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SEO Tips for Small Businesses

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For many small business owners, local SEO can be a confusing and overwhelming challenge on your website. In this edition Portent's monthly webinar series, you'll learn how to maximize your success as a small business against the competition in your area and industry.

Portent's Director of SEO, Josh Patrice, will walk through the role local directories play, how to use social media to your advantage, the on-site factors to pay attention to, and much more. Whether you run a brick-and-mortar shop or do business through an ecommerce website, this webinar is for you.

To watch the video and find other Portent webinars, visit the blog: http://www.portent.com/blog/seo/smb-seo-tips-video.htm

Published in: Business
  • This was a very informative article and I believe that the facts found are really reliable I mean with the boost in social media I really don't see an end to users clamoring to achieve online popularity of some fashion. Many users don't have the patience to build strong quality relationships on these sites because many users today are shallow and are hardly interested in hearing something or even following someone they don't know and if they don't know them the best chance at getting a follow is to entice them to follow you by having a large number followers. Today some form of a Follower Increase is almost essential to ones success online. You measure your own success so if buying followers gives you the feeling of success then who's to say that you are unsuccessful. Just a Thought! Great blog and great topic. www.followerincrease.com
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  • nice im goin to try this to my website
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  • This deck is much better as a webinar, here is a link to the video - http://www.portent.com/blog/seo/smb-seo-tips-video.htm
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SEO Tips for Small Businesses

  1. SEO TIPSFOR SMALL BUSINESSES The Portent Webinar Series Josh Patrice @syzlak josh@portent.com
  2. #PORTENTU
  3. portent.co/smbSEOwebinar (Yes, use .co, not .com)
  4. THIS IS YOU
  5. THIS IS YOU I am brick I am mortar
  6. WHERE YOU WANT TO BE
  7. THIS IS YOU
  8. THIS IS YOU Same joke? No.
  9. It really is aseries of tubes.
  10. WHERE DO YOU START?
  11. STARTS TA RT START
  12. Al Gore
  13. WEBSITE
  14. SEOSEOSEO
  15. WHAT DOES IT MEAN? On-site Navigation Keywords Images Headings Page titles Content
  16. WHAT DOES IT MEAN? Off-site Image searches Fitness anchor text
  17. GOOGLE ANALYTICS GOOGLE A N A LY T I C S G O O G L E A N A LY T I C S
  18. SMALL BUSINESS DASHBOARDhttp://portent.co/R2fkVG
  19. SMALL BUSINESS BLOG POSThttp://portent.co/XnKLiZ
  20. Visits Pages Referrals
  21. Referrals = Links
  22. LINKS, NOT LINCS
  23. INTERNAL LINKS Optimize your site with internal links to deep pages on your site. Images, titles, logos, and content are all great places to add links. 2 2 2
  24. EXTERNAL LINKS Attract links from other websites to your site. Remember to get links to all your pages, not just your homepage. 2 2 2
  25. Ask Friends Social
  26. SOCIALSOCIAL SOCIAL
  27. Twitter to the rescue
  28. TWITTER OUTREACHFollow peers and competitionFollow local news, businesses, chambers of commerceMore Advanced:#PRRequest – find PR pros looking for a quote search with your business category – “fitness”HARO - https://twitter.com/helpareporter setup alerts with your category – “fitness” “health”“diet”
  29. FACEBOOK PLACE PAGE
  30. FACEBOOK POSTSPost interesting, relevant content …with pictures4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and another sharePost a coupon, before/after, ask questions, etc.
  31. posts likesshares visits
  32. FACEBOOK ADSTarget your audience byDemographicsLocationSpecific interests
  33. FACEBOOK ADS
  34. LINKEDIN OUTREACHYour ProfileYour Business ProfileSetup Products/Services
  35. WHY FOURSQUARE?
  36. BRYDEN SAID SO
  37. “EVEN SMALL BUSINESSES INPERU ARE ON FOURSQUARE” --BRYDEN
  38. FOURSQUARE OUTREACH BECAUSE BRYDEN SAID SO
  39. FOURSQUARE OUTREACHGet an online profileAutomatically links tofacebook and twitterFoursquare is becominglocal searchresource/engineOh, and Bryden is the mayorof Portent
  40. REVIEW SITES
  41. YELP REVIEWS Both Bing and Apple Maps are using Yelp for reviews A couple bad reviews can do major damage to your business online
  42. WHY GOOGLE+Pictures for AuthorsMe: you have a Google+ account tied to your authorship?Joe: No. Is Google+ even a thing still?Me: yes, its very important Ill send you instructionsJoe: Im incredulous. Ive never known anyone on itMe: that doesnt matter. Do you want your picture to show up next to your articles in Google? Then you need tosync up your G+ account. Oh, and you do want your pic next to your articles because people click on thoseresults 35% more often1
  43. WHY GOOGLE+Pages for PlacesJoe: OK. But I thought you couldnt have agoogle+ account for anything but your personalidentity.
  44. WHY GOOGLE?Google+ = Local
  45. Google+ = Local
  46. LOCALLOCAL LOCAL
  47. LOCAL SEARCH
  48. LOCAL SEARCHGet Listed is a useful tool for businessesto check all their online listings at once.Get Listed also provides local SEO tips intheir Learning Center, Blog, and at theirLocal University educational series.So, go on, get …listed
  49. DIRECTORIES
  50. GOOGLE PENGUIN blah blahblah blah blah blahblah blah blah blah blah blah
  51. LOCAL NEEDSDIRECTORIES
  52. DIRECTORIESLocal still needsdirectoriesDirectories build citationsLocal needs citations
  53. DATA PROVIDERSThese 3 providers power themost influential servicesGoogle pulls data from bothLocaleze and Infogroup toprovide their listings.Acxiom provides data for AppleMaps
  54. “IF YOUR BUSINESS INFORMATION ISINCORRECT AT ANY OF THESE MAJORPROVIDERS, YOU’RE JUST NOT GOING TORANK AS WELL IN GOOGLE, YAHOO, ANDBING” --DAVID MIHM, GETLISTED.ORG
  55. NAP
  56. NAP – LOCAL SEONamePick your business name; acronyms, ampersands,apostrophesLLC or Inc & or n’ Momma’s or MamasAddressFind your address as it’s listed in GooglePhone numberHave a phone number and stick to it in your listings &
  57. NAP Needs address
  58. CONTENT IS KING IN LOCAL CONSISTENCY IS KING
  59. BUT, I’VE BEEN INCONSISTENT
  60. HOPE IS NOT LOST
  61. GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.
  62. GOOGLE MAP MAKER
  63. GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.
  64. FIX YOUR LISTINGS
  65. BUILD FOLLOWERS
  66. OPTIMIZE YOUR SITE
  67. GROW YOUR BUSINESS
  68. PORTENT.CO/smbSEOwebinar (Yes, use .co, not .com)
  69. Q&A#PORTENTU
  70. THANK YOU Me: @syzlak

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