The Raventós i Blanc Company produces cavas and wines with the goal of achieving international status. However, it has faced challenges in expanding globally. It recently hired a new marketing director to help address this issue. The director developed a three-part strategy to improve the company's brand awareness and sales abroad. This included focusing promotional efforts on key international markets, launching a new website and app, and creating marketing partnerships with luxury hotels and restaurants worldwide. The company hopes this strategy will help them succeed in their goal of becoming a globally recognized wine and cava brand.