Marketing is essential for non-profit
organisations, as much as it is for a profitable
business. Indeed, Marketing can help a nonprofit
organisation to promote your
fundraising event, encourage donation or
attract volunteers. The biggest challenge is to
do more with less, using savvy
communications techniques, both offline and
online.
When it comes to building your content strategy, one size does not fit all. In this presentation, I discuss why best practices aren't always best, things to think about when building your brand's content strategy, and how finding a balance between "old and new" will set you up for sucess.
The presentation is from the Toronto HubSpot User Group on 12.2.21
Defense contractors who use the right online display advertising tactics can boost awareness, improve search advertising efforts, enhance email marketing, and increase leads.
Future of Voice in eCommerce - Voice shopping at S Group - SpeechlySpeechly
S Group Harri Laaksonen presentation at Speechly event "Future of Voice in eCommerce" held in January 2020.
S Group is one of the biggest retailers in Nordics. They are using Speechly to power their grocery shopping experience.
Read more about the event here https://www.speechly.com/blog/voice-experience-in-ecommerce-event/
Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock
Why do you need social media for your business? Let me count the ways. With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Marketing is essential for non-profit
organisations, as much as it is for a profitable
business. Indeed, Marketing can help a nonprofit
organisation to promote your
fundraising event, encourage donation or
attract volunteers. The biggest challenge is to
do more with less, using savvy
communications techniques, both offline and
online.
When it comes to building your content strategy, one size does not fit all. In this presentation, I discuss why best practices aren't always best, things to think about when building your brand's content strategy, and how finding a balance between "old and new" will set you up for sucess.
The presentation is from the Toronto HubSpot User Group on 12.2.21
Defense contractors who use the right online display advertising tactics can boost awareness, improve search advertising efforts, enhance email marketing, and increase leads.
Future of Voice in eCommerce - Voice shopping at S Group - SpeechlySpeechly
S Group Harri Laaksonen presentation at Speechly event "Future of Voice in eCommerce" held in January 2020.
S Group is one of the biggest retailers in Nordics. They are using Speechly to power their grocery shopping experience.
Read more about the event here https://www.speechly.com/blog/voice-experience-in-ecommerce-event/
Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock
Why do you need social media for your business? Let me count the ways. With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
Don't leave your sales force behind gooding communications groupElizabeth Gooding
Printers are investing in new technology, which is good news for the industry. For printers to gain the most from their new investment they must plan for the impact on sales processes, compensation plan and the need for enhanced marketing support for B2B sales.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem. Either you have too much content and you don’t know how to streamline it efficiently, or you don’t have any content and you lack the time, effort, or know-how to create it!
Having good years of experience in Marketing Communication, Brand Management, Digital Marketing, Events and exhibitions, Marketing budget and strategy, Vendor management. Altogether 10 years of vast work experience in creative agencies and brand side helped me to gain more knowledge and skill set to my domain. Though this period have planned, designed and executed many campaigns which helped brand to put a strong identity in the market.
My work portfolio will give you a glimpse of my capabilities & potentials and dedication towards my work.
You Got Served: Email Marketing Ideas for RestaurantsiContact
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
Member report: NEWBASE - Marketing Priorities 2017IAB Europe
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving. It is also essential that we understand the priorities of brand marketers, agencies and publishers alike, and build our marketing strategies accordingly.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
The CMO's Content Marketing Report Card: 5 Steps to Operationalize a Content ...Caitlin Roberson
How CMOs can spark profit-generating conversations with technology decision makersby operationalizing content marketing.
Includes a 5-step self assessment, report card, and 10-step action plan for creating, deploying, and optimizing a content marketing program at scale.
Social Media Strategies to Drive Conversions in 2023Volume Nine
In this deep dive, we explored the intricate layers of social media marketing, the pivotal role of analytics in measuring channel performance, the undeniable significance of branding, and the effective application of data to supercharge campaigns. While data and metrics form a solid foundation, they don't overshadow the essence of emotional connection and brand resonance in consumer choices.
Highlights & Takeaways:
Analytics and Basketball Analogy: We unearthed a compelling comparison between basketball and marketing analytics. Akin to how certain players might score fewer but play crucial roles on the court, some marketing channels may seem like they're underdelivering, but in reality, they're setting other channels up for a slam dunk.
