This document provides tips for using Facebook ads effectively for business purposes. It discusses different types of Facebook ads like sponsored stories and regular ads. It emphasizes testing ads, knowing your audience, and creating great content. The document recommends targeting ads directly to a company's Facebook page to get more traffic. Sample targeting strategies and ad types are presented to show businesses where they can promote using Facebook ads. Overall, the key takeaway is that high-quality, audience-focused content is crucial to effective Facebook advertising.