Lean Kanban 2018 | Kanban for digital marketing beginners - Noopur Pathak

•

0 likes•121 views

Session Overview : Evolution of Digital Marketing has been one of the defining moments; and it has realigned the marketing strategies of many small, medium and large companies. The trends of Digital Marketing are ever changing and combining it with Kanban best practices can make it much more optimized, refined and calculative. Kanban for Digital Marketing beginners is a great way to stay in the game by keeping cross-team transparency, increased collaboration and productivity, and understanding power of WIP limits for critical campaigns to achieve desired results. Let’s make digital marketing campaigns Agile from the beginning!

Education

Kanban for Digital Marketing for Beginners
Noopur Pathak,
Consultant and Media Editor,
INNOVATION ROOTS

What’s in it for me?
● Fill out ‘What’s in it for me?’ sticky notes i.e. why I want to know about Kanban for Digital
Marketing beginners

What is Digital Marketing?
The promotion of products or brands via one or more forms of electronic media.
It includes promotional efforts made via Internet, Social Media, Mobile phones, as
well as TV commercials and radio channels.

Digital Marketing
Television
Commercials
SMS
Radio
Billboards
Social Media
Banner Ads
Email Marketing
Content Marketing
Search Engine
Optimization
Pay Per Click
Internet Marketing
Search Marketing

Content
Design
Launch
● Content Pitch Options
● Selection of Content Pitch
● Integration with Design
● Concept Pitch Options
● Selection of Concept Pitch
● Integration with Content
● Targeting
● Budgeting
● Schedule/Launch
Digital Marketing Phases

The Conventional Linear Way
1.
Client Brief/Requirement Planning
Content, Design, Channels
2.
Development
Content, Design, Channels
3.
Implementation
4.

Why was I unhappy?
What was the challenge?

Silos
Delay in Campaign Launch
Unidentified/Unclear Reason for Delay
Poor Collaboration

Type of Digital Marketing Items
Social Media
Marketing
Search Engine
Marketing
Email Marketing
Facebook Marketing
LinkedIn Marketing
Twitter Marketing
Instagram Marketing
SEO
Pay-Per-Click
Event Specific Emails
Monthly Newsletter

Ideas To Do Develop Review Launch
In-Progress In-Progress In-ProgressDone Done Done

Daily Stand Up Meetings
Destination was still far...

Work in Progress Limit
Time to manage the flow of work...

Ideas To Do Develop (4) Review (3)
In-Progress In-Progress In-Progress (2)Done Done Done
Launch
Managed flow of work

Ideas To Do Develop (4) Review (3)
In-Progress In-Progress In-Progress (2)Done Done Done
Launch
Expedite
Standard
Fixed-Date
Linkedin
Ad
Newsletter

Ideas To Do Develop (4) Review (3)
In-Progress In-Progress In-Progress (2)Done Done Done
Launch
Expedite
Standard
Fixed-Date
Linkedin
Ad
Newsletter
SEM

Improved Visibility
No frequent Reports Required
Better Collaboration
Enhanced Communication
Identified Bottlenecks, Blockers and Impediments
Self-organization of teams improved their Morale
Simplification of work resulted in Predictability of delivery

Thank you!
Noopur Pathak
Twitter @NoopurPathak
Skype @noopuronweb
Blogger @beingnoopur

This 16-week internship provides training in digital marketing strategies through weekly modules. Students will learn skills like setting up a website, email marketing, creating funnels and generating free leads. They will also learn paid advertising on Facebook and Google. The training includes live and recorded sessions, weekly assignments for practice, mentorship and a accountability system. The goal is to help participants start their own online business or freelancing career. It aims to provide practical skills and confidence to succeed in digital marketing or get jobs in the field.

Ch8 Creative Planning : Strategy & Development

Wiwan

The document discusses various aspects of creative planning and strategy development for advertising, including: - The importance of creativity in advertising for building brand image and standing out. - The creative process, from preparation to verification. - Developing a creative strategy, including defining a unique selling proposition and positioning. - Using different approaches like finding inherent drama or creating a memorable brand identity.

Markketing plan template all marketingmixed

allmarketingmixed

This document provides a template for a marketing plan, outlining its key components. It explains that a marketing plan is a document that guides marketing activities for a set period. The template then lists the important aspects to include in a marketing plan such as goals, objectives, tactics, measures, and controls. It also provides a simple format for a marketing plan including timelines, objectives, planned activities, measurement metrics, and channels. An example marketing plan is then shown for an e-commerce business covering customer acquisition and retention over three months.

