SlideShare a Scribd company logo
How to plan, document and execute a
social media marketing plan
(Outcome Based Marketing With Example Results)
©FraserJHay,2020
Struggling to find sales opportunities online?
Its your business. You’re in control. You make the decisions.
Do you know what your online audience
needs, wants & is really hungry for?
(Ifnot,thenwemightbeabletohelp)
©FraserJHay,2020
Struggling to start your own tribe online?
Its your business. You’re in control. You make the decisions.
Have you created your own branded
online community toshareyourwisdom?
(Ifnot,thenwemightbeabletohelp)
©FraserJHay,2020
Struggling to position yourself as an expert?
Have you positioned yourself as an
industry expertorthoughtleader?
It’s time to start growing your business online for real…
(Ifnot,thenwemightbeabletohelp)
©FraserJHay,2020
Struggling to write your content strategy?
Its your business. You’re in control. You make the decisions.
Do you have a 1, 3 or 12 months
content strategy & schedule prepared?
(Ifnot,thenwemightbeabletohelp)
Online Daily Tasks
Planned Up to
365 Days inAdvance
Struggling to build your funnel or website?
Have you replaced all these expensive
software options with one complete
integrated LOW COST solution?
©FraserJHay,2020
It’s time to start growing your business online for real…
(Ifnot,wemightbeabletohelp)
WEBSITE FUNNEL PIPELINE AUTOMATION EMAIL APPOINTMENTS CRM
©FraserJHay,2020
Struggling to generate leads & fill your funnel?
Its your business. You’re in control. You make the decisions.
Do You Know Where Your Next 5,
50 or 500 Leads Are Coming From?
(Wedo.)
©FraserJHay,2020
Struggling to plan, script & promote webinars?
Its your business. You’re in control. You make the decisions.
Have you created, presented or
promoted webinars & live events?
(Ifnot,thenwemightbeabletohelp)
©FraserJHay,2020
Struggling to map out your game plan?
Its your business. You’re in control. You make the decisions.
Is your social media strategy all mapped out
ready to be scaled up & rolled out online?
(Ifnot,thenwemightbeabletohelp)
©FraserJHay,2020
Struggling to automate the execution?
Its your business. You’re in control. You make the decisions.
Your time costs money, have you automated your
leadgeneration, businessdevelopment&funnelprocess?
(Ifnot,thenwemightbeabletohelp)
Multi award winning Entrepreneur
I’m a former Scottish & UK Shell
Livewire Winner, former Prince’s
Scottish Youth Business Trust &
Royal Bank of Scotland Winner.
Let Me Introduce Myself
My name is Fraser Hay
Keynote Speaker
Have presented on 3 continents. Was
invited to raise the entrepreneurial
spirit of the people, government &
businesses of the Seychelles.
Author
written and published 21 books
on entrepreneurship and marketing
and gotten many to the #1 spot for
their category on Amazon.
Business Coach
As founder of Grow Your Business
Club. I’ve helped individuals in over
40 countries to address over 2000
entrepreneurial challenges.
The solution
A Dream With a Date Becomes a Goal.
A Goal Broken Down Into Steps Becomes a Plan.
A Plan That Is Actioned Becomes a Reality.
To Turn Your Dreams Into a Reality…
…Take the First Steps TODAY
Confidence Leads to Progress Leads to Results
©FraserJHay,2020
Do You Need a Strategy That Gets Results?
Please write your great title is here
We help you craft a more
compelling & engaging message
MARKETING MESSAGE
We help you to target & engage
decision makers who need what
you offer
LEAD GENERATION
We help you to convert sales
Leadsintocustomers&clients
SALES & SELLING
We help you to automate
& Systemise youwmarketing
approach
SYSTEMISE
a NEW Social Media Marketing Strategy
©FraserJHay,2020
We meet up online via skype or zoom
Weeklyfor3months.Wediscussthechallenges
youarefacingandagreeaweekly actionplan.
Sessionsarepaidmonthlyinadvance.
1-12 x WEEKLY SESSIONS
We can involve all members of your team if you want. No ifs,
Nobuts,nosmoke,nomirrors.Apowerful,practicalandprovenapproach.
Our Process
Its your business. You’re in control. You make the decisions.
©FraserJHay,2020
MARKETING MESSAGE
LEAD GENERATION
SALES & SELLING
SYSTEMISE
We help you to plan and document all
aspects of your marketing message, lead
generation, engagement and marketing
system in to one cohesive framework.
