You need customersAnd you need them to be happyHow do you do that?
Leverage online entitiesGoogle and Bing – search engines and local searchYelp & foursquare – business reviewsFacebook & twitter – social media
Installing the internet with President Clinton near an exit sign
You don’t NEED a websiteGoogle biz listingBing bizTwitter, facebook, yelp, linkedin, etc.Website – just one paragraph and a phone number Website – self hosted (wordpress.org) not bizname.blogspot.com
Google has over 200 ranking factors it uses to evaluate your site versus your competition. If you’re just another site on the web without any attention to SEO, you’re not going to perform better than the next guy.
People coming to your website and then your store/location/bizSo what? What’s next? why>?
Small Business Dashboard for Google Analytics – Portent Bloghttps://www.google.com/analytics/web/permalink?uid=jCcR9hEkQ_6qlFhNtTvwbw
Small Business Dashboard for Google Analytics – Portent Bloghttp://portent.co/XnKLiZ
Find out your site’s traffic volume by looking into your visits. This report will be important to any small business, but especially those that are growing their brand. The visits report provides insight into your site’s visibility, performance, usability, and pageviews.You need to know which page on your site is driving the most traffic and/or conversions. Using the “All Pages” report, you can see this information as well as helpful data regarding pageviews, time on page, and bounce rate. This data can be used to evaluate your landing pages as well as determine potential areas for new content.Where are you getting your visits? Did you know that small businesses get nearly half their traffic from Social Media. You would, if you’d check out the referrals you receive to your site. Referrals are especially important for small businesses as they provide an opportunity for small businesses to reach out and embrace their primary audience: the community.Providing content that is targeted at your local community is a good way to build traffic, brand awareness, and potential customers. The Referrals report will help you find your most active audience, then it’s up to you to reach out to them!
Go get some links
Go get some links!
Ask for LinksHave Friends LinkUse Social to build linksHow do I build links with social?
How do I build links with social?
Isn’t this just for posting what you’re eating?
I asked what social media advice I could give you, this is what I got back
Foursquare is moving away from being a game to play with your friends in NY
Foursquare is trying to become THE proximity search engine for businesses
My brother and I engage in a fight1 http://www.seomoz.org/blog/google-author-photos
I defeat my brother
So what’s happened?
Pictures, video, social
What to do about Local.There are so many sites to pay attention to. Helps you manage local listings
Don’t touch the next slide
Don’t touch this slide
AcronymsAmpersandsApostrophesare the AAA of local business namesAddress could be listed differently by the post office, google, and yourself. Cabernet Dr. St. Ct. etc
Small Business SEO Webinar
SEO TIPSFOR SMALL BUSINESSES The Portent Webinar Series Josh Patrice @syzlak firstname.lastname@example.org
TWITTER OUTREACHFollow peers and competitionFollow local news, businesses, chambers of commerceMore Advanced:#PRRequest – find PR pros looking for a quote search with your business category – “fitness”HARO - https://twitter.com/helpareporter setup alerts with your category – “fitness” “health”“diet”
YELP REVIEWS Both Bing and Apple Maps are using Yelp for reviews A couple bad reviews can do major damage to your business online
WHY GOOGLE+Pictures for AuthorsMe: you have a Google+ account tied to your authorship?Joe: No. Is Google+ even a thing still?Me: yes, its very important Ill send you instructionsJoe: Im incredulous. Ive never known anyone on itMe: that doesnt matter. Do you want your picture to show up next to your articles in Google? Then you need tosync up your G+ account. Oh, and you do want your pic next to your articles because people click on thoseresults 35% more often1
WHY GOOGLE+Pages for PlacesJoe: OK. But I thought you couldnt have agoogle+ account for anything but your personalidentity.
LOCAL SEARCHGet Listed is a useful tool for businessesto check all their online listings at once.Get Listed also provides local SEO tips intheir Learning Center, Blog, and at theirLocal University educational series.So, go on, get …listed
NAP – LOCAL SEONamePick your business name; acronyms, ampersands,apostrophesLLC or Inc & or n’ Momma’s or MamasAddressFind your address as it’s listed in GooglePhone numberHave a phone number and stick to it in your listings &