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One Nation Under Music
Courtney Wheeler, Katie Mosier, Keenan Matthews, April Howard

Wednesday, November 13, 2013
Live Nation Overview
Largest live entertainment company
worldwide
4 subsidiaries
250 million fans in 47 countries
Own, operate, have booking rights for
and/or have equity in 139 venues

Wednesday, November 13, 2013
Environmental Scanning
139 venues in 6 countries
2,300 artists
Fluctuating common stock prices
Largest ticketing network due to 250
million fans
800 sponsors

Wednesday, November 13, 2013
External Analysis
Bigger national brands, local promoters
and local venues

Text
Competition with sports leagues
Ticketmaster merger
Mobile app
http://sweepstakesmama.com/wp-content/uploads/2012/07/livenation.jpg

Public safety due to recent history

Wednesday, November 13, 2013
Challenges
High turnover rate of employees leaving
decrease in ticket sales
Tickets being lost at will call
Travel plans too expensive from different
companies and websites

Wednesday, November 13, 2013
Solution

Improve ticket sales by offering Concierge Package
Make it easier for fans to access all of travel plans
and reservations
Tickets will not be lost at will call-will be available on
Live Nation app

Wednesday, November 13, 2013
Effects of Solution

Acquiring new venues
Research and development
Acquiring new artists

Wednesday, November 13, 2013
Effects of Marketing
Marketing department revamp marketing ploy
Solution communicated to customer by Live Nation and
the partner’s websites, social media, and mobile app
Concierge Package
Paperless ticket
Combined itineraries for air travel, hotel, rental car
and venue/concert information

Wednesday, November 13, 2013
Legal Factors
Name and package belong to Live Nation
Insure that we get proper licenses to use names and
likenesses of partners on concierge package
Third party misuse of concierge package/false
advertising

Wednesday, November 13, 2013
Ethical

Rules and code of conduct will confer from the website to
the new concierge package

Wednesday, November 13, 2013
Proposed
Investment
ROI
Investment Per 100 Tickets

$1,294,100.00
$1,801,900.00

Wednesday, November 13, 2013
3 Year Timeline

Wednesday, November 13, 2013
Evaluation Strategy

Tasks to be distributed with monthly goals set
Weekly meetings to strategize and update on progress

Wednesday, November 13, 2013

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Live Nation proposal

  • 1. One Nation Under Music Courtney Wheeler, Katie Mosier, Keenan Matthews, April Howard Wednesday, November 13, 2013
  • 2. Live Nation Overview Largest live entertainment company worldwide 4 subsidiaries 250 million fans in 47 countries Own, operate, have booking rights for and/or have equity in 139 venues Wednesday, November 13, 2013
  • 3. Environmental Scanning 139 venues in 6 countries 2,300 artists Fluctuating common stock prices Largest ticketing network due to 250 million fans 800 sponsors Wednesday, November 13, 2013
  • 4. External Analysis Bigger national brands, local promoters and local venues Text Competition with sports leagues Ticketmaster merger Mobile app http://sweepstakesmama.com/wp-content/uploads/2012/07/livenation.jpg Public safety due to recent history Wednesday, November 13, 2013
  • 5. Challenges High turnover rate of employees leaving decrease in ticket sales Tickets being lost at will call Travel plans too expensive from different companies and websites Wednesday, November 13, 2013
  • 6. Solution Improve ticket sales by offering Concierge Package Make it easier for fans to access all of travel plans and reservations Tickets will not be lost at will call-will be available on Live Nation app Wednesday, November 13, 2013
  • 7. Effects of Solution Acquiring new venues Research and development Acquiring new artists Wednesday, November 13, 2013
  • 8. Effects of Marketing Marketing department revamp marketing ploy Solution communicated to customer by Live Nation and the partner’s websites, social media, and mobile app Concierge Package Paperless ticket Combined itineraries for air travel, hotel, rental car and venue/concert information Wednesday, November 13, 2013
  • 9. Legal Factors Name and package belong to Live Nation Insure that we get proper licenses to use names and likenesses of partners on concierge package Third party misuse of concierge package/false advertising Wednesday, November 13, 2013
  • 10. Ethical Rules and code of conduct will confer from the website to the new concierge package Wednesday, November 13, 2013
  • 11. Proposed Investment ROI Investment Per 100 Tickets $1,294,100.00 $1,801,900.00 Wednesday, November 13, 2013
  • 12. 3 Year Timeline Wednesday, November 13, 2013
  • 13. Evaluation Strategy Tasks to be distributed with monthly goals set Weekly meetings to strategize and update on progress Wednesday, November 13, 2013