Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Moz Local 2016 - Darren Shaw - Citation Investigation!

8,738 views

Published on

Preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.

Published in: Marketing
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Moz Local 2016 - Darren Shaw - Citation Investigation!

  1. 1. Data Aggregator Study @DarrenShaw_
  2. 2. @DarrenShaw_ +DarrenShaw http://blumenthals.com/blog/2012/09/26/infographic-citations-time-to-live/ CitationsTime to Live – Created by Mike Blumenthal and David Mihm in 2012
  3. 3. @DarrenShaw_ +DarrenShaw I wanted to find out what actually happens when you submit a new business to the primary data aggregators
  4. 4. How long does it take for citations to appear across their distribution networks? @DarrenShaw_ +DarrenShaw
  5. 5. @DarrenShaw_ +DarrenShaw How many citations show up compared to their reported distribution network?
  6. 6. How long does it take for Google to automatically create a listing for the business? @DarrenShaw_ +DarrenShaw
  7. 7. @DarrenShaw_ +DarrenShaw Can a business rank in local search simply by getting listed in the data aggregators?
  8. 8. Can a business get any search traffic or actual customer calls simply by getting listed in the data aggregators? @DarrenShaw_ +DarrenShaw
  9. 9. @DarrenShaw_ +DarrenShaw I set out to test distribution through these providers
  10. 10. @DarrenShaw_ +DarrenShaw I created 7 new businesses
  11. 11. Addresses were selected from a business area in Fresno, CA, to keep them all within a similar centroid. @DarrenShaw_ +DarrenShaw
  12. 12. @DarrenShaw_ +DarrenShaw Local phone numbers were created through Call Rail
  13. 13. @DarrenShaw_ +DarrenShaw I even registered domains and created websites
  14. 14. @DarrenShaw_ +DarrenShaw We submitted the businesses on October 5th Infogroup Localeze Acxiom Factual Moz Local Yext Whitespark
  15. 15. ForWhitespark submissions, Nyagoslav manually created listings on ourTop 50 list @DarrenShaw_ +DarrenShaw http://www.whitespark.ca/top-local-citation-sources-by-country
  16. 16. And then I set up tracking for everything I could think of @DarrenShaw_
  17. 17. @DarrenShaw_ +DarrenShaw Daily citation monitoring in the Local Citation Finder
  18. 18. @DarrenShaw_ +DarrenShaw Daily rank tracking in Whitespark’s Local RankTracker
  19. 19. @DarrenShaw_ +DarrenShaw Call tracking and recording in Call Rail
  20. 20. @DarrenShaw_ +DarrenShaw WebsiteTraffic in Google Analytics
  21. 21. @DarrenShaw_ +DarrenShaw Additional website data in Google Search Console
  22. 22. It has been just over 4 months since submitting. Here’s what happened @DarrenShaw_
  23. 23. @DarrenShaw_ +DarrenShaw
  24. 24. Citation Growth @DarrenShaw_ +DarrenShaw Infogroup
  25. 25. Citation Growth @DarrenShaw_ +DarrenShaw Infogroup
  26. 26. Citation Growth @DarrenShaw_ +DarrenShaw Infogroup
  27. 27. Rankings @DarrenShaw_ +DarrenShaw Infogroup
