This document outlines the goals and tangible outcomes of the LinkedUp project. The project aims to demonstrate success stories of open web data applications, establish an evaluation framework for such applications, and facilitate technology transfer in the education sector. It will run a multi-stage challenge and establish a large-scale data testbed. The challenge aims to produce highly innovative and evaluated applications using web-scale data to address educational scenarios. The project expects to increase collaboration, disseminate best practices, and raise awareness of open web data through technology transfer activities.