Sprintnativo

A national presentation of Latin Rock
IMAGE Branding Music Program
2008 Copyrighted by BFM Movimiento LLC

Proprietary Rights: The concepts, treatments, and production techniques detailed in this proposal remain the exclusive property of BFM Movimiento
LLC until such time we are contracted to execute them. They may not be developed or produced by any other parties without the express written
consent of BFM Movimiento LLC. Unauthorized use of the attached materials will be considered a breach of proprietary, under which this proposal has
been developed and submitted.

© 2008 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com

Tomasito sets the pace for BFM Movimiento with expertise in the development and implementation of marketing/promotion
opportunities and business strategy development. Tomasito has been the creative strategist for such award winning
programs as Marcos Diaz 2x Around Manhattan, 1-800 COLLECT En Español Festival Series, and Quaker Oats Live Series.
His big picture perspective and intense insights on the value of promotional programs within the marketing mix has also
inspired the creation and success of innovative programs, such as El Rey Del Corte, Red Bull Batalla De Los Gallos, Red Bull
Futbol de Calle, Sanky Panky Invades America, and the Dominican Republic Government Juegos Patrios. Tomasito’s track
record of fresh strategic vision against competing programs is unparallel.
Before founding BFM Movimiento in 2007, Tomasito was the Marketing Manager for Red Bull North America, Where he co-
authored the launch of Red Bull into the Hispanic Market in New York City. Tomasito also introduced all event marketing
synergies between North America, Latin America and the Caribbean. When he’s not zone in on his creative ideas, Tomasito
can be seen schmoozing with his two children Tomas Andres, and Ariannie Shanel and his lovely soul mate Maribel at a
baseball or soccer game.

Marvin Flores managing partner of BFM Movimiento oversees the promotional buzz of its clients and the company. He has an
extensive background and brings wealth of experience in music production, teleproduction, talent management, and live-
event promotion. He is also a record producer. His formula for success has translated from record company to record
company. He is an accomplished recruiter of talent, a firm believer in delegating and empowering people.

In the phase of his career, Marvin produced his first recording Act 4PM for Next Plateau Records. Marvin quickly learned that
there is more to making it in the music business than recording music in a studio. He discovered his passion for the art of
promoting and spend several years as Publicity and Promotions manager for several leading music corporations. Marvin
professional career includes serving as Promotion Manager where he was responsible for the promotional initiatives of Kool
& the Gang, Miguel Mateos, George Clinton, Victor Victor, Sergio Vargas, Pena Suazo y La Banda Gorda, Wisin & Yandel, Juan
Luis Guerra, Joan Sebastian, and Pepe Aguilar. Two musical collaboration “50 years of Mambo” and “Raices Habaneras”
garnish Latin Grammy nominees.

Marvin played an active role in the musical careers of Boy Band Aventura, into an International sensation.
Marvin is songwriter, producer and film director, and the father of three children, and attends the Bridgeway
Community Church in Haledon, New Jersey where he also mentors youths of the community.


Thank you for allowing us the opportunity to work with you. We have different levels of
involvement that we can provide Sprint. They range from short-term advice to near-full-time
on-site support. Through these pages is a program of our Brand building event/Content
Creation service. A more extensive description of the program are on the following pages.

You are walking into the festival grounds for the first time. A slew of windsock branding
strategically place throughout the grounds directs consumers to the Sprintnativo stage, while
designating Sprint involvement with the event.

Sprintnativo is an image and experience program that delivers Sprint unique differences to
life. Sprintnativo will deliver Sprint innovative phones and its capabilities. By the end of
Sprintnativo, Sprint will be the brand of choice with Hispanic Alternative music fans and the
leadership of its video enhance phones.

Sprintnativo is a branding strategy program design to inspire Alternative music fans and
mobilize them through Sprint video enhance phones. We believe that Sprintnativo delivers
the Sprint brand position with music as seen with Sprint support of Pop Icon Juanes. Matter
of fact, Juanes could have been discover through Sprintnativo if such program existed.

Sprintnativo promises to uphold Sprint brand’s promise of Innovation and Sprint uniqueness.

