Live Nation plans to expand into South America by acquiring T4F, Brazil and Chile's largest entertainment company. T4F owns 5 venues in Brazil and 1 in Argentina and has a network of over 2.3 million fans. However, T4F is struggling financially and their stock has dropped 85% since going public. Live Nation's acquisition of T4F for $190 million would allow them to gain a foothold in South America and leverage T4F's expertise and infrastructure to grow live entertainment in the region over the next 4-6 years.
Universal Music Group - SWOT, PEST, Porter AnalysisKevin Zi Liu
An in-depth analysis exploring Universal Music Group's (UMG) internal and external forces: SWOT, PEST, Porter's Five Forces.
We look at the current the current market share and cultural shifts and provide recommendations that align with their mission statement.
Concert Sponsorship Proposal -Major radio station event attracts thousands of consumers ages 35 to 54. Motivate prospects with:
Backstage “Meet & Greets”
Personal appearances by performers
Free Ticket With (test drive, home tour, minimum purchase,etc.
“Best Seats in The House” Sweepstakes
Discount Ticket Outlet
Perform at the Concert Contest
Custom Sweepstakes
Universal Music Group - SWOT, PEST, Porter AnalysisKevin Zi Liu
An in-depth analysis exploring Universal Music Group's (UMG) internal and external forces: SWOT, PEST, Porter's Five Forces.
We look at the current the current market share and cultural shifts and provide recommendations that align with their mission statement.
Concert Sponsorship Proposal -Major radio station event attracts thousands of consumers ages 35 to 54. Motivate prospects with:
Backstage “Meet & Greets”
Personal appearances by performers
Free Ticket With (test drive, home tour, minimum purchase,etc.
“Best Seats in The House” Sweepstakes
Discount Ticket Outlet
Perform at the Concert Contest
Custom Sweepstakes
Associate your brand with the largest EDM festival in Canada. VELD MUSIC FESTIVAL 2014 sponsorship and activation opportunities are now available for brands looking to deeply integrate their product message or advertising with the Canadian music festival space.
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In our guide to experiential activations at music festivals, we cover the current landscape and our five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a series exploring what makes ideas stick.
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
Competitor analysis of Music Streaming ServicesTiffany Sam
As a personal winter break project, this deck is a compilation of various trends I have identified in the music streaming space both locally and globally with special attention paid to the rising competition between Apple Music and Spotify.
The Sponsorship opportunities are as diverse as the performances Live Nation produces! Send me a message if you\'d like to see a custom idea for your brand.
Live Nation Network: "Bands and Brands: Building Content, Communities and Com...Digiday
It’s undeniable that music is an empowering force, and in particular, live music is the number-one producer of the positive human emotions and experiences that advertisers seek to tap – for example, favorite memories, shared moments, and friendships. The universality of music and its ability to create these powerful emotional experiences have made it a potent springboard, platform or component of brands’ marketing campaigns. This session will explore all the ways new media and technology are being harnessed to better connect fans, brands and bands around live music experiences.
Speaker: Russell Wallach, president, Live Nation Network
Associate your brand with the largest EDM festival in Canada. VELD MUSIC FESTIVAL 2014 sponsorship and activation opportunities are now available for brands looking to deeply integrate their product message or advertising with the Canadian music festival space.
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
Music festivals are a great opportunity not just for bands, but for brands to reach new audiences. So how do companies avoid getting lost in the crowd?
In our guide to experiential activations at music festivals, we cover the current landscape and our five keys to making a lasting impression at fests large and small, along with shout-outs to companies who've crushed it at events like Lollapalooza, Coachella, Outside Lands and SXSW.
This is the first presentation in a series exploring what makes ideas stick.
What is music marketing? | Virginie Berger, Don't believe the hype | MIDEM ex...midem
Music strategist and founder of marketing and promo agency Don't believe the hype's Virginie Berger explains why marketing is important for all artists. With case studies... and without exceptions!
Competitor analysis of Music Streaming ServicesTiffany Sam
As a personal winter break project, this deck is a compilation of various trends I have identified in the music streaming space both locally and globally with special attention paid to the rising competition between Apple Music and Spotify.