  28. 28. Call Tracking @DarrenShaw_ +DarrenShaw Infogroup
  29. 29. Analytics - Referrals @DarrenShaw_ +DarrenShaw Infogroup (the other referrals are all spam)
  30. 30. Analytics –Traffic from Google @DarrenShaw_ +DarrenShaw Infogroup
  31. 31. Google Search Console @DarrenShaw_ +DarrenShaw Infogroup
  32. 32. Google Search Console @DarrenShaw_ +DarrenShaw Infogroup
  33. 33. Summary @DarrenShaw_ +DarrenShaw Infogroup Total Indexed Citations 10 Bing Local Avg Rank 40.1 Google Organic Avg Rank 50.8 Customer Calls 3 Google Traffic 24 Search Console Clicks 1 Search Console Impressions 192 Search Console Avg Position 58.5 Search Console Linking Domains 4
  34. 34. @DarrenShaw_ +DarrenShaw
  35. 35. Citation Growth @DarrenShaw_ +DarrenShaw Localeze
  36. 36. Citation Growth @DarrenShaw_ +DarrenShaw Localeze
  37. 37. Summary @DarrenShaw_ +DarrenShaw Localeze Total Indexed Citations 4 Bing Local Avg Rank 0 Google Organic Avg Rank 52 Customer Calls 0 Google Traffic 13 Search Console Clicks 0 Search Console Impressions 0 Search Console Avg Position 0 Search Console Linking Domains 0
  38. 38. @DarrenShaw_ +DarrenShaw
  39. 39. Citation Growth @DarrenShaw_ +DarrenShaw Acxiom usplaces.com
  40. 40. Summary @DarrenShaw_ +DarrenShaw Acxiom Total Indexed Citations 1 Bing Local Avg Rank 0 Google Organic Avg Rank 0 Customer Calls 0 Google Traffic 5 Search Console Clicks 0 Search Console Impressions 0 Search Console Avg Position 0 Search Console Linking Domains 0
  41. 41. @DarrenShaw_ +DarrenShaw
  42. 42. @DarrenShaw_ +DarrenShaw
  43. 43. Summary @DarrenShaw_ +DarrenShaw Factual Total Indexed Citations 0 Bing Local Avg Rank 0 Google Organic Avg Rank 0 Customer Calls 0 Google Traffic 0 Search Console Clicks 0 Search Console Impressions 0 Search Console Avg Position 0 Search Console Linking Domains 0
  44. 44. Factual needs third party verification @DarrenShaw_ +DarrenShaw Factual
  45. 45. These Factual listings are all live @DarrenShaw_ +DarrenShaw Factual Yext Moz Local Whitespark
  46. 46. @DarrenShaw_ +DarrenShaw
  47. 47. Citation GrowthMoz Local @DarrenShaw_ +DarrenShaw
  48. 48. Citation GrowthMoz Local @DarrenShaw_ +DarrenShaw
  49. 49. SummaryMoz Local @DarrenShaw_ +DarrenShaw Total Indexed Citations 13 Bing Local Avg Rank 0 Google Organic Avg Rank 0 Customer Calls 1 Google Traffic 2 Search Console Clicks 0 Search Console Impressions 44 Search Console Avg Position 50.3 Search Console Linking Domains 4
  50. 50. @DarrenShaw_ +DarrenShaw
  51. 51. Citation GrowthYext @DarrenShaw_ +DarrenShaw
  52. 52. Citation GrowthYext 20 of theYext citations are part of a network of newspaper sites. @DarrenShaw_ +DarrenShaw
  53. 53. Citation GrowthYext @DarrenShaw_ +DarrenShaw
  54. 54. With newspaper sites removedYext @DarrenShaw_ +DarrenShaw
  55. 55. Citation GrowthYext @DarrenShaw_ +DarrenShaw SinceYext has direct API access to its network, we’d expect to find more than 24 citations indexed.
