Resources from this Presentation - MakeMyPersona tool - makemypersona.com - A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht -The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht - 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx