Live Nation is the world's largest concert company, producing over 22,000 concerts annually for 1,600 artists across 33 countries. It aims to maximize live music experiences for artists and fans while providing diverse music venues and festivals globally. The company conducts extensive marketing and artist services to enhance fan engagement and support artists' connection with their audiences.

1. Live Nation
Company Profile
2009
The World’s Largest Concert Company

2. Live Nation
Our Company
Live Nation is the largest producer of live
concerts in the world, annually producing
over 22,000 concerts for 1,600 artists in 33
countries.
• We're the most passionate and significant company
in live music and are committed to serving our artists,
the fans, our sponsors and our shareholders.
• To artists, Live Nation is the most capable,
respected and trusted partner in the live music
industry. We deliver an unparalleled global platform
that maximizes the artist's ability to perform and
connect with their fans.
• To the fans, Live Nation strives to connect the fan
with their favorite artist before, during and after the
show.
• To our employees, Live Nation is a fun and dynamic
place to work where the reward is driven by the
satisfaction of access to the best live music
experiences in the world.
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3. Live Nation
Mission
 To maximize the live concert
Our Core experience and sell every
Purpose ticket
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4. A Passion For
Music
• Music elicits a visceral response in all of us • 45% of young adults
• Music reminds us of relationships, good times would give up food for
with friends, a particular point in time a day rather than music
• Music inspires us and ignites our imagination
• 85% of adults listen to
• Music is an expression of identity
music for an average of
• Music is immediate gratification 3 ½ hours everyday
• Music is attitude and action, both a physical
and emotional release • 64% of consumers say
• Music represents modern diversity – many live music is their
genres are enjoyed by all, regardless of who favorite way to
or where they are experience music
Source: Live Nation Research; Odyssey; Simmons Teens/Adults Study; RIAA Consumer Trends
Study; MTV Research; Simmons NCS Adult Study; Pew Internet & American Life Project; 12 Month
Release 4

5. The Growth of
Music Marketing
Spending on music tours, concert series, festivals, venues and other music-
related properties is expected to total $1.08 billion in 2009.
$1 Billion $1 $1.04 $1.08
Billion Billion Billion
$867
$750 Million $754 Million
Million
$500 Million
$250 Million
2005 2006 2007 2008 2009
Source: IEG Sponsorship Report 2009 5

