Recent trends in marketing revolve around alternative forms of creative communication like VR, AR, and video. Direct marketing involves direct contact between seller and consumer without intermediaries. It includes methods like direct mail, email, and SMS marketing. Customer relationship management (CRM) refers to how organizations manage relationships with customers. It involves tracking customer data and automating marketing, sales, and service processes. Societal marketing aims to fulfill customer wants while also meeting societal obligations for long term sustainability. Cause-related marketing involves businesses partnering with non-profits to promote social causes and boost their brand image.

1. RECENT TRENDS IN
MARKETING
UNIT-4.

2. INTRODUCTION
IN FACT, RECENT TRENDS IN
MARKETING REVOLVES AROUND
AROUND alternative forms of creative
communication. We see can see
content experiences like VR, AR, HQ
display videos, etc.
In direct selling, there is direct contact
between a seller and consumer without
involving any intermediator.

3. DIRECT
SELLING?
In single-level marketing, a direct seller purchases goods from a parent
company and sells them directly to clients, whereas multi-level marketing
involves selling goods to many levels of customers
In order to maintain their independence and the ability to operate a business on
their own terms, direct selling consultants work independently but are affiliated
with a firm that uses the channel.

4. Direct marketing efforts cost businesses and
marketers in the US $38.5 billion annually.
US marketers spend an average of $167 on each
customer on direct mail.
Direct mail from brands that cater to their
requirements is preferred by 54% of recipients.
Because of skillfully designed direct mail, 39% of
customers or clients test a new product or service.
Compared to other advertising methods, direct mail
has a response rate that is almost 5–9 times higher.
These figures only applied to one aspect or method
of direct marketing.
1
2
3
Statistical
Representation

5. BENEFITS
TARGETING
INFORMATIVE
MEASURABLE
AFFORDABLE
PERSONALISATION

6. INTERNET MARKETING
DIRECT MAIL MARKETING
SMS MARKETING & E-MAIL MARKETING
TYPES
CONTENT & CATALOG 0MARKETING
EXPERIENTIAL MARKETING
SOCIAL MARKETING ETC..

7. EXAMPLE FOR DIRECT
MARKETING
Direct Marketing - Definition, Types, Steps, Examples & Benefits
(marketingtutor.net)
11 Types of Direct Marketing | Indeed.com
What is Direct Selling (dsa.org)

8. NETWORK
MARKETING
• NETWORK MARKETING IS A TYPE OF
ADVERTISING THAT MANY BUSINESS OWNERS
UTILISE TO GROW THEIR ENTERPRISES. TO
INCREASE THE PRODUCTIVITY OF THEIR
BUSINESSES, MANUFACTURERS FREQUENTLY
DEAL WITH VARIOUS DISTRIBUTORS USING SUCH
A FANTASTIC MEDIUM.
• A VAST NETWORK OF DISTRIBUTORS IS CREATED
BY FURTHER SUB-DISTRIBUTORS BENEATH THEM.
THEY WORK AT VARIOUS TIERS OF THE SUPPLY
CHAIN AND GUARANTEE SUCCESSFUL SALES.

9. DIFFERENCE B/W DIRECT SELLING &
NETWORK MARKETING
• Direct selling to the customers
• Retail profit
• Focused on personnel selling
• Income is normally tied to your own
performance
• Do not have any leverage
DIRECT SELLING
• Network marketing is a team sport
• Network marketing is the leverage
• Most of your income is tied to
other people’s performance
• “leader type”
NETWORK MARKETING
Network Marketing – Definition, Structure, Examples, Characteristics and FAQs
(vedantu.com)
The Difference Between Network Marketing and Direct Sales | Online MLM
Community

10. CUSTOMER RELATIONSIP
MANAGEMENT
• CUSTOMER RELATIONSHIP MANAGEMENT REFERS TO THE
VALUES, PROCEDURES, AND STANDARDS THAT AN
ORGANISATION ADHERES TO WHEN DEALING WITH ITS
CLIENTS.
• CRM is a term that is frequently used to describe IT
firms and platforms that assist in managing client
relationships outside of the company.
Software, cloud computing, and artificial intelligence are
three key areas of CRM technology growth.
CRM

