to
automate as much as possible.
21. D E S I G N
• In startup scenario,
marketers should ideally
have design tools.
• They needn’t necessarily
know how to design
websites, but should be able
to make ad creatives,
landing pages, email
templates, infographics, e-
books and have an overall
design sense.
22. A / B T E S T I N G
• A/B Testing is a method where you can
test the CONTROL ( Original ) and
VARIANT ( Changed Element ) and see
how it affects conversions.
• Usually marketers compare things like
subject lines, branding messages,
images, and completion forms by
splitting the traffic between the control
and variant to see how each of them
perform.
• Tools like Optimsely, Visual Website
Optimizer allow you to perform A/B
Testing on the website / app, but these
tests can be performed across channels
also.
23. A G I L E
M E T H O D O L O G
Y
• It helps marketers to
understand the finer nuances
of product development.
• How to break down feature
sets into smaller stories, how
to write stories, how to
assign points, and how to
track progress of
development with daily
meetings and sprint
planning.
24. C O P Y
W R I T I N G
• Writing great ad copy has
been the difference between
standard shelf products and
those creating legacies.
• Coming up with a good copy
requires creativity,
understanding the core
values and brand equity of
your company and knowing
your customers.
26. G R O W T H
H A C K I N G
T O O L S
• Analytics
• Google Analytics
• Mixpanel
• Kissmetrics
• Content Marketing
• BuzzSumo
• Feedly
• Conversion Rate Optimization
• Crazy Egg
• Optimizely
27. G R O W T H
H A C K I N G
T O O L S
• Email Marketing
• Mailchimp
• customer.io
• Emma
• Lead Generation
• SumoMe
• HelloBar
• Landing Pages
• Unbounce
• Leadpages
28. G R O W T H
H A C K I N G
T O O L S
• Marketing Automation
• Zapier
• IFTTT
• SEO
• Raven
• Moz
• Google Keyword Planner
• Social Media
• Hubspot
• Buffer
29. P E R S O N A L
T R A I T S O F A
G R O W T H H A C K E R
• Focused
• Passionate
• Responsible
• Resourceful
• Creative and Curios
• Data Driven
• Eager to learn
• Open Minded
30. D I G I T A L M A R K E T E R S A N D
G R O W T H H A C K E R S
S I M I L A R I T I E S A N D D I F F E R E N C E S