Emotional Connection: Unpacking the power of emotions, we discussed how consumers pledge loyalty to brands that strike an emotional chord.
Branding: The essence of branding and its unmatched role in marketing was underlined. A brand's reputation and alignment with consumer values can shift the marketing scales monumentally.
Importance of Tracking: We delved into the significance of UTM parameters, the essence of tracking brand mentions, gauging sentiment, and the power of monitoring branded searches to gauge the ripple effects of social media campaigns.
Engagement and Follower Growth: Understanding the algorithms of platforms like Facebook, we emphasized the weightage of engaging content. Beyond algorithm benefits, sustained growth and engagement can open doors to impactful business partnerships.
Contests and Giveaways: Showcasing the might of contests and giveaways, we highlighted how they can become potent tools for email marketing and audience connection when strategically employed.
Boosting vs. Ads: Differentiating between boosting organic posts and running ad campaigns, we explored the potential of boosting as an organic growth enhancer.
AI in Content Creation: Navigating the world of AI, we discussed its role in content brainstorming and audience understanding. The perfect blend of AI insights and tools like Canva and Adobe can lead to stellar creative content generation.
Harnessing the essence of these insights, brands and marketers are well-equipped to optimize their social media strategies, striking a fine balance between hard data and emotional branding, and wielding tools and techniques for peak performance.
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
Don't leave your sales force behind gooding communications groupElizabeth Gooding
Printers are investing in new technology, which is good news for the industry. For printers to gain the most from their new investment they must plan for the impact on sales processes, compensation plan and the need for enhanced marketing support for B2B sales.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem. Either you have too much content and you don’t know how to streamline it efficiently, or you don’t have any content and you lack the time, effort, or know-how to create it!
Having good years of experience in Marketing Communication, Brand Management, Digital Marketing, Events and exhibitions, Marketing budget and strategy, Vendor management. Altogether 10 years of vast work experience in creative agencies and brand side helped me to gain more knowledge and skill set to my domain. Though this period have planned, designed and executed many campaigns which helped brand to put a strong identity in the market.
My work portfolio will give you a glimpse of my capabilities & potentials and dedication towards my work.
You Got Served: Email Marketing Ideas for RestaurantsiContact
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
Member report: NEWBASE - Marketing Priorities 2017IAB Europe
In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, track consumer behaviour and technology developments, and watch where the advertising dollars are moving. It is also essential that we understand the priorities of brand marketers, agencies and publishers alike, and build our marketing strategies accordingly.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
The CMO's Content Marketing Report Card: 5 Steps to Operationalize a Content ...Caitlin Roberson
How CMOs can spark profit-generating conversations with technology decision makersby operationalizing content marketing.
Includes a 5-step self assessment, report card, and 10-step action plan for creating, deploying, and optimizing a content marketing program at scale.
Social Media Strategies to Drive Conversions in 2023Volume Nine
In this deep dive, we explored the intricate layers of social media marketing, the pivotal role of analytics in measuring channel performance, the undeniable significance of branding, and the effective application of data to supercharge campaigns. While data and metrics form a solid foundation, they don't overshadow the essence of emotional connection and brand resonance in consumer choices.
Highlights & Takeaways:
Analytics and Basketball Analogy: We unearthed a compelling comparison between basketball and marketing analytics. Akin to how certain players might score fewer but play crucial roles on the court, some marketing channels may seem like they're underdelivering, but in reality, they're setting other channels up for a slam dunk.
Emotional Connection: Unpacking the power of emotions, we discussed how consumers pledge loyalty to brands that strike an emotional chord.
Branding: The essence of branding and its unmatched role in marketing was underlined. A brand's reputation and alignment with consumer values can shift the marketing scales monumentally.
Importance of Tracking: We delved into the significance of UTM parameters, the essence of tracking brand mentions, gauging sentiment, and the power of monitoring branded searches to gauge the ripple effects of social media campaigns.
Engagement and Follower Growth: Understanding the algorithms of platforms like Facebook, we emphasized the weightage of engaging content. Beyond algorithm benefits, sustained growth and engagement can open doors to impactful business partnerships.
Contests and Giveaways: Showcasing the might of contests and giveaways, we highlighted how they can become potent tools for email marketing and audience connection when strategically employed.
