Potential sponsors have a lot of events to choose from. See how to land that big sponsor through this collection of event sponsorship proposal templates & tactics.
How To Get Sponsored: Create A Sponsorship Proposal That Rockssponsormomentum
How to get sponsored: Create Sponsorship Proposals That Rock
Whether you are just starting with event sponsorship campaigns or have "been there, done that" this presentation can help you. Inside is a top secret skill to sponsorship, how to get sponsored and how to create effective sponsorship proposals.
This is THE most simple overview to sponsorship proposal creation. However, there's much more to sponsorship development than a pretty slide show(Thank you haikudeck.com). Finding sponsorship for your event is a complex process that is very fulfilling, but requires a very specific strategy each time you approach a potential supporter. You have to be sponsor centered in your approach, rather than a traditional approach to sponsorship that begins and ends with your details, needs and goals.
For more help, visit http://www.sponsormomentum.com. Follow us on Twitter at http://www.twitter.com/sponsormomentum and Facebook at http://www.facebook.com/sponsormomentum.
Bayer Vietnam gave me a task to develop a proposal for its annual animal health conference. The target audiences are distributors, retailers and 1st class dealers. Thus, in order to serving "tough" audiences have an memorable and exciting event. I have learned from Bayer core values to shape out of the box concept, theme, visual and execution ideas. It consumed quite a lot researching time,but here it is, I love this work.
This sharing hopefully get some feedback from viewers and I am able to learn from you.
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides. https://bit.ly/2VlEwUF
HELP BENEFIT THE YOUNG ENTREPRENEURS OF CALIFORNIA! BECOME A SPONSOR OF THE CALIFORNIA LAUNCH FESTIVAL!
We are a conference and festival held annually at the Pasadena Rose Bowl focused on educational programming for thousands of young entrepreneurs (high school, college students and graduates). Our event garners much excitement, as it is a weekend filled with celebrity speakers, musical guests, keynotes, community and company leaders, networking and a one-track schedule, programmed towards the success of young business minds launching their dream companies and organizations.
We like to call it our: “Coachella and The Apprentice With a Purpose”. Our goal is to cultivate an inspiring annual event that stimulates growth in California’s economy through the success and advancement of our next generation of leaders. We are excited to invite your company or organization to partner with us as a sponsor and participate as an exhibitor in our trade show. California Launch Festival is a brilliant opportunity for your business to attract many new clients, to show your support for young entrepreneurs in our community and build brand recognition to the millennial generation in California.
The California Launch Festival will reach an estimated audience of over 6,000 attendees each day that would benefit tremendously from your generosity. We have developed various sponsorship opportunities for you to consider, which are highlighted in the attached pitch deck. Additional information can be found on our website, www.CaliforniaLaunchFestival.com
Email us at Request@CaliforniaLaunchFestival.com and NicoletteFontaine@comcast.net for more information.
How To Get Sponsored: Create A Sponsorship Proposal That Rockssponsormomentum
How to get sponsored: Create Sponsorship Proposals That Rock
Whether you are just starting with event sponsorship campaigns or have "been there, done that" this presentation can help you. Inside is a top secret skill to sponsorship, how to get sponsored and how to create effective sponsorship proposals.
This is THE most simple overview to sponsorship proposal creation. However, there's much more to sponsorship development than a pretty slide show(Thank you haikudeck.com). Finding sponsorship for your event is a complex process that is very fulfilling, but requires a very specific strategy each time you approach a potential supporter. You have to be sponsor centered in your approach, rather than a traditional approach to sponsorship that begins and ends with your details, needs and goals.
For more help, visit http://www.sponsormomentum.com. Follow us on Twitter at http://www.twitter.com/sponsormomentum and Facebook at http://www.facebook.com/sponsormomentum.
Bayer Vietnam gave me a task to develop a proposal for its annual animal health conference. The target audiences are distributors, retailers and 1st class dealers. Thus, in order to serving "tough" audiences have an memorable and exciting event. I have learned from Bayer core values to shape out of the box concept, theme, visual and execution ideas. It consumed quite a lot researching time,but here it is, I love this work.
