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SEO TIPSFOR SMALL BUSINESSES    The Portent Webinar Series           Josh Patrice             @syzlak        josh@portent....
#PORTENTU
portent.co/smbSEOwebinar      (Yes, use .co, not .com)
THIS IS YOU
THIS IS YOU                I am brick  I am mortar
WHERE YOU WANT TO BE
THIS IS YOU
THIS IS YOU              Same joke?    No.
It really is aseries of tubes.
WHERE DO YOU START?
STARTS TA RT START
Al Gore
WEBSITE
SEOSEOSEO
WHAT DOES IT MEAN? On-site                  Navigation                  Keywords                  Images                  ...
WHAT DOES IT MEAN? Off-site                    Image searches                        Fitness anchor text
GOOGLE ANALYTICS        GOOGLE      A N A LY T I C S  G O O G L E A N A LY T I C S
SMALL BUSINESS DASHBOARDhttp://portent.co/R2fkVG
SMALL BUSINESS BLOG POSThttp://portent.co/XnKLiZ
Visits    Pages         Referrals
Referrals   = Links
LINKS, NOT LINCS
INTERNAL LINKS                 Optimize your site with                 internal links to deep pages                 on you...
EXTERNAL LINKS                 Attract links from other                 websites to your site.                 Remember to...
Ask  Friends       Social
SOCIALSOCIAL SOCIAL
Twitter to the rescue
TWITTER OUTREACHFollow peers and competitionFollow local news, businesses, chambers of commerceMore Advanced:#PRRequest – ...
FACEBOOK PLACE PAGE
FACEBOOK POSTSPost interesting, relevant content …with pictures4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and...
posts         likesshares           visits
FACEBOOK ADSTarget your audience byDemographicsLocationSpecific interests
FACEBOOK ADS
LINKEDIN OUTREACHYour ProfileYour Business ProfileSetup Products/Services
WHY FOURSQUARE?
BRYDEN SAID SO
“EVEN SMALL BUSINESSES INPERU ARE ON FOURSQUARE”                  --BRYDEN
FOURSQUARE OUTREACH    BECAUSE BRYDEN SAID SO
FOURSQUARE OUTREACHGet an online profileAutomatically links tofacebook and twitterFoursquare is becominglocal searchresour...
REVIEW SITES
YELP REVIEWS               Both Bing and Apple               Maps are using Yelp               for reviews               A...
WHY GOOGLE+Pictures for AuthorsMe: you have a Google+ account tied to your authorship?Joe: No. Is Google+ even a thing sti...
WHY GOOGLE+Pages for PlacesJoe: OK. But I thought you couldnt have agoogle+ account for anything but your personalidentity.
WHY GOOGLE?Google+ = Local
Google+   = Local
LOCALLOCAL LOCAL
LOCAL SEARCH
LOCAL SEARCHGet Listed is a useful tool for businessesto check all their online listings at once.Get Listed also provides ...
DIRECTORIES
GOOGLE PENGUIN            blah blahblah blah   blah blahblah blah                        blah blah                        ...
LOCAL NEEDSDIRECTORIES
DIRECTORIESLocal still needsdirectoriesDirectories build citationsLocal needs citations
DATA PROVIDERSThese 3 providers power themost influential servicesGoogle pulls data from bothLocaleze and Infogroup toprov...
“IF YOUR BUSINESS INFORMATION ISINCORRECT AT ANY OF THESE MAJORPROVIDERS, YOU’RE JUST NOT GOING TORANK AS WELL IN GOOGLE, ...
NAP
NAP – LOCAL SEONamePick your business name; acronyms, ampersands,apostrophesLLC or Inc       & or n’      Momma’s or Mamas...
NAP      Needs address
CONTENT IS KING     IN LOCAL CONSISTENCY IS KING
BUT, I’VE BEEN INCONSISTENT
HOPE IS NOT LOST
GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the hist...
GOOGLE MAP MAKER
GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the hist...
FIX YOUR LISTINGS
BUILD FOLLOWERS
OPTIMIZE YOUR SITE
GROW YOUR BUSINESS
PORTENT.CO/smbSEOwebinar     (Yes, use .co, not .com)
Q&A#PORTENTU
THANK YOU  Me: @syzlak
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
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Small Business SEO Webinar

