A brief introduction on digital marketing based on my experience and day-to-day executions.
This was shared during the launch of AIESEC X Maxis Partnership on 20th Jan 2017.
Edita Lukošiūtė - Galvoji, kad esi geras pėdsekys? Gilesnis požiūris į kelią ...Vladas Sapranavicius
Dažnai vartotojas, prieš apsispręsdamas pirkti, svetainėje apsilanko kelis kartus, per skirtingus kanalus. Tuo tarpu Google Analytics pardavimų ataskaitose matome tik paskutinio apsilankymo statistiką. Remiantis tokiomis ataskaitomis rinkodarininkai dažnai ne tik neišnaudoja rinkos potencialo, bet ir klaidingai paskirsto reklamos biudžetus. Sužinosite, kaip gilesnis žvilgsnis į vartotojo pirkimo kelią, padeda identifikuoti problemas bei pardavimų didinimo galimybes.
Presentación Juan Martitegui - eCommerce Day Buenos Aires 2015 eCommerce Institute
Diapositivas presentadas por Juan Martitegui, Co-Founder & CEO Mindvalley Hispano, en el eCommerce Day Buenos Aires 2015 en la plenaria "TRENDS PITCH ECOMMERCE II – LO QUE VIENE EN ECOMMERCE CENTRADO DE RESULTADOS Y CONVERSIÓN".
Agile Marketing For The Real World event - Signal - 6th Nov 2019Lauren Cormack
Unique insights on applying Agile principles in a marketing context, with Signal, creative strategist Kate Bordwell and bestselling author Neil Perkin, exploring the challenges involved in adopting Agile ways of working in the ‘real world’.
Evolution from Digital Marketer to a Growth Hacker - An Entrepreneur GuideGokul Alex
My Session on #DigitalMarketing #GrowthHacking #BrandLoyalty #ContentHacking #StartUpMetrics #AARRR #MarketingAutomation at Kerala Entrepreneurship Summit 2018 #KEYSummit2018 in Trivandrum.
Edita Lukošiūtė - Galvoji, kad esi geras pėdsekys? Gilesnis požiūris į kelią ...Vladas Sapranavicius
Dažnai vartotojas, prieš apsispręsdamas pirkti, svetainėje apsilanko kelis kartus, per skirtingus kanalus. Tuo tarpu Google Analytics pardavimų ataskaitose matome tik paskutinio apsilankymo statistiką. Remiantis tokiomis ataskaitomis rinkodarininkai dažnai ne tik neišnaudoja rinkos potencialo, bet ir klaidingai paskirsto reklamos biudžetus. Sužinosite, kaip gilesnis žvilgsnis į vartotojo pirkimo kelią, padeda identifikuoti problemas bei pardavimų didinimo galimybes.
Presentación Juan Martitegui - eCommerce Day Buenos Aires 2015 eCommerce Institute
Diapositivas presentadas por Juan Martitegui, Co-Founder & CEO Mindvalley Hispano, en el eCommerce Day Buenos Aires 2015 en la plenaria "TRENDS PITCH ECOMMERCE II – LO QUE VIENE EN ECOMMERCE CENTRADO DE RESULTADOS Y CONVERSIÓN".
Agile Marketing For The Real World event - Signal - 6th Nov 2019Lauren Cormack
Unique insights on applying Agile principles in a marketing context, with Signal, creative strategist Kate Bordwell and bestselling author Neil Perkin, exploring the challenges involved in adopting Agile ways of working in the ‘real world’.
Evolution from Digital Marketer to a Growth Hacker - An Entrepreneur GuideGokul Alex
My Session on #DigitalMarketing #GrowthHacking #BrandLoyalty #ContentHacking #StartUpMetrics #AARRR #MarketingAutomation at Kerala Entrepreneurship Summit 2018 #KEYSummit2018 in Trivandrum.
your resource for home buying, selling, financing and real estate listings in Orlando, Waterford Lakes, Winter Springs, Winter Park, Oviedo, Lake Mary, Lake Nona, Sanford, Mount Dora, Altamonte Springs, Casselberry, Maitland, Clermont, Deltona, Orange City, Debary, Deland, Enterprise, Osteen, Cocoa Beach and all of Orange, Seminole, Lake, Osceola and Brevard County.
i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]Netex Learning
The role of L&D is changing. Ed Monk, MD of The Learning and Performance Institute, reviewed the changes his organisation have noticed within L&D departments and discussed what the future holds at i-love learning Madrid event on February 17th, 2017.