What is Content Marketing?

Myspeedhub

Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable customer action. It focuses on developing and sharing content in different formats like social media, blogs, websites, podcasts, apps, and print publications to reach target audiences, increase brand awareness, and boost sales and engagement with the goal of gaining customer loyalty. This guide provides an overview of content marketing strategies and channels that can be used to stay ahead of fast-paced marketing trends.

The complete marketing action plan

7explorers Limited

The document provides an overview of a complete marketing action plan, covering topics such as branding, web marketing, relationship marketing, networking, strategic alliances, interruption marketing, and financial considerations. It discusses establishing your brand identity, developing an effective website, using social media and relationship marketing to attract and retain customers, networking and forming strategic partnerships, recommended reading, and creating an action plan for marketing.

Advertising

Muhammad Eissa

This document provides an overview of advertising, including definitions of key terms, types of advertising agencies, how to create an advertising plan, common advertising techniques and appeals, and mistakes to avoid. It defines advertising as attracting public attention to promote products or businesses through paid media. It outlines full service, in-house, and boutique advertising agencies and how interactive agencies use modern communication modes. The document provides guidance on researching, writing, and evaluating an effective advertising plan and discusses techniques like internet, print, TV, direct mail, and outdoor advertising. It also covers emotional, celebrity, and evidence-based appeals and warns against insulting competitors or inflating claims in advertising.

How to write a social media marketing plan in 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you... TAGS: How to write a social media marketing plan in 2020, How to write a social media marketing strategy, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, how to write a social media strategy, how to write a social media marketing strategy

Creating a Content Strategy 2016 05-10

Patty Swisher

Content Marketing

adinndigital

Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter) is that advertisers can take advantage of the users demographic information and target their ads appropriately. Social media advertising combines current targeting options (like geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles.

Digital media plan & Strategy

Mujeeb Riaz

What is External Marketing Channels?

Myspeedhub

This document discusses external marketing channels such as Facebook, Twitter, YouTube, and Instagram. It provides tips for using each channel to promote a business. Facebook channels include pages and ads, which can be used to build awareness, generate leads, and increase sales. Twitter tips include using keywords, hashtags, images/videos, follower interaction, and campaigns. Instagram recommendations are creating compelling content, establishing a brand look, writing captions, hashtags, audience engagement, and story highlights. YouTube suggestions are optimizing, scheduling, and sharing videos, as well as allowing influencers to promote content.

How to Build an Inbound Marketing Campaign

Amanda Iglesias

Resources from this Presentation - MakeMyPersona tool - makemypersona.com - A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht -The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht - 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx

Facebook marketing

Paul Vincente

The document discusses using Facebook advertising to promote seminars and workshops. It outlines the benefits of targeting specific demographics like age, location, and interests. Placing ads on Facebook allows optimizing landing pages and copy for six graphic advertisements. The company monitors campaigns daily and tweaks costs, scheduling, and performance to maximize exposure within the provided budget.

Content Marketing...for Startups

Magnetic Content Studios

This document provides an overview of content marketing for startups. It discusses that content marketing is a resurging marketing model that is important for startups due to factors like the digital age, consumers controlling media, and the value of engagement. It should not be viewed as just publishing content like infographics and videos, but rather require a strategy-first process where startups plan by listening, create an editorial strategy, and define operations before publishing and distributing content and optimizing over time based on what works best. The document recommends startups take an app-like approach, focusing on small-scale testing and learning initially to inform broader efforts.

How to build your content strategy - 2021 update

James Martin

Marketing campaign briefing template1

Anna Naqvi

This document provides a template for a marketing campaign briefing. It outlines key areas of information needed to brief an agency, including company overview, brand details, target audience, product/service, objectives, deliverables, deadlines, and key stakeholders. The level of detail requested aims to give agencies a comprehensive understanding of the client's business, goals, and expectations for the campaign.

Itz my brief profile

Shankar Venugopal

This document is a resume and profile for Shankar Venugopal that outlines his contact information, work experience, skills, and qualifications. It indicates that he has over 10 years of experience in start-ups, technology, marketing, communications, and business development in countries like India, Malaysia, Singapore, UAE, and the Philippines. He is looking to leverage his experience to help companies with product launches, business partnerships, and growth strategies.

