This slides covers the topic "Digital Marketing In Nepal" as well as "Digital Marketing Scenario In Nepal". This slide is completely prepared by me: Prajwal Karki, I am a digital marketing professional and have been working in this domain for the last 8 years. I have work experience of working in different local companies as well as international companies from all around the world. With all my experiences, knowledge and ideas regarding digital marketing, I am hereby presenting this topic which will discuss about Digital Marketing In Nepal and Digital Marketing Scenario in Nepal.

1. An Overview on Digital Marketing,
Its Scope and Career Opportunities
In Nepal
By: Prajwal Karki

2. Some myths about Digital Marketing
2
• Facebook and Instagram Posting and Boosting is Digital Marketing
• You have to be from IT background to be able to do Digital Marketing
• Digital Marketing is very Simple
• Digital Marketing is very Tough
• Digital Marketing is a one-time learning process

3. 2024
2023
Digital Marketing Evolution in Nepal
3
2022
2021
2020
2019
2018
2017
2016
2015
Digital Marketing
Companies came in
Brands started
stepping Online
Digital Marketing
Industry Expansion
(SEM, SEO, SMM, Web
Development etc)
Digital Marketing
Industry Boomed,
growth in Digital
Marketers
Social Media
Marketing Hype
Huge Demand for Digital
Marketers
Lockdown, individuals
noticed the need for
Digital Marketing
Industry Going strong
And demand increasing
Forecast, demand to
increase rapidly
High Competition in
Digital Marketing
Industry as many are
learning at the moment

4. Digital Marketing Evolution in Nepal
4
0
2
4
6
8
10
12
14
2018 2019 2020 2021
Digital Marketing Sales & Marketing Finance IT
Most demanded Job by Industry in Nepal 2018-2021 (survey by a Job Portal in Nepal)

5. Digital Marketing Evolution in Nepal
5

6. Digital Marketing Scenario Worldwide
6
Survey conducted by Skill roads on most on-demand positions on 2020/21 globally

7. Why to choose Digital Marketing
as your Career?

8. “
8
Why to Choose Digital Marketing as Your Career?
• A good pay

9. “
9
Why to Choose Digital Marketing as Your Career?
• A good pay
• Get unlimited opportunities: Freelancing, Part Time Jobs, Trainings, Consulting

10. “
10
Why to Choose Digital Marketing as Your Career?
• A good pay
• Get unlimited opportunities: Freelancing, Part Time Jobs, Trainings, Consulting
• Unleash your Entrepreneurism / Start your own Business

11. “
11
Why to Choose Digital Marketing as Your Career?
• A good pay
• Get unlimited opportunities: Freelancing, Part Time Jobs, Trainings, Consulting
• Unleash your Entrepreneurism / Start your own Business
• Learn different Skills

12. “
12
Why to Choose Digital Marketing as Your Career?
• A good pay
• Get unlimited opportunities: Freelancing, Part Time Jobs, Trainings, Consulting
• Unleash your Entrepreneurism / Start your own Business
• Learn different Skills
• Get International Exposure / Globally recognized Skills / Global Opportunities

13. So, What is Digital Marketing?
▸ A component / wing of Marketing that uses Digital Technologies such as Internet,
Television, and other medias.
13
Digital Medias Digital Marketing
Marketing

14. Types of Digital Marketing:
14

15. Types of Digital Marketing:
15
Social Media
Marketing
Search Engine
Marketing
Search Engine
Optimization
Email
Marketing
Content
Marketing
Digital
Advertisement
Core Digital
Marketing
Digital Strategy Digital Analyst

16. Types of Digital Marketing:
16
Website
Designing
UI / UX
Lead
Generation
Data Analytics
Research &
Strategy
Graphics
Designing
Advanced Digital
Marketing
Affiliate
Marketing /
Blogging
Content
Creation /
Vlogging

17. 17
So,
How to kick start Digital Marketing?
How to get into Digital Marketing?

18. 18
▸ Just START, start somewhere
▸ Explore Learning Resources
▸ Find Internships
▸ Get Trainings, Genuine Trainings
▸ Self – Training / Learning
▸ Experiment / Fail – Succeed and Learn

19. Roadmap on Starting Digital Marketing Career
19
1 3 5
6
4
2
Start by learning the
basics of Digital
Marketing
Explore other Digital
Marketing Channels &
Tools
Real Time Work &
Progress
Choose a Digital
Marketing Tool to start
with
Keep on learning, keep
on experimenting
BOOM ! CONTINUE YOUR
DIGITAL MARKETING
JOURNEY

20. 20
Thank You
Any Questions?
👉

21. Reach me out:
For Consultation / Trainings
www.prajwal-karki.com
9842341367 / 9801118504
👍