11. HOW CRM IS USEFUL?
B2B businesses benefit most from
having a sales CRM in place when
it comes to handling an account's
contact information, keeping track
of business agreements, payments,
and reports, and more.
It assists them in developing a
shared platform to maintain
communication amongst their
business's partners, suppliers, and
other stakeholders.
B2B
B2C businesses need more
immediate solutions that
take less time to implement
because their customer life
cycles are shorter. a multi-
channel CRM platform that
includes functions like lead
management, rapid survey
sending, marketing
automation, etc.
B2C
SMBs aren't tiny and medium
businesses; they're
sophisticated, contemporary
companies. The widespread
idea that cloud CRM is too
expensive and complex for
SMBs is untrue. They are
always welcome to begin
using a free CRM system.
SMB
CUSTOMER RELATIONSHIP MANAGEMENT - CRM DEFINITION
(INVESTOPEDIA.COM)
Any business type or size can readily adapt customer relationship management systems to suit their unique
requirements. For boosting their sales, marketing, and customer support activities, startups, major
businesses, and verticals all employ customer relationship management software.

12. Eight essential building blocks of CRM Platform

13. Operational CRM involves both sales and marketing automation and service automation in addition
to streamlining corporate processes. Operational CRM's main goals are to create leads, convert
them to contacts while recording all necessary information, and then deliver service throughout the
customer lifetime.
OPERATIONAL CRM
1
customer information produced by the active CRM applications. CRM analytics
also aid in determining the genuine value of customers to a company by
assisting in understanding their behaviour.
2 ANALYTICAL CRM
known as strategic CRM, which enables your company to distribute client
information to multiple business units such as the marketing team, sales
team, support team, technical support, etc.
3 COLLABORATIVE CRM
Types of
CRM
• Sales Automation
• Marketing
Automation
• Service Automation

14. ADVANTAGE OF CRM
• CRM is one of the best tools which is
known for reliable reporting
• CRM improves the Sales Metrics of the
company, which in turn helps in
customer satisfaction
• helps in enhancing the marketing ROI by
acting as a support system of the Sales
team.
• Enhanced and improved management of
contacts
• helps in collaboration of multiple teams
which helps in team management for the
higher management.
• CRM is known to enhance the
productivity of the teams.
• helps to empower sales management
buy accurately helping in sales
forecasting.
What is CRM? 3 Types of Customer Relationship
Management (marketing91.com)

15. E-COMMERCE
• E-COMMERCE REFERS TO THE BUYING AND SELLING OF
PRODUCTS AND SERVICES ONLINE.
• Computers, tablets, cellphones, and other smart devices
are used to conduct it.
• It can take the place of physical storefronts, while some
companies decide to keep both.
Business-to-business, business-to-consumer, consumer-to-
consumer, and consumer-to-business are just a few of the
market segments in which e-commerce is active.

16. PRO'S & CON'S
• Limited customer service
• Lack of instant Gratification
• Inability to touch the Products
• Reliance on Technology
• Higher Competition
• Convenience
• Increased selection
• lower cost (start-up)
• International sales
• Easier to Target the customers
CON'S
PRO'S

17. TYPES OF E-COMMERCE
B2B
B2C
B2G
C2C
C2B
C2G

18. 5
DROP SHIPPING
1
2
4
PRIVATE LABELING
WHOLESAILING
E-COMMERCE REVENUE
MODELS
3 WHITE LABELING
SUBSCRIPTION
5
What Is Ecommerce?
(investopedia.com)

19. 7 Great Social Marketing Channels (hubspot.com)

20. SOCIETAL MARKETING
• KNOWING YOUR CLIENTS' DEMANDS AND WISHES WILL
HELP YOU TRY TO SERVE THEM MORE EFFECTIVELY THAN
YOUR RIVALS.
• Prior to generating any profit, the societal
marketing concept's goal is to first fulfil the wants
and demands of its audience. The focus of this idea
is instead on forcing the business to uphold its
social obligations in order to ensure a long-term
sustainable future. Businesses and corporations
should include both customers and society in their
marketing strategies.