This sharing hopefully get some feedback from viewers and I am able to learn from you.
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides. https://bit.ly/2VlEwUF
HELP BENEFIT THE YOUNG ENTREPRENEURS OF CALIFORNIA! BECOME A SPONSOR OF THE CALIFORNIA LAUNCH FESTIVAL!
We are a conference and festival held annually at the Pasadena Rose Bowl focused on educational programming for thousands of young entrepreneurs (high school, college students and graduates). Our event garners much excitement, as it is a weekend filled with celebrity speakers, musical guests, keynotes, community and company leaders, networking and a one-track schedule, programmed towards the success of young business minds launching their dream companies and organizations.
We like to call it our: “Coachella and The Apprentice With a Purpose”. Our goal is to cultivate an inspiring annual event that stimulates growth in California’s economy through the success and advancement of our next generation of leaders. We are excited to invite your company or organization to partner with us as a sponsor and participate as an exhibitor in our trade show. California Launch Festival is a brilliant opportunity for your business to attract many new clients, to show your support for young entrepreneurs in our community and build brand recognition to the millennial generation in California.
The California Launch Festival will reach an estimated audience of over 6,000 attendees each day that would benefit tremendously from your generosity. We have developed various sponsorship opportunities for you to consider, which are highlighted in the attached pitch deck. Additional information can be found on our website, www.CaliforniaLaunchFestival.com
Email us at Request@CaliforniaLaunchFestival.com and NicoletteFontaine@comcast.net for more information.
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides.
Event Planning Company Profile PowerPoint Presentation SlidesSlideTeam
Consolidate a professional introduction using the Event Planning Company Profile PowerPoint Presentation Slides. SlideTeam presents a custom virtual tool for event planners in the form of this highly visual PPT theme. Compile a crisp, professional company overview with the help of this event management company profile PowerPoint slideshow. Our PPT templates designers have handpicked data visualization tools for event managers to demonstrate their service spectrum. Event organizer company profile professionals can demonstrate their plan of action, and event timeline using our PowerPoint deck. The peppy color scheme and gripping graphics of this PPT presentation make your event management company portfolio look impressive. Curate your past events through this PowerPoint theme and use the compelling event planning format to your advantage. Also outline important features like fee structure, equipment, partners, key clientele, 3D designs, and setup. So, download this event management profile PPT slideshow and build an impactful presentation within moments. https://bit.ly/3jvj5Hc
Browse through our event planning PowerPoint template slides. Our designing team has crafted these beautiful presentation slides for your use. To position your products or services, you need to have an integrated marketing communication plan which can be designed using our event planning PPT slideshow. Download Here
Get an in-depth understanding and learn about the stories from both the sides involved in Event Sponsorship; why you need sponsorship and what your sponsors are looking for!
If your company needs to submit a Event Sponsorship Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Yp3ja2
This is a Proposal of Launching Event for Alcatel Mobile Distributor in Bangladesh. This is created my me myself from Roop Bangladesh ( Brand & Communication )
I got 4 years of Experience in Media & Advertising
feel free to call : +8801672548081
Zoheb Hossain
Cultural Event Proposal For Corporate Employees PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Cultural Event Proposal For Corporate Employees PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g00Fx6
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
2015 Event Sponsorship Proposal http://www.wnfp.org - WNFP are well on our way to hosting some awesome events linedup for 2015. Secure Your Sponsorship and Become a Partner with WNFP in Generating Professional Relationships & Building New Business.
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides.
Event Planning Company Profile PowerPoint Presentation SlidesSlideTeam
Consolidate a professional introduction using the Event Planning Company Profile PowerPoint Presentation Slides. SlideTeam presents a custom virtual tool for event planners in the form of this highly visual PPT theme. Compile a crisp, professional company overview with the help of this event management company profile PowerPoint slideshow. Our PPT templates designers have handpicked data visualization tools for event managers to demonstrate their service spectrum. Event organizer company profile professionals can demonstrate their plan of action, and event timeline using our PowerPoint deck. The peppy color scheme and gripping graphics of this PPT presentation make your event management company portfolio look impressive. Curate your past events through this PowerPoint theme and use the compelling event planning format to your advantage. Also outline important features like fee structure, equipment, partners, key clientele, 3D designs, and setup. So, download this event management profile PPT slideshow and build an impactful presentation within moments. https://bit.ly/3jvj5Hc
Browse through our event planning PowerPoint template slides. Our designing team has crafted these beautiful presentation slides for your use. To position your products or services, you need to have an integrated marketing communication plan which can be designed using our event planning PPT slideshow. Download Here
Get an in-depth understanding and learn about the stories from both the sides involved in Event Sponsorship; why you need sponsorship and what your sponsors are looking for!
