Deck from entrepreneurial marketing 455 class 2016

1. S E A R C H E N G I N E
O P T I M I Z AT I O N
M A R K E T I N G 4 5 5

2. A B O U T M E
from here

3. why I’m sleep deprived…

4. H O W S E A R C H
E N G I N E S W O R K
• Crawl the web
• Index documents by
keyword
• Sort documents by “query-
independent metrics”

5. S E A R C H E N G I N E
O P T I M I Z AT I O N
• Understand how search
engines work
• Understand how people
use search engines

6. U N D E R S TA N D I N G
S E A R C H E N G I N E
U S E
• What someone is looking
for
• What words they use to
describe what they’re
looking for
• How they respond to and
use the results

7. W H AT W E ’ R E
D O I N G T O D AY
• Going to look companies
previously used in this class
for the marketing plan
project:
meltorganic.com
wiserg.com (if we have time)
• Review these websites and
come up with some SEO
strategy recommendations

8. S E O W O R K S H E E T
1 0 M I N U T E E X E R C I S E

9. W H O M I G H T B E
I N T E R E S T E D I N
A P R O D U C T L I K E
T H I S ?

10. B R A I N S T O R M S O M E
K E Y W O R D S O R
P H R A S E S T H AT Y O U
M I G H T S E A R C H F O R
I F Y O U W E R E T O T RY
T O F I N D T H I S
P R O D U C T O N L I N E .

11. W H AT
C O M P E T I T O R S -
I N - S E A R C H
C O U L D T H I S
C O M PA N Y H AV E ?

12. W H AT K I N D S O F
W E B S I T E S D O Y O U
T H I N K T H E TA R G E T
M A R K E T O R A U D I E N C E
M I G H T R E A D / V I S I T ?
W H O D O T H E Y L I S T E N
T O ?

13. A R E T H E R E A N Y T Y P E S
O F C O N T E N T T H AT
Y O U T H I N K M I G H T B E
PA R T I C U L A R LY
C O M M O N O R P O P U L A R
O N T H E S I T E S T H AT
Y O U J U S T L I S T E D ?

14. B R A I N S T O R M A F E W
Q U E S T I O N S T H AT
Y O U T H I N K T H E
TA R G E T M A R K E T O R
A U D I E N C E M I G H T
H AV E A B O U T T H I S
P R O D U C T.

15. A N A LY S I S

16. K E Y W O R D S

17. T Y P E S O F R E S U LT S

18. C O M P E T I T I V E A N A LY S I S

19. S I T E A N A LY S I S

20. R E C O M M E N D AT I O N S

21. T H A N K S
chris@serps.com

22. S I T E S / T O O L S
Keyword Tools
• https://serps.com/tools/keywords
• https://adwords.google.com/ko/KeywordPlanner/
• http://keywordtool.io/
Rank Checker
• https://serps.com/tools/rank_checker
Link Explorers
• https://majestic.com/
• https://moz.com/researchtools/ose/
Local SEO
• https://moz.com/local/search
On-Page Audit
• https://juxseo.zoomshift.com/
• https://moz.com/researchtools/on-page-grader
• https://www.screamingfrog.co.uk/seo-spider/
Competitive Research
• http://www.spyfu.com/
• http://www.semrush.com/
• http://www.similarweb.com/
Content Research
• https://buzzsumo.com
• https://moz.com/content