21. • HUMAN WELFARE • CONSUMER
NEEDS
• PROFIT/COMPANY
SOCIETAL MARKETING
DRIVEN BY PHILOSOPHY
The purpose of societal marketing, despite
the fact that it is a marketing management
concept, is to affect the company's decision-
making process.
However, the following are the sociocultural
marketing influencers in these areas:

22. Companies should employ such marketing techniques that would
persuade individuals to change their lifestyle, such as changing
attitude, beliefs, and expectations of the public in order to get
them to care for the environment.
To improve the effectiveness of their marketing campaigns,
society marketers should modify the conventional marketing mix
(product, price, place, and promotion).
The environment in which businesses operate should be made more
aware through marketing of the company's product.
Social marketing campaign themes ought to be so persuasive that
consumers and companies begin to care about the environment.
The sociological marketing effort should result in an increase in the
marketing share and consumer base.
1
2
3
OBJECTIVES

23. ADVANTAGES & DISADVANTAGES
DISADVANTAGES
ADVANTAGES
• CONFLICT BETWEEN CUSTOMERS AND A FIRM ARISES
WHEN A COMPANY DEVELOPS GOODS AND
SERVICES THAT BENEFIT SOCIETY RATHER THAN
MEETING THE NEEDS AND DEMANDS OF ITS
CUSTOMERS.
• IN PRACTISE, PROFIT AND SOCIAL RESPONSIBILITY
CANNOT COEXIST WHEN A CORPORATION
IMPLEMENTS SOCIETAL MARKETING CONCEPTS. IT IS
FOR THIS REASON THAT SOCIETAL MARKETING HAS
NOT YET BEEN EMBRACED BY CORPORATIONS AND
BUSINESSES IN INDUSTRIALISED NATIONS. THEY
HAVEN'T YET ATTAINED ADULTHOOD, YOU COULD
SAY
• EG: CIGRATES, DRINKS, ETC..
• SOCIETAL MARKETING ENABLES ORGANISATIONS
AND ENTERPRISES TO EFFECTIVELY CONVEY THEIR
CONCERN FOR THE ENVIRONMENT.
• ECO-FRIENDLY APPROACH
• INCREASE THE CUSTOMER RETENTION RATIO.
• WHEN CUSTOMERS ARE LOYAL TO A CERTAIN
BRAND, THEN THE SALE OF PRODUCTS AND
SERVICES WOULD ALSO INCREASE.
• THE OPPORTUNITY TO EXPAND AND GROW THEIR
OPERATIONS.
• EMPLOYMENT OPPORTUNITIES AND THE LIVING
STANDARD OF THE PEOPLE WOULD ALSO RISE

24. REAL LIFE EXAMPLE:
Societal Marketing Concept - Examples, Objectives & Advantages
(marketingtutor.net)

25. CAUSE RELATED
MARKETING
• WHEN A FOR-PROFIT BUSINESS WORKS WITH A NON-PROFIT GROUP, IT IS
SAID TO BE ENGAGING IN CAUSE-RELATED MARKETING. BASED ON THE
COMMON OBJECTIVE THESE GROUPS AIM TO ACHIEVE, THESE CAMPAIGN
TYPES APPEAR IN A VARIETY OF FORMS. FOR INSTANCE, A BUSINESS MIGHT
PRODUCE BRANDED GOODS TO CONTRIBUTE TO A NON-PROFIT AND
ADVERTISE THIS EFFORT ON SOCIAL MEDIA OR THROUGH EMAIL MARKETING.
• In general, businesses match their services with a pertinent cause to
enhance their social standing and brand loyalty. Additionally, this
relationship helps non-profits support their fundraising efforts or
increase public awareness of their humanitarian causes.

26. BOOSTS BRAND VISIBILITY
1
2
3
CONTRIBUTES TO CUSTOMER LOYALTY
INCREASES LEADS AND SALES
BENEFITS

27. PRODUCT SALES
1
2
3
BUY ONE- GIVE ONE
CO- BRANDED PROGRAM
CAUSE RELATED
MARKETING TYPES
4 LICENSING OF NON- PROFIT ASSETS
What Is Cause-Related Marketing? Benefits, Tips & Examples
[2022] (moosend.com)

28. CONCLUSION!
HAVE YOU EVER HEARD THE LYRICS "TOGETHER WE STAND, DIVIDED
WE FALL" BY PINK FLOYD?
BUSINESSES HAVE THE ABILITY TO BRING TOGETHER THEIR
CONSUMERS AND EMPLOYEES FOR A WORTHWHILE CAUSE THAT WILL
IMPROVE THE WORLD, MUCH LIKE TINY COMMUNITIES DO.
Everyone will be pleased if a clear approach is in place. Your
clients will feel fulfilled and healthy as you embrace a crucial
mission, and you'll gain their trust and loyalty.