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Small Business SEO Webinar

  1. 1. SEO TIPSFOR SMALL BUSINESSES The Portent Webinar Series Josh Patrice @syzlak josh@portent.com
  2. 2. #PORTENTU
  3. 3. portent.co/smbSEOwebinar (Yes, use .co, not .com)
  4. 4. THIS IS YOU
  5. 5. THIS IS YOU I am brick I am mortar
  6. 6. WHERE YOU WANT TO BE
  7. 7. THIS IS YOU
  8. 8. THIS IS YOU Same joke? No.
  9. 9. It really is aseries of tubes.
  10. 10. WHERE DO YOU START?
  11. 11. STARTS TA RT START
  12. 12. Al Gore
  13. 13. WEBSITE
  14. 14. SEOSEOSEO
  15. 15. WHAT DOES IT MEAN? On-site Navigation Keywords Images Headings Page titles Content
  16. 16. WHAT DOES IT MEAN? Off-site Image searches Fitness anchor text
  17. 17. GOOGLE ANALYTICS GOOGLE A N A LY T I C S G O O G L E A N A LY T I C S
  18. 18. SMALL BUSINESS DASHBOARDhttp://portent.co/R2fkVG
  19. 19. SMALL BUSINESS BLOG POSThttp://portent.co/XnKLiZ
  20. 20. Visits Pages Referrals
  21. 21. Referrals = Links
  22. 22. LINKS, NOT LINCS
  23. 23. INTERNAL LINKS Optimize your site with internal links to deep pages on your site. Images, titles, logos, and content are all great places to add links. 2 2 2
  24. 24. EXTERNAL LINKS Attract links from other websites to your site. Remember to get links to all your pages, not just your homepage. 2 2 2
  25. 25. Ask Friends Social
  26. 26. SOCIALSOCIAL SOCIAL
  27. 27. Twitter to the rescue
  28. 28. TWITTER OUTREACHFollow peers and competitionFollow local news, businesses, chambers of commerceMore Advanced:#PRRequest – find PR pros looking for a quote search with your business category – “fitness”HARO - https://twitter.com/helpareporter setup alerts with your category – “fitness” “health”“diet”
  29. 29. FACEBOOK PLACE PAGE
  30. 30. FACEBOOK POSTSPost interesting, relevant content …with pictures4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and another sharePost a coupon, before/after, ask questions, etc.
  31. 31. posts likesshares visits
  32. 32. FACEBOOK ADSTarget your audience byDemographicsLocationSpecific interests
  33. 33. FACEBOOK ADS
  34. 34. LINKEDIN OUTREACHYour ProfileYour Business ProfileSetup Products/Services
  35. 35. WHY FOURSQUARE?
  36. 36. BRYDEN SAID SO
  37. 37. “EVEN SMALL BUSINESSES INPERU ARE ON FOURSQUARE” --BRYDEN
  38. 38. FOURSQUARE OUTREACH BECAUSE BRYDEN SAID SO
  39. 39. FOURSQUARE OUTREACHGet an online profileAutomatically links tofacebook and twitterFoursquare is becominglocal searchresource/engineOh, and Bryden is the mayorof Portent
  40. 40. REVIEW SITES
  41. 41. YELP REVIEWS Both Bing and Apple Maps are using Yelp for reviews A couple bad reviews can do major damage to your business online
  42. 42. WHY GOOGLE+Pictures for AuthorsMe: you have a Google+ account tied to your authorship?Joe: No. Is Google+ even a thing still?Me: yes, its very important Ill send you instructionsJoe: Im incredulous. Ive never known anyone on itMe: that doesnt matter. Do you want your picture to show up next to your articles in Google? Then you need tosync up your G+ account. Oh, and you do want your pic next to your articles because people click on thoseresults 35% more often1
  43. 43. WHY GOOGLE+Pages for PlacesJoe: OK. But I thought you couldnt have agoogle+ account for anything but your personalidentity.
  44. 44. WHY GOOGLE?Google+ = Local
  45. 45. Google+ = Local
  46. 46. LOCALLOCAL LOCAL
  47. 47. LOCAL SEARCH
  48. 48. LOCAL SEARCHGet Listed is a useful tool for businessesto check all their online listings at once.Get Listed also provides local SEO tips intheir Learning Center, Blog, and at theirLocal University educational series.So, go on, get …listed
  49. 49. DIRECTORIES
  50. 50. GOOGLE PENGUIN blah blahblah blah blah blahblah blah blah blah blah blah
  51. 51. LOCAL NEEDSDIRECTORIES
  52. 52. DIRECTORIESLocal still needsdirectoriesDirectories build citationsLocal needs citations
  53. 53. DATA PROVIDERSThese 3 providers power themost influential servicesGoogle pulls data from bothLocaleze and Infogroup toprovide their listings.Acxiom provides data for AppleMaps
  54. 54. “IF YOUR BUSINESS INFORMATION ISINCORRECT AT ANY OF THESE MAJORPROVIDERS, YOU’RE JUST NOT GOING TORANK AS WELL IN GOOGLE, YAHOO, ANDBING” --DAVID MIHM, GETLISTED.ORG
  55. 55. NAP
  56. 56. NAP – LOCAL SEONamePick your business name; acronyms, ampersands,apostrophesLLC or Inc & or n’ Momma’s or MamasAddressFind your address as it’s listed in GooglePhone numberHave a phone number and stick to it in your listings &
  57. 57. NAP Needs address
  58. 58. CONTENT IS KING IN LOCAL CONSISTENCY IS KING
  59. 59. BUT, I’VE BEEN INCONSISTENT
  60. 60. HOPE IS NOT LOST
  61. 61. GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.
  62. 62. GOOGLE MAP MAKER
  63. 63. GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.
  64. 64. FIX YOUR LISTINGS
  65. 65. BUILD FOLLOWERS
  66. 66. OPTIMIZE YOUR SITE
  67. 67. GROW YOUR BUSINESS
  68. 68. PORTENT.CO/smbSEOwebinar (Yes, use .co, not .com)
  69. 69. Q&A#PORTENTU
  70. 70. THANK YOU Me: @syzlak

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