  56. 56. Checking for indexedYext citationsYext @DarrenShaw_ +DarrenShaw
  57. 57. @DarrenShaw_ +DarrenShaw
  58. 58. IndexedYext citationsYext @DarrenShaw_ +DarrenShaw
  59. 59. Indexed Not Indexed Apps/Nav Allonesearch AmericanTowns.Com Bing ChamberofCommerce.Com Citysquares Credibility Review Cylex Dexknows Ezlocal Getfave Golocal 24/7 Ibegin Local Pages Local.com Mapquest N49 Opendi Show Me Local Superpages Topix Tupalo Uscity.Net VoteforThebest Whitepages Yahoo! Yalwa Yasabe Yellow Pages Goes Green Yellowise YellowpageCity.Com Yelp YP 2Findlocal 411.Com 8Coupons Ablocal Bizwiki Brownbook.Net Citysearch Credibility.Com Elocal Facebook Factual Foursquare Iglobal Insider Pages Local Database Local Stack Merchant Circle My Local Services Pointcom Switchboard The Internet Chamber Of Commerce Whereto Yellowmoxie Airyell Apple Citymaps Copilot Navmii Soleo Telenav Tomtom White & Yellow Pages @DarrenShaw_ +DarrenShaw
  60. 60. @DarrenShaw_ +DarrenShaw Total Indexed Citations 24 Bing Local Avg Rank 33 Google Organic Avg Rank 45.5 Customer Calls 2 Google Traffic 24 Search Console Clicks 0 Search Console Impressions 208 Search Console Avg Position 69.2 Search Console Linking Domains 14 SummaryYext
  61. 61. @DarrenShaw_ +DarrenShaw Total Indexed Citations 24 Bing Local Avg Rank 33 Google Organic Avg Rank 45.5 Customer Calls 2 Google Traffic 24 Search Console Clicks 0 Search Console Impressions 208 Search Console Avg Position 69.2 Search Console Linking Domains 14 SummaryYext Total citations before I did the more thorough indexation check.
  62. 62. @DarrenShaw_ +DarrenShaw (manual citation building)
  63. 63. Citation GrowthWhitespar k @DarrenShaw_ +DarrenShaw
  64. 64. Citation GrowthWhitespar k @DarrenShaw_ +DarrenShaw
  65. 65. Newspaper sites removedWhitespar k @DarrenShaw_ +DarrenShaw
  66. 66. SummaryWhitespar k @DarrenShaw_ +DarrenShaw Total Indexed Citations 49 Bing Local Avg Rank 33 Google Organic Avg Rank 49.7 Customer Calls 2 Google Traffic 27 Search Console Clicks 2 Search Console Impressions 207 Search Console Avg Position 67.9 Search Console Linking Domains 12
  67. 67. Combined Data Overview @DarrenShaw_
  68. 68. @DarrenShaw_ +DarrenShaw Total Indexed Citations Bing Local Avg Rank Google Organic Avg Rank Customer Calls Google Traffic Search Console Clicks Search Console Impressions Search Console Avg Position Search Console Linking Domains 10 40.1 50.8 3 24 1 192 58.5 4 4 0 52 0 13 0 0 0 0 1 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 0 0 13 0 0 1 2 0 44 50.3 4 24 33.0 45.5 2 24 0 208 69.2 14 49 33.0 49.7 2 27 2 207 67.9 12 Infogroup Localeze Acxiom Factual Moz Local Yext Whitespark
  69. 69. Observations And Insights @DarrenShaw_
  70. 70. Localeze, Acxiom, and Factual take longer than 4 months to distribute. @DarrenShaw_ +DarrenShaw
  71. 71. @DarrenShaw_ +DarrenShaw Citations alone won’t have much of an impact on rankings. No surprise.
  72. 72. Rankings mostly appeared within the first 6 weeks, then tapered off. @DarrenShaw_ +DarrenShaw
  73. 73. @DarrenShaw_ +DarrenShaw
  74. 74. @DarrenShaw_ +DarrenShaw Building citations manually is more effective and half the cost of the 1st year of Yext.
  75. 75. @DarrenShaw_ +DarrenShaw Total Indexed Citations Bing Local Avg Rank Google Organic Avg Rank Customer Calls Google Traffic Search Console Clicks Search Console Impressions Search Console Avg Position Search Console Linking Domains Cost Yext Whitespark 24 33.0 45.5 2 24 0 208 69.2 14 $499 49 33.0 49.7 2 27 2 207 67.9 12 $250 Recurring every year One time
  76. 76. @DarrenShaw_ +DarrenShaw This only applies to building citations for a brand new business.This study didn’t look at citation audit and cleanup.