Converting Search Traffic into Sales TrafficJason Dodge
This presentation was given at the Performance Racing Industry (PRI) tradeshow in Indianapolis in 2021. While tailored toward the automotive aftermarket, the principles outlined in this slidedeck are applicable across many industries. In this session, I outlined many of the changes impacting search engines and brands online in the past year (plus), while focusing on the elements that brand can take action on immediately. This presentation covers new methods of keyword research for better content ideation, to how we can frame content for a better and more logical user flow. It's all about attracting the right customers to your site. Those who are willing to take action and buy.
Presentation by Martina F. Ferracane at European Business Summit (May 2015).
Video version available at this link: https://youtu.be/hrRHBCLcgqU - It shows also the videos presented in the PPT!
Die Digitalisierung aus der Sicht der historischen Analogie. Sie wird verglichen mit der Erfindung eines revolustionären Produkte, wie des Autos, mit der Industrialisierung und mit der Einführung des Buchdrucks.
Chris Wróbel (vRational): Using VR and Imitation Machine Learning Algorithms ...AugmentedWorldExpo
A talk from the Develop Track at AWE EU 2018 - the World's #1 XR Conference & Expo in Munich, Germany 18 -19, October, 2018.
Chris Wróbel (vRational): Using VR and Imitation Machine Learning Algorithms for Training Robots
Robotics and VR have a huge potential to be used hand-in-hand in example for improving industrial processes with teleoperation or human-curated robot trainings.
In this talk, I will explain how to incorporate Machine Learning training into Unity projects and additionally use VR control for imitation learning algorithms accessible in ML Agents library. Besides, I will share the story of improving VR game experience with the UR3 industrial robot „Marvin”.
http://AugmentedWorldExpo.com
5 Reasons A Cloud-Based Phone Saves You MoneyTresta
It takes a bevy of tools to run a business successfully, and staying connected to customers and clients is key. Also essential: saving money where you can. A virtual phone system is one tool that can help you both stay connected and boost your bottom line. Here are five ways your business can save big with a cloud phone system.
Educating consumers through social mediaBrian Hess
In this presentation I explain a few social media platforms and how people can use these tools to educate consumers. This presentation is the result of my undergraduate research at Virginia Tech and was presented at the American Council on Consumer Interest conference in April of 2014.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Recently I've made this presentation to share some of my knowledge and experience for advertising students who wanted to know more about digital marketing practice. Enjoy.
your resource for home buying, selling, financing and real estate listings in Orlando, Waterford Lakes, Winter Springs, Winter Park, Oviedo, Lake Mary, Lake Nona, Sanford, Mount Dora, Altamonte Springs, Casselberry, Maitland, Clermont, Deltona, Orange City, Debary, Deland, Enterprise, Osteen, Cocoa Beach and all of Orange, Seminole, Lake, Osceola and Brevard County.
i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]Netex Learning
The role of L&D is changing. Ed Monk, MD of The Learning and Performance Institute, reviewed the changes his organisation have noticed within L&D departments and discussed what the future holds at i-love learning Madrid event on February 17th, 2017.
Converting Search Traffic into Sales TrafficJason Dodge
This presentation was given at the Performance Racing Industry (PRI) tradeshow in Indianapolis in 2021. While tailored toward the automotive aftermarket, the principles outlined in this slidedeck are applicable across many industries. In this session, I outlined many of the changes impacting search engines and brands online in the past year (plus), while focusing on the elements that brand can take action on immediately. This presentation covers new methods of keyword research for better content ideation, to how we can frame content for a better and more logical user flow. It's all about attracting the right customers to your site. Those who are willing to take action and buy.
