The document provides an overview of a complete marketing action plan, covering topics such as branding, web marketing, relationship marketing, networking, strategic alliances, interruption marketing, and financial considerations. It discusses establishing your brand identity, developing an effective website, using social media and relationship marketing to attract and retain customers, networking and forming strategic partnerships, recommended reading, and creating an action plan for marketing.

1. The Complete Marketing Action Plan

2. Overview – Session 1 The Current Marketplace – opportunities and threats The Importance of Branding Web marketing – the very latest Relationship Marketing Networking & Strategic Alliances Interruption Marketing Financial Considerations How to get all of this done? Recommended reading

3. Philosophy - What is marketing? the barriers to entry by which you eliminate the people that you do NOT want to deal with and the offer by which you make yourself irresistibly attractive to the people that you DO want to deal with.

4. Dan Sullivan – The Strategic Coach “ all the money that you need for the rest of your career is in the pockets of the people that you know and the people that they can introduce you to.”

5. Demographics

6. The Players

7. The Feeders

8. The Notable Nine

9. The Opportunity Matrix Whitening Facial Aesthetics Invisalign/6 month smiles Incognito veneers Cerec Implants Dentures 25-35 35-50 50-70 65+ Gay Pound

10. Branding

12. Bringing your brand to life

13. Web attraction

14. Your website Profile – am I in the right place? People – do they look like a nice team? Premises – does it suit my demographic? Promises – are they customer service focused? Prices – is it reassuringly expensive/affordable? Proof – do other people speak highly of them? Products expressed as Experiences – do they do the things I want? And for you?........

15. Your Web Team External Architect – the geek Designer – the creative Optimiser – the technician Internal Content Development Manager Social Media Manager

16. Social Media

17. Web attraction

18. Relationship Marketing

19. The Welcome Pack Covering letter – what will happen/timings Mission statement Meet the team Directions/parking Terms and conditions Promises Price list Smile check MHQ

20. The smile/facial check Simple questions Opinions Menu At the first meeting At review meetings

21. The Referral System Terms and conditions End of treatment letter Newsletter permission Referral card Web site

22. Membership of the practice What does that mean?

23. Networking and Strategic Alliances

24. Networking Chamber of Commerce Business Link BNI Women in Business Other breakfast clubs Other SIGs Get out there and speak!

25. Strategic Alliances Complementary professions and businesses Added value alliance Marketing alliance Take a look at my blog for a suggested letter

26. Interruption Marketing

27. Interruption marketing Directories Direct mail Print Media Radio Signage

28. Financial Considerations Capex of £20,000 Budget of 5% per annum of gross revenues Marketing manager

29. Recommended reading and resources Seth Godin – “Tribes” Ivan Misner – “The world’s best known marketing secret” Harry Beckwith – “Selling the Invisible” Malcolm Gladwell – “The Tipping Point” Michael Gerber – “The E-Myth Revisited” Action Plan Marketing – Robert Middleton Best Year Yet – Jinny Ditzler www.MilestonePlanner.com

30. DBC - Outcomes

31. DBC - Services

32. DBC - Communication

33. DBC - Mastermind

34. DBC – Mastermind – testimonials

35. Follow me….

36. Thanks for listening