Basic Concepts of an Marketing

1. MARKETING
PREPARED BY
M.VENGATESHWARAN B.E.,
Department of CSE
Assistant Engineer in Rb Tech World, Kumbakonam

2. MARKETTING
• It is a way companies interact with consumers to
create relationships that are beneficial to both parties.

3. TYPES OF MARKETING
• E-mail marketing
• Social marketing
• Direct marketing
• Close range marketing
• On-line marketing

4. E-MAIL MARKETING
• Email marketing is directly marketing a commercial
message to a group of people using email.

5. TYPES OF E-MAIL MARKETING
Email Marketing
Transactional
Emails
Direct Emails
Triggered Based On A Customer’s
Action With A Company
Interruption Based Marketing
Involves Sending An Email Solely
To Communicate A Promotional
Message

6. ADVANTAGES OF E-MAIL
MARKETING
• Email marketing is significantly cheaper and faster
than traditional mail.
• Email is popular with digital marketers, rising an
estimated 15% in 2009 to £292 m in the UK.
• If compared to standard email, direct email marketing
produces higher response rate and higher average
order value for e-commerce businesses

7. DIS-ADVANTAGES OF E-MAIL
MARKETING
• According to the report, legitimate email servers
averaged a delivery rate of 56%; twenty percent of
the messages were rejected, and eight percent were
filtered.
• Companies considering the use of an email marketing
program must make sure that their program does not
violate spam laws such as the United States'
Controlling the Assault of Non-Solicited Pornography
and Marketing Act .

8. SOCIAL MARKETING
• Social marketing seeks to develop and integrate
marketing concepts with other approaches to
influence behaviors that benefit individuals and
communities for the greater social good.

9. DIRECT MARKETING
• Direct marketing is a channel-agnostic form
of advertising which allows businesses and nonprofit
organizations to communicate straight to the
customer, with advertising techniques that can
include cell phone text messaging, email, interactive
consumer websites.

10. CRM
• Close Range Marketing is an
emerging technology that allows businesses to both
promote goods and services and involve
theircustomers in interacting with the business.
• It commonly uses bluetooth technology to transfer
content to cellular devices or laptops within the range
of the transmitter.

11. ONLINE MARKETING
• Online advertising,also called online
marketing or Internet advertising, is a form of
marketing and advertising which uses the Internet to
deliver promotional marketing messages to
consumers.

12. GOAL OF MARKETING
Do 4 things to achieve the marketing:
•Differentiate
•Top of mind position
•Create Comfort level
•Be Sticky

13. BENEFITS OF MARKETING
• Establish brand recognition
• Gain and retain customers
• Identify real customers
• Save time
• Establish trust
• Encourages referrals

14. COMPARISION OF MARKETING
SPEND