This document provides a template for a marketing plan, outlining its key components. It explains that a marketing plan is a document that guides marketing activities for a set period. The template then lists the important aspects to include in a marketing plan such as goals, objectives, tactics, measures, and controls. It also provides a simple format for a marketing plan including timelines, objectives, planned activities, measurement metrics, and channels. An example marketing plan is then shown for an e-commerce business covering customer acquisition and retention over three months.