FUSE SPRINT INTO THE LIFESTYLE OF HISPANIC ALTERNATIVE MUSIC FANS.

GOAL #1: To provide the ultimate platform for Latin America and U.S. Hispanic
musicians and to enhance SPRINT video phones brand image within the
industry and the music scene.

GOAL #2: Solidify SPRINT as the lifestyle brand of choice within the Entertainment
industry by introducing high quality original content into innovative
media playground and providing local Sprint stores to leverage and
activate.


Backed by local media tie-ins, Sprintnativo is an experiential marketing campaign tailor to
Young Hispanic Adults 18 yrs old to 34 yrs male and female.

Sprintnativo is a celebration of Latin Music Alternative genre, which celebrates the positive of
their craft and lifestyle. Sprintnativo is truly the Art form that expresses the experiences of
Latin Music Alternative, Artist like Candela Soul, Maldita Vencidad y los Hijos Del Quinto just
to name a few.

Sprintnativo will target the largest Latino populated cities, hence will bring Latin Music
Alternative to one stage. Alternative Artist from the Caribbean, Central and South America
and Spain with names like; Panda, Fanny Lu, Manu Chao, Cuco Radio are but a few the Artist
that will take part of Sprintnativo.

Sprintnativo is a national music program to enhance Sprint brand image with Young Hispanic
Adults 18 yrs old to 34 yrs.

The entire program is turnkey with BFM Movimiento handling all phases of activation.


1. SALES & IMAGE
 Build Sprint brand value in the market place
 Reinforce emotional connection with consumer to Sprint
 Encourage consumers to up-load videos and photos on sprint
enabled phones

2. AUDIENCE REACH & APPEAL
 Enhance Sprint sales kiosk prior to event with target market in
major in market ADI’s
 Reinforce Sprint phone experience effects

3. MARKETING / SALES OBJECTIVE
 Attract new users to Sprint
 Sprint is seen hyper and cool with target audience
 Sprint brings communication vitality to everyday life
 Increase Sprint brand presence with retail partners


Sprintnativo will travel to the largest outdoor festivals in the United States.
Average estimated attendance 100,000

Date Event Location Attend. Info.
August 8, 10 Festival Latino Auburn, Washington 40,000 PAID Admission – 100% Hispanic quality entertainment, well organized, Sponsor
Alaska Airlines, Go Mobile, local media
August 23, 24 Viva Chicago Chicago, Illinois 1.3 FREE – Presented by the City of Chicago, Hispanic Affairs, top international
Million entertainment, well organized, Sponsor, Anheuser Busch, AT&T, Delta, Chrysler,
strong media leveraging with Univision TV & Radio
August 31 Festival Atlanta, Georgia 80,000 FREE – Strong event, 100% Hispanic top quality entertainment, well organized,
Peachtree Latino Sponsor, Wachovia Bank, Kroger, Best Buy, strong media leveraging with local
Univision TV & Radio
Sept. 28 Fiesta DC Washington, DC 50,000 FREE – Strong event – 100% Hispanic quality entertainment, Sponsor, Target, Bank of
America, Goya, Verizon, strong media leverage with local media Univision


Name City of Origin Record Co. Albums Info.
El Cuarteto Montevideo, None 1 Rock Alternative, hailing from Montevideo Uruguay. Band has been together since
De Nos Uruguay 2006. Extensive airplay, charting with “Ya no se que hacer” on Batanga, Boom, and
nyremezcla.com
Liquits Distrito Federal, Universal 3 Rock Alternative, hailing from Distrito Federal, Mexico. Band has been together since
Mexico 2005. Right now charting with “Cuando apagues la Luz”
Motel Mexico City, Warner Music 5 Rock Alternative, hailing from Mexico City, Mexico. Band has been together since
Mexico 2001. Motel is Billy (guitarra), Pepe (batería), Rubén (bajo) y Rodrigo (voz). Charted
with “Uno Dos Tres”.
Manu Chao Barcelona, Spain Nacional Records 2 Rock Alternative, hailing from Barcelona band together since 2006. Has charted with
various songs. Currently on the charts with “Politik Kills”. Spain most sought after
indie musician
 Barcelona, Spain Satellite K 4 Rock Alternative, hailing from Barcelona, Spain, Muchachito Bombo Infierno, has
Muchachito been together since 2004. Charted various albums in Spain. Biggest song to date
Bombo “Sera Mejor”
Imfierno
 Bronx, NY Nacional Records 1 Rock Alternative, hailing from Bronx, NY. The two members have been together since
Pacha Massive 2006. Charting on various Rock Alternative charts with “Prende La Luz”.
 LaTorreón, Palmerita Mgmt 2 Rock Alternative, hailing from La Torreon, Mexico, Band since 2005 currently seeking
Glamur Coahuila recording agreement.
Dinamita Mexico
tino
 Los Meffitos Distrito Federal, Indie 1 Rock Alternative, hailing from Distrito Federal, In the studio recording new album.
Mexico Charting on various Indie charts with “Crucificado”