Boosting vs. Ads: Differentiating between boosting organic posts and running ad campaigns, we explored the potential of boosting as an organic growth enhancer.
AI in Content Creation: Navigating the world of AI, we discussed its role in content brainstorming and audience understanding. The perfect blend of AI insights and tools like Canva and Adobe can lead to stellar creative content generation.
Harnessing the essence of these insights, brands and marketers are well-equipped to optimize their social media strategies, striking a fine balance between hard data and emotional branding, and wielding tools and techniques for peak performance.
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Marketing on a budget, it's the thought that countsRed Ark
Liz Rowell's presentation on the art and science of marketing with a minimal budget - including how to find and ally yourself with brandmates - for NSW Department of Industry & Investment small business program. Liz is the Managing Director of Red Ark.
All the things an entrepreneur or start-up needs to know. Is it about the idea? Is it about a great product? How to build a team? Do I need a business plan? How do I raise money? What is a great business strategy?
In this 25 minute masterclass you will learn how to create a brand from scratch with AI. We will use AI to create a brand, text copies, landing page, image creatives and a YouTube short + video.
Everything is shown step by step with clear instructions.
Learn about the steps necessary to think through and develop a brand that appeals to your target audience, as well as how to implement it across multiple channels. We'll dissect good and bad examples of brand implementation and discuss how branding includes not only your logo but also your color scheme, visuals, writing style, tone and messaging.
- Understanding and executing branding essentials (how-to’s of name, color, font, tagline, etc.)
- Creating and keeping the Brand Promise (based on takeaways from Simon Sinek’s book “Start with Why”)
- Thinking and acting as an entrepreneur (applies to startups and intrapreneurs within orgs)
Marketing techniques are constantly changing and evolving. And consumers are getting more sophisticated about how they want to be marketed. This means as marketers, we have to stay on top of every technique, and trend to continue growing your company’s success. So here are 4 ways to take market share this year.
CreateWOWmarketing, LLC and The Brand Chef (Andrew B. Clark) developed a brand evaluation process based on the acronym T.R.U.E. Branding (Truth, Relevance, Unique and Engaging). This presentation gives a general overview of the value of marketing, TRUE Branding and developing a marketing plan for your business.
CreateWOWmarketing, LLC and The Brand Chef (Andrew B. Clark) developed a brand evaluation process based on the acronym T.R.U.E. Branding (Truth, Relevance, Unique and Engaging). This presentation gives a general overview of the value of marketing, TRUE Branding and developing a marketing plan for your business.
Similar to How to build your content strategy - 2021 update (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
3. A brand/channel’s raison d’être
(e.g. I’m going to followThe Onion because
I know I’ll get absurd, satirical humour)
A choice
(One editorial line)
An eternal calling card
(Would you engrave it on your
company’s door? Good)
AN EDITORIAL LINE IS…
A value proposition
(Which are designed to sell,
not to inform/entertain)
One size fits all
(You can’t please everyone)
An annual theme
(Do you want to be followed for a year?
Or forever?)
AN EDITORIAL LINE IS NOT…
4. • Your OBJECTIVE (e.g. become a thought leader for your clients & prospects)
• Your THEMES (e.g. sustainability, economy, cooking…)
• Your ACCESSIBILITY level (e.g. B2C, expert, etc.)
• Your TONE (e.g. factual, funny, controversial, etc.)
• … UNIQUE (…like noone else’s!)
e.g.The Onion’s editorial line could be:
Become a reference for satirical humour that turns the banal into the absurd, with a
jarringly straight tone & obscure references to mainstream news
AN EDITORIAL LINE IS…
6. A real person
(Elena is an acquisition executive always
on the lookout for hot new IP: she is an
‘Early Stage Project Scout’)
A PERSONA IS… A PERSONA IS NOT…
‘Just’ a sales
target/segment
(e.g. producer)
7. PERSONA
Content Creative Minds
Early Stage Project Scout (& Shifter)
Buyer (& Shifter)
Seller
Shifter
Sentinel
MIPTV (TV INDUSTRY TRADESHOW) EXAMPLES
SEGMENT
Producer
Buyer
Buyer
Seller
Buyer shifting to seller
Expert/consultant/media
8. NOW, SEE WHAT CONTENT YOU HAVE PER PERSONA...
…AT EACH STAGE OF THE MARKETING FUNNEL.
