Villanova

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C Social Systems Principal Chuck Hall presented to Villanova University Students, Faculty and Staff on March 30, 2011.

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Villanova

  1. 1. How to Position Yourself asA Leader Using Social Media<br />Chuck Hall, MSOD <br />
  2. 2. Today’s Agenda<br />Embracing New Leadership Models<br />Understanding the Network Gap<br />Becoming a Leader with Social Media<br />
  3. 3. New Leadership Models<br />
  4. 4. Merriam Webster<br />Definition of LEADERSHIP<br />1: the office or position of a leader<br />2: capacity to lead<br />3: the act or an instance of leading<br />
  5. 5. Servant Leadership<br />Servant leadership is a philosophy and practice of leadership, coined and defined by Robert Greenleaf and supported by many leadership and management writers.<br />Servant-leaders achieve results for their organizations by giving priority attention to the needs of their colleagues and those they serve. <br />– Wikipedia <br />
  6. 6. From Wikipedia<br />Leadership has been described as theprocess of social influencein which one person can enlist the aid and support of others in the accomplishment of a common task. <br />
  7. 7. Regimented Leadership<br />
  8. 8. Networks<br />People organize into networks based on communication and the exchange of value.<br />Networks continually form, evolve and dissolve.<br />Niklas Luhmann1927-1998<br />
  9. 9. Networked Leadership<br />InMap – Visualization of LinkedIn Connections<br />
  10. 10.
  11. 11. The Network Gap<br />
  12. 12. Students and Professionals<br />
  13. 13. Working Professionals<br />Too Much To Do<br />Rapid Changes in Business & Society<br />Knowledge & Skill Deterioration<br />Performance Pressure<br />Need Help<br />
  14. 14. University Students<br />Abundant Time<br />Embracing Rapid Change Mode<br />Increasing Knowledge & Skill<br />Performance Pressure<br />Need to Show Value<br />
  15. 15. Comparing Perspectives<br />Working Professionals<br />Too Much To Do<br />Rapid Changes in Business<br />DeterioratingKnowledge & Skill <br />Performance Pressure<br />Need Help<br />Students<br />Abundant Time<br />Embracing Rapid Change <br />IncreasingKnowledge & Skill<br />Performance Pressure<br />Need to Show Value<br />
  16. 16. Your Value<br />Every day, you are exposed to stuff that professionals would love to know about: books, case studies, people, events, information, knowledge, wisdom, etc.<br />You gain nothing by not sharing it.<br />Become an invaluable resource –you become a thought leader!<br />
  17. 17. A Thought. . .<br />You have yet to meet and prove yourself to the people who willbecome most valuable in your career growth.<br />How will you discover and connect with them?<br />
  18. 18. Leadership in Social Media<br />
  19. 19. Social Media<br />It’s All About Sharing<br />Content Is King, Relationships Are Queen<br />Get in the Game!<br />
  20. 20. The Playing Fields<br />LinkedIn<br />Twitter<br />Blogs<br />
  21. 21. LinkedIn<br />
  22. 22. Connections<br />
  23. 23. Connect with People<br />
  24. 24. Groups<br />
  25. 25. Your Groups?<br />
  26. 26. Twitter<br />
  27. 27. What’s Happening on Twitter?<br /><ul><li>Pointless Babble 40.55%
  28. 28. Conversation 37.55%
  29. 29. Pass Along Value 8.70%
  30. 30. Self Promotion 5.85%
  31. 31. Spam 3.75%
  32. 32. News 3.60%</li></ul>Source: Pear Analytics Study, August 2009<br />
  33. 33. What’s Happening on Twitter?<br />Building Relationships & Exchanging Value<br /><ul><li>Pointless Babble 40.55%
  34. 34. Conversation 37.55%
  35. 35. Pass Along Value 8.70%
  36. 36. Self Promotion 5.85%
  37. 37. Spam 3.75%
  38. 38. News 3.60%</li></ul>Source: Pear Analytics Study, August 2009<br />
  39. 39. Finding Value on Twitter<br />People<br />Discussions & Relationships<br />Sharing<br />
  40. 40. People<br />
  41. 41. Followers<br />
  42. 42. Following<br />
  43. 43. Finding People with Searches<br />
  44. 44. Finding Someone Great to Follow<br />
  45. 45. A Student I Follow<br />
  46. 46. Potentially Valuable Information<br />
  47. 47. Blogs<br />Share What You Know<br />Engage Others<br />Be a Leader<br />
  48. 48. A Strong Student Leader<br />
  49. 49. Blog<br />
  50. 50. Projects<br />
  51. 51. Tweet Drive<br />
  52. 52. Engage TV<br />
  53. 53. #PRStudCast<br />
  54. 54. Conclusion<br />Embrace the New Leadership Model.<br />Make Yourself Highly Valuable.<br />Follow and Be Followed.<br />
  55. 55. Contact Information<br />@ChuckHall<br />ch@csosys.com<br />www.CSoSys.com<br />866-606-7686<br />

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