If your company needs to submit a Event Sponsorship Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Yp3ja2
This is a Proposal of Launching Event for Alcatel Mobile Distributor in Bangladesh. This is created my me myself from Roop Bangladesh ( Brand & Communication )
I got 4 years of Experience in Media & Advertising
feel free to call : +8801672548081
Zoheb Hossain
Cultural Event Proposal For Corporate Employees PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Cultural Event Proposal For Corporate Employees PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3g00Fx6
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
2015 Event Sponsorship Proposal http://www.wnfp.org - WNFP are well on our way to hosting some awesome events linedup for 2015. Secure Your Sponsorship and Become a Partner with WNFP in Generating Professional Relationships & Building New Business.
Event sponsorship is a huge market plagued by inefficient spends and diluted messaging. Brands are spending big without focusing on authenticity, efficiency, or digital innovation.
With our 10 Essentials to Sponsorship Activation we’ll rethink traditional sponsorship practices, showing how ambassador and digital activation are the keys to fantastic brand value and return that will completely change economics of the event industry.
Sponsorship Secrets: What Every Event Organizer Needs to Know with Mike Ponti...Eventbrite
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. Mike Ponticelli of Bisnow Media will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B v B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
If you are an organizer for a seminar, Speaking event, Forum, Exhibition, College fest, Event or a Meet up and is looking to make your event a success. Then your event needs to attract the right set of sponsors, participants, attendees, Chief Guest, speakers and partners from different industries. To gather such audiences, an event must be presented in a structured form to all the relevant stakeholders to generate their interest, trust, participation and bring them to the venue. Sponsors plays a very strategic role in the success of an event by providing the financial assistance or even getting interested in the event. Any sponsor would like to know in details about the event before sponsoring. This presentation template covers all the relevant sections in a structured format. All the images shown in images are pre-included in this smart template.
This template has slides for Opening Slide, Event Overview, Event Concept, Event Popularity, Event partners, Awards, Event History, Testimonials, Previous Guests, Key Speakers/Attendees, How to organize your meet ups, How do we promote our event, Sponsorship Opportunities, Event Plan, Event Gallery, Contact Us.
Buy this template at http://goo.gl/73T97O
Sponsorship opportunities to support Cycle Power 2016, an international community develop fundraising initiative supporting people in Australia and overseas with disability to participate in sport and recreation. The initiative involves participants completing a 500km cycling challenge in south east Asia raising awareness about what is possible for people with disability and also to raise funds to support programs in the countries visited and in Australia.
Intersport is a leader in integrating brands through experiential marketing and production and distribution of television programming for nearly every sport for the past 25 years. This deck shows the current list of media assets that we are selling.
Trade shows are instrumental in achieving sales and marketing goals and a strong ROI. Our guide provides tips for your next trade show to increase your ROI and score big.
Sponsorship Secrets: What Every Event Organizer Needs to KnowDavid Adler
BizBash, Eventbrite and SponsorHub are excited to present the first webinar of this 3-part webinar series, "Sponsorship Secrets: What Every Event Organizer Needs to Know". During this free online event we'll introduce clear strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events.
Specifically, we will cover:
* What sponsors want and how to negotiate a win-win agreement
* Experimental marketing and how you fit in
* The differences and similarities between B2B vs. B2C sponsorships
* How the talent at your event affects sponsorships
* Various sponsorship technologies and how to improve the RFP process
* Understanding category exclusivity
Trade Show Guide - How to make the most out of your trade show dollarsAdriana Serna
Trade Show Guide - How to make the most out of your trade show dollars. How to create a selection criteria, how to measure results, plus all the dos and don'ts.