& INVEST/CURATE ACCORDINGLY
9. CONTENT PRODUCED IN THIS WAY…
4 BLOGPOSTS FOR “Content Creative Minds” 6 BLOGPOSTS FOR “Buyer (& Shifter)”
R E S U LT : + 1 4 0 % b l o g p o s t v i e w s v s p r e v i o u s c a m p a i g n
2 5 3 6 v i e w s f o r M I P T V 2 0 2 0 v s 1 0 5 8 f o r M I P C O M 2 0 1 9 , t h a n k s t o n e w c o n t e n t s t r a t e g y & S E O b r i e f s
11. Thought leadership?
Brand awareness?
Engagement?
Lead generation?
Acquisition?
Retention?
HOW DO I CHOOSE MY KPIS? VIA MY OBJECTIVE
REACH (impressions, views)
REACH + brand mentions
ENGAGEMENTS (likes, shares, comments, participations)
Leads (% of new leads generated)
Revenue (transactions, subscriptions)
Churn (do clients register next time?)
T R A C K
T R A C K
T R A C K
T R A C K
T R A C K
T R A C K
12. Thought leadership?
Brand awareness?
Engagement?
Lead generation?
Acquisition?
Retention?
WHAT CONTENT TYPES PER OBJECTIVE?
Blogposts/itvs (e.g. by industry influencers)
Blogposts/testimonials (e.g. by journalists, clients)
Podcasts, competitions
Webinars, white papers
Success stories (not really industry content)
T H I N K
T H I N K
T H I N K
T H I N K
T H I N K
T H I N K
14. WHAT DOES ‘GOOD’ LOOK LIKE?
OBJECTIVE KPI ‘GOOD’ SCORE
AWARENESS
Social media impressions 1,000 per post
Blogpost views 300 per post (B2B)
ENGAGEMENT
Social fanbase 10,000
New leads generated 50
Newsletter subscribers 1000
Social engagement rate 1-2%
CONVERSION
Social traffic to showsite 5%
Revenue from blogs €250k/year
PARTICIPATION Subscriber revenues €2 million
15. HOW DO I REPORT? KEEP IT SIMPLE!
How are we doing overall? Which topics are performing best?
< How is our split between value-
added (industry) & brand (show)
content?
Monthly reporting is
a good frequency to
aim for…
17. HOW TO PROMOTE A…
Blogpost
Webinar
/Podcast
White paper
1 infographic-style video*, pushed 3 times on Twitter,
once on Facebook, LinkedIn & Instagram
*TIP: lumen5.com is a great tool for making animated videos of your bloposts & other content.Affordable, & effective!
Encourage followers to save the date, e.g. with
LinkedIn Events (right), or other date-focused posts
‘Shatter’ data points into seperate pushes, and
promote over several months
18. GOT CONTENT? NOW PLAN IT OUT
Thought leadership
+Brand awareness
Engagement
Lead generation
1 blogpost/week
1 competition,
1-2 months
2-3 white papers
/webinars
ALSOTHINK ABOUT PROMOTION: a white paper requires more promo (e.g. paid) than a blogpost
JANUARY FEBRUARY MARCH APRIL MAY JUNE
19. THINK ABOUT ACCESSIBILITY & LIFESPAN. FOR E.G.:
Month 1: webinar just for
existing clients
> RETENTION
Month 2: webinar
available vs. email address
> LEADGEN
Month 3: webinar publicly
available
> AWARENESS
ALSOTHINK ABOUT MIX & MATCH: make some content publicly available, then leadgen form gives access to all content
20. TRY EPISODIC EDITORIAL, E.G. MONTHLY THEMES
The editorial calendar of online event &
content platform MIPIM Connect shows
how monthly themes (Investment,
Sustainability, Innovation) were used not
only for episodic editorial, but also to tie
together the offer’s private/client-only (blue
lines) and public content channels (green
lines). Client-only content like webinars will
also be made publicly available at a later
date.
JULY:INNOVATION
JUNE:SUSTAINABILITY
MAY:INVESTMENT
21. CONCLUSION: THINK ABOUT
1. EDITORIAL LINE What will you be remembered for?
2. PERSONAE Whom are you making content for?
3. OBJECTIVES What KPIs are right for audience+you?
4. REPORTING Make your content efforts understood!
5. PLANNING Organise your content over time