Kari Kittleson Resume_0916
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Kari J Kittleson has over 13 years of experience in business-to-business and global marketing. She currently works as the Dealer Direct Marketing Manager at Marvin Windows and Doors, where she leads strategic direction and develops focused marketing strategies. Prior to her current role, she held marketing positions at Tennant Company, Farmers Insurance, Lake Region Manufacturing, and Minntech Corporation. Kari has a Bachelor of Science degree in Marketing Management from Metro State University.
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Melissa Vidakovic Resume - Creative and Seasoned Marketing Professional
Kari Kittleson Resume_0916
- 1. Kari J Kittleson 651.587.1365 3229 Hill Ridge Drive, Eagan, MN 55121 Karilanzen@outlook.com Professional Profile Accomplished, results-oriented marketing professional with over 13 years business-to-business and global marketing experience. Multi-disciplined marketer with the ability to direct and manage all aspects of the marketing portfolio including strategic planning, demand generation, marketing communications, campaigns, product management, advertising and public relations. Excellent people management skills and ability to work closely with individuals at all levels of an organization. • Business Development • Sales & Marketing Strategy • Project Management • Team Leadership • Creative Management • Event Management Professional Accomplishments Management Expertise • Lead strategic direction of audience-specific tactics for 1000+ Dealers designed to drive brand awareness and key solution messaging to targeted segments • Develop focused strategies that align with Sales growth plans and market penetration to increase sales and drive brand awareness • Develop and manage 3M budget regionally across segments • Manage and lead Dealer Direct Project Manager and Coordinator • Planning, implementation and evaluation of customized Marketing Packages including multi-faceted marketing initiatives for specific segment penetration • Working with and managing ad agency initiatives and budget allocations • Planning, implementation and evaluation of strategic sales and product communications campaigns and materials; success measurements in product category performance by target market and customer category, lead volume, quality and conversion rates and customer satisfaction and retention rates • Lead and brand awareness generation; Targeted 3 dimensional campaigns to B2B Channels and in the US, with fine-tuned list development for more than norm response and close rates. • Social Media Direction for Dealers based on target markets and segments • Direct telemarketing script development with 9-12% campaign follow up response rate • Developed co-branded campaigns, promotions and sales tools for distribution channel to grow their equipment business. Creative Expertise • Creative development and messaging for campaigns, collateral, mail, online, e- communications and presentations • Creative design and copy for ad publications • Obtain and manage outside vendors for overflow creative Core Marketing • Develop marketing programs and plans to align with corporate, and product/program goals/objectives Nationally and with Dealer Direct territories regionally • Build brand awareness and loyalty through customer base • Market research and data analysis for competitive customer base Work History Dealer Direct Marketing Manager Marvin Windows and Doors 2012-Current
- 2. Associate Marketing Manager Tennant Company St. Paul, MN 2005 – 2012 Insurance Agent Farmers & State Farm Bloomington, MN 2000 – 2005 Associate Product Manager Lake Region Manufacturing Minneapolis, MN 1998 – 2000 Marketing Specialist Minntech Corporation Eden Prairie, MN 1997 – 1998 Academic Credentials Bachelor of Science – Marketing Management Metro State University, St. Paul MN June 1997