Expansion Strategy Project
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The document outlines a strategy to expand a ticketing company into the German music festival market. It discusses targeting festivals through exclusive local partnerships and non-related service alliances. Key differentiators would include social integration, a shared interface, and tools like a secondary market and last-minute sales. Under the most likely scenario, the strategy forecasts negative earnings in 2015, followed by profits of €1.59 million in 2016 and €5.96 million in 2017 as the number of clients grows each year, especially those under exclusive partnerships.
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Expansion Strategy Project
- 6. MISSION
- 9. THE M I S S I O N
- 10. GROWTH T H R O U G H EXPANSION
- 12. THE M A R K E T S
- 13. GERMANY UK
- 14. UK 40-50% €2bn live events 293 festivals
- 15. GERMANY €317m festivals 1,238 festivals 8.2m daily visits
- 16. HOW TO APPROACH?
- 17. TICKETEA
- 18. USERS
- 19. CLIENTS
- 21. customer
- 22. journey
- 27. BLUE OCEAN
- 28. Social integration Ease of use Event focus Return policy User engagement Additional services Content Promotions Expertise Product Variety Brand awareness Commission
- 29. Social integration Ease of use Event focus Return policy User engagement Additional services Content Promotions Expertise Product Variety Brand awareness Commission
- 32. h1 execution - Platform - Low fixed costs - Expertise in Spanish ticketingmarket - Consolidated partnerships with event organizers in Spain - recent Series B: 3b € - Transparent Business Model
- 33. h2 position - Enter German Music Festival Market - Create exclusive & long-term partnership - Increase value for event attendees - Increase benefits for clients through CRM
- 34. h3 vision - Retain largest share of the festival market in Germany - Further expansion
- 35. STRATEGY
- 37. ARENAS
- 38. ARENAS VEHICLES
- 42. ARENAS WHERE TO BE ACTIVE?
- 43. GERMAN FESTIVALS
- 44. VEHICLES WHICH MEANS FOR PARTICIPATING IN TARGETED ARENAS?
- 51. VEHICLES INTERNAL DEVELOPMENT NON-RELATED SERVICE ALLIANCE
- 52. DIFFERENTIATORS WHICH FEATURES AND ATTRIBUTES TO SUCCEED?
- 66. WAITING LIST
- 70. CONTENT
- 72. Y I E L D I F Y I N S U R A N C E E A R L Y E N T R A N C E L A S T M I N U T E E M O T I O N S C R M
- 73. +14.2% I N S U R A N C E E A R L Y E N T R A N C E L A S T M I N U T E E M O T I O N S C R M
- 74. +14.2% 1.50 € E A R L Y E N T R A N C E L A S T M I N U T E E M O T I O N S C R M
- 75. +14.2% 1.50 € 1,000,000 € L A S T M I N U T E E M O T I O N S C R M
- 76. +14.2% 1.50 € 1,000,000 € REACH.CONVERT.ENGAGE E M O T I O N S C R M
- 79. STAGING WHAT WILL BE THE MOVES?
- 80. year - #clients (#exclusive) 2015: 20 (2) 2016: 64 (12) 2017: 128 (26)
- 81. NAME E-Tropolis Festival Redbox Festival Heaven‘s Tour Musik Festival Out and Loud Salamander Slash Elb Jazz Festival Wies‘n Rock Int. Folklore Festival Herzerockt Sommer Sonnen Wende Juicy Beats Sonne,Mond & Sterne Rock bei Kurt DATE 28. MAR 2015 24.-25. APR 2015 15. MAY 2015 4.-6. JUN 2015 4.-5. JUN 2015 23. MAY 2015 13. JUN 2015 9.-12. JUN 2015 10.-11. JUL 2015 18. JUL 2015 24.-25. JUL 2015 21.-23. AUG 2015 29. AUG 2015 LOCATION Oberhausen Dingolfing Küsten Geiselwind Deggendorf Hamburg Gütersloh Crostwitz Wiese Domsdorf Dortmund Munich Melle CAPACITY/DAY 4,000 1,000 2,000 8,000 7,000 7,500 2,500 15,000 1,000 2,000 30,000 10,000 3,000
- 82. ECONOMIC LOGIC HOW WILL RETURNS BE OBTAINED?
- 83. ECONOMIC LOGIC S A L A R I E S & M A R K E T I N G
- 84. ECONOMIC LOGIC DEVELOPERS DESIGNER SALES MARKETING EXCLUSIVE NON-EXCLUSIVE 62,500 € 51,200 € 55,000 € 3,000 € 4,000 €
- 85. EBIT (most likely) - 15,364 € 1,590,161 € 5,962,170 € 2015 2016 2017
- 86. ARENAS VEHICLES DIFFERENTIATORS STAGING ECONOMIC LOGIC Market: Germany Positioning: Festivals Internal Development Exclusive local partnership Non-related service alliance Tools: Social Integration Shared Interface Secondary market UBER Last Minute Sale Scenarios EBIT 2015 2016 2017 Most likely - 15,364 € 1,590,161 € 5,962,170 € Pessimistic - 138,691 € 858,328 € 3,847,987 € Optimistic 316,671 € 2,484,622 € 8,157,667 €
- 88. ARENAS VEHICLES DIFFERENTIATORS STAGING ECONOMIC LOGIC Market: Germany Positioning: Festivals Internal Development Exclusive local partnership Non-related service alliance Social Integration Shared Interface Secondary market UBER Last Minute Sale Scenarios EBIT 2015 2016 2017 Most likely - 15,364 € 1,590,161 € 5,962,170 € Pessimistic - 138,691 € 858,328 € 3,847,987 € Optimistic 316,671 € 2,484,622 € 8,157,667 € year - #clients (#exclusive) 2015: 20 (2) 2016: 64 (12) 2017: 128 (26)
- 92. A P P E N D I X
- 93. A P P E N D I X