This document discusses external marketing channels such as Facebook, Twitter, YouTube, and Instagram. It provides tips for using each channel to promote a business. Facebook channels include pages and ads, which can be used to build awareness, generate leads, and increase sales. Twitter tips include using keywords, hashtags, images/videos, follower interaction, and campaigns. Instagram recommendations are creating compelling content, establishing a brand look, writing captions, hashtags, audience engagement, and story highlights. YouTube suggestions are optimizing, scheduling, and sharing videos, as well as allowing influencers to promote content.

1. EXTERNAL
MARKETING
CHANNELS
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What Is External Marketing Channels?

2. Allow people to
share their
thoughts with a
big audience.
TYPES OF EXTERNAL CHANNELS
Allows members
to store and serve
video content
Online photo-sharing
application and social
network platform
Facebook
Twitter YouTube
Instagram
A website which allows
users, who sign-up for
free profiles, to connect
with friends

3. 1. Keep it simple
● Don’t use a photo with too many
points of interest - if you want to
showcase a product, highlight a
single benefit.
2. Use interesting layouts
● For example, photograph a
group of products from above.
3. Create a focal point
● Put a subject in the center.
FACEBOOK PAGES & ADs

4. WHAT IS A FACEBOOK ADS FUNNEL?
➢ Facebook Ads funnel is a sequence of ad campaigns designed to take
users along the buyer’s journey, from complete strangers to paying
customers.

5. Step To Create A Perfect
Facebook Ads Funnel
❑Stage 1: (TOFU ) Turn Strangers into Prospects-Awareness stage, your Facebook ad
goal is to attract new audiences.
❑Stage 2: (MOFU) Turn Prospects into Leads- Turn prospects into leads by collecting
their contact information for further nurturing.
❑Stage 3: (BOFU) Turn Leads into Customers- Clearly communicate your value
proposition to get leads excited and wanting your products.
❑Stage 4: Post-purchase– In the Post-purchase phase use Facebook ads to incentivize
two main actions:
• Repeat purchases
• Word of mouth promotion

6. ● Facebook Groups are another great “extra credit” tool you
can use to drive engagement.
● These Groups are like the online equivalent of your favorite
coffee shop or community center.
● You can also use Facebook Groups to showcase your
expertise and provide added value to your fans, with bonus
content or special deals that are just for “members.”
● This is a great way to build trust and ongoing loyalty.
Facebook Group : How to Use
Facebook for Business

7. 1. Use keyword targeting in
your Twitter Ads.
2. Implement hashtags.
3. Use images and videos.
4. Interact with your
followers.
5. Create a Twitter campaign.
5 TWITTER MARKETING TIPS

8. 1. Create visually compelling
content.
2. Establish your brand's
“look” on Instagram.
3. Write great captions.
4. Create Interactive Hashtag.
5. Engage with audience.
6. Use Stories Highlights.
6 INSTAGRAM MARKETING TIPS

9. 1. Optimize Your Videos.
2. Schedule Videos.
3. Make More Content Your
Audience Loves.
4. Share Your YouTube
Videos.
5. Allow Influencers to Take
the Lead.
5 YOUTUBE MARKETING TIPS