The Sponsorship opportunities are as diverse as the performances Live Nation produces! Send me a message if you\'d like to see a custom idea for your brand.
Live Nation Network: "Bands and Brands: Building Content, Communities and Com...Digiday
It’s undeniable that music is an empowering force, and in particular, live music is the number-one producer of the positive human emotions and experiences that advertisers seek to tap – for example, favorite memories, shared moments, and friendships. The universality of music and its ability to create these powerful emotional experiences have made it a potent springboard, platform or component of brands’ marketing campaigns. This session will explore all the ways new media and technology are being harnessed to better connect fans, brands and bands around live music experiences.
Speaker: Russell Wallach, president, Live Nation Network
Jadwal siaran langsung Piala Dunia 2014 Brasil yang ditayangkan di televisi swasta nasional ANTV dan TvOne sebagai pemilik hak siar.
Sumber: sindymindy.com
Live Nation & NextVR partnership with VR Kids & UCSF Benioff Children's HospitalDuarte Amaro Figueira
Regarding the Strategic Business Development course for Full Sail University's Music Business Bachelor of Science, we have developed a Philanthropic/Marketing solution to empower Live Nation and NextVR partnership towards the smiles and happiness of hospital-bound children at the UCSF Benioff Children's Hospital, with the help of VR Kids.
How Ticketmaster and Live Nation
- makes live event recommendations
- helps artists understand and grow their audience
- fights ticket scalpers with machine learning
This slide deck explains the streaming landscape to Caribbean Nationals and introduces a new niche streaming solution called Chune which will assist the Caribbean with using more local content and making Caribbean music easier to discover for locals and internationals.
Looking for a great way to leverage your marketing/sponsorship dollars? Does reaching 50k plus people in a great demographic, being apart of one of Ottawas fastest growing and most unique festivals in the heart of downtown all for as little as $1000.00 interest the savvy business person in you? If you would like more information or to be apart of this Glowing affair contact me at cpenn19@yahoo.com.
2. SUMMARY
GLOBAL MARKET AND
LIVE NATION
ENTERTAINMENT AND
SOUTH AMERICA
OUR CHOICE: BRAZIL HOW? ACQUISITION
FINANCIAL OPERATION
AND FORECAST
LAUNCH AND
RECOMMENDATIONS
3. GLOBAL MARKET
Sources: BillboardBiz and T4F
• Potential Markets: Brazil, Russia, India and China
• US: 30% of the market
• Digital music sales increase: represent 58% of total music market.
ILLEGAL MUSIC DOWNLOADS: affect
artist record sales.
Bands need to start doing more tours
4. LIVE NATION
• + BUSINESS MODEL:
- ARSTIST NATION (+200)
- TICKETING (TICKETMASTER – 80%
US)
- SPONSORSHIP
- CONCERTS
• + U$2.5 BILLION REVENUE 3Q14
• SALESFORCE, VICE AND YAHOO
PARTNERSHIPS
60.000.000 FANS
3.000 ARTISTS
33 COUNTRIES
3RD ONLINE RETAILER
BIGGEST ENTERTAINMENT COMPANY IN THE WORLD
5. ENTERTAINMENT AND SOUTH AMERICA
• Strong economies: Brazil, Argentina and
Chile are the biggest for Live Entertainment;
• Opportunity to introduce concert culture;
• Risks: Unstable economies: dollar rising, low
growth, embargued countries;
• THEY ARE PASSIONATE FOR ENTERTAINMENT
BRAZIL
COUNTRY GROWTH: 0.2%
GDP: U$2.456T
CHILE
COUNTRY GROWTH: 0.8%
GDP: U$285BI
EUROMONITOR – TRADING ECONOMICS
6. BRAZILIAN MARKET
• GROWTH PROJECTION UNTIL 2018: 39%;
• MORE VENUES AVAILABLE: WORLD CUP STADIUMS;
• 2014: DEBUT OF ARENA ALLIANZ IN SP (AEG – PAUL MCCARTNEY);
• 2015: ROCK IN RIO, LOLLAPALOOZA, TOMORROWLAND, ROLLING
STONES AND U2;
2013: U$140M 2014: U$200M2015: ?
