Slides from the Inspiration Table session where we unpacked how to increase your visibility, authority and build influence through using LinkedIn effectively.

1. Proactively using
LinkedIn to Build
Relationships and
Generate Sales
Australia’s LinkedIn Demystifier
Jo Saunders

2. » Be FOUND
» Be REMEMBERED
» Be CHOSEN

3. Personal /
Career Brand
Build a
Network
Thought
Leadership
Engagement &
Leverage
Copyright Wildfire Social Marketing 2018
WHY
use
LinkedIn

4. Find Your
Voice

5. Get Found

6. Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Create
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
ACTIVITY &
ENGAGEMENT
Profile Photo
EXPERIENCE
Curate, Create
and Converse
CONTENT +
CONTEXT
Elevator
Pitch
Copyright Wildfire Social Marketing 2018

7. Copyright Wildfire Social Marketing 2018
“Don’t collect
connections…
Build relationships,
through engagement to
influence more people”
@JoSaundersAU
Get Connected

8. Blog
Curation
VideoVisuals
Stories
Creation
Articles
Voice
Education
Guidelines
Image credit Shutterstock

9. Like /
Comment
Follow
Connect with
Conversation
& context
Engage
Welcome
Message
Share
Schedule
Copyright Wildfire Social Marketing 2017
Business
Social
Search & View

10. Visibility … Authority… Influence
Bite 1. The VISIBILITY Review.... a 30 min Zoom
FOCUS: improve your LinkedIn presence.
$99 (valued at $210).
Bite 2. The AUTHORITY Review.... 60-minute Zoom
FOCUS: showcase your expertise through positioning
and content.
$165 (valued at $350).
Bite 3. The INFLUENCE Review.... a 60-minute Zoom
FOCUS: expand & engage your network to grow your
business + recommendation report.
$250 (valued at $599).
All includes a recording
CLEANUP
Image credit Shutterstock

11. • Bite 1. The VISIBILITY Review.... a 30 min Zoom session
FOCUS: improve your LinkedIn presence.
$99 (valued at $210).
• Bite 2. The AUTHORITY Review.... 60-minute Zoom session
FOCUS: showcase your expertise through positioning and content.
$165 (valued at $350).
• Bite 3. The INFLUENCE Review.... a 60-minute Zoom session
FOCUS: expand & engage your network to grow your business +
recommendation report.
$250 (valued at $599).
All includes a recording

12. Homework
Research
Refresh
Review/ Reboot
Profile BluePrint
Request
Copyright Wildfire Social Marketing 2018

13. @JoSaundersAU
jo@wildfiresm.com
in / josaunders
Connect
Let’s
wildfiresocialmarketing.com/