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
Andrew Reid, co-founder and C.T.O., SponsorHub
Landing sponsors for an event can be difficult, especially when trying to win over big-name brands. In this session, Andrew Reid of SponsorHub will present strategies and tactics on how to deliver more value to your event sponsors and ultimately generate more revenue from your events. Explore all aspects of sponsorships including negotiations, B2B vs. B2C sponsorships, how event talent affects sponsorships, new sponsorship technologies, category exclusivity, and much more.
How To Get Corporate Sponsorship For AnythingChinedum Azuh
Getting Corporate Sponsors for Your Idea, Book, Business or Event!
Have You Thought About Sponsorship For Your Business, Event, Book, Show, Speaking or Charity?
The bank declined your loan application. Mom, Dad, and friends don't have money to spare. So how can you fund your business's growth, book publication, idea, or live event? The answer is ‘corporate sponsorship’.
Corporate sponsorship can provide a vital source of funding. To secure sponsorship you need to understand what sponsors are looking for and offer benefits and value that meet their needs.
This presentation is an answer to your prayer.
Podcast Marketing Essentials for Businesses & BloggersJustice Mitchell
Have you been looking for some simple pointers to help you podcast audience grow? Have you been looking for ways to monetize your podcast? Well, look no further, as this is WYSIWYG!
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Mastering GivingTuesday and Year-End FundraisingTechSoup
Slides from November 2, 2023 TechSoup Webinar "Mastering GivingTuesday and Year-End Fundraising" with CauseVox: https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-mastering-givingtuesday-and-year-end-fundraising/
Similar to Event Sponsorships 101: How to Grow Your Event Revenue with Sponsorships (20)
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Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
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• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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2) ‘Alternative’ Lead Gen - Advocacy
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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TL;DR. These are the three themes that stood out to us over the course of last month.
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3. Event Sponsorships 101
After this slideshare, you should:
• Have a solid understanding of what’s needed to secure
sponsorships for your event
• A foundation for your killer value proposition
• Create an event sponsorship proposal template and your pitch
email
5. Event Sponsorships 101
Sponsorship Landscape
• More marketing $$ to spend
• More activation opportunities w/ rise of digital
• More events sponsors can choose from
6. Event Sponsorships 101
First Step:
Identify your Killer Value Proposition (KVP)
• Killer Value Proposition: A clear description of what your event
is and why someone should sponsor it.
Best Practices:
• A couple paragraphs max
• Tie in event mission & who your audience is
• Summarize benefits
• (brand recognition, lead generation, media exposure etc.)
Think of your KVP as laying down the foundation for your proposal
7. Event Sponsorships 101
Building your KVP
Defining the Terms
Mission: The goal of your event
Demographic: Details about the people you will be reaching
Audience Size: How many people are attending
Tangible Things: Photo/Video content, booth space, logo recognition etc.
Credibility: What have you done that makes you look good?
Benefit: What can your sponsorship do for a potential sponsor?
Answer these terms in 2-3 sentences
8. Event Sponsorships 101
A KVP Example
Event: Craft Beer Conference
Mission: The mission of the Craft Beer Conference is to create a network of passionate craft brewers who can gather on a
yearly basis to share & discuss their processes, successes, and failures.
Demographic: Our demographic is primarily male and between the ages of 25-40. More importantly, these attendees are
interested in all there is to learn about craft brewing, especially the tools & techniques used to improve their process. The
event is based in Austin, Texas but we believe our attendee base will come from Texas and the surrounding states.
Audience Size: We expect 500 attendees & we will launch early bird sales to our email list of 5,000 craft brewers next
month.
Tangible Things: We have 4 levels of sponsorship available. (List tiers with detailed description of what they get.)
Credibility: While this is our first year, we aren’t new to the craft brewery industry. Our team has worked with leading brands
such as New Belgium, Shiner, Dogfishhead and Lagunitas among others. The conference will be featured in Beer
Advocate’s Fall issue and you’re getting first access to become a sponsor.
