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Carver Resume 2015
- 1. DANIEL P. CARVER TEL 303.523.3847 EMAIL dcarver556@gmail.com GOAL-‐ORIENTED MARKETING MANAGER | 10 Years of Experience • Experienced professional offering a diverse marketing background with a proven record of accomplishment in the areas of strategy, management, budgeting, project implementation, and event execution. • Strong organizational abilities combined with excellent interpersonal, communication and leadership skills, allowing me to work effectively with others at all levels. • Outgoing, personable communicator, leader, and relationship-‐builder. Creative self-‐starter who works well under pressure and learns new concepts quickly. • Proficient in both Microsoft and Apple applications, Adobe Creative Suite, and various social media, CRM and website platforms. CAREER OBJECTIVE Utilize my prior marketing and management experience with a vendor serving oil & gas companies to join a growing industry leader and positively impact company growth. PROFESSIONAL EXPERIENCE CHECKERS INDUSTRIAL SAFETY PRODUCTS, Broomfield, CO 2014 -‐ Present Marketing & Trade Show Manager Position Functions Include: Department and Trade Show Management, Budget Management, Website Development/Management, Graphic Design/Print Advertising/Digital Advertising, Vendor Management • Reduced marketing spend by over $100K/yr. within the first 4 months of employment. • Manage the creation, execution and ROI of marketing projects and initiatives. • Develop, coordinate, and execute all digital and print advertising, including press releases, ads, web site and online listings, print collateral, social media, direct mail, and videos using the Adobe Suite. • Manage and monitor marketing and trade show budgets. • Aid in national and international sales growth campaigns through marketing programs. • Manage trade show coordinator’s activities, including booth design, messaging VISIBILITY SIGNAGE EXPERTS, Windsor, CO 2009 -‐ 2014 Marketing Manager Position Functions Include: Management, Company Growth/Business Development, Event Coordination, Social Media, Website/Media Management • Manage company’s message continuity across all channels to ensure it is appropriate to the customer, resulting in a clear, concise, targeted message. • Assisted in over 400% company revenue growth by implementing new marketing programs to capture more market share of existing clients as well as new clients. • Implemented new strategies to identify B2B and B2C opportunities through call campaigns, trade show events, and referrals, then strategized follow-‐through with team members to cater our approach to each lead. These strategies have grown VSE’s client base by 4X. • Responsible for strategizing timing of campaigns and marketing touches to optimize impact of customer interaction to coincide with sales goals. • Solely responsible for creation of all content across marketing channels, including imagery, HTML coding, and video production of multiple websites, regular social media updates, direct mailers, email campaigns, and tradeshow materials. • Manage global customer experience through the website, product pricing, online sales/promotions, social media, and inside sales, resulting in customer satisfaction and timely order fulfillment.
- 2. linkedin.com/in/dancarver THE RMH GROUP, Lakewood, CO 2006 -‐ 2008 Marketing Assistant Position Functions Included: Company Growth/Business Development, Sale Presentations, Graphic Design/Copy Writing, Vendor Management • Responsible for research to identify and qualify leads. Wrote, edited, laid out and submitted qualification and proposal documents to seek out new company projects valued up to $20M. • Supported sales team by developing PowerPoint presentations and collateral material that detailed our company’s strengths and highlighted past projects to support sales pursuits. • Created and produced print advertisements for a variety of published press releases, project submittals, and website content, which included page layout, image creation, and writing copy. • Maintained relationships with external vendors and teaming partner companies to maintain good industry standing. IPOINT-‐TECH, Fort Collins, CO 2005 -‐ 2006 Sales & Marketing Intern Position Functions Included: Market Research, Sales Presentations, E-‐marketing Campaign • Performed market research to identify and qualify sales leads and business opportunities, then prepared and executed sales presentations. • Developed/wrote and edited all content for quarterly e-‐newsletter campaign. EDUCATION COLORADO STATE UNIVERSITY, Fort Collins, CO 2002 -‐ 2006 • Bachelor of Science, Business Administration, Marketing Concentration