LinkedIn for the Small Business: A Pro Course on the Professional's Network


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LinkedIn for the Small Business: A Pro Course on the Professional's Network

  1. 1. Brought to you byLinkedIn for the Small Business:A Pro Course on the Professionals Network
  2. 2. Join the Conversation…
  3. 3. Our Speakers#smtliveNeal Schaffer is a leader in helping businesses and professionals strategically leverage the businesspotential of social media.A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100Global Marketing Blog Windmill Networking, Neal is a social media keynote speaker who is also known forhis two award-winning and critically acclaimed social media books: “Maximizing LinkedIn for Sales andSocial Media Marketing” and “Windmill Networking: Maximizing LinkedIn. @NealSchafferRobin Fray Carey founded Social Media Today LLC, a media company which brings together many of theworld’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own mediaconsulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis.She leads a team that curates web-based content about social media and other topics, speaksfrequently about social media and business, and is an advisor to Social Week and to the Society for NewCommunications Research. She is the co-chair of the Womens Refugee Commission, on whose boardshe has served since 2005, and is a member of the Overseers of the International Rescue Committee.Chuck Hester is a LinkedIn power connector with more than 11,000 direct connections. He is a sought-afterexpert on the subject of using LinkedIn for media relations, personal and professional branding, and how touse social media to build business contacts. He’s addressed conferences thought the country and the worldfrom Canada to Australia and throughout the United States. The Chief Connections Officer at Chuck HesterEnterprises, Chuck helps businesses get their stories told through influencer relations, good old fashion PRstrategies and hard work. He also offers LinkedIn Boot Camps that help businesses maximize their use ofLinkedIn, find and retain customers and enhance their social media footprints.
  4. 4. Your Homework!1. Update Your LinkedIn Profile2. Connect with Your Database3. Recommend Others(& Get Recommended)4. Endorse Others5. Join Relevant Groups6. Create/Enhance YourCompany Page7. (Consider Creating a Group)1. Engage with Your Network Updates2. Keep Mindshare by PostingRelevant News Daily (use LIToday)3. Monitor Groups Discussions forEngagement Opportunities4. Search LinkedIn Signal forRelevant Conversations5. Prospecting / Networking6. Update Your Company Page7. (Generate a Group Discussion)Set Up YourInfrastructureEngageDaily
  5. 5. Neal Schaffer@NealSchafferneal@windmillnetworking.comhttp://windmillnetworking.com• Social Media Strategy Consultant,Coach & Speaker• Rutgers University Social Media MBAInstructor• Founder of AdAge Top 100 BlogWindmill Networking• Forbes Top 35 Social Media PowerInfluencer
  6. 6. The System: How to be a PowerConnector in 15 minutes a Day!• Connect with the Connectors• Connect with one, ask for five• Post your profile on key groups• ALWAYS personalize your invitations• Ask a contact if they are linked• Answer invitations in a timely, butreasonable manner
  7. 7. Training: @chuckhesterChuck Hester, APR•Managing Partner, The AffinityAlliance•Chief Connections Officer, ChuckHester Enterprises•LinkedIn Power User with morethan 12,000 first level connections•30 years experience in marketingand public relations•Author, “Linking in to Pay ItForward: Changing the ValueProposition in Social Media• LinkedIn Trainer
  8. 8. Liked our webinar? Join us IN PERSONWere super excited about our first-ever conference, The SocialShake-Up...and thats due in no small part to the fact that we cantwait to meet our SMT community (thats you!) face to face. Join usin Atlanta as we bring together major thought leaders, many of ourbloggers, and community members to find out what they are doingand how it can impact your business.
  9. 9. Join us next week…#smtliveWhat Is Social ROI Made of?New Revenue or Reduced Costs?