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#UppercaseConference LinkedIn Training

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Slides from my LinkedIn Session from the Missing Lettr #UppercaseConference 11th Sept 2018

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#UppercaseConference LinkedIn Training

  1. 1. How to Build Visibility, Authority & Influence with LinkedIn Australia’s LinkedIn Demystifier Jo Saunders
  2. 2. » Be FOUND » Be REMEMBERED » Be CHOSEN
  3. 3. Personal / Career Brand Build a Network Thought Leadership Engagement & Leverage Copyright Wildfire Social Marketing 2018 Mastery LinkedIn
  4. 4. Get Found
  5. 5. Copyright Wildfire Social Marketing 2018 Personal Brand Skills Contracts Passion Personality Purpose Clients
  6. 6. Brand Image HEADLINE SKILLS CHARACTER SUMMARY Share your Career Story to Create Credibility & Connection RECOMMENDATIONS ACCOMPLISHMENTS CONTACT INFO ACTIVITY & ENGAGEMENT Profile Photo EXPERIENCE Curate, Create and Converse in areas of your expertise or industry CONTENT Elevator Pitch Copyright Wildfire Social Marketing 2018
  7. 7. Homework Research Refresh Review Reboot Profile BluePrint Request Copyright Wildfire Social Marketing 2018
  8. 8. Why Engage Help?
  9. 9. Copyright Wildfire Social Marketing 2018 “Don’t collect connections… Build relationships, through engagement to influence more people” @JoSaundersAU Get Connected
  10. 10. Connection Types • Ideal clients • Conference Organisers • Influencers of your ideal clients • Strategic partners • Authorities, authors, trainers • Industry leaders • Suppliers • Talent…. Potential employees
  11. 11. Find Your Voice Connect with conversation
  12. 12. Start a conversation
  13. 13. Engage Research Get Active Find & Follow Post & Publish Copyright Wildfire Social Marketing 2018
  14. 14. Hot Spots 1:9
  15. 15. Reactive vs Proactive
  16. 16. Social Intelligence
  17. 17. Get Personal Congrats on … the new job, your anniversary, your birthday, getting dressed!
  18. 18. Discover content via #
  19. 19. Like / Comment Follow Connect with Conversation & context Welcome Message Share Schedule Copyright Wildfire Social Marketing 2017 Business Social Search & View Engage
  20. 20. Success Metrics Engagement… Messages… Emails… Calls
  21. 21. Review… Reboot Visibility … Authority… Influence Book…
  22. 22. @JoSaundersAU jo@wildfiresm.com in / josaunders Connect Let’s wildfiresocialmarketing.com

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