Marketing strategy planning template

MacInnis Marketing

This marketing strategy document outlines a plan for a company's products and buyer personas. It identifies the company name, products, key tasks over the next week and month. A buyer persona is described, including problems they have and how the company's products solve them. The document also covers why customers would buy from the company, how the company is remarkable, where potential customers can be found online, the company's personality and branding, keyword phrases, and marketing tactics like content and ads. Specific tasks are listed for today to begin executing the strategy.

Marketing Your Travel Business

Dianne Tuttle

The document provides guidance on creating a marketing plan for a home-based travel agency. It recommends establishing a mission statement, identifying target markets, setting objectives, describing services, outlining marketing strategies, determining distribution channels, testing the plan, understanding competition, setting goals, and monitoring results. Key steps include focusing marketing efforts, staying targeted, being persistent, and revising the plan based on what works. The marketing plan should list expectations, include a mission statement, specify the type of travel to promote, explain why that travel is being promoted, outline specialized services, set goals, develop a product strategy, determine how goals will be reached, motivate the travel choice, ensure the specialty makes sense, define the market, and create a marketing

Native Advertising on a shoewstring

Jaci Smith

How to Run a Successful Facebook Contest

Post Planner

PR plan template free

Debbie Leven

Define your marketing strategy

Unmana Datta

Content Marketing 2021- Trends & 6 Step Plan

WriteDesign

Content marketing is an effective marketing strategy for 86% of B2C and 91% of B2B companies. It is 60% cheaper than traditional marketing and 65% of businesses plan to increase their investment in content marketing in 2021. Content marketing helps create a brand's profile, present products and services, and seek target audiences by sharing valuable, consistent content online and offline. It boosts SEO and reaches more potential customers to positively impact visibility over the long run. A professional agency can help define a custom content strategy and marketing plan for a business.

Marketing Strategy Development.

SnehashisRoy1

Company profile crystal sign

Crystal Sign

CrystalSign is an emerging and experienced BTL and outdoor advertising agency with pan-India operations. They have a team with expertise in direct marketing, promotions, events management, database management, and more. CrystalSign offers services including strategic planning, media planning and buying, public relations, BTL promotions, design, printing, displays, and distributive consulting. They have an in-house creative and production facility and over 200 associates across India for support.

GCD-Week1-DipOnlineMarketingDigitalStrategy

Digital Insights - Digital Marketing Agency

This document provides an overview and schedule for an online marketing and digital strategy course. The course will cover developing digital strategies, key digital marketing tactics, social media, search engine optimization, email marketing, and measuring digital marketing impact. Students will complete a project developing a digital marketing plan for a business. The course objectives are to provide tools for researching, planning, creating and optimizing digital marketing programs.

DIGITAL ppt 1

Logesh Cool

Digital marketing involves promoting products or brands using electronic media such as the internet, social media, mobile phones and electronic billboards. It centers around using internet technologies like websites, email, social media, and mobile apps to execute marketing campaigns. The objectives of digital marketing should be specific, measurable, achievable, realistic, and time-bound (SMART) to provide direction, measure success, and allow for future improvements. Key elements of a digital marketing strategy include website design, search engine optimization, pay-per-click campaigns, social media advertising, video marketing, and email marketing to target customers and drive traffic online.

What's hot

How to write a social media marketing plan in 2020

Fraser Hay

Creating a Content Strategy 2016 05-10

Patty Swisher

Content Marketing

adinndigital

Digital media plan & Strategy

Mujeeb Riaz

What is External Marketing Channels?

Myspeedhub

How to Build an Inbound Marketing Campaign

Amanda Iglesias

Facebook marketing

Paul Vincente

Content Marketing...for Startups

Magnetic Content Studios

How to build your content strategy - 2021 update

James Martin

Marketing campaign briefing template1

Anna Naqvi

Itz my brief profile

Shankar Venugopal

Marketing strategy planning template

MacInnis Marketing

Marketing Your Travel Business

Dianne Tuttle

Native Advertising on a shoewstring

Jaci Smith

How to Run a Successful Facebook Contest

Post Planner

PR plan template free

Debbie Leven

Define your marketing strategy

Unmana Datta

Content Marketing 2021- Trends & 6 Step Plan

WriteDesign

Marketing Strategy Development.