Source: Estadao.com.br
8. T4F – BRAZIL AND CHILE
• Biggest entertainment company in SA
• 5 Venues in Brazil, 1 in Argentina
• Offices in São Paulo, Santiago and
Buenos Aires
• Tickets For Fun (low penetration; 27
points of sales, Box Offices and Site)
• LN Partner
• Producer of Lollapalooza
• Expertise and Human Resources
• More than 2.3 million fans on social
Opportunities:
• Accumulate a debt of
U$190MI (2014)
• Stock descreased 85%
since being public
• Loss in Family and
Performing Entertainment
9. 55% REVENUE 2.2X EVENTS
-37% TICKETS
SALE
-68% CASH
FLOW
T4F Q2 2014 LIVE NATION
Bid:
U$190M*
Limit:
U$280M
ACQUISITION PROCESS - FINANCES
*T4F Financial Statements Q2 2014
11. LAUNCH
LAUNCH (6 MONTH STRATEGY)
DIGITAL
FOCUS
SOCIAL NETWORKS
ONLINE MEDIA
MOBILE LAUNCH
TICKETMASTER
CONTENT STRATEGY
NEW ARTISTS NATION
PR SPONSORSHIP
ADVERTISING
LIVE NATION T4F
MUSIC FESTIVAL
SÃO PAULO – STADIUM - LOCAL AND
INTERNATIONAL ARTISTS
15. 55% REVENUE 2.2X EVENTS
-37% TICKETS
SALE
-68% CASH
FLOW
T4F Q214
LIABILITIES AND
ASSETS:
U$190MI
LONG TERM
DEBTS
U$12 MI
SHORT TERM
DEBTS
U$82 MI
LIVE
NATION
Bid:
U$190MI
Limit:
U$280MI
AQUISITION PROCESS - FINANCES
72% LIVE MUSIC
27% FAMILY
AND THEATER
2% SPORTS
16. TIMELINE - IMPLEMENTATION
6 MONTH STRATEGY
ACQUISITION AND SOFT
ANNOUNCEMENT:
INVESTORS PLATFORM
AND SOCIAL MEDIA.
CRISIS MANAGEMENT
TEAM
ANNOUNCEMENT TO
THE EMPLOYEES WITH
NO CHANGES
IMPLMEMENTED
OPERATION CHANGE
ANNOUNCEMENT: FOCUS
ON LIVE ENTERTAINMENT
BUSINESS
5 ANNOUNCEMENT
CHANGES:
-COMPANY STRUCTURAL
CHANGES
-POLICIES
-VISION / MISSION
-NEW CULTURE
-OPERATIONS
BUSSINESS MODEL
FINAL CHANGES:
1.ANNOUNCEMENTS
2.FUTURE PLANS
3.NEW OPERATION
4.NEW POSITION
5.SPONSORSHIP LEADS
OFFICES:
- SAO PAULO HQ AND
CHILE SUPPORT OFFICE
- NEW KPI’S.
- FINAL HR ADJUSTMENTS
- FIRST HIRINGS
LAUNCH
MARKET
COMPANY
- FINAL HIRINGS AND
INTERNAL STRUCTURES
ADJUSTMENTS
- IMPLEMENTANTION OF
NEW HR POLICIES
START M2
START M2
M4
M4
M6
M6
17. CONSERVATIVE
Concerts 1,200
Tickets per
concerts
2,100
Average
Revenue
per Concert
U$98,700
Total
Revenue
U$118,440,000
Net Income
(1%)
U$1,184,400
EXPECTED
Concerts 1,200
Tickets per
concerts
3,500
Average
Revenue per
Concert
U$164,500
Total
Revenue
U$197,400,000
Net Income
(3.4%)
U$6,111,600
AMBITIOUS
Concerts 1,200
Tickets per
concerts
5,600
Average
Revenue per
Concert
U$263,200
Total Revenue U$315,840,000
Net Income
(10%)
U$31,584,400
SPONSORSHIP = U$ 36,889,981
FORECAST
CONCERTS: 65% of full agenda
SPONSORSHIP:U$30.750 per event
SPONSORSHIPS: Avg of 2012; 2013
5-7
YEARS
4-6
YEARS
3-4
YEARS
BREAKEVENS