Backed by BFM Movimiento time proven techniques, Sprintnativo will receive
the following turnkey program elements at each performances.

1.24 X 20 BRANDED SPRINT STAGE
2.STATE OF THE ART SOUND & LIGHTS
3.12-34 MALE & FEMALE CAPTIVE AUDIENCE
4.PREMIER BRANDING
5.LOCAL MEDIA TIE-IN & PUBLICITY CAMPAIGN
6.BRANDED BACKSTAGE HOSPITALITY AREA
7.PROFESSIONAL STAFFING
8.ON-SITE EVENT EVALUATION


Ensuring a successful campaign, BFM Movimiento provides the following
Sprintnativo support program elements.

1.EVENT WEB SITE PORTAL
2.MOBIL via TRACTOR TRAILER
3.BOOKING OF INTERNATIONAL, NATIONAL & LOCAL TALENT
4.ARTIST & LODGIN BOOKINGS
5.FESTIVAL SITE NEGOTIATIONS
6.DAILY BLOGS LEADING TO THE CONFIRMATION OF ARTIST
7.STAFF BRANDING
8.ARTIST MEET & GREET
9.RETAIL LOCATION INCENTIVE ELEMENTS (MEET & GREET RECEPTIONS)


Based on a maximum of 4 separate venues exhibiting for 10 days
Item Cost

Venue Fees 30,000.00
Artist Fee 60,000.00
Stage & Trucking 12,000.00
Tour Manager 10,000.00
Staff Labor 3,000.00
Lodging (six hotel rooms @ 150.00) 7,200.00
Administrative Labor Cost 2,500.00
Administrative Travel Cost (350.00) 20,000.00
Barricades 1,000.00
Event Insurance & Work Comp VIA SPRINT
Parking (Truck & Overnight) 500.00
Artist Incidentals 5,000.00
Decoration Materials 1,000.00
Security for Artist 2,000.00
Day of event food 2,000.00
Branded Stage Graphics VIA SPRINT
Branded Posters & Flyers VIA SPRINT
Photographer 600.00
Web Page & Hosting 5,000.00
Sampling Activities VIA SPRINT
Sub Total $161,800.00
Agency Fee 15% $24,270.00
Total 186,070.00


Sprintnativo is a highly targeted national promotion enabling Sprint to build long lasting and durable
relationships with 18-34 male and female consumers through grass root community festival events. As a
BFM Movimiento client, Sprint will enjoy a first class promotion that is backed by local media tie-ins, time
proven event marketing techniques and hard work.
ALL INCLUSIVE
BRANDED 24X20 STAGE
CONCEPT DEVELOPMENT/GRAPHIC DESIGN
EVENT SPONSORSHIP/VENUE FEES
CATEGORY EXCLUSIVITY (when available)
MEDIA (local)
TOP LEVEL PERFORMANCE BRANDING & SIGNAGE
SPRINTNATIVO.COM - microsite
BOOKING OF ARTIST, LODGING
FESTIVAL VENUE NEGOTIATIONS
MANAGEMENT STAFFING, TRANSPORTATION, & LODGING
EVENT STAFFING
BRANDED UNIFORMS
DAILY BLOGS
EVENT VIDEOGRAPHY
VIP HOSPITALITY SERVICES
ADMINISTRATIVE LABOR & COST
COST (4 events, executed for a minimum of 10 days)

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