Presentation by Martina F. Ferracane at European Business Summit (May 2015).
Video version available at this link: https://youtu.be/hrRHBCLcgqU - It shows also the videos presented in the PPT!
Die Digitalisierung aus der Sicht der historischen Analogie. Sie wird verglichen mit der Erfindung eines revolustionären Produkte, wie des Autos, mit der Industrialisierung und mit der Einführung des Buchdrucks.
Chris Wróbel (vRational): Using VR and Imitation Machine Learning Algorithms ...AugmentedWorldExpo
A talk from the Develop Track at AWE EU 2018 - the World's #1 XR Conference & Expo in Munich, Germany 18 -19, October, 2018.
Chris Wróbel (vRational): Using VR and Imitation Machine Learning Algorithms for Training Robots
Robotics and VR have a huge potential to be used hand-in-hand in example for improving industrial processes with teleoperation or human-curated robot trainings.
In this talk, I will explain how to incorporate Machine Learning training into Unity projects and additionally use VR control for imitation learning algorithms accessible in ML Agents library. Besides, I will share the story of improving VR game experience with the UR3 industrial robot „Marvin”.
http://AugmentedWorldExpo.com
5 Reasons A Cloud-Based Phone Saves You MoneyTresta
It takes a bevy of tools to run a business successfully, and staying connected to customers and clients is key. Also essential: saving money where you can. A virtual phone system is one tool that can help you both stay connected and boost your bottom line. Here are five ways your business can save big with a cloud phone system.
Educating consumers through social mediaBrian Hess
In this presentation I explain a few social media platforms and how people can use these tools to educate consumers. This presentation is the result of my undergraduate research at Virginia Tech and was presented at the American Council on Consumer Interest conference in April of 2014.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Recently I've made this presentation to share some of my knowledge and experience for advertising students who wanted to know more about digital marketing practice. Enjoy.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.
As marketers, you need to sell. That is why the mantra of David Ogilvy, our founder was “we sell, or else.”
But in today’s digital world, the customer is in charge. She decides when and where to engage, how to communicate, where to get information.
Today’s customers engage only on their terms, not yours.
Consumers used to be receptive to marketing messages about product benefits. Today, most of them trust recommendations from other consumers and they are seeking them out actively.
You have to stay on top of your competition. Most of them use Facebook, Twitter, Pinterest, Tumblr, and so on. You can no longer afford to ignore new media channels, especially in the social space. Online reviews can work in your favor. Or they can work against you. How do you cope with them?
Basics of Digital Marketing. What it is, what is inside, etc. Also a glace of workshop on Digital Marketing (How & what to be done). It is found out that we are almost at the edge of Digital world and as a professional we are expected to know not only the basics but also the interior of it. this PPT is the first step to this world with all the preliminary info in it.
Introduction to Digital Marketing
Tools of Digital marketing e.g.
content marketing, SMM, SEO,
Affiliate, email marketing, video
marketing.
- Career opportunities:
Team member of Digital
Marketing Team;
Digital Marketing Agency;
E-commerce Industry;
FMCG Sector;
Software Industry
Freelancing @ marketplace
Affiliate marketer
Content Marketing
What is content marketing?
What should you learn?
What are career benefits?
- Social Media Marketing
What is social media
marketing?
What should you learn to skill?
What are career benefits?
- Search Engine Optimization
What is SEO?
What should you learn?
What are career benefits?
- Affiliate Marketing
What is Affiliate marketing?
What should you learn?
What are career benefits?
- Email Marketing
What is Email marketing?
What should you learn?
What are career benefits?
Video Marketing
What is Video Marketing?
What should you learn?
What are career benefits?
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
Contribution of RMG sector in National Economy Of BangladeshBless Godino
This slide represents "Contribution of RMG sector in National Economy Of Bangladesh". Slide were made with the help of secondary data which was already available in the internet. you are free to use this slide. for feedback you can send me mail in - bassistbless@gmail.com
Thank you !
