2. WHAT IS DIGITAL MARKETING
The promotion of products or brands via one or more
forms of electronic media. For example, advertising
mediums that might be used as part of the digital
marketing strategy of a business could include
promotional efforts made via the Internet, social media,
mobile phones and electronic billboards.
3. WHAT IS DIGITAL MARKETING
digital marketing centers around the Internet,
and a very powerful marketing medium as the
recent Double click acquisition by Google
demonstrated. The Internet can be used both to
“push” a message to someone like email, IM,
RSS, or voice broadcast, as well to “pull”
content serving a banner ad and Pay Per Click
search terms. Digital marketing, therefore, can
be thought of as the combination of push and
pull Internet technologies to execute marketing
campaigns.
4. DIGITAL MARKETING OBJECTIVE
Setting objectives is an important part of any plan;
without objectives you will have no direction, measurement for
success or ability to focus on areas to improve in the future. that
objectives should be SMART,
Specific
What exactly are you trying to achieve? E.g. Increase
market share? Raise brand/product awareness?
Measurable
How will you measure the objective? E.g. Market share
has gone up? Increase is sales? More inbound enquiries?
5. Achievable/Attainable
Can you achieve these objectives or are they to ambitious?
If they are, perhaps they need to be broken down a little further
for the short/medium term, but it’s ok to have more aggressive
objectives for a longer period too.
Realistic
Are they realistic for your brand/organisation? E.g. If
you’re a technology start up it’s unrealistic to think you will be
competing with Apple after 6 months! Likewise you don’t want
to under stretch yourself either.
Targeted/Time bound
Who is the audience and over what period does the
objective need to be achieved?
6. Importance of digital marketing
While running a business offline, you can experience only
moderate success but when it comes to online, you can find it
expanding largely in quick time.
Optimized website along with marketing activities can target
the customers and rive in more traffic to the website.
9. Key elements for any digital marketing strategy
Website design
Functionality of the website
PPC campaigns
Social media advertising
Video marketing
Search engine optimization
Social media marketing
Email marketing.