  77. 77. No Google listings have appeared for any of the businesses in the study. @DarrenShaw_ +DarrenShaw
  78. 78. @DarrenShaw_ +DarrenShaw Yellowpages.com is one of the first citations to appear in the LCF and one of the first URLs to appear in Search Console.
  79. 79. @DarrenShaw_ +DarrenShaw It will be interesting to see how this continues to develop, especially with the data aggregators. Stay tuned…
  80. 80. @DarrenShaw_ +DarrenShaw Huge thank you to:Nyagoslav Zhekov Mike Blumenthal Andrew Shotland
  81. 81. @DarrenShaw_ +DarrenShaw So what’s my recommendation for a *new* business?
  82. 82. Use Moz Local to get coverage on the data aggregators. @DarrenShaw_ +DarrenShaw
  83. 83. @DarrenShaw_ +DarrenShaw Manually build citations, or use a manual service, for the remaining top 50 sites.
  84. 84. Build additional citations on prominent industry specific and city specific citation sites. @DarrenShaw_ +DarrenShaw
  85. 85. Best Citations By Category and City Update for 2016 @DarrenShaw_
  86. 86. @DarrenShaw_ +DarrenShaw Research completed with David Mihm in 2012 https://moz.com/learn/local/citations-by-category
  87. 87. If a site ranks well in Google for many different search terms in a specific industry, it must be relevant and authoritative for those terms. @DarrenShaw_ +DarrenShaw
  88. 88. Search for local terms, and count the occurrences of business listing sites in the organic results. Research Methodology @DarrenShaw_ +DarrenShaw
  89. 89. Seattle Met Opencare Yelp @DarrenShaw_ +DarrenShaw
  90. 90. For each category, we search multiple terms. @DarrenShaw_ +DarrenShaw
  91. 91. accountants accounting accounting services tax preparation tax return preparation accounting firms accounting companies Example: Accountants @DarrenShaw_ +DarrenShaw
  92. 92. We run these queries in hundreds of cities, and combine all results to find the most frequently occurring sites in the organic results. @DarrenShaw_ +DarrenShaw
  93. 93. @DarrenShaw_ +DarrenShaw Improvements for 2016
  94. 94. Including more countries - USA - Canada - UK - Australia @DarrenShaw_ +DarrenShaw
  95. 95. Excluding brands and other sites you can’t really get listed on @DarrenShaw_ +DarrenShaw
  96. 96. Giving you more data 2012: top 10 sites 2016: top 20 sites @DarrenShaw_ +DarrenShaw
  97. 97. You can get all the data here: bit.ly/best-citations @DarrenShaw_ +DarrenShaw
  98. 98. Observations And Insights @DarrenShaw_
  99. 99. @DarrenShaw_ +DarrenShaw Multi-location brands that are killing it in their industry
  100. 100. @DarrenShaw_ +DarrenShaw Plumbing: Accounting: Assisted Living: Auto Repair: Car Rental: Carpet Cleaning: Dentistry: Flowers: Rotorooter Liberty tax Brookdale Firestone Auto Care Enterprise Stanley Steemer Aspen Dental Troys Florist These would make good competitive analysis case studies
  101. 101. x @DarrenShaw_ +DarrenShaw Sites that are LESS prominent now than they were in 2012
  102. 102. @DarrenShaw_ +DarrenShaw Number of times these sites appeared in the Best 10 Citations by Category in the U.S.
  103. 103. @DarrenShaw_ +DarrenShaw Sites that are MORE prominent now than they were in 2012
  104. 104. @DarrenShaw_ +DarrenShaw Number of times these sites appeared in the Best 10 Citations by Category in the U.S.
  105. 105. @DarrenShaw_ +DarrenShaw Up and coming citation sites that you should probably get listed on
  106. 106. @DarrenShaw_ +DarrenShaw bit.ly/1mInSY7 bit.ly/1QmLgC0 bit.ly/1Q2bxK7 bit.ly/1VokayR

×