The term digital is increasingly over-used, yet also increasingly misunderstood. In an effort to give a better understanding of basic terms, this introduction is an overview of the digital marketing landscape. It provides guidance to build a digital marketing roadmap, defines the digital marketing channels, provides key metrics and tips to become a successful digital marketer.
An introduction to Digital Marketing for the Healthcare IndustryMurad Quandour
I work with a great deal of small to medium sized clinics with no dedicated marketing, sales, or communications professionals, who are always looking for ways to improve their businesses discoverability.
This is their introduction to the digital marketing world and a good place to explain the basic general areas of digital interests.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Meeting and event planners are the movie producers of the corporate world. What you do has the power to educate, empower and inspire people. Your work isn’t just a line item, it’s essential to helping your company achieve its organizational objectives. In this session, you’ll learn about the newest technology, team-building, meeting design and food and beverage trends.
Learner objectives:
1. Understand the essential steps required for any successful meeting.
2. Discover tech tools that expedite the planning process.
3. Learn how new trends in meeting design, technology, team-building and F&B can be incorporated into meetings & events.
Have questions about this presentation? We'll be moderating a LIVE Q&A on Twitter on May 5, 2015 at 1pm CT/2pm ET. Tweet questions to @PYMLive and tag with #IAAPAPW.
This presentation was created as a gift to the members of IAAP in honor of Administrative Professionals Week. For more on-demand learning, or to find in-depth sessions mentioned in this presentation, visit http://iaap-hq.org.
For more articles on how to plan meetings and events, visit http://planyourmeetings.com - where subscriptions and great ideas are free.
Your Social Breakfast 2018-02: Social CreativityYour Social ME
Your Social Breakfast (February 2018) at Mirzam Chocolate factory in Dubai
Presentation and Workshop on Social Creativity.
- About Your Social
- Examples of Newsjacking content: (Activelife by Daman, Villasaraya, Dolby)
- Examples of Creative and Dynamic content/ Ads (Canvas, 360 video, Lenses - Pioneer, Sharjah Museums, Dolby, Chupa chups...)
Ladera Digital Marketing Analytics ProjectSarah McGowan
Project based off the review a website. Established recommendations for an overall measurement strategy
for Ladera and make a recommendation to begin marketing using AdWords.
Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!
Después de haber asistido al GWC15 en Barcelona, es necesario compartir un resumen del gran aprendizaje expuesto por los conferencistas, emprendedores, empresas del área, etc.
Digital Marketing Syllabus - Advanced Digital Marketing Course [PDF]Vikram C L
DIGITAL MARKETING SYLLABUS:
Digital Marketing Syllabus of our Advanced Digital Marketing Management Course with 30 Modules will give you complete picture on what digital marketing skills you can acquire at the end of the course.
Our classroom coaching program includes 3 main modules which will cover the entire digital marketing concepts with advanced topics which are included in the below digital marketing syllabus.
Know More @
https://digitalprajna.com/digital-marketing-syllabus
In this presentation, we compare existing Data Management / Data Governance Maturity Models and discuss different approaches to viewing Data Management / Data Governance.
We also present a new model for Data Management which unifies various existing models and provides a fresh perspective on Data Management, its assessment, and implementation.
A Comparative Study of Data Management Maturity ModelsData Crossroads
In this presentation we compare existing Data Management / Data Governance Maturity Models and discuss different approaches to viewing Data Management / Data Governance.
