Local Search Marketing Solutions


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  • Well, search engines have been providing improved local search features since the last couple of years. This has opened new opportunities for local businesses and local search queries will bring the right kind of traffic to businesses. Companies practicing local search marketing will establish a formidable and sustainable competitive advantage.
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  • I think Local search marketing is a concept which can revolutionize overall thought process of small businesses owners.It is all about gaining visibility in Google Maps, Yahoo Local Search, MSN Search Local, and other online search engines so that the potential customer can directly reach to its desired product ..
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Local Search Marketing Solutions

  1. 2. Local Search Marketing: Redefine Your Business
  2. 3. Why Switch to Local Search? <ul><li>Local search marketing helps people reach your business when they search for related terms on the Internet. </li></ul><ul><li>Almost everyone today uses the web to look for a service, shop, perform market research and identify the company they wish to deal with. </li></ul><ul><li>It is a form of direct marketing; your promotional material reaches out to real potential customers who are already making an effort to find you. </li></ul><ul><li>It’s a completely free process and no search engine requires payment to register your business with them. </li></ul><ul><li>Small businesses do not have enough budget for advertising, so LSM is a very cost-effective way to increase your brand awareness and recognition online. </li></ul>
  3. 4. Local Search Stats <ul><li>Every month 60% of customers use Google to find local businesses. </li></ul><ul><li>About 77% of online activity is related to local contents. </li></ul><ul><li>There are about 80 million smartphone users in the US. </li></ul><ul><li>About 45% of all Google Maps traffic is from mobile phones. </li></ul><ul><li>60% of local searches result in purchases. </li></ul>
  4. 5. Accelerate Your Local Success <ul><li>Submit and optimize your website to Goggles Places, Yahoo! Local and Bing Local. </li></ul><ul><li>Get listed, claim your listing and update your business information on leading local directories. </li></ul><ul><li>Submit your profile on local business listing websites, like Super Pages, Yellow Pages and Yelp. </li></ul><ul><li>Write reviews on Google Places, Yahoo! Local, Bing Local and local business sites. </li></ul><ul><li>Create PowerPoint presentations and videos. </li></ul><ul><li>Optimize your website for local keywords. </li></ul><ul><li>Discover your local social networks. </li></ul><ul><li>Use Flickr and Picasa for photos of your business. </li></ul>
  5. 6. Analyze Your Local Business and Mobile Markets
  6. 7. How to Attract Local Customers <ul><li>Creative content on your website. </li></ul><ul><li>Local search engine listings. </li></ul><ul><li>Promote your newsletter. </li></ul><ul><li>Use relevant social networks. </li></ul><ul><li>Upload and spread YouTube videos. </li></ul><ul><li>Run a poll. </li></ul><ul><li>Respond to customers’ questions ASAP. </li></ul><ul><li>Gather customer testimonials and photos. </li></ul>
  7. 8. Basics of Google Places <ul><li>Go to http://www.google.com/places/ to create your business listing. </li></ul><ul><li>Fill in your company’s basic information, including company name, street address and telephone number. </li></ul><ul><li>Include a link back to your website. </li></ul><ul><li>Write your business description and include keywords. </li></ul><ul><li>Ensure all your information is correct. </li></ul>
  8. 9. Basics of Bing Local <ul><li>Go to https://ssl.bing.com/listings/ListingCenter.aspx to create your business listing. </li></ul><ul><li>Fill in your company’s basic information. </li></ul><ul><li>Make sure to include your business specialties (products and services). </li></ul><ul><li>Include your website. </li></ul><ul><li>Fill in your business details, including business description and company tagline. </li></ul>
  9. 10. Use Social Networks to Promote Your Local Business
  10. 11. Promote Your Local Business: Facebook <ul><li>Claim your business on Facebook Places. </li></ul><ul><li>Complete the profile page with address and phone number. </li></ul><ul><li>Post photos and videos. </li></ul><ul><li>Set up a fan page for your business. </li></ul><ul><li>Connect with people, especially people in your area. </li></ul><ul><li>Post relevant content. </li></ul><ul><li>Engage with and respond to your Fans. </li></ul>
  11. 12. Promote Your Local Business: Twitter <ul><li>Twitter helps you cater to your specific location and find prospective customers with the advanced search. </li></ul><ul><li>Let your customers know that you also use Twitter for communication, updates and special promotions. </li></ul><ul><li>Connect with industry influencers and build your brand. </li></ul><ul><li>Tweet about events and business updates. </li></ul>
  12. 13. Local Business Directories
  13. 14. Building Relationship With Trust <ul><li>Understand the true purpose of marketing. </li></ul><ul><li>Identify and build your brand. </li></ul><ul><li>Find and tap into what customers want. </li></ul><ul><li>Understand what customers are actually paying for. </li></ul><ul><li>Word-of-mouth marketing isn't new. Give people a reason to talk about you. </li></ul><ul><li>Technology is not enough. Find the right balance of online and traditional marketing strategies. </li></ul><ul><li>Be transparent. </li></ul>
  14. 15. Your Business Future <ul><li>Search Results Rankings </li></ul><ul><li>E-Commerce </li></ul><ul><li>Social Networks </li></ul><ul><li>Go Mobile </li></ul>
  15. 16. Let’s grab the marketplace from multiple positions and increase our success, influence & bottom-line.
  16. 17. Contact us to learn more. 714.202.9651
  17. 18. Thank You!