6. Live Nation
Concerts
Live Nation produces and promotes
over 22,000 concerts globally each
year featuring a diversity of artists
ranging from hot new emerging talent
to international superstars!
• Pop • R&B
• Rock • Country
• Urban • Latin
• Hip Hop • International
• Alternative
• 22,000+ Concerts
• 30+ North American Music Tours
• 5 – 7 Global Tours
• 1,600+ Artists
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7. Live Nation
Fans
“I love to feel the energy of the
Over 52 million tweens, teens and adults crowd and dance. If you were
attend Live Nation music events each the only one there, would you be
yelling? Probably not, but with
year around the world.
5K people there, the energy gets
you worked up and you just go
North America Market with it.”
• Our North American fans total 35 million
–Austin music fan
• Concert attendees go to 2 – 5 concerts per year
• 63% say live music is the best form of
entertainment
• 83% prefer to attend with friends “I love being there in the
presence of greatness and
feeling the music throughout
my body.”
–Nashville music fan
Source: Live Nation 2008 10K; Live Nation National Ticket Tracking; Live Nation Research
Note: Quotes taken from Live Nation U.S. Consumer Segmentation Study
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8. Live Nation
Global Live Platform
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9. Live Nation
Global Live Platform:
Venues
The Live Nation venue portfolio provides a diverse range of
live music experiences for a variety of audiences.
Live Nation Music Venues
30+ Festivals 305 Arenas
63 Clubs &
52 Amphitheaters 12 House of Blues Worldwide (Third-Party)
Theaters
Large and Boutique Smaller Music Clubs Small to Mid-Size Countries include Large Size Venues
Amphitheaters Clubs and Theaters US, UK, Belgium
and Holland
Capacity Capacity Capacity Capacity
5,000 - 30,000+ 1,000 - 2,000 1,000 - 6,500 Capacity 5,000 - 20,000
10,000 - 120,000
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10. Live Nation
Global Live Platform:
Amphitheaters
The ultimate outdoor experience
of music, sound and fans.
• 52 Amphitheaters in North America
• Over 9 million tickets sold
• 900+ annual shows
Capacity: 5,000 – 30,000+
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11. Live Nation
Global Live Platform:
House of Blues
House of Blues is one of the premier
live entertainment brands founded
with the mission of:
• Celebrating the diversity and brotherhood
of world culture
• Promoting racial and spiritual harmony
through love, peace, truth, righteousness
and non-violence
Nationally recognized brand with
strong fan connection: HOB CLUBS
• Aided national awareness: 80% • Anaheim • Las Vegas
• Boston • Myrtle Beach
• Unaided national awareness: 57% • Chicago • New Orleans
• Cleveland • Orlando
• Dallas • San Diego
Capacity: 1,000 – 2,000 • Houston • West Hollywood
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12. Live Nation
Global Live Platform:
Theaters/Clubs
• Represents a tradition and history that
defined rock ‘n roll and shaped the music
industry
• Expanding locations, creating new legends
and moments for fans and artists
• Live Nation promotes in our 63 Theaters
and Clubs globally
Capacity: 1,000 – 6,500 FILLMORE CLUBS
• San Francisco • Miami
• Denver • Charlotte*
• New York • Silver Spring*
• Detroit
*Opening Soon
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13. Live Nation
Global Live Platform:
International Venues
In Europe and the UK, Live Nation is
the largest owner and operator of
Music venues and Theaters with
nearly 40 venues.
• 20 Music venues including Wembley
Arena, Sheffield Arena, The O2 Dublin and
12 O2 Academy theaters across the UK
• 25+ year unrivalled track record working
with local European authorities
• International venue support services
including property and estate
management, marketing partnerships,
new media and VIP corporate hospitality
Capacity: 1,000 – 13,000
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14. Live Nation
Global Live Platform:
Festivals
Live Nation is the largest owner of
multi-artist music festivals in the
world.
• 30+ Festivals Globally
• Countries include US, UK, Italy,
Holland, Belgium, France and
Germany
• Live Nation operates or participates
in 12 of the top 20 European
festivals
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15. Live Nation
Ticketing
Since its launch in 2009, Live Nation
Ticketing has sold over 5,000,000
tickets globally through its ticketing
platforms.
• Markets launched include U.S.,
Netherlands, Finland, Sweden,
Hungary and Poland
• Artists sold include AC/DC, Coldplay,
Madonna, No Doubt and Lenny
Kravitz
• Innovative select-a-seat functionality,
cross selling and bundling,
sponsorship integration and
promotional tools
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16. Live Nation
Online
LiveNation.com
• Launched March 2006 as the premier
concert search engine and ticketing
destination
• The Live Nation Online Network owns/
operates nearly 1,000 event, fan club,
store and ticketing online properties
globally
– 150+ venue pages
– 700+ online stores
– 90+ fan clubs
– 30+ festival sites in 9 countries
• Global fan database of 26 million+
• Over 70 million unique visitors to
LiveNation.com in 2008
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17. Live Nation
Music Sponsorship
Live Nation provides its more than 800
corporate partners with a marketing
platform that leverages the universal
consumer passion point of music.
• Targeted reach based on market and
audience demographic
• Media exposure via traditional and non-
traditional channels
• Face-to-face consumer interaction
• Promotional programming leveraged at
retail or online that offers valuable
incentives and rewards
• Access to desirable music themed
content
• Unique hospitality and entertaining
opportunities for trade incentives
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18. Live Nation
Marketing
Live Nation conducts national,
regional and local media campaigns
to promote our live events to music
fans across the world.
• Annually spend $187MM in media
• Approximately 12 billion brand
impressions per year
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19. Live Nation
Artist Services
Live Nation provides a full range of marketing
and merchandising solutions to connect with
music fans before, during and after the show.
Manufacturing and sales of high quality
authentic artist merchandise, VIP fan
services and fan club management
Artist fan clubs, ticket access and artist
merchandise distribution
Advertising and promotional creative
services for our artist partners and tour
managers
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20. Live Nation
Global Studios
• 80 Live Nation venues throughout the
U.S., Canada and Europe have been
transformed into next generation “wired”
studios to deliver state of the art live
content through a variety of distribution
channels (e.g., TV, online, mobile,
CD/DVD, radio, on-demand, etc.)
• A world leader in live concert recording
with more than 250,000 CDs and digital
downloads sold by over 150 artists
performing at 950 shows
• Pioneered the delivery of live concert
programming to 3G mobile phones in
the U.S. producing over 500 shows
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21. Legal
Disclaimer
CONFIDENTIAL AND PROPRIETARY NATURE OF PROPOSAL: This proposal is proprietary to Live
Nation and its affiliates (collectively “Live Nation”). Live Nation reserves all rights in such proposal.
Accordingly Sponsor agrees to protect the confidentiality of all information contained in this document,
except as may be required by any applicable law, government order or regulation, or by order or decree
of any court of Competent jurisdiction. Sponsor shall not, without prior written consent of Live Nation,
publicly divulge, announce or in any manner disclose to any unrelated third party, any information or
matters revealed herein, or any of the specific terms and conditions of this proposal, and each party
shall do all such things as are reasonably necessary to prevent any such information from becoming
known to any party other than the parties to this proposal. Live Nation and Sponsor understand that
there will be additional details, including but not limited to legal and financial details, which will require
further negotiation and discussion between the parties. It is understood that Live Nation will not be
obligated to Sponsor or any other entity until a written agreement approved by Live Nation’s corporate
office has been executed by both parties.
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