Our mission is to provide fans of electronic dance music an up-to-date, comprehensive, and user-friendly website, which generates large volumes of targeted, engaged traffic for advertisers

1. A V I G A L L A N T - F O U N D I N G P A R T N E R
1 7 8 D A F F O D I L C I R C L E V A L L E J O , C A 9 4 5 9 1
( 7 0 7 ) 5 6 7 - 5 4 2 3
A V I @ T H E U N T Z . C O M
THE UNTZ – PITCH DECK
(WWW.THEUNTZ.COM)

2. Mission Statement
Provide fans of Electronic Dance Music a
comprehensive and easy to use
website, which generates large volumes
of targeted, engaged traffic for
advertisers

3. The Problem
• Blogs offer limited content, features, and functionality
• Majority focus on regional geographic areas or sub-genres of EDM

4. The Solution
• Daily News Updates
• Exclusive Music
• Tour Dates & Tickets
• Event Database and Search
• Interviews
• Wires, Previews & Reviews
• Music Discovery Features
• Fan & Artist Contests
• Artist & Promoter Profiles
• Social Media Integration
A Comprehensive Website Targeting Fans in the USA

5. Market Analysis
64 Million Electronic Dance Music fans in the USA
• The biggest EDM track of last year (Avicii‟s „Le7els‟) had 150
million global views/plays via digital platforms including YouTube.
• Two million fans projected to attend EDM events in the USA
Four Billion dollars spent on the EDM industry globally
• Top 10 DJs grossed over $100 Million in the last 12 Months
• EDM was the highest growing mainstream genre in the U.S. last
year, with year-over-year digital music sales increasing 42%
Strategic Industry Acquisitions (Last 6 Months)
• Robert Sillerman (SFX Entertainment) purchases Disco Donnie and
Dayglow - “Expects his company to spend $1 billion on dance
music promoter acquisitions”
• Live Nation buys Cream Holdings and Hard Events

6. Sales Channels
Website
Advertising
Events
Ticketing
Digital
Music
Merch
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2013 2014 2015 2016 2017
Revenue by Sales Channel

7. Marketing
Street Team
Sponsorships
& Media
Partnerships
Facebook &
Google
Advertising
Search Engine
Optimization
(SEO)
Exclusive
Music
Viral Social
Media
Content

8. Competition
• Content targeted to fans in the UK and Europe
• No office location in the United States
Resident
Advisor
• Limited content, feature set, and functionality
• Majority focus on regional geographic areas or
sub-genres of EDM such as Dubstep or Trance
EDM Blogs
• Recently raised $1 Million from KPCB, Index
Ventures, True Ventures, and Google Ventures
• Scheduled launch date of October 31, 2012
DJZ

9. Management Team
Avi Gallant
(CEO/CFO)
Partner & Co-Founder
• B.S. Finance
Univ. of Maryland
• Organization Leader
and Decision Maker
• Business
Development
• Strategic Planning
• Sales & Marketing
• Accounting &
Finance
• Legal & Compliance
Matthew Thomas
(COO)
Partner & Co-Founder
• B.A. Economics
UNH
• Operations Manager
• Develop Street
Team
• Merchandising
• Establish Events and
Digital Music sales
channels
• Manage Contests
• Industry Research
Anand Harsh
(CCO)
Joined February 2010
• M.A.T. Journalism
Indiana Univ.
• Develop, create, and
edit original content
• Recruit and Manage
interns
• Interview top EDM
artists and produce
The Untz Podcast
• Develop YouTube
channel
Jeremy Postlethwaite
(CTO)
Joined April 2010
• M.S. Applied Science
UC Davis
• Website Developer
• Systems Admin
• Specialties
• PHP
• MySQL
• JavaScript
• jQuery
• SEO
• API Integration

10. Financial Projections
Actual Projected
2010 2011 2012 2013 2014 2015 2016 2017
Full-Time Employees - - - 4 4 6 7 8
Unique Visitors /
Month
10,016 48,264 74,809 127,176 267,070 480,726 673,016 908,571
Ad Impressions /
Month (Sold and
Unsold)
129,698 445,324 604,602 1,392,585 4,358,584 10,785,241 18,901,494 31,393,552
Revenue $ 48 $ 18,910 $ 30,251 $ 160,697 $ 527,866 $ 1,132,317 $ 1,852,183 $ 3,043,114
Operating Expenses $ 22,238 $ 40,422 $ 50,755 $ 442,390 $ 572,177 $ 945,920 $ 1,169,455 $ 1,404,971
Net Income (Pre-Tax) $ (22,190) $ (21,704) $ (21,254) $ (288,714) $ (68,392) $ 144,157 $ 511,881 $ 902,261

11. Primary Uses of Funding - $500k Investment
Personnel
Four Full-Time
Employees
CEO / CFO
CTO
COO
CCO
Events
Event, Ticketing, and
Merchandise Revenue
Free direct advertising
to target market
Email Address
Acquisition
Sponsorships
Artist, Event, and Festival
Sponsor
Co-branded marketing
Exclusive Content
Build brand awareness
Social media, street
team, and on-site
promotions

12. Electronic Dance Music culture has arrived
“If you‟re 15 to 25 years old now, this is your rock „n‟ roll”
Michael Rapino (CEO of Live Nation Entertainment)
The world‟s largest concert promoter

13. Keys to our Success
Creative, determined,
and forward thinking
Management Team
Significant base of
core engaged fans
and premium
advertisers
Valuable strategic
business relationships
Large rapidly growing
industry with
passionate consumers
Multiple synergistic
revenue streams