Brand audit Keynote presentation about the leader in live events and concert production, Live Nation.

1. Brand Audit
By Alejandro Vicuna
Sunday, May 18, 14

2. • Brand logo
• Brand story
• Customer experience
• Target market
• Staff and marketing
• Community
• Promotions and partnerships
• Digital media tools
AGENDA
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3. Live Nation Headquarters Live Nation London offices
Beverly Hills
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4. Sunday, May 18, 14

5. Artist Nation
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6. Vs.
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7. CUSTOMER EXPERIENCE
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8. BRAND STORY
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9. TARGET MARKET
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10. STAFF AND MARKETING
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11. COMMUNITY
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12. PROMOTIONS AND PARTNERSHIPS
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13. WEBSITE
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14. WEBSITE
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15. SOCIAL MEDIA
Twitter
Facebook
Instagram
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16. THANK YOU
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17. REFERENCES
http://w3.lexisnexis.com.oclc.fullsail.edu:81/dossier/companyreporting/resolvefs.do?
prod=CD&host=Rosetta_US_Academic&cdcomp=ce8Fbb29a084a8bf885da5cd78598e42:6_T564432964&LC=UK&reportKey=snapshot_report&
docLinkId=177F29B0F71C9B214F658CD5471A2099864A3DE1FD5575DD63264484B7B403051C42C95468C66893F2C90C283EC7BA9EE29
8289468F062A10192268950099D7F&view=FULL&docName=Corporate+AfFiliations&reportKey=snapshot_report
http://www.brandchannel.com/home/
http://hotspotorlando.Files.wordpress.com/2012/09/prn-­‐live-­‐nation-­‐logo-­‐090712-­‐1y-­‐7high.jpg
http://www.meandmyarmy.se/wp-­‐content/uploads/2011/01/LiveNationLOGO.jpg
http://1.bp.blogspot.com/-­‐pzSycgGE9Co/T6XrV11M75I/AAAAAAAAAlA/TNlseUJ8WiY/s1600/PRN-­‐LIVE-­‐NATION-­‐LOGO63-­‐1yHigh.jpg
http://phx.corporate-­‐ir.net/phoenix.zhtml?c=194146&p=irol-­‐divisions
http://3.bp.blogspot.com/-­‐ZdaSSLbScWc/Tmpgh9k6LLI/AAAAAAAAAb0/FS0XSbmRuwQ/s1600/ticketmaster+logo.jpg
http://www.eventsbym.com/images/Cisco-­‐MB-­‐2012/HouseBlues.jpg
http://www.hollywoodreporter.com/sites/default/Files/2011/04/wennphotostwo770074-­‐charlie-­‐sheen-­‐a_a_l.jpg
https://Fbcdn-­‐proFile-­‐a.akamaihd.net/hproFile-­‐ak-­‐frc3/c0.5.180.180/s160x160/1239027_10151846887646131_372456347_a.jpg
http://www.eventim.nl/obj/advanced/default/layout/nl/img/logos/eventim_transparent.gif
http://www.nederlander.com/images/headrer-­‐image_03.gif
http://www.legendsinconcert.com/img/on-­‐stage-­‐logo.jpg
http://centre.evansvillegis.com/imageLibrary/SMG%204%20Color%20logo%202007.jpg
http://www.gurl.com/wp-­‐content/gallery/beieber-­‐crying-­‐fans/crying-­‐1.jpg
http://www.musicindustryblueprint.com/wp-­‐content/uploads/2013/02/FaceofAverageMusicFan.jpg
http://darkroom.baltimoresun.com/wp-­‐content/uploads/2013/08/AFPGetty-­‐521805832.jpg
http://www.thissongslaps.com/wp-­‐content/uploads/2013/06/insomniac-­‐live-­‐nation-­‐e1372150363891.jpeg
http://www.musicrow.com/wp-­‐content/uploads/2011/09/ln.jpg
http://www.teamcoalition.org/news/releases/2010LiveNationRHIR.asp
http://promo.livenation.com/sponsorship/brand_solutions.html
Sunday, May 18, 14

18. REFERENCES
http://www.groupon.com/live
http://www.hypebot.com/.a/6a00d83451b36c69e2011570d35416970b-­‐pi
http://www.mobilemarketer.com/cms/lib/12438.jpg
http://exclaim.ca/images/up-­‐1jay.jpg
http://cdn.pastemagazine.com/www/articles/2007/10/17/madonna_live_nation_Finalize_decadelong_partnershi_300x300.jpg?1210774232
http://www.pickuppal.com/erp/blog/u2-­‐logo-­‐group-­‐v1.jpg
http://www.glidemagazine.com/hiddentrack/wp-­‐content/uploads/2012/11/Madison_Square_Garden_logo.png
http://www.wwe.com/f/styles/ep_trending/public/wwe_default.jpg
http://online.wsj.com/article/PR-­‐CO-­‐20130724-­‐909987.html
http://www.aegworldwide.com/
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