AIESEC Canada Global Talent and Global Citizen Branding Guidelines

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AIESEC Canada Global Talent and Global Citizen Branding Guidelines

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AIESEC Canada Global Talent and Global Citizen Branding Guidelines

  1. 1. GLOBAL TALENT GLOBAL CITIZEN aiesec canada visual BRANDING GUIDELINE Powered by c
  2. 2. TABLE OF CONTENTS global citizen & global talent .....................................3 brand ...............................................................................................................4 logoS ...............................................................................................................5 typography ...............................................................................................6 colour ............................................................................................................7 sub-products ........................................................................................8 icons ..................................................................................................................9 aiesec brand ...........................................................................................11 brand refresh .......................................................................................12 aiesec logo ..............................................................................................13 creative direction .........................................................................14 ELEMENTS ......................................................................................................15 do’s & don’ts ..........................................................................................16 inspiration ..................................................................................................18 resources ...................................................................................................19
  3. 3. GLOBAL CITIZEN & GLOBAL TALENT
  4. 4. BRAND The OGX programs, GIP (Global Internship Program) and GCDP (Global Cultural Development Program) has been rebranded as Global Talent and Global Citizen by AIESEC International. AIESEC Canada will no longer be using the terms GIP and GCDP as we have adopted the international brand. To provide a better understanding of our exchange programs to potential EPs, we are promoting sub-products under each of the two brands. GLOBAL talent Build a global resume by working abroad and developing professional skills. • • • • Sales Marketing Teaching Information Technology GLOBAL CITIZEN Challenge yourself by volunteering abroad for a social cause to impact local communities. • • • • • Culture Education Social Entrepreneurship Health Environment 4
  5. 5. LOGOS GLOBAL CITIZEN & global talent logos The typeface for Global Citizen and Global Talent cannot be altered in any way. Usage of icons are optional. GLOBAL CITIZEN GLOBAL CITIZEN GLOBAL TALENT GLOBAL TALENT official icons Offical icons may be used in any opacity or colour. 5
  6. 6. TYPOGRAPHY TYPEFACE The typeface used for all Global Citizen and Global Talent material is called Novecento Wide. Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently. NOVECENTO WIDE light NOVECENTO WIDE book NOVECENTO WIDE normal NOVECENTO WIDE medium NOVECENTO WIDE demibold NOVECENTO WIDE bold TIP: USE A HEAVY WEIGHT TO EMPHASIZE IMPORTANT WORDS 6
  7. 7. COLOUR Any colour may be used for Global Citizen and Global Talent materials. Select the colours that best fit your promotional materials. suggested colours #29A7DF #DE4A78 #E8972A #E4CD30 #BE1E2D #094D8C #2A388F #75C046 TIP: USE TWO CONTRASTING COLOURS for visual impact 7
  8. 8. sub-products
  9. 9. SUB-PRODUCT ICONS GLOBAL CITIZEN icons The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name. ENVIRONMENT SOCIAL ENTREpreneURSHIP HEALTH culture EDUCATION 9
  10. 10. SUB-PRODUCT ICONS GLOBAL TALENT icons The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name. INFORMATION TECHNOLOGY SALES marketing teaching 10
  11. 11. aiesec brand
  12. 12. BRAND refresh AIESEC BRAND REFRESH Incorporate the brand refresh shapes into your materials. Any colour or opacity may be used. 12
  13. 13. AIESEC logo AIESEC LOGO All materials should include the AIESEC logo in one form or another. Logos cannot be altered in any way. SHORT LOGO SHORT LOGO (NO BACKGROUND) LONG LOGO AIESEC SIGNATURES Signature must be acoompanied by logo. Typeface (Helvetica Oblique) cannot be altered in any way. 1 Powered by 2 An initiative by 13
  14. 14. creative direction
  15. 15. elements REGULAR AND IRREGULAR BANNERS Be creative and create your own regular and irregular banners. Any colour or opacity may be used. DASHED LINES Use lines in any direction to compliment the shapes in your design. Here are some examples: TIP: USE DASHED LINES TO OUTLINE YOUR BANNERS 15
  16. 16. do’s & don’TS 1 All materials should have the AIESEC logo and/or signature. They cannot be altered in any way. Powered by 2 Global Citizen and Global Talent logos cannot be altered in any way. GLOBAL CITIZEN 3 POWERED BY GLOBAL TALENT GLOBAL CITIZEN Avoid using more than two typefaces. Typefaces used by AIESEC: Helvetica Neue Novecento Wide Georgia PT Sans 16
  17. 17. do’s & don’TS 4 AIESEC brand refresh shapes cannot be replaced or stylized as the AIESEC logo. Powered by 5 Utilize the Flickr pages of AIESEC International, AIESEC Canada, and the AIESEC Global Gallery when compiling images for graphics. Choose images that correspond to your message. 6 Do not have excessive amounts of writing on one page as it is not inviting to read. Convert your message into a point-form format. 17
  18. 18. inspiration Use AIESEC creative elements within your graphics and always remember the main message you are trying to convey. Keep in mind the first thing your audience will see. There should be a balance between text and images. Examples of brand-aligned graphics for inspiration: 18
  19. 19. RESOURCES Global Citizen and Global Talent Logos and Sub-Products: http://www.myaiesec.net/content/viewfile.do?contentid=10277681 AIESEC Canada Flickr: http://www.flickr.com/photos/aieseccanada/ AIESEC Brand Refresh Shapes: http://www.myaiesec.net/content/viewfile.do?contentid=10255523 AIESEC International Flickr: http://www.flickr.com/photos/aiesecinternational/ Novecento Wide Font: http://www.myaiesec.net/content/viewfile.do?contentid=10235157 AIESEC Global Gallery Flickr: http://www.flickr.com/groups/aiesecglobalgallery/ Helvetica Neue Font: http://www.myaiesec.net/content/viewfile.do?contentid=10278043 AIESEC Short Logo: http://www.myaiesec.net/content/viewfile.do?contentid=10077263 AIESEC Short Logo (No Background): http://www.myaiesec.net/content/viewfile.do?contentid=10198701 AIESEC Long Logo: http://www.myaiesec.net/content/viewfile.do?contentid=10078714 AIESEC Long Logo (Descriptor): http://www.myaiesec.net/content/viewfile.do?contentid=10077247 Global Visual Branding Guideline (AIESEC International): http://www.myaiesec.net/content/viewwiki.do?contentid=10067369 Brand Refresh Guideline (AIESEC International): http://www.myaiesec.net/content/viewfile.do?contentid=10250773 Youth to Business Branding Guideline (AIESEC International): http://www.myaiesec.net/content/viewfile.do?contentid=10283959 19
  20. 20. QUESTIONS? e-mail: alice.kim@aiesec.net alice kim national brand manager student marketing

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