Human,technical andfinancialresourcesare
agreedandallocated.
KPIsareagreedtocount, monitor &measure
your progress each,andeveryweek.
WHAT WE DISCUSS
EXECUTION & IMPLEMENTATION
Progress is confirmed at the end of each
session and a priority action plan agreed to
be completed by the client before next session.
Thebreakthroughs happeninthehomework
©FraserJHay,2020
1. Give your team key social media tasks to perform
2. Help them allocate and manage their time
3. Count,monitor&measuretheirprogresseverysingle day
4. Review yourplan
RepeatSteps1- 4
SET, MONITOR & REVIEW KPIs DAILY
©FraserJHay,2020
Hold Your Team Accountable - Daily
Set Your KPIS daily, and focus on results
Remember, Progress is Guaranteed
(When you apply what we share.)
Review your progress every single day when you apply what we
share. Generate confidence, progress and results and share your
results with stakeholders, shareholders, investors & family
If the plan isn’t working,
change the plan not the goal.
©FraserJHay,2020
Progress Evaluation using your KPIs
Challenges & Solutions
Strategic Plan & Tactics
Weekly Action Plan
Each session starts with a review of
yourlast7days&progress achieved.
Progress Evaluation
What’s holding you back & preventing
thegrowth youwantisdiscussed indetail
Challenges & Solutions
The next stage of your plan of action
isagreed&discussed indetail
Strategic Plan & Tactics
Progress from the session is documented
andtheclientimplementstheweekly actionplan
Your Weekly Action Plan
How we spend our timeSessions are typically 1 – 2 hrs weekly online, on-site or on the phone
©FraserJHay,2020
©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action
©FraserJHay,2020
Can We Really Help YOU?
There’s a quick and FREE Way to find out
Maybe. Maybe Not, But There’s a Quick,
Easy and NO COST Way to Find Out…
(PutUstoTheTestforFREE)
EXPERIENCE A FREE
Book a FREE Strategy Call
Can I help you? Maybe. Maybe not, but there’s a quick way to find out, and it’s FREE.
What is the next marketing goal or objective
that you want to achieve? Get in touch, today.
Contact Us
Tel:+441542841319
Mobile: +447714074446
Skype: Pocketmentor
www.growyourbusiness.tv

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How to write a social media marketing plan in 2020

  • 1. How to plan, document and execute a social media marketing plan (Outcome Based Marketing With Example Results)
  • 2. ©FraserJHay,2020 Struggling to find sales opportunities online? Its your business. You’re in control. You make the decisions. Do you know what your online audience needs, wants & is really hungry for? (Ifnot,thenwemightbeabletohelp)
  • 3. ©FraserJHay,2020 Struggling to start your own tribe online? Its your business. You’re in control. You make the decisions. Have you created your own branded online community toshareyourwisdom? (Ifnot,thenwemightbeabletohelp)
  • 4. ©FraserJHay,2020 Struggling to position yourself as an expert? Have you positioned yourself as an industry expertorthoughtleader? It’s time to start growing your business online for real… (Ifnot,thenwemightbeabletohelp)
  • 5. ©FraserJHay,2020 Struggling to write your content strategy? Its your business. You’re in control. You make the decisions. Do you have a 1, 3 or 12 months content strategy & schedule prepared? (Ifnot,thenwemightbeabletohelp) Online Daily Tasks Planned Up to 365 Days inAdvance
  • 6. Struggling to build your funnel or website? Have you replaced all these expensive software options with one complete integrated LOW COST solution? ©FraserJHay,2020 It’s time to start growing your business online for real… (Ifnot,wemightbeabletohelp) WEBSITE FUNNEL PIPELINE AUTOMATION EMAIL APPOINTMENTS CRM
  • 7. ©FraserJHay,2020 Struggling to generate leads & fill your funnel? Its your business. You’re in control. You make the decisions. Do You Know Where Your Next 5, 50 or 500 Leads Are Coming From? (Wedo.)