SnehashisRoy1

Company profile crystal sign

Crystal Sign

What's hot (20)

How to write a social media marketing plan in 2020

Creating a Content Strategy 2016 05-10

Content Marketing

Digital media plan & Strategy

What is External Marketing Channels?

How to Build an Inbound Marketing Campaign

Facebook marketing

Content Marketing...for Startups

How to build your content strategy - 2021 update

Marketing campaign briefing template1

Itz my brief profile

Marketing strategy planning template

Marketing Your Travel Business

Native Advertising on a shoewstring

How to Run a Successful Facebook Contest

PR plan template free

Define your marketing strategy

Content Marketing 2021- Trends & 6 Step Plan

Marketing Strategy Development.

Company profile crystal sign

Similar to Lean Kanban 2018 | Kanban for digital marketing beginners - Noopur Pathak

GCD-Week1-DipOnlineMarketingDigitalStrategy

Digital Insights - Digital Marketing Agency

DIGITAL ppt 1

Logesh Cool

AI DM Webinar Intro PPT

Sundeep Mallipudi

What is Digital Marketing

Himani Murria

The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...

Higher Education Marketing

The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts. In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.

what is Digital marketing (1).pptx

glamcouture338

Digital Marketing An Overview

Half Circles Media

Digital marketing refers to advertising and promoting brands online to connect with potential customers. It involves using various digital channels and technologies like websites, social media, email, SEO, mobile apps, online ads, etc. The goal of digital marketing is to increase brand awareness, drive website traffic, generate leads and boost sales. Some key benefits include the ability to reach a wider audience in a cost-effective manner, target specific demographics, increase customer engagement through interactive formats, and easily track and measure marketing campaign results.

Campbelltown City Council Capability Program - Digital Strategy Workshop

Marketing Success

The document summarizes a digital marketing strategy workshop that is designed to help businesses understand the importance of digital marketing. It covers establishing goals, researching the target audience, choosing appropriate digital channels like websites, blogs, SEO, social media, email marketing, and developing an action plan. The workshop also discusses how to measure results and refine the strategy. Attendees will learn how a digital presence can help achieve business goals in a cost effective way and increase their competitiveness.

How to make Marketing Plan and Execute in a Bootstrapped Budget

Pooja Verma

This document provides guidance on creating an effective marketing plan on a limited budget. It outlines a 3-step process: 1. Know your target audience by conducting market research to understand their demographics, behaviors, pain points and preferences. Free tools like surveys and keyword research are recommended. 2. Develop an effective communication strategy by understanding the target audience and addressing their needs. Content should be relevant and build trust. Free tools like Canva can be used to create visuals. 3. Reach the target audience through partnerships, influencers, conferences and low-cost online ads targeted to the audience. Consistency is important. The overall message is that an impactful marketing plan can be created without

Digital Marketing In Nepal | Digital Marketing Scenario In Nepal.pptx

PrajwalKarki4

This slides covers the topic "Digital Marketing In Nepal" as well as "Digital Marketing Scenario In Nepal". This slide is completely prepared by me: Prajwal Karki, I am a digital marketing professional and have been working in this domain for the last 8 years. I have work experience of working in different local companies as well as international companies from all around the world. With all my experiences, knowledge and ideas regarding digital marketing, I am hereby presenting this topic which will discuss about Digital Marketing In Nepal and Digital Marketing Scenario in Nepal.

DBS-Week1-Introduction-Diploma-OnlineMarketingDigitalStrategy

Digital Insights - Digital Marketing Agency

This document provides an overview and introduction to a digital marketing diploma course. It outlines the course objectives, themes, projects and resources. The key elements include developing digital strategies and plans, leveraging tactics like social media, SEO, PPC and email. Measurement of digital marketing impact using tools like Google Analytics is also covered. A course project involves creating a digital marketing plan and strategy for a chosen business.

Digital marketing

niharika ripa

This document outlines a digital marketing learning and development project. It discusses what digital marketing is, the importance of learning it, and how one can earn after taking the course. The course covers topics such as social media marketing, search engine optimization, content writing, and more. It stresses focusing on one niche and platform, such as Twitter or Instagram, to target the right audience. There is zero investment required to take part in the learning project, which aims to help participants from planning to profiting through a three step process of learning, practicing, and implementing digital marketing strategies.