Benefit: The conference is great exposure to a focused, paying audience. Our attendees bought tickets because they have a
passion in craft brewing and are excited to learn about new products to improve their processes. Seeing that this will be an
annual event, first year sponsors can sign a package deal at a greatly reduced rate for the second year.
Value Proposition Builder: http://jasondoesstuff.com/wp-content/uploads/2015/05/HowToGetSponsorships-ValuePropositionBuilder.pdf
9. Event Sponsorships 101
Tactics for Finding Sponsorship Targets
• Start with your existing network
• Create a spreadsheet for
tracking purposes
• Lean on your KVP!
11. Event Sponsorships 101
Questions to help drill down
• Who is sponsoring your competitors’ events?
• What products or services does your attendee audience use?
• Who is the point of contact?
• AKA the key decision maker (usually has a marketing/sponsorship role in job title)
15. Event Sponsorships 101
Creating a Mindblowing Sponsorship Proposal
• Be clear, concise, & to the point
• Don’t skimp on quality design
• Create an attention grabbing opener
• Speak your sponsor’s language
Further Reading: http://techsytalk.com/event-planning/event-sponsorship-proposal/
16. Event Sponsorships 101
A Great Event Sponsorship Proposal Template
Link to great proposal example: https://s3.amazonaws.com/ticketbud/random/New+BASH+2016+SPONSORSHIP+MEDIA+KIT+.pdf
17. Event Sponsorships 101
• Base your pricing levels off of perceived value, not actual costs
• Have many smaller priced levels and a few big ones
• Itemize out your benefits for each tier. People WILL ask.
Pricing Sponsorship Tiers
18. Event Sponsorships 101
Cold Email Pitching
• Cold emailing is awesome if done correctly
• Less obtrusive than cold calling
• You can create a formula to reuse
• Recipients exert less energy to initially respond
• Cold emailing is terrible if done incorrectly
• Making it all about you
• Not taking time to personalize message
• Follow typical sales email formula
19. Event Sponsorships 101
Sponsorship Letter Template
Hey NAME,
Hope you’re doing well. Recently saw AlphaBrew’s new bucket conveyor. Looks awesome, it’ll be hit with new craft
brewers.
Not sure if you’ve heard, but I’m running a big craft beer conference on September 12th in Austin. It’s called The
Awesome Brewers Conf. When I saw the bucket conveyor, I thought that our event might be great for you guys to gain
some exposure from craft brewers looking to buy equipment.
I’d love to hop on a quick call sometime this week to show you some of our sponsorship opportunities.
Did you have time Thursday afternoon for a 10 minute call?
Cheers,
Jack
clear call to action
Personalization is key. Also, conversational tone.
Link to website
Showing clear benefit
20. Event Sponsorships 101
Following up, Managing Objections
• ALWAYS Followup until you get a “Yes” or a “No”
• “Maybe” kills your performance
Common Objections to Have Answers For
• I’ve never heard of your event, why should I sponsor it?
• You guys are brand new, I don’t know if you can hit your audience numbers.
• These sponsorship tiers aren’t in our marketing budget
• I’ll review this with our marketing team and get back to you. Can you send over the
Proposal in the meantime?
21. Event Sponsorships 101
Setting Your Sponsors Up For Success
Laundry List of Options:
• Social Media Considerations
• social account takeovers
• dedicated posts
• Swag Bags
• Branding Considerations
• program
• merchandise
• website
• event specific
• Booth Space
• Complimentary Tickets
• Creative Activations
23. Event Sponsorships 101
Setting Your Sponsors Up For Success
- Give them a personal thanks (hand written card is great) and a
dedicated thank you blast post event.
- Keep in contact. Update them on the event metrics AND what it
means to their sponsorship value
- Continue to promote them via social media. Sponsors love to feel
like they got more than they paid for
- When next event rolls around, offer them priority sponsors access
24. Event Sponsorships 101
Where to go from here?
“Be creative, listen to what sponsors are asking for,
and most importantly, make sure you can deliver
everything that you promise.”
• Find your KVP
• Create a proposal & cold email pitch
• Set your sponsors up for success before, during, and post-event