Kami York-Fiern, Page 1 Solutions social media specialist shares insights with lawyers, dentists and surgeons on how to better leverage Twitter and LinkedIn. It includes background information and tips on content, engagement and expanding your social media influence.

1. How to Utilize Twitter and LinkedIn
for Your Business

2. Let’s Talk About Twitter!
•Launched in March 2006
•More than 36 million unique
monthly visitors
•255 million active monthly
users
•Over 100 million daily active
users
•More than 500 million tweets
sent everyday

3. Debunking Twitter Myths
 Myth #1: Twitter will make you famous
overnight
 Truth: “Opportunity is missed by most people
because it is dressed in overalls and looks like
work” – Thomas Edison
 You have to work at building a relevant following;
this could take days, months, a year….
 Myth #2: I don’t think Twitter is right for my
business
 Truth: This is where your audience is;
 Twitter has more than 36 million unique visitors each month
and 560 million unique active users currently
 Twitter feed is constantly updated with new tweets

4. One More Myth…
 Myth #3: You have to keep your personal
separate from business
 Ok, so this might be a little true, BUT:
 It all blends together on social media
 You want to portray the human aspect of your
business
 People will connect with you on a personal level
before they do on a business level
 Create content that evokes a personal connection (ie.
quotes, images, share an experience/story)
 Value + human interaction = community

5. How Do I Create a Personal Connection?

6. What Metrics Should I Measure?
 “Unless you can monetize them, the numbers
(followers, retweets, favorites, DM’s etc.) aren’t
that important” – Kim Garst (Twitter Specialist)

7. 4 Keys to Dominate Twitter
 Connect with Influencers
 Engage with like minded users
 Find Real Time Leads
 Can identify an audience by keyword search
 Search for your audience and offer them something
 Target Your Followers
 Manage them! (unfollow, follow new people etc.)
 Follow people with keywords in their bio
 Generate “Evergreen” Content
 Content that will have relevance today, tomorrow, 6
months from now (it lasts)
 Re-Tweet your old blog content

8. Posting Ideas
 Motivational Quotes
 Humor
 Articles related to
personal interests
 Social Media Tips
 Industry Related
 General
 Company News
 Promotions
 Blogs
 Invitations to Guest
Blog

9. Closing Twitter Thoughts
 What is your overall marketing goal for social
media? (Brand awareness, leads, engagement)
 How do you define your ideal customer?
 You know what you want from them but what do
THEY want from YOU?
 What do they care about outside of your brand or
service?
 Lastly, people aren’t searching for solutions, they
are searching by their problems

10. LinkedIn: The Definitive Professional
Publishing Platform
 1 of every 3
professionals on the
PLANET is on
LinkedIn
 Content/Group pages
get 6x more page
views than job pages
 Use LinkedIn to:
 Generate Awareness
 Generate
Traffic/Leads
 Build Community

11. Tips for LinkedIn Marketing
 Use Company Pages to Engage Your Audience
 Establish your presence
 Attract followers
 Engage followers
 Amplify content through your networks
 Analyze and refine
 Stand out with an eye-catching image or other rich
media
 Using images can lead to 98% higher comment rate
 Links to YouTube videos that play directly in the
LinkedIn feed can get up to a 75% higher share rate
 BUT…you get a very small SEO boost from your
company page

12. Company Pages: Who’s Doing it
Right?

13. Industry Example

14. Creating Magical Content
 Optimizing Content
 Always ask “why would
my audience read this?”
 Use concise and
compelling intros and
headlines
 Ask questions to involve
your target audience
 Include a clear CTA
 Optimizing Visuals
 Mix it up!! (images,
videos, presentations)
 Include relevant
thumbnail
 Managing Updates
 Plan your editorial
calendar but also react
to timely events
 Respond to comments
and group discussions
regularly
 Don’t be afraid to
engage over the
weekend
 EXPERIMENT!!!!!!

15. What About Groups?

16. We Can’t Forget About Mobile!

17. Questions?