We also present a new model for Data Management which unifies various existing models and provides a fresh perspective on Data Management, its assessment and implementation.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
An introduction to Digital Marketing
1. D I G I T A L
M A R K E T I N G
A I E S E C X M A X I S S H A R I N G S E S S I O N
C H U A S H I Y U N N
2. A L I T T L E
A B O U T M Y S E L F
MASTER IN CHEMICAL
ENGINEERING
DIGITAL MARKETING
SPECIALIST
KEY PIC FOR ALL HOTLINK
DIGITAL CAMPAIGNS
3. 4K E Y T O P I C S
O N D I G I T A L
M A R K E T I N G
4. D I G I T A L M A R K E T I N G
1 0 1
A P P R O A C H &
S T R A T E G Y
C A S E S T U D Y &
L E A R N I N G S
R E S O U R C E S & S E L F -
L E A R N I N G
5. D I G I T A L M A R K E T I N G 1 0 1 :
O L D W A Y O F B U Y I N G A D S
Not knowing the consumers and use one-size fits all blanket approach
I hope Waldo sees my ads
6. D I G I T A L M A R K E T I N G 1 0 1 :
H O W W E B U Y A D S I N 2 0 1 7
8. D I G I T A L M A R K E T I N G
L A N D S C A P E
Source: http://www.smartinsights.com/goalsettingevaluation/webanalyticsstrategy/analyticscustomerinsighttools/
9. K E Y O B J E C T I V E S O F C A M A P I G N
I D E N T I F Y T A R G E T A U D I E N C E
D E V E L O P A N D E X E C U T E D I G I T A L M A R K E T I N G
P L A N S B A S E D O N B U D G E T
O P T I M I Z A T I O N ( A . K . A T R I A L A N D E R R O R )
A P P R O A C H & S T R A T E G Y
10. 01
K E Y
O B J E C T I V E S O F
C A M P A I G N
A W A R E N E S S
I N T E R E S T
A C T I O N
D E C I S I O N
11. A L W A Y S S T A R T B Y D E F I N I N G T H E O V E R A L L G O A L S &
O B J E C T I V E S T H A T D R I V E T H E T A C T I C S A N D
I M P L E M E N T A T I O N .
B E G I N W I T H G O A L S &
O B J E C T I V E S
Source: https://amyljorgensen.com/2013/09/26/gettingstartedwithgoogleanalytics/
12. 02
I D E N T I F Y
T A R G E T
A U D I E N C E S
D E M O G R A P H I C
L O C A T I O N
B E H A V I O U R
I N T E R E S T
13. U N D E R S T A N D I N G Y O U R
A U D I E N C E S A N D T A I L O R I N G T H E
R I G H T M E S S A G E
14. S A M E P R O D U C T - B U T
D I F F E R E N T A P P R O A C H T A I L O R E D
T O A U D I E N C E
15. 03
D E V E L O P &
E X E C U T E
D I G I T A L
M A R K E T I N G
P L A N B A S E D O N
B U D G E T
16. W O R K A R O U N D T H B U D G E T T O
F I N D T H E M O S T E F F I C I E N T P L A N
17. 04
O P T I M I Z A T I O N
A . K . A
T R I A L & E R R O R
if at first
you don't
succeed;
call it
version 1.0
18. O N E - S I Z E - F I T S - A L L D O E S N ' T
E X I S T - A L W A Y S U S E D A T A T O
H E L P Y O U O P T I M I S E
Source: http://connexdigitalmarketing.com/conversionoptimizationforstartups/
19. C A S E
S T U D Y &
L E A R N I N G S
GRAB X HOTLINK
PARTNERSHIP
ROAMING USING
MOMENTS OF TRUTH
20. R I D I N G O N
S E A R C H T R E N D ,
F O R M E D
M E A N I N G F U L
P A R T N E R S H I P &
E X E C U T E D A N
I N N O V A T I V E
S O C I A L L Y - L E D ,
S H A R E A B L E
C A M P A I G N
C A S E S T U D Y 1 : H O T L I N K X G R A B
P A R T N E R S H I P
21. C A S E S T U D Y 2 : M A X I S R O A M I N G
Gold Award
Best Digital Performance Marketing
Malaysia Media Awards 2016
22. F A C E B O O K F O R B U S I N E S S
S U B S C R I B E : T H I N K W I T H G O O G L E
F O L L O W I N T E R E S T G R O U P S O N F B / L I N K E D I N
C E R T I F I C A T I O N ( M O S T O F T H E M A R E F R E E ! )
R E S O U R C E S & S E L F -
L E A R N I N G
23. M O S T I M P O R T A N T L Y . .
“In the beginner's mind there are many possibilities, but in the expert's there are
few” ...
Shunryu Suzuki
24. T H A N K S !
email: schuag@maxis.com.my
linkedin: shi yunn chua