  • 8. ©FraserJHay,2020 Struggling to plan, script & promote webinars? Its your business. You’re in control. You make the decisions. Have you created, presented or promoted webinars & live events? (Ifnot,thenwemightbeabletohelp)
  • 9. ©FraserJHay,2020 Struggling to map out your game plan? Its your business. You’re in control. You make the decisions. Is your social media strategy all mapped out ready to be scaled up & rolled out online? (Ifnot,thenwemightbeabletohelp)
  • 10. ©FraserJHay,2020 Struggling to automate the execution? Its your business. You’re in control. You make the decisions. Your time costs money, have you automated your leadgeneration, businessdevelopment&funnelprocess? (Ifnot,thenwemightbeabletohelp)
  • 11. Multi award winning Entrepreneur I’m a former Scottish & UK Shell Livewire Winner, former Prince’s Scottish Youth Business Trust & Royal Bank of Scotland Winner. Let Me Introduce Myself My name is Fraser Hay Keynote Speaker Have presented on 3 continents. Was invited to raise the entrepreneurial spirit of the people, government & businesses of the Seychelles. Author written and published 21 books on entrepreneurship and marketing and gotten many to the #1 spot for their category on Amazon. Business Coach As founder of Grow Your Business Club. I’ve helped individuals in over 40 countries to address over 2000 entrepreneurial challenges.
  • 12. The solution A Dream With a Date Becomes a Goal. A Goal Broken Down Into Steps Becomes a Plan. A Plan That Is Actioned Becomes a Reality. To Turn Your Dreams Into a Reality… …Take the First Steps TODAY
  • 13. Confidence Leads to Progress Leads to Results ©FraserJHay,2020 Do You Need a Strategy That Gets Results?
  • 14. Please write your great title is here We help you craft a more compelling & engaging message MARKETING MESSAGE We help you to target & engage decision makers who need what you offer LEAD GENERATION We help you to convert sales Leadsintocustomers&clients SALES & SELLING We help you to automate & Systemise youwmarketing approach SYSTEMISE a NEW Social Media Marketing Strategy ©FraserJHay,2020
  • 15. We meet up online via skype or zoom Weeklyfor3months.Wediscussthechallenges youarefacingandagreeaweekly actionplan. Sessionsarepaidmonthlyinadvance. 1-12 x WEEKLY SESSIONS We can involve all members of your team if you want. No ifs, Nobuts,nosmoke,nomirrors.Apowerful,practicalandprovenapproach. Our Process Its your business. You’re in control. You make the decisions. ©FraserJHay,2020 MARKETING MESSAGE LEAD GENERATION SALES & SELLING SYSTEMISE
  • 16. We help you to plan and document all aspects of your marketing message, lead generation, engagement and marketing system in to one cohesive framework. Human,technical andfinancialresourcesare agreedandallocated. KPIsareagreedtocount, monitor &measure your progress each,andeveryweek. WHAT WE DISCUSS EXECUTION & IMPLEMENTATION Progress is confirmed at the end of each session and a priority action plan agreed to be completed by the client before next session. Thebreakthroughs happeninthehomework ©FraserJHay,2020
  • 17. 1. Give your team key social media tasks to perform 2. Help them allocate and manage their time 3. Count,monitor&measuretheirprogresseverysingle day 4. Review yourplan RepeatSteps1- 4 SET, MONITOR & REVIEW KPIs DAILY ©FraserJHay,2020 Hold Your Team Accountable - Daily Set Your KPIS daily, and focus on results
  • 18. Remember, Progress is Guaranteed (When you apply what we share.) Review your progress every single day when you apply what we share. Generate confidence, progress and results and share your results with stakeholders, shareholders, investors & family If the plan isn’t working, change the plan not the goal. ©FraserJHay,2020
  • 19. Progress Evaluation using your KPIs Challenges & Solutions Strategic Plan & Tactics Weekly Action Plan Each session starts with a review of yourlast7days&progress achieved. Progress Evaluation What’s holding you back & preventing thegrowth youwantisdiscussed indetail Challenges & Solutions The next stage of your plan of action isagreed&discussed indetail Strategic Plan & Tactics Progress from the session is documented andtheclientimplementstheweekly actionplan Your Weekly Action Plan How we spend our timeSessions are typically 1 – 2 hrs weekly online, on-site or on the phone ©FraserJHay,2020
  • 20. ©FraserJHay,2020 What Others Say… The future depends on what you do today, so take action
  • 21. ©FraserJHay,2020 Can We Really Help YOU? There’s a quick and FREE Way to find out Maybe. Maybe Not, But There’s a Quick, Easy and NO COST Way to Find Out… (PutUstoTheTestforFREE) EXPERIENCE A FREE
  • 22. Book a FREE Strategy Call Can I help you? Maybe. Maybe not, but there’s a quick way to find out, and it’s FREE. What is the next marketing goal or objective that you want to achieve? Get in touch, today. Contact Us Tel:+441542841319 Mobile: +447714074446 Skype: Pocketmentor www.growyourbusiness.tv