Digital Marketing Presentation.pptx

Billings2

This document provides guidance on building a strong web and social media presence for businesses in Ghana. It discusses choosing the right online platforms and defining goals and key performance indicators. Content and promotion strategies are also covered, including search engine optimization, social media, paid advertising, and automation tools. The importance of branding, defining a content strategy, and tracking metrics to measure returns on investment are emphasized. The overall message is that a consistent, well-planned digital marketing approach can help drive brand awareness, traffic, leads and engagement for companies.

introduction to digital marketing .pptx

amarnathreddyb1

Digital marketing utilizes digital channels like social media, search engine optimization, email and mobile marketing to promote products and services. It allows businesses to reach target audiences, build relationships and boost sales. Digital marketing uses tools like analytics, social media, content marketing, search engine optimization, search engine marketing, email marketing, mobile marketing and more to create an effective online presence. It is important for digital marketers to understand different digital marketing techniques, develop strategic digital marketing plans, and measure the effectiveness of campaigns using key performance indicators.

Grow partner webinar presentation

manigandan ganesan

MAGNA MARKETING -DIGITAL MARKETING

MAGNAMARKETING

Digital marketing is the best way of marketing in this modern era. Magna Marketing is a digital marketing company in Trivandrum. We are dedicated to helping businesses to achieve their marketing goals through digital marketing services. Our company was founded on the principle of providing top-notch services to our clients. We provide detailed analytics and reporting that help you understand the performance of your digital marketing campaigns. Our team will track key metrics like website traffic, conversion rates, and ROI, and use those insights to optimize your campaigns and deliver better results.In this document, a nodal study and analysis of digital marketing are done. Thank you for considering our digital marketing services. Above all, we look forward to the opportunity to work with you and help you achieve your marketing goals. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.

Preparing for 2021

RourkeOakland

This document provides a marketing strategy and checklist for 2021, outlining 5 core elements: 1) a well-defined brand story and positioning strategy, 2) powerful messaging, 3) a branded content strategy, 4) a thoughtful website strategy, and 5) implementation planning. It discusses each element in detail and provides questions to help define the brand story, positioning, messaging, content, website experience, and implementation plan to prepare for future opportunities.

Digital Marketing Boot Camp

BrandSpeakAsia Inc

Its mine

Debali Bakshi

Debali Gupta Bakshi has over 9 years of experience in digital marketing, advertising, and campaign planning. She currently works as an Assistant Marketing Manager at Infosys, where she is responsible for digital strategy, social media marketing, and lead generation. Prior to her current role, she held marketing positions at IBM, various advertising agencies, and has experience developing digital campaigns and marketing strategies for brands such as Intel, MSN, and Scooty.

Career in Digital Marketing

Attitude tally academy

Similar to Lean Kanban 2018 | Kanban for digital marketing beginners - Noopur Pathak (20)

GCD-Week1-DipOnlineMarketingDigitalStrategy

DIGITAL ppt 1

AI DM Webinar Intro PPT

What is Digital Marketing

The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...

what is Digital marketing (1).pptx

Digital Marketing An Overview

Campbelltown City Council Capability Program - Digital Strategy Workshop

How to make Marketing Plan and Execute in a Bootstrapped Budget

Digital Marketing In Nepal | Digital Marketing Scenario In Nepal.pptx

DBS-Week1-Introduction-Diploma-OnlineMarketingDigitalStrategy

Digital marketing

Digital Marketing Presentation.pptx

introduction to digital marketing .pptx

Grow partner webinar presentation

MAGNA MARKETING -DIGITAL MARKETING

Preparing for 2021

Digital Marketing Boot Camp

Its mine

Career in Digital Marketing

More from LeanKanbanIndia

Kanban India 2023 | Ashwinee Singh and Masa Maeda | A Kanban-centric Ecosyste...

Lean Kanban 2018 | Kanban for digital marketing beginners - Noopur Pathak

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Lean Kanban 2018 | Kanban for digital marketing beginners - Noopur Pathak

Similar to Lean Kanban 2018 | Kanban for digital marketing beginners - Noopur Pathak (20)

More from LeanKanbanIndia

More from LeanKanbanIndia (20)

Recently uploaded

Recently uploaded (20)

Lean Kanban 2018 | Kanban for digital marketing beginners - Noopur Pathak